Melville Saayman

Melville Saayman
North-West University | NWU · Tourism Research in Economic Environs and Society

PhD

About

341
Publications
370,993
Reads
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5,447
Citations
Citations since 2016
118 Research Items
4198 Citations
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20162017201820192020202120220200400600
20162017201820192020202120220200400600
20162017201820192020202120220200400600

Publications

Publications (341)
Article
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Anthropogenic activities cause habitat loss for wildlife, thus increasing human-wildlife conflicts globally. This study focused on highlighting factors that need to be explored when assessing human-wildlife conflicts for managerial actions. To identify critical factors influencing co-existence between humans and wildlife and the role these factors...
Article
This study sought to establish the perceptions of the management of National Parks in South Africa and Zimbabwe with respect to making their parks universally accessible. This study was set against a background of many people with disabilities who are willing and financially able to patron national parks being denied the opportunity to do so due to...
Chapter
This book draws attention to the need for a comprehensive and rigorous focus on local solutions to improve the welfare of captive elephants, their mahouts and local residents, and to enhance tourists' experiences of elephant tourism. It achieves this by critically reviewing recent research into elephant tourism, and providing contemporary analytica...
Article
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South African National Parks is one of South Africa’s main drawcards for ecotourists. One of these parks is the Kgalagadi Transfrontier Park (KTP), which is also a World Heritage Site (WHS). Because tourism is key to national parks and WHSs, visitor management strategies such as interpretation are vital for these destinations to provide tourists wi...
Article
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It has been observed that since most eco-tourist resorts and activities in these countries are located in rural areas, ecotourism often affects the lives and agricultural production of local communities negatively. This leads to conflicts over land-use between eco-tourism and agricultural activities in many parts of these countries. Ecologically se...
Article
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Orientation: Beaches attract millions of visitors every year and this has an impact not only on the economy, the environment and the local community but also on current and future beachgoers. Research purpose: The aim of the article is to use expenditure-based segmentation to gain a greater understanding of beach visitor spending in order to ident...
Article
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Okomu National park is one of the seven national parks in Nigeria; it is the smallest and the last to be created, which has generated some hostility from the local communities who have been stripped of their ownership. The study focuses on the participation of communities in ecotourism and conservation based on their distance from the park applying...
Article
This paper contributes to the discourse on how to determine tourist satisfaction. The aim therefore is to analyze to what extent international tourists visiting South Africa are satisfied by using fuzzy numbers. The measurement of satisfaction with tourist destinations (DSAT) is based on a fuzzy multi-criteria decision-making (F-MCDM) model that ev...
Article
Background: Around the world, domestic and regional travel is considered the backbone of the tourism industry, with as much as 80% of international visitors within the same region, however, various factors permit or deter tourists to move around freely. The arguments of tourism promoting trade and vice versa, are both valid. Since trade can promote...
Article
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Viewing and interacting with wildlife in their natural habitat has become an important component of the tourism industry. Shark cage diving and whale watching are two prominent activities in South Africa and are becoming an increasingly popular tourist attraction. Humans are fascinated with these animals and want to have a closeup experience. The l...
Article
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ORIENTATION: The escalating number of festivals leads to competition, with festivals finding themselves in the decline phase of their product's lifecycle. In South Africa, many festivals choose to terminate, but in the case of Aardklop, the festivals chose to undergo a rebranding and repositioning process. The question is to what extent did the reb...
Article
A park such as the Kgalagadi Transfrontier Park in South Africa is mandated by the Protected Areas Act (57 of 2003) to offer visitor facilities to boost the visitor's experience and conserve the environment. It is against this background, as well as the recently awarded UNESCO World Heritage Site of the park, that it identified interpretation servi...
Article
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Background: Over centuries resorts across the world have played a pivotal role in tourism and can even be seen as the backbone of tourism as we know and comprehend it today. South Africa is no different, and the country has numerous resorts attracting thousands of visitors annually. Hence, there is strong competition among the different resorts. O...
Article
This research identified and segmented visitors to a premier South African cheese festival based on their satisfaction with the "festivalscape" elements at the festival. A structured questionnaire was used to collect the data from visitors over the 3 days of the festival, and 515 usable questionnaires were included in the analysis. Eight "festivals...
Article
Africa Bike Week, considered South Africa's premier biking event, attracts large numbers of bikers, especially Harley-Davidson bikers, and bike enthusiasts from across the country. However, the relocation of the event to another host city and province could influence the profile, needs, and motives of the motorcycle riders attracted to the event, i...
Article
The purpose of this article is to segment visitors to a cheese festival to identify more appropriate marketing strategies. Segmentation can be based on various characteristics of consumers. One characteristic that has become popular over the last number of years is expenditure-based segmentation, which is an attempt to address issues of festival su...
Article
Cultural heritage forms part of the field of cultural heritage tourism, a strongly emerging sector of global tourism. In South Africa, cultural heritage sites associated with the legacy of Nelson Mandela are receiving increasing interest from local and international visitors. This leads to the question of how such sites may be valued. Using the con...
Article
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The literature on dining and tipping behaviour has focused mostly on the United States of America (USA), while minimal research has been conducted in African countries. While there is a negative and grounded perception surrounding black diners being poor tippers in the USA, hardly any research has focused on the dining or tipping behaviour of this...
Article
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Background: Consumers worldwide have recently become more aware that their consumption preferences and habits influence not only the environment, but also other people’s lives. These ‘ethical’ consumers are therefore said to consider the moral features of the product or service in their consumption decision. The most prominent ethical consumption l...
Article
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The quantity of research on domestic tourism for destinations in Africa is significantly lower than that on international tourism. The paper sought to investigate the motivations of domestic tourists in Zimbabwe with a view to gain greater insights on the needs of the domestic market. Five motivation factors were identified using a survey method. D...
Article
The goal of this study was to segment endurance athletes according to their lifestyle adaption. To achieve this goal, an online survey targeting endurance athletes participating in South African events was conducted, with 498 questionnaires being collected. Lifestyle proved to be a favourable segmentation variable as it led to three distinctive mar...
Article
This exploratory research set out to identify the management factors involved in creating a memorable experience at a live action sport event and, based on these factors, identify different spectator segments. The research also set out to determine whether these segments differ in terms of socio-demographic and behavioural characteristics and in mo...
Article
It is a fact that tourism endeavours require the backing of the residents of the communities where it takes place to be sustainable. To date, most social impact studies measure a single instance of residents’ tourism social impact perceptions. However, the literature reveals that residents’ perceptions might change over time, and therefore a panel...
Article
This research assesses visitors' push and pull motives for attending the Innibos National Arts Festival in South Africa. The results show that segmenting visitors on the basis of their motives is a useful market segmentation tool, as it produces a clear and direct profile and understanding of different types of visitors and their preferences as reg...
Article
Events play an integrated part in tourism industry. South Africa events have grown over the past years especially when it comes to promotion and hosting of events. One such event is South African Bike festival. Event’s organisers host these events for special causes, such as riding for a purpose, social implications and social responsibility. Motor...
Article
This study determined the characteristics and post-festival behavioral intentions of visitors attending one of the largest electronic dance music (EDM) festivals in South Africa to identify and profile the market segments who attend these types of festivals. Based on a visitor survey, music festival attendance, music appreciation, music tourism and...
Chapter
Tourism is a key source of income to South Africa. Food and beverages is a key part of tourism and the literature reveals that tourists spend up to a quarter of their budget on cuisine. South Africa has, however, been rated as the least-prepared culinary travel destination and the travel destination with the greatest potential for growth. Therefore...
Article
This research segments whale watchers in South Africa according to the factors regarded as important for a memorable experience by these natural event viewers. The segmentation gives an ACC-typology of viewers, namely abundant experience seekers, convenience experience seekers and comprehensive experience seekers. The results show that such segment...
Article
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The aim of this research was to determine the economic impact of trophy hunting in the wildlife industry of South Africa. The link to the questionnaire was distributed electronically by the Professional Hunters Association of South Africa (PHASA) as well as by SCI (Safari Club International) to the 7600 hunters who engaged in hunting activities in...
Article
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Orientation: Tourism growth is not just about numbers anymore; it is about utilising the economic potential of every tourist visiting South Africa. This country needs to target the most lucrative markets to benefit economic growth. Research purpose: This article aims to identify the big spenders with reference to demographic characteristics and to...
Article
The goal of this research was to investigate the determinants that influence foreign tourism arrivals to the African continent, firstly as a collective and secondly in different regions, with the aim to foster a greater understanding of how African countries and regions can grow their tourism economies. Using static and dynamic panel estimators, tw...
Article
Distinguishing tourists based on their age and generational cohort has been applied widely as a useful market segmentation tool. However, to date, limited research has analysed the needs of the different generations, especially in a South African tourism context. Even fewer studies have attempted to analyse or segment the resort spa visitor. This q...
Article
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The positive sentiment, as well as the role of the residents as a key stakeholder in the scuba diving tourism system (SDTS) in Italy's Portofino Marine Protected area (PMPA), is essential for the sustainability of the SDTS. However, studies on this area found that residents did not form part of the planning and the implementation of the MPA or SDTS...
Article
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This study examines cultural heritage tourism by identifying and segmenting heritage site visitors according to the aspects they define as necessary for a memorable heritage site experience. The research focusses on visitors to Nelson Mandela Heritage Sites and emphasises that the links between the attributes of a site and the visitors themselves a...
Article
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Community-based tourism (CBT) is about social justice, empowerment, equity of benefits, redistributive measures, ownership of tourism sector and holistic community development. The aim of this article is to explore the relationship between Tourism Area Life Cycle (TALC) and CBT by proposing a model depicting the various stages of TALC in relation t...
Article
Scuba diving tourism may both positively and negatively affect the natural environment, as well as human economies and societies. Marine protected areas (MPAs) in particular attract scuba diving tourism. Even though the activities of scuba divers could conflict with the conservation agendas of MPAs, they also potentially could endorse and support t...
Article
Purpose The role and importance of arts festivals are well documented within the festival and events literature. Art and culture, as well as the subsequent enhancement thereof, are especially significant in multicultural societies. However, little is known regarding the role of culinary experiences within an arts festival setting. The paper aims t...
Article
Community-based tourism (CBT), similar to tourism in general, is growing in relevance and importance as a field of research. The growing interest in CBT has led to the production of various handbooks, manuals and/or guidelines on CBT development. The tourism sector in South Africa is growing, and the South African government has realized the releva...
Article
While African outbound tourism represents 3% of international tourism, the continent is experiencing high economic growth rates, contributing to a fast-growing middle-class and a large potential market for international travel. This article analyses African outbound travel to all other continents from an Almost Ideal Demand System (AIDS) perspectiv...
Article
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In 1998, the Italian authorities declared the marine area around the Peninsula of Portofino, Liguria, a Marine Protected Area (MPA) covering 13 km of coastline on the north-western coast of Italy. Thus, many feared decreased local tourism and resultant economic loss due to limitations on activities within the MPA. The MPA has, however, led to an in...
Article
Various studies have been done on the sport commitment of endurance athletes who take part in events, but few have been done from the perspectives of both commitment and tourism. Such a combined approach, drawing on psychology and the social sciences, would benefit not only the endurance event but also the host destination. The Sport Commitment Mod...
Article
This exploratory research determined the behavioral intentions (renovation and landscaping, interior decoration, knowledge seeking, revamping and online activity) of visitors after attending a décor, design, and lifestyle exhibition in South Africa. The results demonstrated that segmenting visitors based on their behavioral intentions after attendi...
Article
This research segmented visitors to Spring Fiesta, a music festival aimed at the House, Hip Hop and Kwaito music festival market in South Africa, based on the frequency of visits to distinguish between first-time and repeat festival attendees. A research survey was done over four years (2013–2016) and 788 visitor questionnaires were included in the...
Article
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Orientation: To broaden the literature, identify markets and determine the motives of these markets within South Africa Research purpose: The aim was to compare male and female motorcyclists’ socio-demographic and behavioural characteristics at a motorcycle festival in South Africa. Motivation of the study: There has been an increase in motorcycle...
Article
This exploratory study investigated the relationship between visitors’ behavioural intentions (ex-post) and their motives (ex-ante) for attending a jazz festival. The aim was to discover whether a music festival brings additional intangible benefits. The research followed a quantitative approach by conducting a visitor survey at the Cape Town Inter...
Article
With more than 600 annual South African festivals to choose from, the ongoing sustainability of established festivals is uncertain. The rationale of sustainability usually rests on what renewable social, economic and cultural benefits the festival offers the community. However, changing visitor characteristics and economic difficulties putting more...
Article
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This study sought to establish the expectations of people with disabilities when they visit national parks. The study has been motivated by the gap between the increasing numbers of people with disabilities worldwide who travel and the adequacy of tourism facilities, especially nature-based tourism facilities for people with disabilities. It was fu...
Article
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Introduction: Scuba diving is an important marine tourism sector, but requires proper safety standards to reduce the risks and increase accessibility to its market. To achieve safety goals, safety awareness and positive safety attitudes in recreational scuba diving operations are essential. However, there is no published research exclusively focusi...
Article
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Tourists spend a good portion of their travel budget on food and beverages. Culinary preference knowledge should thus be important to numerous stakeholders. Little is, however, known about the determinants of culinary preferences of international tourists. Furthermore, in the context of developing countries, very little has been published about cui...
Article
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The purpose of this research is to propose an index approach to study the impact of travel experience on tourists' satisfaction and the further impact on their sense of well-being. Based on the latest development of tourist satisfaction research, that is, the tourist satisfaction indices, this innovative study further extends the two-stage framewor...
Article
Little research has been undertaken on the push and pull motives of attendees who travel to witness the natural phenomenon of the Salute to the Sockeye Festival held in British Columbia, Canada, celebrating one of the largest salmon runs, a water-based natural event, in the world. While numerous studies have focused on the motives of visitors to ot...
Conference Paper
The study evaluated Technical Vocational Education and Training for Tourism and Hospitality curricula certified by the Higher Education Examination Council in Zimbabwe. The tourism and hospitality curricula are failing to meet the human capital needs of the said industry in Zimbabwe. These hospitality and tourism courses are namely: Tourism and Hos...
Article
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Extant literature on travel motivations, especially from a comparative perspective, has largely been constructed in the context of European and American destinations. Little has been documented on destinations elsewhere. The study therefore sought to investigate and compare the motivations of international tourists to Zimbabwe from the United State...
Chapter
The ecosystem services provided by sandy beaches are increasingly recognised and valued globally. Nevertheless, sandy beaches remain under threat from the overexploitation and degradation of these services, mostly attributable to human pressures. Management challenges for sandy beaches include taking into account their diversity and their inherent...
Article
Tourism is a key income generator and plays an important role in the financial sustainability of South African National Parks (SANParks), with accommodation currently being the greatest source of income. SANParks are presently operating at a 70-80% occupancy level, leaving little room for improvement or for generating more income from accommodation...
Article
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The South African game-farming industry holds significant potential for all consumers. This industry should not only be associated with those who hunt annually, however; the potential for the utilisation of game meat should be better exploited for all South Africans and Africans. It is time that game meat becomes as popular as other meat sources an...
Article
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This article seeks to ascertain the existence of a void in mainstreaming impairment issues and mild-physically impaired persons in tourism education. The insights were obtained from Afro-centric tourism studies on tourists with disability needs, motivations, expectations, and wants (Breedt, 2007; Chikuta, 2015; Chikuta et al., 2017, 2018; Snyman 20...
Article
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The purpose of this research is to distinguish big tippers from other categories or types of tippers. In this context four types have been identified: those who do not tip, those who tip sometimes, those who tip regularly and those who always tip. A survey was conducted, during a National Arts Festival held in Potchefstroom, South Africa, where 400...
Article
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This study determines festival attendees’ Willingness To Pay to support an increase, or prevent a decline, in arts performances and exhibitions. It uses the contingent valuation method to produce a profile of attendees, showing how much, if anything, they are willing to pay per month over and above their current taxes, and their reasons for being w...
Article
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The coastline of Portofino, Italy, a famous destination for the rich and famous, attracts thousands of visitors each year. Tourism product owners constitute a significant component of the competitive environment in this area in order to claim a piece of the tourism pie. For the local dive operators, the situation tends to be even more difficult whe...
Article
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Although price has been indicated as strength for South Africa as a tourist destination, high price increases could change this perception over time. It was the aim of this study to determine the unique aspects of the tourism price competitiveness of South Africa as a destination. A total of 2727 structured questionnaire was emailed to tourism oper...
Article
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Accommodation plays such an important role in the tourist’s experience that one would imagine that many studies concerning this topic have been conducted. However, surprisingly, very few studies have focused on this subject despite the growth in both demand and supply. This gap or lack of research led to the present exploratory study that addressed...
Article
Purpose This paper aims to identify and cluster visitors to a premier South African cheese festival based on their motivation for attending the festival. Design/methodology/approach A structured questionnaire was used to collect the data from visitors over the three days of the festival, in which 519 usable questionnaires were included in the anal...
Article
Full-text available
This research identified viable target markets at one of the largest salmon runs in Canada. We segmented the markets according to the factors these natural event viewers regard as important for a memorable experience. This gave us a typology of viewers that we labelled “selective experience seekers, tranquil experience seekers, comprehensive experi...
Article
Purpose The purpose of this paper is to determine whether a music festival leads to additional intangible benefits such as the appreciation of the specific music genre and music tourism. This was done by using visitors’ behavioural intentions related to these benefits as a tool for market segmentation. Design/methodology/approach The research foll...
Article
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Critical success factors have supposedly been studied since the 1960s as part of the Information System (IS) field, and have been applied to the tourism industry since the 1990s. Critical success factors are those aspects that must be well managed in order to achieve success. The key findings of this review reveal that 1. Identifying critical succe...
Article
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Although the financial returns of game ranching in South Africa have been well documented, it is often implicitly assumed that the increased transition of lands to game ranching equates to net conservation gains in terms of habitat management and biodiversity conservation. As a first step towards testing this assumption, we conducted qualitative in...
Article
Scuba diving tourism encourages conservation, generates revenue, and supports local communities. Understanding its interactions with environmental, social, and economic factors is important in the context of Marine Protected Areas (MPAs), where dynamics between role players are complex. This study provides insights into the problems affecting the s...
Article
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Tourism is a major global sector, and its relationship with poverty alleviation is debated. Alternative forms of tourism, such as those which although they are different, namely community-based tourism (CBT) and Responsible Tourism (RT) have been advanced as a strategy associated with community development and poverty alleviation through tourism, w...
Article
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South Africa provides an abundance of entertainment options. Over 100 active spaces across the country offer everything from indigenous drama, music, dance, cabaret and satire to West End and Broadway hits, classical concerts, opera and ballet. The result is stiff competition to attract attendees. Adding to this worry, with an ageing population, an...