Melius Weideman

Melius Weideman
Cape Peninsula University of Technology | CPUT · WARC

Ph.D.

About

181
Publications
69,769
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659
Citations
Introduction
Melius Weideman is the founder and leader of WARC - the Website Attributes Research Centre at CPUT (Cape Peninsula University of Technology) in Cape Town. Numerous of his publications have seen the light since then on topics including website visibility, website usability, search engines and information retrieval. He was appointed as Associate Professor in 2004, and a full Professor at CPUT in 2008. He also actively manages two websites: www.web-visibility.co.za and www.web-usability.co.za
Additional affiliations
November 1984 - present
Cape Peninsula University of Technology
Position
  • HoD, Professor

Publications

Publications (181)
Conference Paper
Full-text available
Academics often need access to publications of other academic work for reference. Sometimes however, some detail of a specific reference is known, but a copy of the full document is required. The objective of this research project was to compare different methods of query generation to successfully retrieve academic documents, while assuming that t...
Conference Paper
Full-text available
The primary objective of this research project was to determine whether a test webpage will be able to maintain its high ranking with search engines after the Search Engine Optimisation (SEO) elements, as identified in the Chambers model, were implemented. The secondary objective was to determine how many of the test website's competitors were opti...
Conference Paper
Full-text available
The objective of this study was to investigate and report on user preference of natural search results, thus search engine optimisation (SEO), versus pay per click (PPC) results. This will assist online advertisers to identify their optimal search engine marketing (SEM) strategy for their specific target market. Research shows that online advertise...
Conference Paper
Full-text available
Many search engine marketing campaigns channel most of the budget towards pay-per-click (PPC) schemes, with a small fraction going towards search engine optimisation (SEO). This research aimed at finding the best way to allocate a marketing budget across these two platforms. Firstly, a comparison was made between high-ranking websites to see how P...
Article
Full-text available
Background: It is imperative that commercial websites should rank highly in search engine result pages because these provide the main entry point to paying customers. There are two main methods to achieve high rankings: search engine optimisation (SEO) and pay-per-click (PPC) systems. Both require a financial investment – SEO mainly at the beginnin...
Presentation
Full-text available
Discussion and demonstration topics: A brief history of search engines, and how their business model has evolved. The commercial importance of ranking. Google’s mistakes. Natural versus paid results. The Controversy: Expenditure versus Popularity. The future of search engine marketing.
Technical Report
Full-text available
GBY refers to the worlds’ three biggest search engines – Google, Bing and Yahoo! (see Table 1 – this is true if one ignores the Eastern part of the globe). The purpose of this report is to enable the reader to effectively use search engines to find relevant information quickly. The Western world use three search engines much more than any others:...
Conference Paper
Full-text available
Purpose. The purpose of this research paper was to determine if Cape Town hotel reservation systems are usable. Method. The research instrument that was employed is usability testing. It is a technique used to evaluate product development that incorporates direct user feedback in order to decrease costs and create products and instruments that meet...
Poster
Full-text available
The increase in voice queries has important implications for information retrieval on mobile devices where the focus is on intent rather than on keywords. The aim of this research is to develop a semantic data serialization strategy for mobile voice search. The strategy may guide developers to explicitly expose the semantics of data for improving t...
Poster
Full-text available
Most websites need to be visible to search engine crawlers, to ensure a high visitor rate. A crucial element in high rankings is how closely a webpage matches the specification of a search engine for a “good” website. The search engine algorithm determines this match. Google has released a series of changes to its algorithm over the years; the most...
Poster
Full-text available
The Semantic Web provides common formats for integrating and combining data and also provides ontologies for recording how the data relates to real world objects. Google’s ” Hummingbird ” algorithm will improve semantic search success using voice queries by focusing on user intent and contextual relevance.
Conference Paper
Full-text available
Electronic theses and dissertations are often stored and made accessible by universities, as a means of disseminating research results to a wide audience. Google Scholar provides an index separate from the Google index, and strives to provide results filtered for scholarly users. This research will determine to what degree a sample of online theses...
Article
Full-text available
Background: No empirical work was found on how marketing expenses compare when used solely for either the one or the other of the two main types of search engine marketing. Objectives: This research set out to determine how the results of the implementation of a pay-per-click campaign compared to those of a search engine optimisation campaign, give...
Poster
Full-text available
Poster in Proceedings of The Joint Conference on Digital Libraries. 8-12 September. London, UK.
Article
Full-text available
Background: Most websites, especially those with a commercial orientation, need a high ranking on a search engine for one or more keywords or phrases. The search engine optimisation process attempts to achieve this. Furthermore, website users expect easy navigation, interaction and transactional ability. The application of website usability princip...
Research
Full-text available
A study about how people build queries for Web search and how they behave while searching Harvard Reference: Widmann, R. & Weideman, M. 2014. Query generation and seek behaviour-how do average users search the net. Working Paper, ABSTRACT Search engines especially Google cover more and more influence about how information is found all over the Inte...
Article
Full-text available
Introduction. The pressure on universities worldwide has increased to transform themselves from isolated educational institutions to profit-generating businesses. The visibility of a Web page plays a role in attracting potential clients, as more and more young users are depending on the Web for their everyday information needs. One of the purposes...
Conference Paper
Full-text available
Commercial websites need to rank well on search engines to ensure a high degree of exposure. This has become true even for academic webpages. Many universities store research outputs in institutional repositories. However, free-form Internet searching is still preferred by many students. This implies that academic publications should be findable vi...
Presentation
Full-text available
The internet connects people and societies. It’s the backbone of our global economy. And it helps shape and share ideas that change our world. Ultimately, it transforms people’s quality of life. But while many of us take the internet for granted, not everyone can. In fact, roughly 4.6 billion people around the world don’t have access to the interne...
Conference Paper
Full-text available
Mobile devices, together with touch-screen interfaces, have become part of the everyday usage items of many information consumers across the globe. However, it is clear that the learning curve for touch-screen interfaces is steeper than what was expected. This presents some problems especially along with the current trend towards designing more com...
Poster
Full-text available
Applications for mobile devices are quickly becoming more complex, resulting in users being empowered to perform more advanced tasks. At the same time mobile user interfaces introduce several challenges to users of traditional interfaces, such as direct manipulation, gesture control, predominance of visual feedback, or limited screen size. These fa...
Poster
Full-text available
The aim of this research was to establish what the best method was to generate a search query when attempting to locate academic publications through Google. Although some research outputs are available in university digital repositories, many users prefer using ordinary search engines to locate relevant information. This implies that these publica...
Poster
Full-text available
The aim of this research project was to determine the degree of usability of Cape Town hotel online reservation systems. The literature has shown that the main aim of website usability is to make the engagement process with a website a more efficient and enjoyable experience. Researchers note that good content, simple design and few grammatical err...
Poster
Full-text available
The quality of webpage content has an effect on how search engine crawlers index it. Similarly, the degree of interlinking between websites with a similar focus plays a large role in how search engines perceive them. As a result, link building has become a popular technique in search engine optimisation as it provides a positive impetus to the valu...
Poster
Full-text available
Institutional repositories play an important role in helping researchers publish their work, making it accessible to other users in the same field. Open Access has become a sought after objective by institutions in the past years, and libraries, researchers and some publishers have taken action towards achieving this goal. The purpose of this resea...
Conference Paper
Full-text available
With the profound increase in user acceptance of mobile device usage, the transfer of Web applications to mobile devices has become of paramount importance. There are currently three approaches which could be followed to this end, namely; native mobile, hybrid and Web applications methods. Whichever method is to be adopted, it should be noted that...
Article
Full-text available
Any e-commerce venture using a website as the main shop front should invest in marketing its website. In this study, the relationship between website owners having invested in search engine optimization (SEO) and pay-per-click (PPC), respectively, is investigated. The design used in this research involves an empirical field experimental approach in...
Article
Full-text available
Purpose ‐ The purpose of this research project was to determine how the three biggest search engines interpret keyword stuffing as a negative design element. Design/methodology/approach ‐ This research was based on triangulation between scholar reporting, search engine claims, SEO practitioners and empirical evidence on the interpretation of keywor...
Article
The objective of this research project was to evaluate searching methodologies used by undergraduate learners in searching for academic information, and to design an aid if required. Literature surveys indicated that the sheer size of the Internet and lack of categorization of the information available makes finding relevant information a daunting...
Article
Full-text available
It has been proven beyond any doubt that high rankings on search engine result pages are non-negotiable for commercial websites. These high rankings can be achieved through a variety of methods, ethical and unethical. Both are being used extensively to impress crawlers, either in-house or by external search engine optimization experts. Arguably one...
Research
Full-text available
It has been proven beyond any doubt that high rankings on search engine result pages are non-negotiable for commercial websites. These high rankings can be achieved through a variety of methods, ethical and unethical. Both are being used extensively to impress crawlers, either in-house or by external search engine optimization experts. Arguably one...
Technical Report
Full-text available
A digital library user might not enter its webpages through the homepage menus – many are using standard search engines as opposed to academic databases to find academic information. Digital library owners should therefore not only consider the menus and/or information architecture as seen from the homepage. The aim of this research project was to...
Technical Report
Full-text available
Website Visibility is a measure of how easily a search engine crawler can find and index a given website. The higher the degree of Visibility, the more human visitors the website will attract. This factor is of crucial importance to owners of especially commercial websites, since a percentage of all visitors to their website will convert to paying...
Conference Paper
Full-text available
There has been significant increase in the development of information communication technologies-particularly in Cloud Computing, Mobile Computing, Web 2.0 and Social Media. These can be described as disruptive technologies that will have a significant impact on project managers and the manner in which businesses operate. If they do not respond app...
Conference Paper
Full-text available
South Africa has 23 universities of a variety of descriptions. The current generation of potential students often use search engines to collect information about universities, which could influence their final choice of where to enrol. The increase in mobile web usage has also contributed to an increase in university web access for timetables, exam...
Poster
Full-text available
Whilst the Internet is growing exponentially and acting as the repository of an enormous amount of information, the content quality is also being compromised. Content relevancy is continually being decreased by an increasing number of unethical website designers who are implementing various black hat techniques to trick the search engine algorithm...
Poster
Full-text available
The primary objective of this research project was to investigate and determine the most important characteristics which influence the traffic to a website generated by a Pay-Per-Click (PPC) system, when placing bids on keywords. A literature survey has indicated that bidding on a PPC campaign does attract traffic to the target website, but it is s...
Article
Full-text available
Introduction. The objective of this research was to prove that implementing search engine optimisation elements that are in contradiction to Website usability attributes is essential to improve rankings. Method. Three Websites were use: the control Website was used for benchmarking purposes; the experimental Website was created to conduct additiona...
Poster
Full-text available
The main study objective was to investigate and assess the success rate of postgraduate students at CPUT when using free-form Internet searching. The term “free-form” in this study indicates the use of a search engine to find information, as opposed to using an academic database. The literature has shown that free-form Internet searching plays an i...
Poster
Full-text available
High rankings for especially mission critical websites in search engine results are mandatory for the success of the marketing effort associated with a large website. Scholarly publications show that little work has been done to measure or identify design elements to be included in website design when considering website visibility. Results of empi...
Conference Paper
Full-text available
Internet usage is increasing dramatically daily, as is Web development which is enhanced by the emergence of new Web technologies. Social networks are continuously dominating our Web interactions through Facebook, Twitter, LinkedIn and MySpace, drawing a considerable number of Internet users. However, the dominance of the Web as the epicentre of bo...
Thesis
Full-text available
With over a billion Internet users surfing the Web daily in search of information, buying, selling and accessing social networks, marketers focus intensively on developing websites that are appealing to both the searchers and the search engines. Millions of webpages are submitted each day for indexing to search engines. The success of a search engi...
Presentation
Full-text available
Universities in general are large organizations, sometimes slow to respond to changing needs. The current student generation requires instant answers from digital media, and might base their decision of further studies on Internet search results. It is generally accepted that mission-critical and other large websites need to be found by search engi...
Presentation
Full-text available
More than ever before, a Web presence is mission critical for any serious business with a product or service to market. The African continent did not initially keep pace with Internet growth, but that in itself presents some unique opportunities for African countries. The aim of this workshop is to expose and demonstrate the features which both enh...
Article
Full-text available
The primary objective of this research project was to identify and investigate the website usability attributes which are in contradiction with search engine optimisation elements. The secondary objective was to determine if these usability attributes affect conversion. Although the literature review identifies the contradictions, experts disagree...
Article
Full-text available
The primary objective of this research project was to identify and investigate the website usability attributes which are in contradiction with search engine optimisation elements. The secondary objective was to determine if these usability attributes affect conversion. Although the literature review identifies the contradictions, experts disagree...
Article
Full-text available
Introduction. The objective of this research was to prove that implementing search engine optimisation elements that are in contradiction to Website usability attributes is essential to improve rankings. Method. Three Websites were use: the control Website was used for benchmarking purposes; the experimental Website was created to conduct additiona...