Melissa J Robinson

Penn State Fayette

The experiment described in this article draws on affective disposition theory to clarify how protagonist likeability influences participants’ sleep hygiene-related self-efficacy and outcome expectations immediately after media exposure and 3 days later. Results indicate that protagonist likeability is an important factor in narrative persuasion. P...

The present experiment draws on social cognitive theory to examine how story protagonist self-efficacy (high vs. low) influences participants’ sleep hygiene-related self-efficacy and behavior three days after narrative exposure. Social comparisons as factors in narrative impact were examined. To ensure the robustness of findings, two different narr...

Through two experiments (N = 497), we documented how distinct portrayals of women in stories can impact readers’ engagement in social comparisons and influence important aspects of their self-concepts. Specifically, this research investigated the effects of character body size (thin vs. large), body esteem (low vs. high), and story ending valence (...

The effects of gain and loss frames have been examined extensively, but there can be more nuance in health narratives. Experimental research with narratives has not yet thoroughly investigated all combinations of protagonists’ health recommendation compliance and story outcomes. People engaging in healthy behaviors may experience negative outcomes....

This handbook provides a strong collection of communication- and psychology-based theories and models on media entertainment, which can be used as a knowledge resource for any academic and applied purpose. Its 41 chapters offer explanations of entertainment that audiences find in any kind of ‘old’ and ‘new’ media, from classic novels to VR video ga...

Reduced counterarguing – the generation of questions and arguments in response to a message – has been proposed to be a mechanism of persuasion in a variety of contexts, yet many questions remain unanswered regarding the factors that influence this process. Building upon past theorizing in narrative persuasion, this present work investigates whethe...

Popular entertainment often involves political messages, and entertainment elements are now commonly used in politics coverage. This study examines how suspense drives impacts of political entertainment media content on attitudes, building on the “affective news” extended model. Hypotheses were tested with four texts on controversial political issu...

Political information is now commonly consumed embedded in user-generated content and social media. Hence, peer users (as opposed to professional journalists) have become frequently encountered sources of such information. This experiment tested competing hypotheses on whether exposure to attitude-consistent versus -discrepant political messages (c...

Individuals often seek health information in the form of online personal testimonials from others facing similar medical issues rather than only relying on medical experts’ advice. However, little is known about related motivations and the effects of these health testimonials on individuals’ health-related outcomes. The current study investigated t...

High-choice media environments allow people to cocoon themselves with like-minded messages (confirmation bias), which could shape both individual attitudes and perceived prevalence of opinions. This study builds on motivated cognition and spiral of silence theory to disentangle how browsing political messages (both selective exposure as viewing ful...

Outbreaks of vaccine-preventable diseases have increased due, in part, to misconceptions about vaccine safety (Kennedy et al., 2011). Extant literature has examined various messages designed to correct false beliefs about vaccination risks and to urge parents to vaccinate their children. The present study is designed to contribute to this literatur...

Hypotheses on how selective viewing of mediated images may sustain eating habits and aid healthier eating were derived from the Selective Exposure Self- and Affect Management model. The model posits that individuals select to view media to manage their self-concepts—and that this exposure affects subsequent intentions and behaviors. Participants (N...

In today’s media-saturated environment, individuals may be exposed to hundreds of media messages on a wide variety of topics each day. It is impossible for individuals to attend to every media message, and instead, they engage in the phenomenon of selective exposure, where certain messages are chosen and attended to more often than others. Health c...

Dynamic management and maintenance of self-concepts shape everyday selective media use. The present work examines related processes per the Selective Exposure Self and Affect Management model with a focus on young women’s magazine use. In a prolonged selective exposure study with seven online sessions, women (N = 181, 18-25 years, all Caucasian) co...

This study investigated how media exposure affects how noncollege women envision their futures. Over 5 days, a prolonged exposure experiment presented childless women (aged 21–35) with magazine portrayals of females in gender-congruent (mother/homemaker or beauty ideals) or gender-incongruent (professional) social roles. Responses to an open-ended...

Effects of visual representations of the thin ideal in the media have been widely explored, but textual representations of the thin ideal in novels have received scant attention. The chick literature genre has been criticized for depicting characters who worry about their body weight and who have poor body esteem. Excerpts from two chick lit novels...