Mehrad Moeini-Jazani

Mehrad Moeini-Jazani
University of Groningen | RUG · Department of Marketing

PhD in Marketing (Consumer Behavior)

About

17
Publications
25,640
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299
Citations
Introduction
I am an associate professor of marketing at the Faculty of Economics & Business, University of Groningen. I study the role of psychosocial resources, such as social power, status, and financial resources in shaping consumers' judgment and decision-making, including intertemporal discounting, reward-seeking behavior, and conspicuous consumption.
Education
January 2015 - January 2016
University of Southern California
Field of study
  • Judgement and Decision Making
January 2010 - December 2014
BI Norwegian Business School
Field of study
  • Marketing

Publications

Publications (17)
Article
Full-text available
Traditional psychological models characterize self-control as an inherently effortful process, relying on deliberate and cognitively demanding strategies to resist impulsive temptations. Drawing on behavioral economics literature, we investigate opportunity cost salience as an effective intervention to enhance self-control with minimal effort. Spec...
Article
Full-text available
Economic inequality is rising globally, yet its impact on consumer behavior remains poorly understood. In five studies, we show that economic inequality increases the preference for personal control appeals-advertising appeals encouraging consumers to reclaim their sense of agency and control. This effect emerged when economic inequality was object...
Article
Full-text available
The study of moral judgements often centres on moral dilemmas in which options consistent with deontological perspectives (that is, emphasizing rules, individual rights and duties) are in conflict with options consistent with utilitarian judgements (that is, following the greater good based on consequences). Greene et al. (2009) showed that psychol...
Article
Full-text available
We conducted a preregistered multi-laboratory project (k = 36; N = 3531) to assess the size and robustness of ego depletion effects using a novel replication method, termed the paradigmatic replication approach. Laboratories implemented one of two procedures that intended to manipulate self control and tested performance on a subsequent measure of...
Article
Full-text available
Background: Reward sensitivity can generalize across domains, but evidence for generalization of suppressive reward-related stimulation is sparse, especially in the context of interoceptive nutrient-related stimuli. We hypothesized that subliminal fatty acid-induced gut-brain signals could attenuate sensitivity to exteroceptive rewards, not only wi...
Article
Full-text available
Financial deprivation is associated with excessive discounting of delayed rewards. In the present research, we argue that this counterproductive tendency may be driven, at least in part, by the aversive and self-threatening nature of experiencing financial deprivation. Accordingly, we propose that self-affirmation-an intervention known to buffer ne...
Article
Full-text available
Research has found that lack of power impairs executive functions. In the present research, we show that this impairment is not immutable. Across three studies and focusing on inhibitory control as one of the core facets of executive functions, our investigation shows that self-affirmation attenuates the previously documented decrements in inhibito...
Article
Full-text available
Background Past research has demonstrated that moderate urge to urinate improves inhibitory control, specifically among participants with higher behavioral inhibition sensitivity (BIS). The effect was absent when the urge exceeded intolerable level. The present research examines whether rectal distension‐induced urge to defecate has similar effects...
Preprint
Full-text available
Much research on moral judgment is centered on moral dilemmas in which deontological perspectives (i.e., emphasizing rules, individual rights and duties) are in conflict with utilitarian judgements (i.e., following the greater good defined through consequences). A central finding of this field Greene et al. showed that psychological and situational...
Article
Full-text available
Building on recent psychological research showing that power increases self-focused attention, we propose that having power increases accuracy in perception of bodily signals, a phenomenon known as interoceptive accuracy. Consistent with our proposition, participants in a high-power experimental condition outperformed those in the control and low-p...
Article
We propose that women's increased generalized sensitivity to rewards during the fertile phase of the menstrual cycle causes them to seek more variety in rewards when they are in the fertile phase than when they are not in the fertile phase of the cycle. In Studies 1–3, across the reward domains of mating and hedonic food, we show that women seek mo...

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