Mehpare Tokay ArganBilecik Üniversitesi · School of Applied Sciences
Mehpare Tokay Argan
Assoc.Prof.Dr
About
75
Publications
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514
Citations
Citations since 2017
Introduction
Additional affiliations
January 2013 - August 2015
Publications
Publications (75)
Nowadays, information technology is not only widely used in all walks of life but also fully applied in the marketing and advertisement sector. In particular, Artificial Intelligence (AI) has received growing attention worldwide because of its impact on advertising. However, it remains unclear how social media users react to AI advertisements. The...
The study aimed to illustrate the emotions related to manuscript rejection experiences and coping strategies. We conducted individual interviews and focus groups with academics receiving at least one rejection in the last year using the photovoice method. The data were analyzed using a thematic analysis based on the pictures and interviews. The fin...
Little research has investigated the relationship between FoMO (fear of missing out) and financial behavior and underlying this association remains largely unknown. The aim of this paper is to investigate the relationship between envy and FoMO, investment involvement, investment engagement, and satisfaction. Proposed conceptual model was tested usi...
The current study explores the underlying psycho-social motivations of consumer-centric fear of missing out (FoMO) and, in turn, its effects on consumption behavior. More specifically, we add to the literature by investigating the complex set of relationships between the antecedents of consumer-centric FoMO (consumer need for uniqueness – CNFU and...
Environmental behavior and recycle behavior both are related to having emotional intelligence by the way of thinking environment. Recent studies about the environment and recycle behavior paid attention to human's individual sensitiveness as environmental value, west management, or environmental protection. However, the influences of emotional inte...
Metaverese can be considered as one of the most talked about virtual reality channels in today's world, and it is also widely used as an entertainment tool. In this study, this virtual medium or realm was investigated as an experience tool among university students participating in metaverse leisure activities. Within the scope of the research, sem...
The purpose of this study is to identify the effect of the away game involvement, community identification, and autobiographical memory towards the satisfaction of away games in the context of professional football (soccer). Unlike previous studies, which relied on the participation behavior of fans and their team identification, this study is base...
Rapid expansions of online games are diverting consumers and advertisers’ attention from traditional mass media advertising to virtual world. Although skeptics are still keeping their distance with this new promotional tool, the next generations of consumers apparently are more prone to digitalized word. Naturally, companies and brand do not want t...
This paper highlights flow in home-based leisure regarding people (aged 65 and over) who have to adapt their lives and behaviors while staying “safer at home” during the coronavirus outbreak. The purpose of this case study, based on qualitative interviews, observations and secondary data (including social media posts, news and videos), is to examin...
Spordaki deneyimler, özel gruplar ve bireyler açısından birçok farklı sonuçlar hakkında zengin bilgiler sağlar. Fotoses (photovoice), katılımcıların yaşadıkları deneyimlerin çeşitli yönlerini belgelemek için fotoğrafçılığın kullanmasına izin veren, katılımcıların deneyimlerini ve bakış açılarını elde etmeyi sağlayan katılımcı bir nitel araştırma yö...
Purpose
This study was aimed to determine the relationships between life satisfaction, life quality, and leisure satisfaction in health professionals.
Design and Methods
The study was conducted with 498 health professionals working in a city of the Central Anatolia Region, Turkey. Data were collected using Socio‐Demographic Form, the Satisfaction...
Günümüz teknolojisinin ortaya koyduğu ve iş yapış biçimlerini yeniden şekillendirdiği
alanlardan biri online dağıtım kanallarıdır. Online dağıtım, somut ve sanal ürünlerin
dağıtımında etkin olarak kullanılmaktadır. Bu anlamda online dağıtıma uygun ürünlerden biri
de rekreasyon etkinlikleri için internet üzerinden satılan etkinlik biletleridir. Etki...
Being one of the important areas in marketing research, FOMO-consumption relationship, referred to here as "Fomsumerism", has attracted much attention of both academics and practitioners. However, academic papers of consumption outcomes associated with consumers' FOMO feelings is limited. One potential way to address this association is to examine...
A new mode of social media-based phenomenon regarding relationship between fomo and consumption, namely fomsumerism, points out a new paradigm or point of view in terms of marketing. This article is a pioneering theoretical work as an approach from the perspective of combination of fomo and consumption. The aim of this article was to conceptualize...
Interaction between well-being and happiness has received an increasing interest worldwide due to its positive impact on people's lives. The aim of this study was to propose a theoretical model to examine the relationships among well-being, leisure satisfaction, life satisfaction and happiness. The results from a survey of 1230 respondent in Turkey...
Given the attitudes and schadenfreude towards competitors in today's sports fan behavior, it is critical for managers to understand fans in terms of empathy and sympathy phenomenon. Therefore, understanding the influence of empathy and sympathy on team or fan identification has been one of the most important determinants of sports marketing. The pu...
Given the attitudes and schadenfreude towards competitors in today’s sports fan behavior, it is critical for managers to understand fans in terms of empathy and sympathy phenomenon. Therefore, understanding the influence of empathy and sympathy on team or fan identification has been one of the most important determinants of sports marketing. Despit...
Given the attitudes and schadenfreude towards competitors in today's sports fan behavior, it is critical for managers to understand fans in terms of empathy and sympathy phenomenon. Therefore, understanding the influence of empathy and sympathy on team or fan identification has been one of the most important determinants of sports marketing. The pu...
The present study examined the role of the big five personality dimensions in altruism. The study intended to investigate relationships between five-factor personality traits and create profiles according to altruistic behavior. Participants completed questionnaires including the big five personality dimensions and altruism. At the end of the study...
Virtual communities have been a significant channel for people to share their feelings and experiences regarding a special issue. The combination of ethnography and the internet offers the opportunity for new methods of research that can potentially reach a broad audience in the online world. Thus, netnography, a combination of internet and ethnogr...
Qualified personnel candidates in the tourism sector are considered to be tourism students who study at universities. University students aim to have a good career in tourism sector after graduation and wish to maintain a successful professional life. However, students feel very much empty inside when choosing their careers after graduation and hav...
Attitudes, thinking styles and fears towards blood donation are significant aspects of the promotion of public health. The purpose of this study is to investigate dimensions regarding blood donation behavior, thinking styles and fears based on blood donation. Data are collected from a sample of blood donors who participated in Turkish Red Cres-cent...
The aim of this study is to investigate the underlying factors in social media-based word-of-mouth (WOM), and to assess the validity and reliability of the scale. This study examined the factorial structure of multi-dimensional scale (20 items) of social media (Facebook) based WOM. Participants of this study were university students from a city in...
Eskişehir is located in the Central Anatolian Region, on a junction linking Anatolia with the west. Its unique nature and features that make it different from other cities endow Eskişehir with a distinct character. These differences stem from the city's natural landscape, as well as, its manmade recreational areas that were later created, which rei...
Special festivals at university campuses have increased in number and size with various purposes including enhancing organizational culture and providing campus recreation opportunities. It was aimed to identify the underlying dimensions of the Spring Festival motivation. The data was collected by means of a questionnaire consisted of three section...
Anywhere in the world, billions of mobile phone users are chatting, messaging, spending their times, socializing with other users, and entertaining themselves. In Turkey, as in many other countries around the world, mobile phone has grown incredibly popular and become an object of collective attachment. From the leisure or recreation perspective, m...
The conspicuous consumption among young generation consumers is a general trend in sport goods. The purpose of the study is to reveal the dimensions of conspicuous consumption related to sport products and to analyze the effects of conspicuous consumption on consumer happiness. Self-administered questionnaires were collected with 680 university stu...
The study aims to put forward the superstitious beliefs and behaviors among soccer fans before and during the games. However, there are valuable insights about athletes superstitious behaviors and beliefs, there’s no or a little research examining sport fans’ beliefs of superstition. In this study the researchers attempts to address this gap by exa...
Place attachment has gained much attention in leisure (Budruk, 2010) and recreation behavior studies. The aim of the study is to reveal the dimensions of place attachment and to analyze the relationship between event satisfaction and place attachment dimensions. The study involved a quantitative research methodology employing a questionnaire and co...
The aim of the study is to evaluate the kite festival in terms of project based leisure applied before, during and after the kite festival and to make several contributions to this area. The main data collection techniques employed was personal semi-structured interviews, focus group interviews and observations. Before the festival, the sponsors an...
The purpose of this study is to investigate the relationship between investors’ satisfaction and intention and word-of-mouth communication. This study contributes to the ongoing debate on the relationship between investor behavior and word-of-mouth communication. Many studies are related to investors’ participation and individual investors’ asset a...
The rise of experiential marketing during last decade shed some light on marketing literature. Nowadays, consumers are in search of experiences that “dazzle their senses”, “touch their hearts” and “stimulate their minds” and also marketers need to understand customer experience (Schmitt, 1999). Therefore, studies and researches on experiential feat...
Information technology (IT) has an increasing importance and development in business life. Importance of IT arises because the businesses have tendencies to reach their customers through mobile services lately (Shin and Kim, 2008). These developments require the companies to have developed systems in order to reach their goals. Developments in wire...
Peer-to-Peer, also known as P2P, is an alternative to the client-server distribution model. Millions of consumers are routinely exchanging digital content files over P2P networks. The purpose of this paper is to determine the P2P constructs associated with P2P file sharing and to investigate relationships between the constructs and satisfaction and...
In recent years the importance of relationship quality in sport organizations have increasingly emphasized by both researchers and practitioners because of the general belief about relationship marketing efforts enhancing relationships with sport customers. So in the study the researchers aimed to reveal the effects of relationship quality dimensio...
The aim of the study is to explain popular sport brands’ perception dimensions by students heavily use sport apparels. The sample of research consisted 223 university students from School of Physical Education and Sport. The research results revealed that perceptions on some of the brands with the statement expensive were significantly high and var...
n sports industry by using social media sports clubs or organizations generate promotional information in the form of blogs, photos and videos prior to their events, organizations or about their licensed products. In this study the purpose is to put forth a descriptive analysis of using Facebook in soccer clubs as a marketing tool and to shed light...
lectronic customer relationship management (e-CRM) is a strategic initiative of sport marketing and allows building long-term relationships. This paper discusses the results of content analysis of the websites of the most popular soccer teams in Premier League and Super League (English and Turkish, respectively), carried out to identify the feature...
This study examines factors of word-of-mouth (WOM) about political candidates, and factors related to candidate characteristics affecting vote behavior. The study also analyses data to determine the effect of WOM factors and factors of candidate characteristics on encouraging, discouraging, to be influenced by interpretations, and to be influenced...
Word-of-mouth (WOM) strategy is a key area because many consumers in various sectors rely on the product experiences and advice of the competent people. In health care sector, WOM is also an important indicator as advertising tool. The main purpose of this study is to explain dimensions of health based WOM and relationships between the dimension an...
The aim of the study is to show the dimensions applied while managing and marketing
a successful special sport event and is going to make several contributions for the sport event
managers and sport marketing managers about how to use event management dimensions
effectively and shape strategies based on this perspective. Case study was employed...
Like in all areas, virtual communities make their presence felt in the area of healthcare too. Virtual communities play an important role in healthcare in terms of gathering information on healthcare, sharing of personal interests and providing social support. Virtual communities provide a way for a group of peers to communicate with each other. In...
Like in all areas, virtual communities make their presence felt in the area of healthcare. Virtual communities play an important role in healthcare in terms of gathering information on healthcare, sharing of personal interests, and providing social support. Virtual communities provide a way for a group of peers to communicate with each other. In th...
Nowadays, organizations about “sport for all” and leisure sectors use marketing strategies and techniques to influence a target audience to voluntary participate in leisure activities. They should apply new marketing technologies and methods to endure in the developing and changing environment. One marketing strategy emphasizing the social welfare...
The aim of this study was to determine the activities of Turkish women during Invitation Days-regular occasions when women, on a reciprocal basis, host other women coming to their homes to spend time in each other's company. A questionnaire, administered in a face-to-face situation, was used to collect data from 379 women participating in Invitatio...
Sport supplement use has increased significantly in the recent years. The use of sport supplement among fitness participants as consumers seems to
be influenced by their beliefs and attitudes. Supple- ment use and its effects among athletes have been documented however there are a limited number of studies investigating attitudes towards supplement...
Fasting during the holy month of Ramadan is one of the five commands of Islam. Ramadan is more than a holy month and has a deep social, cultural, and economic impact on the daily life of Muslims in Turkey. The purpose of the study is to investigate the underlying aspects of Turkish consumers' Ramadan consumption patterns. The concept of Ramadan con...
Objective: The purpose of this study is to find out the
smoking attitudes, and smoking behavior of people who live
in Bilecik.
Method: This descriptive study was carried out
among 795 people who live in Bilecik. Socio-demographic
characteristics, smoking status, attitutes toward smoking,
and smoking quit intend of respondents were examined.
Statist...
WebCT is one of the widely used web-based learning tools. For enriching teaching and learning courses at tertiary level, WebCT emerges as an important tool. This paper describes attitudes of students at Anadolu University towards WebCT applications in selected courses. Furthermore, the study describes the attitudes of a sample of students towards W...
This study aims to describe the perceptions toward service quality of the Anadolu University Library and Documentation Center Exhibition Room’s visitors. The study also analyzes the effect of perceived services quality in exhibition room on advice, and satisfaction. In the study, a questionnaire was applied on 295 people who attented the exhibiti...
The purpose of this study is to determine the factors in a new book choice situation and their effects on attitudes about formal features. In the study, a questionnaire was applied on 353 university students at Anadolu University. The results of this study indicated that five factors were about formal features: The kind of cover and paper, characte...
[Turkish abstract]Bu çalışmanın amacı, kitap seçimindeki biçimsel faktörleri ve bu biçimsel faktörlerin tutumlar üzerindeki etkilerini ortaya koymaktır. Araştırmada kullanılan anket Anadolu Üniversitesi’nde öğrenim gören 353 öğrenci üzerinde uygulanmıştır. Çalışma sonucunda, kitap okumada etkili olan beş biçimsel faktör ve kitap okumayı etkileyen d...
Citing some of the concerns that have arisen in modern food production and the
increasing interest in healthy living, and the impact these have had on demand for
organic foods, this research article attempts to measure the relationship between
healthy lifestyles and the consumption of organic food. Based on a questionnaire
survey of 395 respondents...
Product or brand placement practice in motion pictures has grown enormously in marketing and advertising areas in recent years, but there is very little empirical research regarding its communication effectiveness. This research included two studies: In the first study, a content analysis study was used to explore the brand placement strategies in...
Merchandising the licensed sport team merchandises in sport industry is one of the most common and developing issues. Amount for merchandising licensed sport merchandises is explained with billions of dollars recently. Thus, this makes licensing is an effective way to create incentives for consumers to buy a product. Soccer clubs in Turkey have als...
Attitudes of students who used Anadolu University central library were examined by means of a questionnaire, which was applied to 353 students. The results indicate that five factors (being expressed through 13 items) had substantial effects on book choice. They were the kinds of cover and paper being used, characteristics of dimensions and writing...
Viral marketing describes any strategy that encourages people to pass on a marketing message to others, demonstrating an important potential for exponential growth in the message’s exposure and influence. Viral marketing has become one of the most effective and cost-efficient ways to create a “buzz†about firms’products and servi- ces. Like...
This study aims to describe the perceptions toward service quality of the Anadolu University Library and Documentation Center Exhibition Room's visitors. The study also analyzes the effect of perceived services quality in exhibition room on advice, and satisfaction. In the study, a questionnaire was applied on 295 people who attented the exhibition...
Service quality leads to customer loyalty and attraction of new customers and positive word-of-mouth, etc. Therefore, the quality of games is particularly significant. The objectives of this study were to investigate the game quality perceptions of computer gamers in Turkey. The questionnaire was administrated to 262 computer game players in four d...
Projects
Projects (2)
In this project netnographic analysis was made by examining the statuses of women, who are the first users of menstrual cup in Turkey -namely reformists- and the statuses of other women, who are interested in this issue, in social platforms. This analysis, the purposes and advantages of using menstrual cup, and to put forward the psychological, cultural, religious and contextual barriers/facilitators with respect to the consumption of the product was defined. Besides, the life styles, areas of interest, rituals, social structures, written and unwritten codes of conduct of these women were analysed in order to understand why and how they use menstrual cup as well as how they buy the product. Finally, their recommendations about the product for others, and their role in making the others to consume the product was defined. As a result, the objective is to create insight on women for this use of menstrual cup, and to explore the product.