Meena Rambocas

• University of the West Indies, St. Augustine

Several authors have argued that virtue ethics needs to adopt a more realistic moral psychology in proposing a more effective way for teaching and learning. In response to this appeal, our paper explores the development of an Imaginative Virtue Ethics Transportation-Transcendental Experiential Approach based on the Aristotelian-Thomistic Mind–Body...

The survival of small businesses (SB) is threatened by the economic disruptions arising from the COVID-19 pandemic. This study explores the digital responses of SBs in Trinidad and Tobago. More specifically, the study explores how SBs have integrated social media marketing (SMM) into their business operations and owners' perceptions of its impact o...

The disruptions caused by the COVID-19 pandemic have magnified the need to examine how corporate citizenship (CC) influences consumer behavior. This study extends the theory of planned behavior and tests the relative influence of four dimensions of CC on consumer planned intentions to buy (BI) and planned behavior (PB). It also examines whether con...

Purpose This paper compares the relative influence of perceived brand localness (PBL) and perceived brand globalness (PBG) on customer behavioral responses of brand loyalty (BL), willingness to pay price premiums (WTPP) and positive word of mouth (PWOM) towards retail banks. It further examines the mediating effects of brand trust (BT) on these rel...

Purpose Consumers' attitude toward luxury brands remains a crucial area for many researchers and marketers. But, attitude toward domestically-produced luxury fashion brands in developing countries have not been sufficiently examined. Drawing on the social identity theory (SIT), this study proposes that consumer ethnocentrism (CE) and cultural sensi...

Purpose The purpose of this paper is to develop an integrated model to represent how service experience (core, employee and service scale), customer satisfaction (transaction-specific and cumulative) and brand affinity influence brand equity in financial services, taking into account the moderating influence of financial service providers. Design/...

We define humility as the ability to realistically assess one’s limitations and strengths. Unlike other moral virtues, humility has been found distinctively difficult to acquire. Our paper makes two significant contributions. Although the role and importance of humility have been clearly established in the literature, our paper is the first to empi...

This paper measures the effectiveness of a professional ethics course using the MacIntyrean Philosophical Approach (MPA) which incorporates virtues, narrative, tradition, and community. There has been limited empirical work using this framework in which the emphasis has been on ‘thick descriptions’ created through narrative, mainly the case methodo...

Please see the link below for the full paper http://rdcu.be/JXDw

Purpose The explosion of internet-generated content, coupled with methodologies such as sentiment analysis, present exciting opportunities for marketers to generate market intelligence on consumer attitudes and brand opinions. The purpose of this paper is to review the marketing literature on online sentiment analysis and examines the application...

Purpose The purpose of this paper is to examine the relationship between brand equity and customer behavioral intentions to repeat purchases, willingness to pay a price premium, switch and provide positive word of mouth. It further explores the mediating role of customer satisfaction and the moderating impact of customer age, education and gender...

Brand equity has emerged as a critical aspect of marketing, but its effect on consumer behavioral intentions from a developing country perspective has not been sufficiently examined. This study proposes that country of origin and product type will moderate the relationships between brand equity, consumer repeat purchase intentions, and word of mout...

Some education specialists are challenging the use of traditional strategies in classrooms and are calling for the use of contemporary teaching and learning techniques. In response to these calls, many field experiments that compare different teaching and learning strategies have been conducted. However, to date, little is known on the outcomes of...

Corporate social responsibility (CSR) can be conceptualized as a mechanism through which private sector investment aligns with and shapes sustainable development. In recent years the new economic paradigm of the green economy has been adopted by many developing countries and forwarded by governments and multilateral institutions. It is in this burg...

Purpose This study investigates the reliability of mystery client as a service evaluation technique taking into consideration personal differences of the mystery client agents. Design/methodology/approach The ratings from 144 mystery clients from 355 evaluations of computer and electronic stores were cross-analyzed with eight psychographic and demo...

The purpose of the study is to examine the impact of channel governance structure on export performance ex post. The study surveyed 105 foreign buyers of crane services from five countries and used MANOVA to test the effects of channel governance structure on export short term and long term performance outcomes. The study found that short term prof...

Purpose – The purpose of this paper is to investigate an integrated model mapping the influence of brand affinity, customer experience, and customer satisfaction on brand equity in retail banking. Design/methodology/approach – Data were collected from 315 banking customers in Trinidad and Tobago through personally administered structured questionn...

This study investigated the impact of customer demographic characteristics on relationship outcomes. Through exploratory factor analysis and multiple analysis of variance, the empirical findings demonstrated that customer age and gender were effective discriminators of relationship marketing outcomes. As proposed, the findings show that young and f...

The internet has created tremendous opportunities for businesses and customers alike. Distribution channel members can extend their reach and visibility to partners beyond geographical boundaries. Although many businesses are acknowledging the importance of the internet and online retail activities, little academic attention is given to the communi...