Md. Zahir Uddin Arif

Md. Zahir Uddin Arif
Jagannath University - Bangladesh · Department of Marketing-Faculty of Business Studies

Post-graduate Research Training and Development, University of Canberra, Australia; M.Phil. in Economics, I.H.S., National University; Master of Commerce and Bachelor of Commerce with Honors in Marketing, University of Dhaka, Bangladesh
Advisor, Consultant, Editor, Reviewer, Keynote Speaker, Session Chair, Recruitment Expert, Research Collaboration

About

60
Publications
119,799
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129
Citations
Citations since 2017
22 Research Items
116 Citations
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Introduction
*Professor and Ph.D/M.Phil/MS/MBA Thesis Supervisor & Foreign Examiner. *Editor & Reviewer, Int'l Indexed Journals. *Former Deputy Sub-Project Manager of TSIDP & Head of SAC, IQAC, HEQEP, UGC, funded by World Bank. * 2022 Emerald Literati Award Winner * Participated & presented papers at conferences including ANZMAC in UNSW; ICSP, EMAB, BEA, ISEE, DScE, BIBM.
Additional affiliations
December 2018 - present
Jagannath University - Bangladesh
Position
  • Professor (Full)
October 2013 - December 2018
Jagannath University - Bangladesh
Position
  • Associate Professor
January 2011 - October 2013
Jagannath University - Bangladesh
Position
  • Assistant Professor

Publications

Publications (60)
Conference Paper
Full-text available
Purpose: This paper focuses on a comparative study between traditional management and Islamic management system by analyzing the conceptual approaches of these management systems and their ideas, thoughts, and principles of them. Moreover, to identify the problems of applying Islamic management properly and to recommend some suggestions for reducin...
Article
Full-text available
The purpose of the study is to find out and evaluate the grievances and industrial relations among the workers and the management team in the ready-made garment industry of Bangladesh with special reference to Falcon Group Limited. The study has used both primary and secondary data and information. For gathering primary data and information, depth...
Article
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This study is an attempt to estimate the opportunity costs of military expenditure in terms of consumption in developing economies of South and East Asian countries. Military of developing countries are highly paid comparing to their civilian counterpart. This study examines empirically comparative consumption effect between military and civilian c...
Article
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Though controversy remains among the defense economists about the nature of trade-off between military expenditure and other government expenditures, it is commonly believed, particularly in developing countries, that defense expenditures have an opportunity cost in terms of foregone other government expenditures. This paper examines empirically th...
Article
Full-text available
The study aims to identify and understand the benefits of the organic food over the human health and the environment. It also focuses on the differences between the organic food and conventional food. The paper has been prepared based on primary and secondary information collected through observation method and reviewing literature, previous studie...
Poster
Full-text available
Biography ----------Professor Md. Zahir Uddin Arif has working experience as an academician, researcher, Ph.D/M.Phil/MS/MBA thesis supervisor and external examiner, keynote speaker and track/session chair in international conferences, webinars and symposiums, WTO-certified trainer, marketing, brand and HR adviser/consultant, volunteer, development...
Article
Full-text available
Purpose- The leading purpose of this study is to examine in what way competitive price reduction policy influences purchasers’ trust in the supermarket industry of Bangladesh. Discounts, price cuts, and the promotional wars among retail supermarkets especially in Bangladesh are very competitive and these supermarkets maintain low product prices i...
Conference Paper
Full-text available
Towards Marketing 6.0: Concentration on Ethics and Humanity
Poster
Full-text available
To contribute to the academia and research institutions/universities evaluating/examining Ph.D. Thesis as a foreign external examiner/adjudicator. So Faculty Members/Supervisors of different universities of the globe can e-mail me for my consent and nominate me to their universities as a foreign external examiner to examine/evaluate/adjudicate thei...
Conference Paper
Full-text available
This current research focused on the Bangladeshi private commercial banks’ expected service quality with the satisfaction of E-consumers’ banking technologies and banking services provided by their respective banks. The study was a quantitative type and 500 respondents were surveyed based on purposive sampling. The respondents were the account hold...
Poster
Full-text available
Plenary Chair & Speakers ------- Plenary Session Chair (ICONECBIT-2021) -------- Chair, Plenary Session Dr. Arindam Gupta Professor Department of Commerce Vidyasagar University, West Bengal, India ------ Keynote Speakers (ICONECBIT-2021) ------ Dr. Girijasankar Mallik Associate Professor, Economics, Finance & Property Western Sydney Unive...
Poster
Full-text available
**** INTERNATIONAL WEBINAR **** <><><><><><><><><><><><><><><><><> VOL: 03 : ""Dimension of Digital Marketing Insights"" Independent Perception & Research Hub & @IPRHinfo. (International Professional Member Alliance), Presented Live Online International Webinar. Webinar Link LIVE ONLINE: Independent Perception & Research Hub FaceBook Official Pa...
Article
Full-text available
Purpose The purpose of the study is to dive into various binge-watching habits of Netflix users amidst the COVID-19 pandemic. Consumers find themselves amidst the COVID-19 lockdown with more free time to indulge in these viewing habits. This study investigates motivational factors, amount of media consumption and negative attributes associated with...
Poster
Full-text available
Dear Sir / Ma'am ------ We invite you to the biggest International Research Summit / Conference, which will be organized by the Student & Faculty Research Cell of Center for Management Studies, JAIN (Deemed-to-be University), Bengaluru, India. Register for this Summit and get an opportunity to interact with speakers like Dr. Philip Kotler (Father...
Article
Full-text available
Completed M.Phil Course Works--------------------- Professor Md. Zahir Uddin Arif--------------------- Postal Address: Professor and Former Chairman, Department of Marketing, Faculty of Business Studies, Jagannath University, 9-10, Chittaranjan Avenue, Dhaka-1100, Bangladesh --------------------- E-mail Id: mjarif2004@yahoo.com, mjarif2006@gmail....
Chapter
Full-text available
Coronavirus pandemic or COVID-19 outbreak has created huge disruptions in the supply chains of goods and commodities. Continuous reconfiguration of supply chain is the new theme in the post-COVID world for all the FMCG retailers. A series of lockdown have caused much more serious implications for the businesses and firms. Today, FMCG producers and...
Poster
Full-text available
Department of Commerce, Aligarh Muslim University is organizing an online Workshop on Stress Management. ------You are invited to register for the Workshop. When: March 13, 2021, 11:30 AM India, 12:00 PM Bangladesh, 6:00 AM GMT -----Register in advance for this meeting. Registration Link: https://us02web.zoom.us/meeting/register/tZ0tceyhpz0vGt...
Article
Full-text available
Purpose- This study has investigated how professionals are collaborating online working from home (WFH) during COVID-19 pandemic in Bangladesh. Various aspects of this shift in working culture have been examined like employee satisfaction levels, challenges related to telecommuting and perceived productivity of working remotely during the COVID-19...
Cover Page
Please copy and paste the Video Link of My Interview in Bangla: https://www.youtube.com/watch?v=Avb5iSOeM7M, -------------------- My Interview has been taken by 'Independent Perception and Research Hub (IPRH)' in its program, "The Perception". After watching the whole video on "Digital Marketing: Spotlight on Marketing during Pandemic" in your fre...
Article
Full-text available
1. Purpose: The purpose of the study is to analyze the marketing system of plastic door of Aziz Pipes Limited in Bangladesh. ------- 2. Design/methodology/approach: Exploratory research design has been used for the study. The study has collected data from primary and secondary sources. The study has obtained primary data from manufacturers, dealers...
Article
Full-text available
Purpose: The purpose of the study is to develop and establish a strategy for identifying the Non-Governmental Organization (NGO) branding effectively and efficiently based on the knowledge of NGO expert personnel. ------------------- Design/methodology/approach: This study has utilized the quantitative research paradigm, where primary data have bee...
Article
Full-text available
Purpose– Given the critical mass of literature on information technology (IT) practices, the purpose of the study is to develop a conceptual framework for the development of IT infrastructure to improve practices of management information systems (MIS) and also tries to identify the factors which are critical to develop an inclusive IT infrastructu...
Article
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Total No. of Peer Reviewed Publications: 34 (27+6+1), available for citations at: https://www.researchgate.net/profile/Md_Zahir_Uddin_Arif3/contributions --------------Total Peer Reviewed Printed Publications: 27 --------------Total Peer Reviewed and Internationally Indexed Electronic Journal Publications: 6 --------------International Publicati...
Article
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Purpose– The purposes of the study are to explore and to analyze the use or application of 4Ps model of McCarthy- product, price, place, and promotion as controllable tactical marketing tools for the effective marketing of eco-friendly and hygienic brand like Bashundhara Tissue in Bangladesh especially in Dhaka city. -----Design/methodology/appro...
Article
Full-text available
Bangladesh is an emerging country where a growing number of private commercial banks have been established. As a result, presently contemporary banking business considers the job of satisfying their employees as the most important for retaining their valuable skilled workforce. The aim of this paper is to understand the importance and effects of po...
Article
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The development of poverty reduction strategies in light of the multi-dimensional character of poverty in Bangladesh is the main objective of the current article. The article is based on secondary data and information from various research books, articles, and published reports. Besides, efforts have been made to analyze the matter by using long-te...
Article
Full-text available
Purpose: The purpose of the study is to find out the socioeconomic advantages and challenges of the mobile remittance services in Bangladesh. Methodology: The study has adopted exploratory research design and selected both categories of sample sizes through non-probability convenience sampling technique. The study has obtained primary data from 50...
Article
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The purpose of the research paper is to investigate the statistical relationship and impact of corporate social cause (CSC) & promotional expenditure, especially advertising expenditure on the key financial performance parameter i.e. the profitability of financial service firm mainly Dutch Bangla Bank Limited (DBBL) in the context of Bangladesh tha...
Article
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Purpose: The purpose of the study is to explore the use of 7Ps- product/service, price, place, promotion, people, process and physical evidence as controllable tactical marketing tools of super shops in Bangladesh especially in Dhaka city, the capital of Bangladesh. Design/methodology/approach: Exploratory research design has been used for the pur...
Article
Full-text available
In a world of full chaos, peace is necessary from family to organization i.e. in every sphere of societies. As a result, the idea of peace should be marketed. Marketing of Peace calls for more than a communication campaign and it focuses on a fundamental change in the mindset of family, corporate and government leaders and their members with satisf...
Poster
Full-text available
Northwester University J.L. Kellogg School of Management Marketing Department Donald P. Jacobs Center 2001 Sheridan Road Evanston, Illinois 60208-2001 www.kellogg.northwestern.edu ------------------------------------------------------ September 7, 2015 Md. Zahir Uddin Arif President, Bangladesh Renaissance Foundation -------------------------------...
Article
Full-text available
This study analyses the customer perception on the service quality of freight forwarding business of Kuehne + Nagel Ltd. In this study, a cause and effect relationship between service quality and financial performance of a freight forwarding company in the context of Kuehne + Nagel Ltd. has also been identified qualitatively. As a result, for the p...
Article
Full-text available
Purpose– This article aims to focus on the women empowerment and poverty reduction through active participation of women in micro-finance in the context of Bangladesh. Design/methodology/approach– The study has been conducted mainly based on secondary data and information that has been collected and analyzed from published books, articles publishe...
Article
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The stock market plays a pivotal role in the growth of an economy to a great extent. The study investigates the relationship between stock market development and economic growth in five SAARC countries: Bangladesh, India, Pakistan, Srilanka and Nepal using collected secondary data of 15 years for the period of 1996–2010. The relationship has been m...
Article
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This article aims to focus on the influential factors contributing to the satisfaction and dissatisfaction of the teachers of public and private colleges of Bangladesh with special reference to Dhaka city, a capital of Bangladesh. For conducting the study, primary data have been collected using a structured questionnaire based on six–step Likert sc...
Article
Full-text available
It is believed that the economy of Bangladesh is on the threshold of achieving significant growth in the coming years. Ready or pre-cooked food retailing may take a boom in recent future. The case study discusses the early development stages of the business and the recent growth including the diversification scopes those are considered feasible. Th...
Article
Full-text available
The study aims to explore the reasons of increasing establishment of superstores in Bangladesh with special reference to Dhaka city, the capital of Bangladesh. The study is exploratory in nature. Both primary and secondary data and information have been used for the purpose of the study. Secondary data and information have been collected and analyz...
Article
Full-text available
This present study seeks to determine how customers assess trustworthiness when they shop in online. The study is based on primary data. For gathering primary data for the study, survey method has been used and a semi-structured questionnaire has been developed to investigate the online shoppers' perception of trust. The sample comprising of two hu...
Article
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The purpose of this study is to explore and analyze the impact of good governance on the corporate governance in Bangladesh and to find out the corresponding strengths or weaknesses of the financial market of Bangladesh. The study is exploratory in nature and the article is prepared based on secondary data and information that have been collected a...
Article
Full-text available
This study is an attempt to reexamine the causal ordering between the two variables in the developing countries. The study investigates unit root, cointegration and exogeneity tests between military expenditure and economic growth in 14 developing countries for the period 1981-2006 considering panel data analysis. Results reported herein suggest th...
Article
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A conception in a small amount of degree has been flourished among the present day’s economists that equal distribution of income and wealth accelerates the economic growth of a country. But such this conception was not always accepted by them. In fact, from the first stream of economics a deep conception was spread over among the economists of the...
Article
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The present paper aims to identify the vulnerability of women and girls to HIV and AIDS and its impact in developing countries with reference to Bangladesh. The study is exploratory in nature. This paper is prepared mainly in the light of secondary information gathering, reviewing and analyzing the existing literatures published in the relevant boo...
Article
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The objective of the study is to identify the capital accumulation process of real estate business in illegal and corrupted ways and its impact on the socioeconomic context of Bangladesh. Snowball sampling technique has been used for gathering primary data that have been collected from 6 respondents (3 real estate owners and 3 victims) through in-d...
Article
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The present paper focuses on how information technology plays an imperative role to change the global business world. It also aims that how information systems help managers to cope with the changes. This paper is prepared mainly in the light of secondary information gathering, reviewing and analyzing the existing international literatures publishe...
Article
Full-text available
The present article focuses on the determinants of military expenditure in developing countries and their effects on the economy. After Benoit’s (1973) work, numbers of researchers investigate the impact of military expenditure on the economy. It is argued that before examining the effect of military expenditure on the economy, at the first is need...
Article
Full-text available
The study focuses on environmental disasters and their socio-economic impacts in Bangladesh with special reference to Dhaka city, the capital of Bangladesh. The study is exploratory in nature. Mainly, for purposes of the study extensively, observed primary information and practical knowledge have been used and the secondary information have been ga...
Article
Full-text available
This paper focuses on the perspective of labor migration and remittances and its influence on poverty reduction. This paper however mainly reviews the recent studies carried out in the respect both globally and locally. For preparing this paper, Secondary data and information have been collected and analyzed from published books, different articles...
Article
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The paper mainly focuses on the prospects of tourism sector in Bangladesh. Bangladesh is a country of enriched heritage and culture from thousands of years ago. The economy of Bangladesh has much potentiality to earn foreign currency creating more attraction and disseminating the information about the tourist places to other parts of the world. The...
Article
Full-text available
Electronic commerce continuous to enjoy phenomenal growth, but so far most E-Commerce development demands wired infrastructure, such as a browser on a PC connected to the Internet using phone lines or a Local Area Network (LAN). The limited use and accessibly of internet and compatible devices in Bangladesh did not support E-Commerce up to its pote...
Article
Full-text available
Thousands of rural markets in Bangladesh are deprived from electricity. Rural markets without electricity do not attract merchants and the farmers are to sell their product at comparatively low price. This results in wastage of huge amount of unsold products leading to great loss to the farmers. An alternative option may be connection of rural mark...
Conference Paper
Full-text available
Women as a weaker sex suffer from frustrating environment and powerlessness. This state of conditions can be changed by empowerments. Empowerment is a process that provides greater autonomy to employees in an organization, minority groups in the social sector and women in the family through sharing of relevant information and the provision of contr...
Conference Paper
Full-text available
The aim of this paper is to analyze the micro-financing programs in Bangladesh, in the context of ASA, to study its transformation towards sustainability through implementing an integrated approach. In this regard, the integrated approach of ASA has been discussed in-depth as the focal point of transformation followed by both external & internal en...
Article
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The paper investigates the psychological and economic impacts of Man-Made Reformation (MMR) of the Natural-Rivering System (NRS). The MMR (or River-Linking Project: RLP) refers to that of the planning has primarily been taken recently by the Government of India. The RLP proposes some artificial rivers, which will link strategically the natural rive...
Article
Full-text available
The main purpose of this study is to analyze the productivity growth and statistical estimation of production functions for the total manufacturing sector of Bangladesh. For the estimation purposes, two types of total factor productivity (TFP) indices (viz., Kendrick and Solow) and five types of partial productivity ratios (viz., labor, capital, ra...

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Projects (12)
Archived project
The purpose of the study is to dive into various binge-watching habits of Netflix users amidst the COVID-19 pandemic. Consumers find themselves amidst the COVID-19 lockdown with more free time to indulge in these viewing habits. This study investigates motivational factors, amount of media consumption, and negative attributes associated with binge-watching on Netflix during the Covid-19 outbreak. In the context of binge-watching on Netflix during the COVID-19 pandemic, the gaps in literature have given rise to the following research questions: RQ1: What are the motivational factors that drive marathon Netflix usage? RQ2: How much time is spent behind binge-watching on Netflix? RQ3: Which negative aspects are linked to binge-watching on Netflix?
Project
The broad objective of this study is to investigate the working patterns of telecommuting professionals during the COVID-19 pandemic. With a view to optimizing the broad objective of the study, the specific objectives have been derived from the research questions as follows: i. To determine the satisfaction level among teleworkers. ii. To explore the challenges related to telecommuting. iii. To investigate the perceived productivity of working from home (WFH).
Archived project
The purpose of the study is to develop and establish a strategy for identifying the Non-Governmental Organization (NGO) branding effectively and efficiently based on the knowledge of NGO expert personnel. This study will utilize the quantitative research paradigm, where primary data will be collected from the NGO experts of Bangladesh. Even though qualitative research will be marginally undertaken by reviewing the literature and focus group discussion for identifying the variables to assess the brand identification strategies, quantitative research will dominate the whole research paradigm. In doing so, descriptive research will be designed for collecting the data through survey-based research questionnaire from the NGO experts of Bangladesh by using a simple random sampling technique. The collected primary data will be analysed by using the methods of t-test, paired comparison test, frequency distribution and factor analysis utilizing SPSS software.