Md. Masud Rana- MBA
- Lecturer at University of Dhaka
Md. Masud Rana
- MBA
- Lecturer at University of Dhaka
About
6
Publications
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Introduction
Skills and Expertise
Current institution
Publications
Publications (6)
This study aims to assess user perceived quality and its impact on sustaining the adoption of app-based ride- sharing services in the context of a developing country. Adopting the E-S-QUAL model as a theoretical frame- work, data have been collected from 250 ride-sharing app users in Bangladesh. Utilizing the PLS-SEM method, the structural model co...
The rapid evolution of Artificial Intelligence (AI) and its widespread adoption have given rise to acritical need for understanding the underlying factors that shape users’ behavioral intentions.Therefore, the main objective of this study is to explain user perceived behavioral intentions anduse behavior of AI technologies for academic purposes in...
Recognizing the diversity of motivational factors, ranging from financial incentives to non-monetary rewards, this book chapter reviews a spectrum of motivational theories. This chapter strives to unite the content and process theories to explain employee motivation from a universal perspective while keeping an eye into the new paradigm of human re...
E-commerce, though a recent invention, is now growing significantly all over the world because of the easy availability of the internet and other technological advancements. Holding a positivist philosophy, this study intends to measure the impact of five independent variables, taken from literature, on the online buying behavior of Bangladeshi con...
Customer Satisfaction and loyalty are critical indicators of the sharing economy’s long-term viability, particularly in developing countries. The main objective of this study is to develop a service quality model applicable in the sharing economy based on the ridesharing service perspective.Through synthesizing existing theories and literature, the...
Overpopulated Bangladesh needs a permanent solution to transform its workforce into resources. Almost half of the population are women who are mostly housewives maintaining family or working in different organizations as employees. A large number of women has opted for entrepreneurship as a mean for gaining economic independence, social importance,...
