Md Azalanshah Md Syed

University of Malaya | UM · Department of Media and Communication Studies

All-for-one tourism is a newly proposed concept that aims to promote the transformation of national tourism development in China. Few research studies have focused on the current industry practice of all-for-one tourism in China. A qualitative case study, grounded in an interpretivist paradigm, was conducted to investigate the status quo of all-for...

The study explored content creation and sharing experiences of local travel influencers in Meishan City, China. A qualitative phenomenological methodology was used to conduct in-depth interviews with 15 local travel influencers based on social exchange theory and its reciprocal principles. Thematic content analysis was used to analyse data. Study f...

This article discusses the emergence of Turkish serial dramas as a site for contestation over the impact of Islamic modernity on Malay women in contemporary Malaysia. Despite its popularity among Malay women, Turkish serial drama has been criticized for misleading and confusing the audience about Islamic history, faith, culture and civilization. Th...

Pandemik Covid-19 telah mengubah rutin kehidupan manusia kepada suatu norma yang baharu. Perubahan tersebut mencetuskan pelbagai implikasi dan perselisihan pandangan dari sudut agama, sosial, peradaban, profesionalisme, dan hak asasi sejagat. Industri media dan kerjaya kewartawanan tidak terkecuali malahan turut menerima tempias kekangan ekonomi, p...

Audiences’ shifts to online and interactive engagement have posed numerous challenges to Bangladesh’s media ecology. This descriptive case study examines the current state of digital transition, complexities and competitions faced by the local television industry by putting Ntv Online, one of the first-generation television station’s online portals...

Artikel ini meneliti semula konsep hero Melayu dan tafsirannya menerusi isu-isu popular terpilih dalam media sosial. Pemerihalan biasa mengenai konsep hero Melayu tertumpu kepada aspek maskuliniti yang diketengahkan menerusi pelbagai teks popular masyarakat Melayu. Ini termasuklah hikayat tradisi sehinggalah kemunculan era media cetak, filem dan si...

This study focuses on how Malaysian micro SMEs, in this case, food truck (FT) businesses, could digitally utilize social media as an effective branding tool for their products and services and create significant customer value to survive in the local competitive market. It is crucial for Malaysian SMEs (food truck, FT) operators to convince their c...

In the era of internet and communication technologies, tourism marketers have communicated with potential leads, know their target customers better, and generate revenue thanks to social media platforms. However, the previous research on a particular social media utilisation in tourism continues to be fragmented and focuses on isolated topics. It i...

Building a substantial brand identity value has become a key issue for many companies' reputation. In previous years, the majority of studies focused on the consumer's perspective towards organizations’ brand equity value. Thus, this study expanded on earlier research by offering a more in-depth exploration and understanding of organizations' persp...

In the rapid development of technologies, the number of users accessing the Internet is rapidly increasing. Many businesses are now expanding their operations through digital media and online commerce platforms. Digital media commerce is defined as a business that is assisted by the Internet to increase the productivity and profitability of a compa...

Strategic communication is an effective communication of information distributions at every level includes individual, group and organization. In terms of organizational management, strategic communication defined as a purposeful communication in order to achieve a specific goal and target. Strategic communication does not only function as a tool o...

Kajian ini menyingkap, menginterpretasi dan memahami pengaruh orientalis dalam siri animasi Saladin: The Animated Series melalui analisis semiotik Roland Barthes. Elemen semiotik ini dapat dilihat dalam kerangka semiotik daripada Barthes dengan memecahkan tanda kepada dua komponen, iaitu signifier dan signified. Sistem tanda ini digunakan untuk mel...

As argued by Barker (2003), popular culture is considered important cultural text for the public citizen and has a certain role in their lives. For example, previous studies on the relationship of women and gendered television programme such as serial drama and soap operas have shown the importance of this television genre for enriching their moder...

This chapter will examine the concept of transmedia storytelling in the context of Malaysian animation industry. While transmedia storytelling exists in several disciplines, its most grounded impact can be seen clearly in the animation industry particularly through local animation franchise namely, BoBoiBoy created by Animonsta Studio. This franchi...

This paper examines how rural women in Bangladesh use community radio programs designed to combat gender inequality for empowerment. In doing so, it considers community power dynamics in Teknaf, a remote rural area of Bangladesh; the content of broadcasts by the local radio station, Radio Naf; and its listeners’ attitudes regarding the station. By...

This article examines the implementation of worldbuilding in the Malaysian animation franchise, BoBoiBoy, through the portrayal of 'Power Sphera Universe' across various installments. Worldbuilding refers to the creation of a fictional storyworld in which a set storyline(s) take place. Within the scope of storytelling, worldbuilding plays an integr...

This study analyses the moderating role of Mobile Health (MHealth) in influencing the indirect relationship of health literacy on prescribed self-care through attitude among Coronary Heart Disease (CHD) patients in Malaysia. Through a user-experience research with concept testing, data were collected from 300 CHD patients in a tertiary hospital usi...

Keterlihatan laman sesawang semakin menjadi elemen penting untuk mempromosi institusi bagi universiti terbaik dunia. Laman sesawang rasmi universiti bertindak sebagai medium utama untuk mempromosi reputasi dan imej serta menjadi platform publisiti untuk aktiviti dan pencapaian universiti. Laman sesawang memainkan peranan penting dalam mempertingkat...

This paper examines the emerging adoption of transmedia storytelling practices among producers in the Malaysian animation industry and the connection to the public aspiration of preserving and promoting Malaysian culture both locally and internationally. The study outlines the argument that the adoption of transmedia storytelling is the result of a...

This study will conduct an examination towards the concept of worldbuilding employed by Animonsta Studio in developing BoBoiBoy’s superhero narrative and seek its connection with the government aspiration towards the preservation of local culture in a commercially developed animated product. BoBoiBoy is an animation franchise that possesses exposur...

This qualitative research examines the reconceptualisation of tudung as modern lifestyle among Malay women in contemporary Malaysia. With the emergence of social media, the image of tudung has been reinvented from mundane subject to be more colourful and stylish and emerge as modern popular culture in the Malay society. The popularity of tudung has...

Maklumat kesihatan yang tidak lengkap serta fakta yang mengelirukan dan sukar difahami mampu mewujudkan risiko kepada orang ramai. Bertanggungjawab, adil dan melaporkan kebenaran adalah prinsip utama seorang wartawan dan juga merupakan tuntutan syariah. Justeru, kajian kualitatif ini menumpukan kepada amalan kod etika profesional kewartawanan di Ma...

Kajian kualitatif ini menumpukan kepada amalan kod etika profesional kewartawanan di Malaysia dalam pelaporan berita kesihatan. Kejayaan agenda kerajaan dalam mengubah landskap kualiti kesihatan rakyat banyak bergantung kepada peranan yang dimainkan oleh media massa. Sebagai agen sosialisasi masyarakat yang sangat berkesan, media massa mampu merang...

Kajian ini menumpukan pemerhatian terhadap watak dan perwatakan antara hipoteks biografi Sultan Salahuddin al-Ayubi daripada teks Saladin or What befell Sultan Yusuf oleh Baha ed-Din atau Ibnu Shaddad dan hiperteks Saladin the Animated Series (2010) yang diarahkan oleh Steve Bristow. Antara elemen penting dalam sesebuah cerita ialah watak dan perwa...

Kajian ini membicarakan mengenai pencitraan keris sebagai kiasan keindahan budaya Melayu dalam dua filem Rahim Razali iaitu Puteri (1987) dan Anak Sarawak (1989). Dalam pengaruh kebudayaan masyarakat Melayu, keris bukan sahaja merujuk kepada alatan senjata malah merupakan sebuah manifestasi seni yang memiliki nilai estetika yang tinggi serta cermin...

Firms in Malaysia are making a lot of efforts to retain their customers for as long as possible. Nonetheless, due to the overgrowing of other online shopping sites that are continually coming up with new features and benefits that are more attractive, this situation often causes customers to easily switch to other competitors which result in failur...

Artikel ini membicarakan mengenai analisis protes sosial masyarakat yang dipaparkan dalam filem Matinya Seorang Patriot yang diterbitkan pada tahun 1984 oleh Rahim Razali. Filem ini merupakan sebuah dokumentasi masyarakat yang menolak penyelewengan politik dan kuasa serta kepincangan golongan kolar putih. Objektif kajian ini adalah untuk menganalis...

The growing popularity of South Korean popular culture, known as Hallyu (Korean Wave), among young Malay women since the early 2000s has become the latest focus of debate and discussion with respect to its impact on the development of modernity in Malaysia. In this context, there has been little qualitative inquiry into how Hallyu influences the de...

ABSTRAK Populariti K-pop dalam kalangan wanita Melayu mendapat kritikan pelbagai pihak yang melihat kecenderungannya untuk menghakis budaya masyarakat Melayu serta menyalahi nilai-nilai Islam-dua elemen penting dalam projek kemodenan Malaysia. Contohnya, penyertaan wanita Melayu meratapi kematian artis K-pop popular Kim Jong-Hyun serta kontroversi...

This qualitative study focuses on the concept of Malay garden in the preservation of Malay knowledge and excellence. The garden is an important concept in Malay art and culture. The uniqueness of garden is mentioned in a variety of old manuscripts and Malay Hikayat and typically associated as a prohibited area that can only be accessed by royal fam...

Online shopping has rapidly grown in a global marketing environment and has attracted people to purchase the product through the social media platform (Facebook & Instagram) and e-commerce. It is made possible for new start-ups, especially micro SMEs to conduct and increase their business activities online considering it is the low-cost marketing (...

Supervisory communication has been determined as a strong factor in predicting organizational environment. Even though it is not clearly outlined, supervisory function serves as a big determining factor in job satisfaction. Despite the fundamental idea that small and medium-sized enterprises (SMEs) contribute to the development of the nation, there...

Artikel ini meneliti perkembangan literasi media dan perkaitannya dengan kelangsungan industri televisyen tempatan. Dekad awal alaf baharu menyaksikan industri televisyen menerima persaingan sengit daripada penyiaran sosial yang lebih menjimatkan kos dan mempunyai capaian yang lebih luas serta berkesan menyampaikan maklumat khususnya dalam kalangan...

Artikel ini membicarakan isu dan polemik tanah yang diangkat sebagai tema dalam filem-filem terpilih Rahim Razali, seorang karyawan filem Malaysia. Tanah dan masyarakat Melayu sememangnya mempunyai hubungan yang erat dan sudah mewarnai ruang lingkup sejarah kehidupan masyarakat Melayu sejak zaman berzaman. Oleh yang demikian, tidak hairanlah tanah...

This study explores the concept and significance of recreational reading in the Arab world. Recreational reading, often termed "Reading for pleasure," (Clark & Rumbold, 2006), "voluntary reading," (Krashen, 2004), or "independent reading," (Cullinan, 2000) is the reading carried out by personal choice. However, recreational reading in the Arab worl...

Wakaidesu (若いです) or Young Japanese have been seen as being indifferent to politics and do not seem to regard political parties as representing their concerns. This is a blow to the Japanese democracy as the great majority of youth are politically apathetic and they are distancing themselves from active participation in politics. This paper describe...

This qualitative study examines political ideology mainly on Pancasila and its association in the development of Indonesian films. Like other countries, Indonesia has undergone a change of political system from time to time. Indonesian Ideology and its political system evolved in three phases: Orde Lama (the old order), Orde Baru (the new order) an...

This article analyzes the discourse of Orientalism in Saladin: The Animated Series for the first episode entitled Rising Star. Edward Said (1978) in his book Orientalism: Western Conceptions of the Orient (1978) opposed Western perspectives on the East and analyzed postcolonial literary works in historical and social contexts, and describes orienta...

Abstrak Kajian kualitatif ini memfokuskan kepada penyertaan generasi muda Melayu dalam perdebatan popular mengenai kempen I Want to Touch a Dog menerusi media sosial. Tidak dapat dinafikan bahawa salah satu ciri penting dalam proses pemodenan negara ialah penyertaan khalayak awam terhadap perbincangan isu-isu sosial bagi pembinaan masyarakat yang l...

This article discusses the interpretation of television in relation to ethnic identity embraced by the female members of Javanese diaspora in Malaysia. The Javanese diaspora in this context refers to the descendants of the colonial Javanese migrants from Indonesia. In contemporary Malaysia, they are considered as Malays, but essentially they retain...

This article serves as a qualitative analysis of the relationships between the consumption of television news and political participation in rural Malaysia during 2013 General Election (GE13). The debates following the results of GE13 raise the awareness of rural-urban divide, which is associated with the differences of news engagement between rura...

This study explores the uses of Islamic television content in bridging the gap between Javanese and Malay identity among the Malay women of Javanese descent in Malaysia. Malaysian religious television programmes have constantly promoted the Islamic identifications of Malayness, enabling the Malay audience to reconstruct the culturally religious ide...

Drama rantaian bukan Barat telah diperkenalkan oleh kerajaan Malaysia sebagai suatu pendekatan popular kerana mempunyai paparan imej kemodenan yang sesuai dalam kalangan khalayak penonton di negara ini khususnya wanita Melayu. Namun, populariti drama rantaian bukan Barat masih dilihat sebagai suatu ancaman khususnya dari sudut perkembangan identiti...

This article discusses the consumption of television and the construction of everyday identities among the Malay women of Javanese descent in Sabak Bernam. Malaysian Javanese communities that constitute Malay society are exposed to the Malay identity discourses through various channels including television. At the same time, they maintain Javanese...

Kajian kualitatif ini memberi tumpuan kepada pembentukan idea Melayu menerusi penggunaan media dalam kalangan belia Melayu di Malaysia. Penulisan ini melihat bagaimana idea Melayu ini turut membentuk identiti seharian mereka terutamanya dari segi pembinaan identiti diri (self-identity) dan identiti sosial (social-identity). Belia Melayu adalah peng...

Artikel ini membincangkan penontonan televisyen dalam kalangan wanita keturunan Jawa di Sabak Bernam dan hubungannya dengan pembentukan identiti seharian. Masyarakat keturunan Jawa di Malaysia diiktiraf sebagai bangsa Melayu dan terdedah dengan budaya arus perdana negara ini melalui pelbagai saluran seperti televisyen. Pada masa yang sama, mereka m...

This article is concerned with how urban and remote Malay women communicate with the images of global modernity mediated through Asian soap operas. Asian soap operas have been identified as a popular platform for Malay women to engage with modernity in contemporary Malaysia. While promoting it at first, as appropriate television programme, this tel...

The Asian TV industry is ‘unstoppable’ reported Variety in 2008, yet still most people living in the West have no idea what the rest of the world is watching on TV: what makes them laugh and cry every day. East Asia, as this book demonstrates, produces drama that is watched by vast audiences. The dramas themselves are diverse in form and content, h...

Soap opera is a potent cultural site for Malay women to imagine the meanings of modernity. Initially the Malaysian government promoted non-Western soap operas to circulate the state’s vision of alternative Asian-style modernities. Now the authorities have voiced a concern that some images and discourses of transnational modernity articulated even i...

This article examines how Malay women in remote Malaysian villages engage with images of transnational modernity shown in popular soap operas imported from other Asian countries. While the government promoted these Asian soap operas at first as appropriate vehicles for the cultural project of modernising the mindsets and attitudes of the masses, au...

This ethnographic research examines how female Javanese descendants in the small village of Sabak Bernam, Malaysia negotiate their identity through television consumption. Living in Malaysia for many years, their presence and cultural identity are elaborately questioned in the debate of cultural products ownership between Malaysia and Indonesia. It...

This chapter is concerned with how urban Malay women negotiate and imagine modernity mediated through imported television dramas. In the earliest phase of television broadcasting in Malaysia (during the 1960s and 70s), Western soap operas were reported as being the most popular programs among local audiences. This trend continued after the privatiz...

Artikel ini ditulis berdasarkan pengalaman peribadi pengkaji ketika melakukan kajian etnografi khalayak sebagai kaedah kualitatif yang penting untuk kajian penggunaan budaya popular di Malaysia dalam konteks seharian khususnya wanita Melayu di dua lokasi yang berbeza—Lembah Kelang, Kuala Lumpur dan Kota Tinggi, Johor. Wanita Melayu telah dikenal pa...

Populariti drama rantaian Asia menjadikannya suatu ruang baharu yang penting untuk wanita Melayu terlibat dengan nilai-nilai kemodenan melalui pemaparan pelbagai citranya yang berkait dengan unsur-unsur kepenggunaan, selebriti, dan gaya hidup bandaran. Pada mulanya, genre drama ini mendapat dukungan kerajaan Malaysia kerana dilihat mampu menangkis...

This paper is concerned with how urban Malay women negotiate and imagine their modernity as mediated through imported television dramas. It is clear that one of the platforms through which to articulate modernity in contemporary Malaysia is the consumption of popular culture. Promoted at first as an appropriate television genre to strengthen the ag...

This article seeks to situate soap opera as a popular vehicle for Malay women in contemporary Malaysia to engage with an increasingly globally oriented form of transnational modernity. While this study employs a textual analysis to examine this television genre, it argues that non-Western soap opera provides sense of modernity to the local audience...