Maznah Wan Omar

MARA University of Technology | UiTM · Faculty of Business Management

Abstract This chapter discusses the social media advertising particularly on Facebook that have positive relationship with brand awareness among young adult in Malaysia. In the current Industrial revolution, online advertising proves to be the fastest growing sensations particularly in the area of marketing. Indications from past studies show that...

Generational factor is significantly important because Millennials are more ambitious, confident, independent, and achievement-oriented and thus, created generational differences in ethical choice as a conscientious moral agent and how to act to maximize outcome. Due to these characteristics, the Millennials are found to be less ethical reasoning t...

Little is known on the psychoanalytic approach underlies ethical decision impetus of millennial researchers in Malaysia, let alone an integrated model of ethical decision making due to dearth of empirical support to further understand their ethical wisdom and sensible conduct in research. The millennials are those aged between 32 and below, and mak...

This study suggests that the multifaceted relations between moral competence, ethical leadership and moral cognition cannot be subsumed within a simple mediation or moderation model because the maturity of the study and the sophistication of the field of inquiry can be questioned. Three competing configurationally models are tested to examine the a...

Drawing on other ethics scales which are grounded in virtue, deontology, utilitarianism and justice principles, we developed a four-partite integration ethics scale. Other ethics scales emphasized on people classification according to their beliefs based on criterion used to make ethical decision and the ethicality of decisions. We suggested that o...

The power of color on packaging as a medium to attract customers' purchase decision is an issue that should be explore seriously. Color can be use as a weapon to attract consumers' attention and induce purchase decision. The rationale of this study is to examine the power of colors to influence the customers' purchase decision. The strategic manage...

Studies have proven that businesses have to incur new and additional cost in order to attract new customers as compared to retaining existing customers. Retaining loyal customers are crucial as they eventually contribute to the increase in business organization's revenue and are more likely to occur in a form of word-of-mouth (WOM). In the compound...

The applications of salesperson presentation skills by a salesperson during their interaction with customers in the sales situation was found in previous studies to have a significant effect on customer's intention to promote through word-of-mouth. This research was conducted in order to examine the relationship between salesperson presentation ski...

Labeling can perform many different functions, like the identification, description or promotion of food products, however based on research the main purpose of food labeling is to inform consumers on the content and the nutrients of the food. All food labels need to have minimum amount of mandatory or legally set information, but a producer may ad...

Legends thrive, but there is little tangible evidence about dozens of Malay kingdoms, which are said to have flourished long before the emergence of Melaka in the late 14th century. The Bujang Valley in South Kedah, for one, is Malaysia’s richest archaeological site. The valley is the guardian of countless hidden tales which are waiting to be unvei...

In Malaysia the brand management studies among independent hoteliers whose operations are on a small scalebasis and are categorized as a small to medium-sized enterprises (SMEs) is in its infancy stage. Althoughconsiderable literature has been published about brand management, many theories and cases are based only onmultinationals. This paper aims...

ABSTRACT Loyal customers are among the greatest revenue producer and are more likely to occur in a form of word-of-mouth. In the compound and vibrant Malaysian home computer retail market today, customer loyalty through word-of-mouth marketing tends to occur very slowly and is limited geographically but is a very potent method of marketing.The infl...

Islamic banks ability to withstand the global downturn has fuelled an expansion of Islamic finance around the world. Islamic banks have learned that customer loyalty and brand loyalty must be earned. Brand loyalty and relationship marketing among banking consumers particularly in the islamic banking system in Malaysia has captured great interest am...

The application of salesperson adaptive selling skills and sales presentation skills by a salesperson during their interaction with customers in the sales situation can have a significant effect on customer intention to promote through word-of-mouth in the Malaysian Computer retail business. The purpose of this paper is to examine the relations bet...

Regardless of the growing importance and emphasis on relationship marketing, a complete operation of this concept is still unclear. There is a lack of studies that explore the impact of factors such as salesperson professional selling on customer loyalty. This study seeks to verify the relationship between salesperson knowledge and adaptive selling...

The learning processes that every consumer goes through would be the determining factors to the decisions a consumer makes when one is purchasing a product or paying for a service. Consumer educators and those involved with consumer interest studies in general consider the above statement as extremely obvious even though one might assume that consu...

The purpose of this study is to examine the perceptions among students from three public Universities, particularly students from Universiti Teknologi MARA, Universiti Sains Malaysia, and Universiti Utara Malaysia towards lecturers teaching Quality determinants. A field survey among students from different field of studies (Social Sciences and Pure...

The purpose of this study is to examine the effect of brand image benefits on satisfaction and loyalty intention in the context of color cosmetic product. Five brand image benefits consisting of functional, social, symbolic, experiential and appearance enhances were investigated. A survey carried out on 97 females showed that functional and appeara...

This paper proposes that SMEs managers should include a consideration to virtue of human character as a full complement to ethical judgment according to a deontological focus on obligation and duty to act and the utilitarianism focus on consequences. Virtue ethics provide the substantial benefits of applying human character perspective in conjuncti...

Loyal customers are among the greatest revenue producer and are more likely to occur in a form of word-of-mouth. In the compound and vibrant Malaysian home computer retail market today, customer loyalty through word-of-mouth marketing tends to occur very slowly and is limited geographically but is a very potent method of marketing. The influence of...