Maya VelmuradovaAix-Marseille Université | AMU · Institut de Recherche en Sciences de l'Information et de la Communication Aix-Marseille
Maya Velmuradova
PhD in SIC Communication of social utility
About
17
Publications
53,651
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17
Citations
Citations since 2017
Introduction
Dr in SIC - Communication of social utility.
Qualified for Associated Professor in SIC.
Independent researcher / consultant,
Member of interdisciplinary team, SCOP Boreal Innovation ("collectif Scientistsforgood")
Associated member, IMSIC - Aix-Marseille University.
Research axes : Communication for sustainable development, behavioural and social change / Consumer behaviour - users, representations, incitations, nudges
Methods : qualitative, mixed, intervention, experimental
Publications
Publications (17)
(coming). Accepted for special issue on Digital society
Certain researchers call to reconsider Communication for development and social change
as a problem of “Techniques and Society” (McArthur, Jouët, Bardini, Lohento, Kiyindou, Missé). Thus, the models of social integration of innovations are used here to study how the new development assistance modules are accepted and appropriated by their final use...
In this theoretical essay, we discuss the evolution of paradigms and theoretical approaches in International Communication and in Communication for development/social change, comparing respectively the Anglo-Saxon and the Francophone schools. We first give a picture of the close relationship between the two research areas (Aubin & Agbobli, 2014) wi...
Certain researchers call to reconsider Communication for development and social change, as a problem of "Techniques and Society” (McArthur, 1982; Jouët, 1992; Bardini, 1993; Lohento, 2003; Kiyindou, 2004, 2006, 2008; Missé, 2006). Thus, the models of social integration of innovations are used here to study how the new development support systems ar...
Un nombre d’auteurs appellent à reconsidérer la communication pour le développement et le changement social comme une question de techniques et société. Les modèles de l’intégration sociale des innovations en SIC sont donc utilisés ici pour étudier comment de nouveaux dispositifs d’appui sont acceptés et appropriés par leurs usagers dans les pays e...
L‟efficacité des projets d‟utilité sociétale dépend de l‟intégration des nouveaux dispositifs par leurs usagers. La communication de ces dispositifs socio-techniques est vue ici comme une question de « Techniques et Société ». Les modèles de l‟intégration sociale des innovations en SIC montrent comment les nouveaux dispositifs sont acceptés et appr...
De multiples chercheurs (McArthur, 1982 ; Jouët, 1992 ; Bardini, 1993 ; Lohento, 2003 ; Kiyindou, 2004, 2006, 2008 ; Missé, 2006) appellent à reconsidérer la Communication pour le développement et le changement social comme une question de Techniques et Société. Les modèles d’intégration sociale des innovations en SIC sont donc utilisés ici pour ét...
L’efficacité des projets d’utilité sociétale dépend de l’intégration des nouveaux dispositifs par leurs usagers. La communication de ces dispositifs socio-techniques est vue ici comme une question de « Techniques et Société ». Les modèles de l’intégration sociale des innovations en SIC nous montrent alors comment les nouveaux dispositifs sont accep...
McArthur (1982), Jouët (1992), Bardini (1993), Lohento (2003), Kiyindou (2004, 2006, 2008), Missé (2006) appellent à reconsidérer la Communication pour le développement et changement social comme une question de « Techniques et Société ». Les modèles d’intégration sociale des innovations en SIC sont donc utilisés ici pour étudier comment les nouvea...
We study the problematics of the acceptation and the appropriation of the new ideas, services and socio-technical systems for Sustainable Development, - and particularly investigate the role of the Perceived Usage Value (PUV) formation on the user side.
Qualitative grounded theory study results are presented in this paper. Perceived Usage Value is...
The paper presents the theoretical analysis of the role of Social Marketing in Communication for Development and Social Change. The idea defended here is that the different C4D paradigms (Persuasive vs Participatory) are not contradictory but rather complementary. We present a two-dimensional grid that integrates the Social Marketing along with oth...
Extended abstract was published in the Proceedings for the research works in progress (here attached)
http://www.macromarketing.org/Macromarketing_and_Development_June_2007.pdf
La synthèse des positionnements épistémologiques et de la construction méthodologique d'une recherche en sciences sociales, notamment en sciences de gestion des organisations. Document sous copyright (c), tout élément reproduit doit être cité.
Pour citer ce document : Velmuradova, M. (2004). Epistémologies et méthodologies de la recherche en Scien...
Projects
Projects (4)
The project aim was the exploration of the Inter-organisational Learning factor (service knowledge expertise, learning loop, propension to innovation) as a moderating factor for the users perceived (expectancy) value and their behaviour intention & engagement into the service relation, within the non-profit organisational services context. In particular, two situations are compared : learning within the inter-organisational strategic alliances formation in France and learning within the SME support user-provider relationship formation in post-soviet central Asia (Turkmenistan).
The aim is to explore the cultural factor (users' acculturation strategies and their intercultural interaction with a foreign social service provider) as a moderating factor for users' behaviour intention and engagement into social utility service. In particular, two situations are compared : the immigrant enterpreneurs accompagning in France (business incubators) and the local enterpreneurs/SMEs accompagning by international agencies in post-soviet central Asia (Turkmenistan).
The aim of the project is to contribute to the epistemological and theoretical framing and definition of the C4D research field. We discute the relationships between different epistemological approaches (persuasive vs participative communication), the inter-disciplinary influences (C4DSC and social marketing), the place of C4DSC within the broader fields of International Communication, Communication of social and public utility.
