About
25
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Introduction
Dr. Maya Vassileva is an associate professor at Faculty of Journalism and Mass communication of Sofia University "St. Kliment Ohridski". She is a full-time lecturer at "Communication and Audiovisaul Production" Department.
Current institution
Additional affiliations
September 2010 - November 2013
Association of Film and Television Producers - AFTP, Sofia
Position
- Executive Director
July 2013 - present
Publications
Publications (25)
A major feature of the analysis impacts the model of persuasion used in presidential inaugural address speech by creating powerful rhetorical techniques, emotional and visual messages, expressing feelings and ideas that bring people together around a national cause. President-elect-Joseph R. Biden was sworn as the 46 th president of America in a pa...
Мартин Карбовски е един от най-влиятелните и ярки представители на авторската коментарна журналистика, който разгръща нова енергия на самостоятелни изяви в собствени комуникационни канали и проекти – www.lentata.com, профили в социални мрежи, популярен You Tube канал - https://www.youtube.com/@Martin_Karbowski, както и patreon.com/Martin_Karbowski,...
Станислав Тодоров Трифонов (обществено познат като Слави Трифонов) e български телевизионен водещ, продуцент, музикант и певец. Името му предимно се свързва с телевизионните предавания „Шоуто на Слави“ (27.11.2000г.-31.07.2019г.), „Хъшове“(1990г., 7 дни), „Каналето“(01.04.1995г.-11.09.2004г., БНТ) и „КУ-КУ“(27.01.1990г.-17.10.1994г.). В публичната...
Риалити шоу програмите са първите продукции, които илюстрират на практика интерактивната функция на телевизионната услуга и създават усещането за ангажираност на аудиторията спрямо избора кой да бъде победител в предаването. Риалити шоу е програмният сегмент, който придобива дълготрайно най-съществената роля като субект на мениджърска политика и ре...
Вечерното токшоу представлява изследователски интерес като интегрална част от скечово-сценичната култура в американския, европейския и българския телевизионен ефир – съдържа производствен творчески потенциал чрез оригинален криейтив и авторитетен водещ да се създаде специфично телевизионно предаване с хедонистична функция на съдържанието. Разпростр...
On September 17, a Tennis Gala was held in Arena Sofia Hall - an exhibition match in which the most successful Bulgarian tennis player Grigor Dimitrov defeated the Olympic champion from the Paris 2024 Games, Novak Djokovic – the Serbian professional who won 24 Grand Slam men’s single titles. The match was organized by “Grigor Dimitrov” Charitable F...
News is a viable and essential form of traditional journalism. News television programming incorporates the seriousness of democratic issues into the public conversation. Regarding themes, current events, international policies, or cultural phenomena, news value is key in structuring newscasts. Scholars and practitioners identify the news value dyn...
Abstract: This article presents research and educational approaches for the Washington Post fact-checker methodology of the famous literary character "Pinocchio" to be applied by communication specialists in creating a communication unit in the genre of "verification", tracing the stages of im/possible peace negotiations between Ukraine and Russia....
Научният сборник „Комуникационен мениджмънт: Стратегическо създаване на комуникационни мениджъри“ се издава по повод 5-ата годишнина от началото на най-младата специалност във Факултета по журналистика и масова комуникация на Софийския университет „Св. Климент Охридски“ – „Комуникационен мениджмънт“ (създадена 2018 г.). Изданието включва студии, ст...
Abstract: The Traffic Police in Bulgaria’s second-largest city of Plovdiv continues its traditional communication campaign for March 8 – “Flower on the Road”. Police inspectors stopped female drivers, not for inspection, but to hang flowers and a heart-shaped card. In this way, policemen reminded the ladies how important they are and that someone i...
Abstract: The 44th President of the United States Barack Obama, and his wife and former First Lady, Michelle Obama have strong voices and public positions in pro- moting reading, sharing educational experiences, publishing their memoirs, and creating diverse content based on listed and nominated books. Well-known as the president who inspired the w...
The article focuses on the affordances of communication management to develop effective data policies on the topic of carbon footprint. The object of the study is the relationship between the communication management of facts and data and the identification of the global social problem of carbon footprint as a data policy. The subject of the study...
The monograph "Working with facts and data in a digital environment" presents a comprehensive theoretical study for the identification of forms of deviations in the communication process, classification, and etymological precision of problematized genre forms and problem fields of the information environment and the public sphere. The theoretical o...
Abstract: The chapter article presents comparative rhetorical structure models of six American Presidential Inaugural Address Speeches, delivered by George W. Bush (20.01.2001; 20.01.2005), Barack Obama (20.01.2009; 21.01.2013); Donald Trump (20.01.2017), and Joseph R. Biden (20.01.2021). A rhetorical analysis is done comparing on different levels...
The multiple digital platforms have become the new dominant form of entertainment to bring inclusive content for a multicultural audience. The article presents theoretical and empirical survey on traditional television late night talk show and web pro- ductions of the same genre and format structure how also feature original content for view- ers....
GLOBAL TELEVISION FORMATS - COMMUNICATION OF UNIVERSAL VALUES
Television format adaptation is an increasingly influential practice all over the world. Global formats adaptations are interesting because they are products of globalization on one hand, but at the same time, they often remain very localized on the other. This article reveals the signi...
Вечерното токшоу се превръща в обоснован обект на научно изследване благодарение на постигнати значение и позиции в медийната професионална среда- разработването на късен вечерен праймтайм в телевизионната програма от продуцирано от външна независима компания предаване – два аспекта на частното телевизионно предприемачество, които дават силен комер...
Global television corporations approach ongoing transformation from traditional broadcasters into leading global digital entertainers and it is a natural evolution as consumer behaviors change. Demand for content is what drives consumption on all platforms – linear and OTT alike . Online video consumption rises every year and is soon set to be 50%...
Intentionality in fake news production is central in many academic definitions and needs to be considered. Fake news is not well-defined concept and still the current approaches and definitions are not unidimensional. Frequent use of the term for political purposes in recent times has become a label to discredit legacy news media. Labeling mainstre...
Shaping the future of media in thе era of disinformation involves all intermediaries that we should trust – established media companies, social media or telecommunications giants…
Global media business environment apparently shows that traditional linear viewing is decreasing, particularly among millennial audiences. Video consumption is increasin...
What is shaping the future of media? In the age of fake news, who should we trust – established media companies or social media? Global media business environment clearly shows that traditional linear viewing is decreasing, particularly among millennial audiences. Video consumption is increasing fueled by the rise of online video in general, and mo...
Slavy Trifonov as showman
Maya Vasileva, PhD
Slavi Trifonov is the most popular television host, showman, producer, stand-up comedian and singer in Bulgaria. He is the host of Slavi’s Show, bTV’s late- night talk show. His television program is based and influenced on U.S.standard oflate-night talk shows,nevertheless many topics and elements in t...
Abstarct:
The paper presents the theoretical and research aspects of media interrelations among the phenomena of post-truth, fake news, populist statements, and the use of alternative facts in political communication. It conducts a comparative analysis of these concepts and analyzes illustrative examples from the media environment in which the ter...
