Maximilian Schreieck

University of Innsbruck | UIBK · Department of Information Systems, Production and Logistics Management

IS research has acknowledged the increasing importance of IT platforms. While substantial insights on value co-creation between the platform owner and complementors have been established, the platform owner's challenge to capture value remains largely unaddressed. We therefore conduct an exploratory field study of an enterprise software vendor who...

The purpose of this paper is to give an overview of current research in IS on the design and govern-ance of platform ecosystems. To this end, we conduct a literature review of relevant journals and conferences. We show that platform ecosystems have been analysed from two different perspectives: technology and market-oriented. Thereby, most studies...

Inspired by the success of digital-native companies such as Google or Salesforce, established companies such as car manufacturers, equipment manufacturers, or banks strive for value co-creation via open IT platforms. However, literature on value co-creation does not cater to the specific situation of established companies. Addressing this gap, we s...

The number of refugees arriving in Europe increased dramatically in 2015. Following arrival at the host country, refugees need access to information on various topics such as applying for asylum, medical care, educational offerings, jobs, or social activities. As many different parties using different channels provide this information, refugees str...

Digital platform ecosystems exhibit unique interorganizational relationships between platform owners and autonomous complementors on the supply side. Information Systems research highlights that platforms' success hinges on complementors' unprompted contributions, i.e., independently developed apps and services. Studies show that platform design an...

Generative AI platform ecosystems exhibit unique features and dynamics. The platforms employ a novel approach to user interaction, and the complementors' offerings on the supply side of the platform are tightly coupled with a highly dynamic large language model (LLM) operated by the platform owner. We conducted a case study of OpenAI's ChatGPT plat...

After digital platforms have become successful in the information technology (IT) industry, incumbents from traditional industries increasingly implement digital platform strategies. However, there is mixed evidence on whether these incumbents benefit from digital platform strategies. To provide systematic insights, we focus on the banking industry...

In the post-Covid world, our online personae have become increasingly essential mechanisms for presenting ourselves to the world. Simultaneously, new techniques for hacking online personae have become more widely available, easier to use, and more convincing. This combination, of greater reliance on online personae and easier malicious hacking, has...

Platform ecosystems shift the locus of innovation from internal departments to third-party developers, leading to knowledge boundaries between the platform owner and these external developers. Whereas traditional knowledge management approaches focus on intra-organizational knowledge sharing, platform owners have to adopt an inter-organizational ap...

Due to eroding business models, companies are seeking new growth opportunities. Business model innovation (BMI) can enable sustainable competitive advantage and future growth. Yet many companies are struggling to innovate their business models. Recent research reveals that collaboration concerning stakeholder integration and open business model inn...

An increasing number of companies have implemented digital platforms to attract complementors who create innovations on the platform. Establishing such digital platforms is a challenge for incumbent companies because they lack related experience and capabilities. In particular, boundary resources that are the interface between the platform and comp...

Platform ecosystems are characterized by knowledge boundaries that arise between the platform owner and third-party developers. Although major platform owners such as Microsoft and SAP nurture sponsored online communities to overcome knowledge boundaries in their ecosystem, the peculiarities of such communities are yet to be examined. Drawing upon...

Big Tech companies such as Alphabet (Google), Apple, Meta (Facebook), Alibaba, and Tencent have repeatedly demonstrated their capability to integrate multiple digital platforms successfully. However, the grasp of how multi‐platform integration strategies are articulated and the potential benefits they bring forth remains limited. Previous research...

Platform governance can contribute to the overall success of an ecosystem; however, what factors influence governance decisions remains to be understood. We propose that platform owners define and implement platform governance following their unique structure of ownership as digital platforms may be owned by a single, or many independent intermedia...

The elicitation of requirements is central for the development of successful software products. While traditional requirement elicitation techniques such as user interviews are highly labor-intensive, data-driven elicitation techniques promise enhanced scalability through the exploitation of new data sources like app store reviews or social media p...

The information systems literature has acknowledged the importance of external actors for the success of platform ecosystems. Thus far, these actors have either been studied on a particular platform type or have been generalized across multiple platform types. We see opportunities in scrutinizing the varying roles that actors play on platforms of d...

The information systems literature has acknowledged the importance of external actors for the success of platform ecosystems. Thus far, these actors have either been studied on a particular platform type or have been generalized across multiple platform types. We see opportunities in scrutinizing the varying roles that actors play on platforms of d...

New technologies create new business opportunities, including creating new business models, with new sources of profitability and new sources of power. New sources of power almost invariably create new abuses of power, which frequently are not adequately controlled by existing laws and regulations designed to limit corporate abuse. We use the punct...

Social Welfare Computing is an emerging discipline that seeks to direct technology to cause minimum societal disruption, and in particular seeks to minimize the harm caused directly by technology itself. This is markedly different from the better-understood uses of technology to create value or to address existing social needs. Innovative technolog...

Dominant American online platforms like Amazon Alexa or Google Assistant have become Life Control Interfaces (LCIs) , which facilitate consumers’ online interactions and influence what consumers do and do not see and buy. These platforms operate outside of EU regulation, and create significant costs for traditional European firms in a wide range of...

Innovation platforms enable companies to create broad and dynamic portfolios of applications, which can be developed internally and externally. An increasing number of established companies from traditional industries have begun to explore the potential of innovation platforms. These companies are often organised as multi-business organisations (MB...

Empirical evidence indicates that Enterprise Social Networks facilitate intra-organizational knowledge sharing. While organizations continue to invest in Enterprise Social Networks, many implementation projects fail due to insufficient user adoption. Against this background, this paper investigates factors that influence individuals' adoption of En...

This study examines the differences between native mobile applications (native apps) and mini programs (MPs) by identifying the attributes and consequences of both types of applications and comparing users’ value perceptions of them. We employ the means-end theory approach, suggesting a hierarchical representation of attributes, consequences, and v...

Incumbent companies across industries such as banking, insurance, and enterprise software have begun transforming their existing product platform ecosystems into innovation platforms ecosystems to increase generativity in their ecosystems. Such ecosystem transformations not only entail technological challenges as the underlying platform technology...

Research on digital platform ecosystems is growing rapidly. While the relevance of third-party applications is commonly known, scholars have made only minor attempts to analyze knowledge sharing between platform owners and third-party developers. We find that third-party application development is a knowledge intensive task that requires knowledge...

Proteomics holds huge innovations for healthcare such as personalized medicine to tremendously increase people’s health. Due to its rapid growth, its multidimensional data sets and the related need for the latest technologies and huge computing capacities, a diverse and scattered tool and repository landscape evolved in an uncontrolled manner. Ther...

Single digital platform ecosystems have long been the focus of information systems (IS) research. However, corresponding theories do not explain how organizations operating multiple digital platforms function. We propose a conceptual model of a multi-platform strategy, which goes beyond the boundaries of single platforms and platform envelopment. W...

Agile Entwicklungsmethoden haben sich in letzter Zeit immer mehr etabliert. Ungeachtet der Verbesserungen, die sie bei der Implementierung mit sich bringen, können sie als wenig hilfreich erachtet werden, um zu entscheiden, welche Funktionen notwendig sind, um die Kernbedürfnisse der Kunden (In diesem Kapitel wird durchgehend die grammatikalisch mä...

In recent years, an alternative concept to capitalist-oriented digital platforms has emerged: platform cooperatives. Platform cooperatives are jointly owned and democratically controlled platforms that promise a more social alternative to platform capitalism. However, platform cooperatives and their challenges and success potentials have received l...

Proteomics has become a promising domain for potential future breakthroughs in personalized medicine. However, its relatively young age compared to genomics, its high complexity and the huge computing requirements have so far been a barrier for using its insights in clinical practice. Due to the many challenges to tackle and the nature of the domai...

Companies across industries are shifting toward a platform ecosystem strategy. By leveraging cloud computing technologies, companies aim to benefit from collaboration with a wide range of third-party developers within emergent platform ecosystems. To succeed, these companies need to develop new organizational capabilities to co-create and capture v...

Research on digital platform ecosystems is growing rapidly. While the relevance of third-party applications is commonly known, scholars have made only minor attempts to analyze knowledge sharing between platform owners and third-party developers. We find that third-party application development is a knowledge intensive task that requires knowledge...

Companies that operate digital platforms are growing rapidly. Theoretical and empirical research has largely explored digital platforms in the context of digital-native companies. Only a small set of research explores how incumbent firms transition into the platform economy. However, this stream of research has studied incumbents under the assumpti...

Although individuals are concerned about their privacy, it is increasingly difficult to withdraw from privacy-invasive platform operators and keep activities private. IS research has identified the privacy paradox as a phenomenon and information asymmetries as one critical reason behind users dichotomy between privacy concern and behavior. However,...

Social Welfare Computing is an emerging discipline that seeks to direct technology to cause minimum social disruption, and in particular seeks to minimize the harm caused directly by technology. This is markedly different from the better understood strategic use of technology to create value or to address existing social needs. Innovative technolog...

The locus of innovation has shifted from mechanical advances to digital solutions. By emphasizing the importance of user needs, Design Thinking is apt to develop human-centered innovation, including digital solutions. Using two representative examples from 21 Design Thinking projects spanning the gamut of mechatronic to fully digital solutions, we...

Today, it is natural for digital services to be available anytime, anywhere. Thanks to digital platforms, we can connect with our intelligent assistants, stream movies on our networked televisions, and wirelessly control our homes with smartphone apps. Within the last few years, our cars have also been transformed into computers on wheels. However,...

Platform owners face multiple challenges such as on-boarding and orchestrating app developers as well as providing resources to enable the development of complementary apps. Information systems research considers digital platform governance as key to address these challenges. Thereby, the focus lies on the relationship of a platform owner and app d...

Platform envelopment describes a competitive move whereby a digital platform enters an adjacent market. On one hand, it might enable to dethrone an established platform. On the other hand, it might give rise to the creation of platform conglomerates, which increases the concentration of private power. Therefore, platform envelopment has recently at...

EU firms are largely dominated by American platforms in online consumer-facing markets as well as cloud computing services and are likely to face domination in further markets. In contrast, China has mainly escaped American domination and established a self-sufficient platform economy. This situation provides the opportunity to move beyond research...

Mobile applications (apps) have long fueled the growth of digital business models. However, an increasing reluctance amongst smartphone users to download them has surfaced. For services of infrequent use, it is questionable whether native apps and their respective app stores still offer a suitable development strategy. In China, a novel phenomenon...

Seit einigen Jahren transformieren digitale Plattformen die Wertschöpfung traditioneller Industrien. Auch für die Automobilbranche steigt die Bedeutung digitaler Produkte und Services. Gerade Hersteller von Premiumfahrzeugen sind darum bemüht, ihren Käufern ein möglichst breites digitales Angebot machen zu können. In diesem Beitrag präsentieren wir...

Digital platforms are an omnipresent phenomenon that challenges incumbents by changing how we consume and provide digital products and services. Whereas traditional firms create value within the boundaries of a company or a supply chain, digital platforms utilize an ecosystem of autonomous agents to co-create value. Scholars from various discipline...

This paper enhances the theoretical understanding of value cocreation and value capture in digital platforms by structuring fragmented insights from IS and management literature. Drawing on competence, governance, and flexibility as theoretical perspectives on value creation, we iden-tify absorptive capacity and relational capabilities from a compe...

Digital platforms have gained importance across a wide range of industries because they enable superadditive value creation in their platform ecosystems. Giant platform operators such as Google, Apple, Facebook, and Amazon dominate areas such as web search, mobile applications, social media, and online shopping and harvest most of the superadditive...

Multi-sided platforms (MSPs) are one of the dominant designs of the digital age. However, prior research focuses mainly on established MSPs, leaving little insight into their emergence. We use the literature on technological trajectories and technology diffusion to derive four propositions that increase our understanding on the emergence of MSPs. T...

Demands for a digitalized, connected, and smart production provide a fertile ground for industrial Internet-of-Things (IIoT) platforms to arise within the manufacturing industry (e.g., Siemens MindSphere, AXOOM Smart Enterprise, FORCAM FORCE). Nevertheless, many companies struggle to successfully kick-off platform ecosystems. Information Systems (I...

Moving beyond value creation in individual companies, firms have integrated customers, partners, and stakeholders in a mutual value co-creation process. Examples are platforms such as Apple’s App Store, where external developers use boundary resources provided on the platform to develop and share applications in an ecosystem. While value co-creatio...

With the advance of cloud technology, enterprise software vendors have introduced software platforms to facilitate third-party contributions to their ecosystems. This shift towards cloud-based software platforms affects ecosystem partners who have to adopt the new technologies, rethink their business model, and change their sales strategies. To und...

Mobile government (m-‐government) is considered one of the most important trends in e‐government research. Citizens increasingly use their smartphones to organize their affairs and governments strive to leverage that trend with mobile applications. Especially in the context of the refugee crisis in Germany, m‐government is expected to add value to...

More than 1.5 million refugees have arrived in Germany since 2015 and the number continues to rise. Public administration is facing the challenge of integrating all these people into a new and foreign society with unfamiliar culture, habits and an unknown language. Information plays a key role in the integration process. For refugees, it is difficu...

Agile development methods have become mainstream. Notwithstanding the improvements they bring about in implementation, they are of little help for deciding what exact features are needed to address the core needs of customers: they mostly rely on the competence and domain knowledge of the product owner. This is an issue of paramount importance in i...

Platform governance is a fundamental task for operating a platform ecosystem. A platform owner needs to orchestrate the app developers on its platform. Even though platform governance is frequently considered in information systems (IS) research, there is little knowledge on how platform owners can acquire skills and knowledge on platform governanc...

Mehrseitige Plattformen (MSPs) beeinflussen die ökonomische Landschaft und somit etablierte Industrien nachhaltig. Daher wird es immer wichtiger zu untersuchen, wie und warum diese Plattformen an wirtschaftlicher Relevanz gewinnen. Das Herzstück, um die Interaktion zwischen den beteiligten Parteien einer Plattform zu orchestrieren, ist die sogenann...

Fahrgemeinschaften sind ein wichtiger Bestandteil des nachhaltigen Stadtverkehrs, da sie die Nutzung von Fahrzeugen erhöhen und gleichzeitig den Straßenverkehr verringern. Durch das Teilen von Fahrten bieten Autofahrer freie Plätze in ihren Fahrzeugen anderen Passagieren an, die in ähnliche Richtungen fahren möchten. Traditionelle Fahrgemeinschafte...

In diesem Kapitel werden Monetarisierungsstrategien für Mobilitätsplattformen abgeleitet, die anhand mehrerer Dimensionen charakterisiert werden. Zu diesen Dimensionen gehören sowohl verschiedene direkte Gebühren als auch spezielle Strategien wie die Subvention oder Absorption. Mit den Erkenntnissen über den Einfluss der Dimensionen wird eine geeig...

Dieses Kapitel beschreibt die Ergebnisse einer Umfrage zu den Datenschutzbedenken deutscher Smartphone-Nutzer und erarbeitet Empfehlungen, wie auf Grundlage der Umfrageergebnisse Mobilitätsplattformen gestaltet werden können. Die Auswertung dieser Umfrage mit 129 Teilnehmern zeigt signifikante Bedenken der Smartphone-Nutzer bezüglich der Sicherheit...

Für Entwickler von Mobilitätslösungen ist es schwierig, an exakte Mobilitätsdaten wie den Verkehrsfluss oder verfügbare Parkplätze zu kommen. Diese Daten sind in einer Smart City verfügbar, werden jedoch nicht Drittentwicklern für die Implementierung innovativer Mobilitätslösungen zugänglich gemacht. Da bisher unklar ist, wie dies ablaufen könnte,...

Da Metropolen immer mehr Einwohner anziehen, haben Autofahrer Probleme, einen Parkplatz zu finden, was unnötigen Verkehr verursacht. Zwei Ansätze werden bereits angewendet, um das Problem zu mildern, wobei beide Mängel aufweisen. Auf der einen Seite verursachen infrastrukturbasierte Lösungen hohe Kosten.

Das schnelle Wachstum des Absatzvolumens im elektronischen Handels führt dazu, dass das Konzept der klassischen Paketzustellung durch innovative Ansätze wie Crowdsourced Delivery in Frage gestellt wird. Die Einbindung von Privatpersonen, wie beispielsweise Pendlern, um Pakete zuzustellen, bietet wirtschaftliche und ökologische Vorteile. In diesem K...

Auf Mobilitätsplattformen sollen innovative Mobilitätsdienste entstehen. Diese werden nicht nur vom Plattformbetreiber selbst, sondern auch von dritten Parteien entwickelt. Diese Offenheit fördert Innovation auf der Plattform.

Die Suche nach freien Parkplätzen am Straßenrand ist aufwändig und verursacht einen signifikanten Teil des innerstädtischen Verkehrs. Existierende Lösungsansätze haben einige Nachteile, da sie zum Beispiel mit hohen Kosten verbunden sind oder eine aktive Nutzerbasis voraussetzen. Dieses Kapitel befasst sich mit der Vorhersage von freien Parkplätzen...

Zusammenfassung Seit einigen Jahren transformieren digitale Plattformen die Wertschöpfung traditioneller Industrien. Auch für die Automobilbranche steigt die Bedeutung digitaler Produkte und Services. Die Automobilhersteller versuchen, die digitale Welt der Kunden in ihre Fahrzeuge zu integrieren. Gerade Hersteller von Premiumfahrzeugen sind darum...

More and more established companies implement platforms ecosystems to engage with third-party developers that contribute innovative solutions to the platform. To create successful platform ecosystems, established companies need to consider internal business units and core partners along with third-party developers within a multi-layer approach to p...

Multi‐sided platforms (MSPs) continue to disrupt long‐established industries. Therefore, there is a growing popularity to scientifically examine how and why those platforms become more and more economically important. The centerpiece to orchestrate the interaction between the involved parties is the platform governance. While past studies concentra...

Due to the ubiquity of smartphones, the impact of digital mobility services on individual traffic behavior within cities has increased significantly over the last years. Companies, as for example Google, and city administrations or parastatal municipal transport providers issue digital mobility services. As a result, a heterogeneous landscape of di...