Max Sjöblom

Tampere University | UTA · Gamification Group

Virtual reality (VR) applications, including games and play, have received significant warranted and unwarranted hype, especially under the label of "metaverse". Nonetheless, adoption of VR remains relatively modest, and many VR users are demotivated to continue their VR use despite its growing offerings and affordability. Several reasons have been...

Recent years have seen increasing academic attention to the ways in which the convergence of video gaming and gambling creates novel activities, relationships, and business practices. The scale and pace of this convergence has been such that observers have referenced not only the gamification of gambling but, additionally, the gamblification of gam...

In this paper, guidelines are presented for creating video-based guided tours that employ 360° video content and produce the feeling of augmented reality. The benefit of the approach presented in this paper is that it does not rely on heavy technological requirements but can be implemented by anyone with a consumer level camera capable of making 36...

Flow is characterized as an autotelic experience where action and awareness merge, there is high concentration on task and little attention is paid to time or self. It is believed that VR has a powerful affordance for inducing the flow state, as VR is, at least anecdotally, a technology that transports users to immersive realities, which can facili...

Consuming live-streamed or pre-recorded gaming video content through video sharing services such as YouTube and Twitch has become a significant aspect of the modern gaming and online media culture. Although it has been argued that watching such content may replace some first-hand gaming activities, it has also been argued that consuming gaming vide...

Purpose Esports (electronic sports) are watched by hundreds of millions of people every year and many esports have overtaken large traditional sports in spectator numbers. The purpose of this paper is to investigate spectating differences between online spectating of esports and live attendance of esports events. This is done in order to further un...

Purpose The purpose of this paper is to examine the motivations behind online video content creation on services such as YouTube and Twitch. These activities, performed by private individuals online, have become increasingly monetized and professionalised through the accessible tools provided by video sharing services, which has presented a notewor...

Project Report - esports

The increasing digitalization and gamification of different aspects of our lives has blurred the line between what we consider work and play. Therefore, our productivity may increasingly depend on how we negotiate and view our occupations and work. Through an online survey (n=382), this study examines the relationship between the perception of onli...

There is no doubt that various social media services shape the ways in which we approach our daily lives. The ubiquitous nature of these services, afforded by mobile devices, means that we can take them with us wherever we go --- including when we attend live events. Uncovering why individuals use social media during live events can help improve ev...

The development of digital technology, participatory culture and prosumerism has turned the internet into a crowded, competitive realm for content and information. Numerous highly popular digital services, such as YouTube, Twitch and Instagram have made content creation easy and accessible, but the amount of available content on these services has...

This study investigates why people choose to watch others play video games, on services such as Twitch. Through a questionnaire study (N = 1097), we examine five distinct types of motivations from the uses and gratifications perspective: cognitive, affective, personal integrative, social integrative and tension release. Information seeking is shown...

While video games have been widely investigated from the perspective of play, an emerging online media phenomenon is the spectating of video game play, captivating millions of users daily. This study investigates the relationship of video game genres, content type and viewer gratification in the context of live gaming. To study this phenomenon, we...

Purpose The purpose of this paper is to investigate why do people spectate eSports on the internet. The authors define eSports (electronic sports) as “a form of sports where the primary aspects of the sport are facilitated by electronic systems; the input of players and teams as well as the output of the eSports system are mediated by human-compute...