Mavis Chamboko-Mpotaringa- PhD. Tourism and Hospitality
- Postdoctoral Research Fellow at University of Johannesburg
Mavis Chamboko-Mpotaringa
- PhD. Tourism and Hospitality
- Postdoctoral Research Fellow at University of Johannesburg
Postdoctoral Research Fellow
About
15
Publications
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Introduction
Specialises in tourism as a research field with events, entrepreneurship, consumer behaviour, marketing- specifically marketing strategies, digital marketing and destination marketing as research interests.
Current institution
Additional affiliations
January 2022 - present
Publications
Publications (15)
Owing to the unprecedented advancements in digital technologies adopted for use in marketing tourism, their use in tourism is expected only to gain momentum. The purpose of this paper is to systematically review literature
published in tourism-related journals on digital marketing tools in tourism from 2016-2020, and to discuss future trends. The...
This study built its premise upon the notion that digital technologies have created new bridges for communication between tourists and marketers. The study aims to determine the influence of domestic tourists' perceptions on the intention to use digital marketing tools and platforms. Based on the Technology Acceptance Model and the updated DeLone a...
This study examines the effectiveness and sustainability of digital marketing strategies for driving consumer behaviour in the domestic tourism industry. Based on the findings of a mixed research design involving 13 face-to-face interviews with tourism marketers as well as 401 surveys of domestic tourists, understanding tourism marketers’ digital m...
The advancement of technology over the past two decades has provided various tools and platforms that facilitate and optimize the language-teaching-learning process using diverse teaching methods that help learners to acquire and understand new knowledge interactively. Despite extensive research highlighting the intersection between education and a...
Despite many studies exploring the factors that influence the use of technology in tourism, research focusing on the moderating effect of age on the use of digital marketing tools and platforms for domestic leisure travel purposes remains elusive. Using dimensions from the Technology Acceptance Model and motivation as an additional construct, this...
Artificial intelligence has become an integral part of higher education, significantly transforming the landscape of higher education. This study aims to identify, analyse and visualise peer-reviewed academic research output on artificial intelligence (AI) and graduate attributes in higher education. Data was gathered from the Scopus database over...
With the advent of artificial intelligence, institutions are now adopting the Blended learning approach, which infuses face-to-face strategies and online teaching methodologies. A blended learning approach is a way to enhance the quality of teaching and learning in higher education institutions, but how feasible is that in TVET Colleges? This study...
This study examined the factors influencing the success of local craft businesses in sub-Saharan Africa, using Cameroon as a case study. By way of multiple sampling techniques, the study adopted a concurrent embedded mixed-methods research design to collect data from locals (385), tourists (200), and craft vendors (20). Key findings reveal that eco...
This exploratory study aims to provide a comprehensive overview of the published academic material on metaverse in the context of tourism marketing. This is done by examining leading journals with published articles related to the phenomenon, the authors shaping the discourse and conducting coauthorship analysis to reveal the collaborative networks...
This chapter explores Generative AI (artificial intelligence) in higher education regarding students' creativity. By utilising the quantitative content analysis approach, the chapter explored the impact of generative AI in higher education to understand its transformative effects on students' creative thinking processes and its outcomes. Current li...
The growing influence of tourism as an economic powerhouse has led to a significant shift in the development and implementation of transformative digital marketing strategies in gender-inclusive tourism. This study explored the potential of leveraging the metaverse as a transformative digital marketing strategy to promote gender-inclusive African t...
Owing to the impacts of COVID-19, many contemporary nations have taken steps to develop the tourism industry within their borders. However, the advancements in digital technologies opened new operational channels for existing marketers, resulting in a highly competitive market where various marketing strategies are employed. As a result of situatio...
Tourism development is linked to community-based transformation and growth, impacting the residents’ livelihoods. The study aimed to comprehensively understand locals’ perspectives on tourism development. The study mainly focused on identifying the factors that influence these perspectives and assessing their implications for sustainable tourism pl...
This study sought to determine the key digital trends and tools driving change in tourism destinations from the perspectives of South African marketers, specifically, those in the Free State province. Based on semi-structured interviews conducted with tourism destination marketers, the findings highlight key digital trends and tools causing disrupt...
It is generally accepted that the event tourism industry has a positive economic impact on countries and local communities alike, especially in developing countries such as South Africa, where events and event tourism are essential drivers for economic growth and development. Events have the potential to attract large numbers of attendees to host c...
