Maud Derbaix

• PhD in Marketing
• Professor at Kedge Business School

It has been recognized both in academic circles and in fans’ communities that fans can be considered as prosumers. However, little is known about how fans perceive their own contribution or how they reconcile certain tensions between a sense of exploitation by the industry and the affirmation of their passion. The aim of this research is twofold: t...

This study explores the lived dimensions of musical taste emerging from interactions over the life-course within the nuclear family. We address this subject using intergenerational transmission as a conceptual frame of reference simultaneously highlighting the dynamic and situated nature of musical taste, thus promoting a pragmatic approach. Our ai...

Purpose This paper aims to examine how and why an “old” technology and mode of consumption – vinyl records, which should have become obsolete – has managed not only to survive but also revive in the face of supposedly cheaper and superior digital formats. Design/methodology/approach The authors used constructivist grounded theory (CGT), a methodol...

This paper seeks to identify kinds of relationships fans who celebrate their passion individually might have with their music icons and focuses on a better understanding of the content of these relationship (how these fans interact with their music icon and valuable consumption practices associated). It relies on recent works considering fandom as...

The purpose of the study was to better understand the transmedia consumption experience through narrative transportation process. On a theoretical level, applying these concepts to the arts and cultural field broadens the literature on (1) information and communication science, which is more focused on transmedia content and platform creation and c...

To better understand transmedia experience in the cultural context, one needs to focus on narrative transportation as a prototypical form of experiential response with transmedia display. The present article focuses on narrative transportation scale development and presents the results drawn from a first data collection. Dimensions of narrative tra...

Ce travail de recherche propose une mesure française du transport narratif adaptée aux expériences de dispositifs numériques de narration transmédia dans le champ des arts et de la culture. Tout d'abord, sur la base d'une revue de la littérature portant sur le transport narratif et sa mesure, une proposition d'échelle a été présentée et justifiée....

Cet article ¹ observe les réactions des consommateurs face au redéploiement des marques issu des fusions et acquisitions. Après une revue de la littérature qui se veut exhaustive, la contribution majeure de ce travail est de traiter quatre cas de F&A en réalisant deux revues de presse, des entretiens avec des responsables des organisations impliqué...

The aim of this research is to better understand the impact of transmedia storytelling on consumers' experiences in the cultural field (e.g., at a museum or heritage site). Transmedia storytelling refers to the interaction among different forms of media leading to convergence (telling a single story across multiple platforms and forms, namely, usin...

Purpose The purpose of this paper is to examine whether children’s online play and participation in massively multiplayer online role playing games (MMORPGs) is leading to the development of virtual retail shopping motivations and behaviours. This exploratory study also examines the influence of age-related differences in children’s social and con...

Les goûts musicaux ou une partie significative des goûts musicaux des jeunes adultes ont-ils pour origine ce qu’ils écoutaient avec leurs parents étant enfants ? Ces mêmes jeunes adultes sont-ils à leur tour parvenus à influencer les goûts musicaux de leurs parents ? Autrement dit, y-a-t-il un transfert intergénérationnel et à quel niveau (habitude...

The purpose of this exploratory research is to understand how visiting a particular heritage-based attraction, Cézanne’s studio in Aix-en-Provence – an almost empty place in which Cézanne painted his major works – becomes an authentic experience through consumer’s imaginative processes. Thirty-three semi-directive in-depth interviews were conducted...

L'objectif de cette recherche est de mieux comprendre l'influence que peut avoir le transmédia sur l'expérience vécue par les individus dans un contexte culturel (ex. musée, patrimoine). Qui dit « transmédia » dit convergence de discours (univers narratif) à travers de multiples plateformes médiatiques. En quoi cette multi dimensionnalité des dispo...

Ticket prices of pop/rock concerts have risen considerably over the last decade. Reasons for this growth are debatable: the monopolistic position of one concert promoter, the development of mass culture and fanaticism, or changes in artists’ business model due to illegal downloading. This empirical paper identifies artist-related variables that pla...

L'objectif de cet article est de tester la relation entre authenticite percue et valeur percue. Les « tournees du souvenir » ou concerts generations offrent un contexte particulierement propice a L'etude de l'impact de l'authenticite sur la valeur. Au terme d'une revue de la litterature sur quatre construits centraux (authenticite, valeur, nostalgi...

The purpose of this research is to assess the relationship between perceived authenticity and perceived value. “Generational concerts” - built on memories - seem particularly suited to study this relationship. After a literature review of four central constructs (authenticity, value, nostalgia and generation) and four pilot studies, 404 persons - h...

Cet article se centre sur la valeur expérientielle et la qualité perçue de spectacles sportifs. La place de la gratuité au sein des motivations à assister à ce type de spectacle y est d’abord précisée. Ensuite, les relations entre valeur perçue, qualité perçue et satisfaction d’une part, et entre satisfaction et intention de revenir, propension à f...

Cet article se centre sur la valeur expérientielle et la qualité perçue de spectacles sportifs. La place de la gratuité au sein des motivations à assister à ce type de spectacle y est d'abord précisée. Ensuite, les relations entre valeur perçue, qualité perçue et satisfaction d'une part, et entre satisfaction et intention de revenir, propension à f...