Matthias Muskat

University of Canberra · Department of Management Studies

Purpose – This paper suggests mobile ethnography as a method for data collection, where Generation Y customers are integrated as active investigators. The paper aims to contribute to the debate on museums as experience-centred places, to understanding how the experience is perceived by Generation Y, to identifying the customer journey, to providing...

Abstract This developmental paper presents mobile ethnography as an emerging research method in management studies. The study aims to explore the current use of mobile ethnography within separate research fields of management in order to develop a model of application of mobile ethnography. Initial findings suggest that mobile ethnography is an eme...

Traditional ethnographic methods were designed for realistic observation in bounded settings. Instead, mobile ethnography uses mobile devices and complement traditional methods. Yet, our literature confirms, there is a lack of coherent definition, methodological inconsistencies, underdeveloped validity criteria, and overall limited discussion about...

Please download the full paper from ----------------------------------------------------------------------------------------------- https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2269508 -------------------------------------------------------------------------- The article depicts a mixed methodology case which uses a qualitative-quantitative-...

An introductory workshop into Mixed Methods Research presenting advantages and disadvantages, the need for justification, usage and acceptance, exploratory and explanatory design, 2-step and 3-step design, and the potential pitfalls for research students with regard to additional time and resources needed. Part 2 of the slide show contains a case...

In Alpine areas, short-term-oriented tourism planning and a lack of sustainable development have often led to issues of commodification, overstrained infrastructure, increasing property prices and migration away from rural Alpine tourist destinations. The Mountaineering Village Initiative was established in response to these problems. Created in 20...

This article introduces the concept of Inverted Crusoeism to research into island cultures. The concept derives from the works of J.G. Ballard and provides a reason as to why people would deliberately maroon themselves on a remote island. An analogy is drawn between the concept of Inverted Crusoeism and the choice of David Glasheen to live in isola...

The aim of this research was to identify the degree to which internal and external variables influence innovativeness. With this objective we address a significant gap in tourism research as, although the importance of innovation is widely recognized, open questions remain in terms of measurement for services and in particular for the tourism indus...

The aim of this chapter is to introduce tourism development in Australia. First, we show how tourism has been developing economically and how, despite an overall recent Australian economic slowdown, tourism development has been positive. We provide a brief profile on tourism relevant key figures and show that the share of Australian domestic touris...

The aim of this chapter is to introduce tourism development in Australia. First, we show how tourism has been developing economically and how, despite an overall recent Australian economic slowdown, tourism development has been positive. We provide a brief profile on tourism relevant key figures and show that the share of Australian domestic touris...

Der Schwerpunkt des Marketings hat sich gedreht – ein neuer Impuls ist notwendig. Die Menschen in vernetzten Märkten haben erkannt, dass sie voneinander bessere Informationen erhalten, als vonseiten der Anbieter. „…people use technologies to get the things they need from each other, rather than from traditional institutions like corporations“ (Li &...

Service quality and design researchers in tourism have long been directed by demand-driven paradigms and consumer-centred rationales. Ontologies and epistemologies are largely output orientated and customer centred, that is, performance of services, number of satisfied customers, loyal repeat visitors, overnight stays, financial performance and oth...

Service quality and design researchers in tourism have long been directed by demand-driven paradigms and consumer-centred rationales. Ontologies and epistemologies are largely output orientated and customer centred, that is, performance of services, number of satisfied customers, loyal repeat visitors, overnight stays, financial performance and oth...

The impacts of globalisation and cultural convergence theory have been discussed in various research areas. Scholars agree that global consumer behaviour becomes increasingly homogenous. However, in tourism, there is still evidence that visitor markets are distinguished and segmented according to their nationality. This study argues that national b...

Purpose - The purpose of this research is to analyse the causes that have led to a rather fragmented view of quality management among tourism marketing organisations in Germany. The aim is to identify and to interpret the relevant societal cultural factors underpinning German management. The paper examines the influence of culture on the perception...

Introduction The tourism industry has undergone fundamental changes in the way that customers obtain information and the way that they book their holidays. Providing information about destinations, flights and hotels via the Internet is now considered standard practice. Most hotels have a website that promotes their property and provides informatio...

Bouvain, P., Muskat, M., & Muskat, B. (2011). Word-of-Mouth Amplified-An Exploration of Hotel Customer Feedback Websites. In Dialogmarketing Perspektiven 2010/2011 (pp. 21-52). Gabler. Abstract The tourism industry has been one of the industries that have been active in online promotion since the start of the Internet. Most hotels now have a websi...

Der Demographische Wandel wird durch eine alternde Bevoelkerung, niedrige Geburtenrate und fehlende Zuwanderung bestimmt. Arbeit und Freizeit werden in der Forschungsarbeit von Matthias Muskat als Wirkungsfelder analysiert, um daraus mit Expertengespraechen und einer Cross-Impact-Analyse Szenarien fuer das Jahr 2020 abzuleiten. Auf dem Arbeitsmarkt...

Von den Veröffentlichungen der Lehrstuhlinhaber für Demographie und anderer Bevölkerungs-wissenschaftler in den 1970er Jahren zu einer Enquete-Kommission zum Thema über drei Legislaturperioden über den Jahrtausendwechsel hinweg, hatte der Demographische Wandel einen weiten Weg ins Bewusstsein der Bevölkerung zurückzulegen (vgl. HOHMEIER/ POHL 1978;...