Matthew A Barlow

University of Nebraska–Lincoln | NU · Department of Management

This paper develops theory to explore when it is most efficient for entrepreneurs operating under Knightian uncertainty to contract with human capital resource providers through market governance as independent contractors or through firm governance as employees or holders of residual rights of control (i.e., co-ownership stakes in the entrepreneur...

Research Summary New entrants often face uncertainty regarding how to optimally position themselves within product markets. We suggest that new entrants can use two important schemas to strategically categorize themselves to gain a competitive advantage in platform markets: category exemplars and category prototypes. Using a unique dataset of more...

While researchers have been increasingly interested in the notion of category stigma, they have largely focused on stigmatized industry categories. Because products serve as a key interface between producers and consumers, we suggest that product categories should play a prominent role in the stigmatization process. Product category stigma occurs w...

There has been much recent theorizing and empirical study of the impact of employee mobility on firm performance. This research argues that losing a key employee allows an organization’s advantageous routines to be replicated by a competitor, reducing the advantage the focal organization derives from them. Factors outside of the firm’s control have...

Since the 1980’s, the U.S. craft brewing industry has fastidiously developed and nurtured a social identity that places it directly at odds with the image of mass-produced American breweries. The core of this identity centers on a sense of independence, small production, and high quality. Nevertheless, these two segments of the market often produce...