Matthew Apps

University of Birmingham · Centre for Human Brain Health, School of Psychology

The anterior cingulate cortex (ACC) is implicated in a broad range of behaviors and cognitive processes, but ithas been unclear what contribution, if any, the ACC makes to social behavior. We argue that anatomical andfunctional evidence suggests that a specific sub-region of ACC—in the gyrus (ACCg)—plays a crucial role inprocessing social informati...

In everyday life, we have to decide whether it is worth exerting effort to obtain rewards. Effort can be experienced in different domains, with some tasks requiring significant cognitive demand and others being more physically effortful. The motivation to exert effort for reward is highly subjective and varies considerably across the different doma...

Prosocial acts—those that are costly to ourselves but benefit others—are a central component of human coexistence1–3. While the financial and moral costs of prosocial behaviours are well understood4–6, everyday prosocial acts do not typically come at such costs. Instead, they require effort. Here, using computational modelling of an effort-based ta...

The mesolimbic dopaminergic system exerts a crucial influence on incentive processing. However, the contribution of dopamine in dynamic, ecological situations where reward rates vary, and decisions evolve over time, remains unclear. In such circumstances, current (foreground) reward accrual needs to be compared continuously with potential rewards t...

From a gym workout, to deciding whether to persevere at work, many activities require us to persist in deciding that rewards are ‘worth the effort’ even as we become fatigued. However, studies examining effort-based decisions typically assume that the willingness to work is static. Here, we use computational modelling on two effort-based tasks, one...

People are self-biased for rewards. We place a higher value on rewards if we receive them than if other people do. However, existing work has ignored one of the most powerful theorems from behavioural ecology of how animals seek resources in everyday life, the Marginal Value Theorem (MVT), which accounts for optimal behaviour for maximising resourc...

Climate change is currently one of humanity’s greatest threats. To help scholars understand the psychology of climate change, we conducted an online quasi-experimental survey on 59,508 participants from 63 countries (collected between July 2022 and July 2023). In a between-subjects design, we tested 11 interventions designed to promote climate chan...

People differ in their levels of impulsivity and patience, and these preferences are heavily influenced by others. Previous research suggests that susceptibility to social influence may vary with age, but the mechanisms and whether people are more influenced by patience or impulsivity remain unknown. Here, using a delegated inter-temporal choice ta...

Prosocial behaviours are essential for solving global challenges. Typically these behaviours are measured using economic games or tasks where people decide between helping or not. However, in everyday life, current behaviours are interrupted with alternatives. Across three samples, people (total n=510) watched a movie whilst encountering opportunit...

Being willing to exert effort to obtain rewards is a key component of motivation. Previous research has shown that boosting dopamine can increase the willingness to choose to exert effort to obtain rewards for ourselves. Yet often we must choose whether to exert effort, not for our own immediate benefit, but to be prosocial and obtain a benefit for...

Choosing whether to exert effort to obtain rewards is fundamental to human motivated behavior. However, the neural dynamics underlying the evaluation of reward and effort in humans is poorly understood. Here, we report an exploratory investigation into this with chronic intracranial recordings from the prefrontal cortex (PFC) and basal ganglia (BG;...

The motivation to exert effort is fundamental for health, wealth and survival. Reduced motivation is linked to unemployment, poor educational outcomes, and poorer physical and mental health. To understand the extensive impact of motivation, research across psychology, economics, psychiatry, neurology and neuroscience is increasingly deploying neuro...

People often act hypocritically. One form of hypocrisy occurs when people blame others for transgressing moral principles – such as profiting from harming others – that they themselves have violated in the past. However, the psychological processes associated with this hypocritical blame are largely unknown. One possibility is that hypocritical bla...

Ventromedial prefrontal cortex (vmPFC) is vital for decision-making. Functional neuroimaging links vmPFC to processing rewards and effort, while parallel work suggests vmPFC involvement in prosocial behaviour. However, the necessity of vmPFC for these functions is unknown. Patients with rare focal vmPFC lesions (n = 25), patients with lesions elsew...

To limit the devastating effects of climate change, individuals need to engage in pro-environmental behaviours. Psychological interventions could be an effective tool for promoting such actions. However, previous work has measured the effectiveness of interventions on self-reported pro-environmental attitudes and neglected impacts on behaviour. Pro...

There is an ever-increasing understanding of the cognitive mechanisms underlying how we process others’ behaviours during social interactions. However, little is known about how people decide when to leave an interaction. Are these decisions shaped by alternatives in the environment – the opportunity-costs of connecting to other people? Here, parti...

Deadlines fundamentally shape the motivation for effort. Research examining effort-based choices finds high effort is an avoided cost. However, this work overlooks the fact that effort can be valuable when it makes progress on long-term goals before deadlines. We test a new framework where motivation depends on deadline pressure (work remaining / t...

Effectively reducing climate change requires marked, global behavior change. However, it is unclear which strategies are most likely to motivate people to change their climate beliefs and behaviors. Here, we tested 11 expert-crowdsourced interventions on four climate mitigation outcomes: beliefs, policy support, information sharing intention, and a...

People differ in their levels of impulsivity and patience, and these preferences are heavily influenced by others. Previous research suggests that susceptibility to social influence may vary with age, but the mechanisms and whether people are more influenced by patience or impulsivity remain unknown. Here, using a delegated inter-temporal choice ta...

Background Prosocial behaviours – acts that benefit others – are of crucial importance for many species including humans. However, adolescents with conduct problems (CP), unlike their typically developing (TD) peers, demonstrate markedly reduced engagement in prosocial behaviours. This pattern is particularly pronounced in adolescents with CP and h...

Acute stress can change our cognition and emotions, but what specific consequences this has for human prosocial behaviour is unclear. Previous studies have mainly investigated prosociality with financial transfers in economic games and produced conflicting results. Yet a core feature of many types of prosocial behaviour is that they are effortful....

Choosing whether to exert effort to obtain rewards is fundamental to human motivated behavior. However, the neural dynamics underlying the evaluation of reward and effort in humans is poorly understood. Here, we investigate this with chronic intracranial recordings from prefrontal cortex (PFC) and basal ganglia (BG; subthalamic nuclei and globus pa...

Effectively reducing climate change requires dramatic, global behavior change. Yet it is unclear which strategies are most likely to motivate people to change their climate beliefs and behaviors. Here, we tested 11 expert-crowdsourced interventions on four climate mitigation outcomes: beliefs, policy support, information sharing intention, and an e...

The willingness to exert effort for reward is essential but comes at the cost of fatigue. Theories suggest fatigue increases after both physical and cognitive exertion, subsequently reducing the motivation to exert effort. Yet a mechanistic understanding of how this happens on a moment-to-moment basis, and whether mechanisms are common to both ment...

Acute stress can change our cognition and emotions, but what specific consequences this has for human prosocial behaviour is unclear. Previous studies have mainly investigated prosociality with financial transfers in economic games and produced conflicting results. Yet a core feature of many types of prosocial behaviour is that they are effortful....

Acute stress can change our cognition and emotions, but what specific consequences this has for human prosocial behaviour is unclear. Previous studies have mainly investigated prosociality with financial transfers in economic games and produced conflicting results. Yet a core feature of many types of prosocial behaviour is that they are effortful....

The COVID-19 pandemic has affected all domains of human life, including the economic and social fabric of societies. One of the central strategies for managing public health throughout the pandemic has been through persuasive messaging and collective behaviour change. To help scholars better understand the social and moral psychology behind public...

The willingness to exert effort for reward is essential but comes at the cost of fatigue. Theories suggest fatigue increases after both physical and cognitive exertion, subsequently reducing the motivation to exert effort. Yet a mechanistic understanding of how this happens on a moment-to-moment basis, and whether mechanisms are common to both ment...

Every day we constantly observe other people receiving rewards. Theoretical accounts posit that vicarious reward processing might be linked to people's sensitivity to internal body states (interoception) and facilitates a tendency to act prosocially. However, the neural processes underlying the links between vicarious reward processing, interocepti...

Research suggests that the temporal order in which people receive information about costs and benefits whilst making decisions can influence their choices. But, do people have a preference for seeking information about costs or benefits when making effort-based decisions, and does this impact motivation? Here, participants made choices about whethe...

Social interactions evolve continuously. Sometimes we cooperate, sometimes we compete, while at other times we strategically position ourselves somewhere in between to account for the ever-changing social contexts around us. Research on social interactions often focuses on a binary dichotomy between competition and cooperation, ignoring people’s ev...

People are self-biased for rewards. We place a higher value on rewards if we receive them than if other people do. However, existing work has ignored one of the most powerful theories from behavioural ecology of how animals seek rewards in everyday life, Marginal Value Theorem (MVT), which accounts for optimal behaviour for maximising rewards. Does...

The neurocognitive systems that underlie the ability to process rewards and learn from reinforcement undergo substantial changes across the adult lifespan. Adolescence is often characterized as a developmental period with a heightened sensitivity to reward and healthy aging is typically associated with a decline in learning from reinforcement. In t...

Acute stress can change our cognition and emotions, but what specific consequences this has for prosocial behaviour is unclear. Previous studies have mainly investigated prosociality with financial transfers in economic games and produced conflicting results. We examined how acute stress changes our willingness to exert effort for others, which is...

A common form of moral hypocrisy occurs when people blame others for moral violations that they themselves commit. It is assumed that hypocritical blamers act in this manner to falsely signal that they hold moral standards that they do not really accept. We tested this assumption by investigating the neurocognitive processes of hypocritical blamers...

A common form of moral hypocrisy occurs when people blame others for moral violations that they themselves commit. It is assumed that hypocritical blamers so act to falsely signal that they hold moral standards that they do not really accept. We test this assumption by investigating the neurocognitive processes of hypocritical blamers during moral...

New measurements of the metabolite and neurotransmitter glutamate in prefrontal cortex after a day of hard work indicate that it may be a brain marker of mental fatigue, re-energising searches for the biological roots of fatigue.

Prosocial behaviors—actions that benefit others—are central to individual and societal well-being. Although the mechanisms underlying the financial and moral costs of prosocial behaviors are increasingly understood, this work has often ignored a key influence on behavior: effort. Many prosocial acts are effortful, and people are averse to the costs...

At the beginning of 2020, COVID-19 became a global problem. Despite all the efforts to emphasize the relevance of preventive measures, not everyone adhered to them. Thus, learning more about the characteristics determining attitudinal and behavioral responses to the pandemic is crucial to improving future interventions. In this study, we applied ma...

The COVID-19 pandemic has affected all domains of human life, including the economic and social fabric of societies. One of the central strategies for managing public health throughout the pandemic has been through persuasive messaging and collective behavior change. To help scholars better understand the social and moral psychology behind public h...

Theories of motivation suggest that when people receive information about costs and benefits whilst making decisions, can influence their choices. But, do people have a preference for seeking information about the effort or rewards of actions first when making effort-based decisions, and does this impact motivation? Here, participants made choices...

Every day we constantly observe other people receiving rewards. Theoretical accounts posit that vicarious reward processing might be linked to people’s sensitivity to internal body states (interoception) and facilitates a tendency to act prosocially. However, the neural processes underlying the links between vicarious reward processing, interocepti...

Changing collective behaviour and supporting non-pharmaceutical interventions is an important component in mitigating virus transmission during a pandemic. In a large international collaboration (Study 1, N = 49,968 across 67 countries), we investigated self-reported factors associated with public health behaviours (e.g., spatial distancing and str...

Social interactions are not all or nothing. In some moments we are highly competitive, in others we are very cooperative, but sometimes we are somewhere in between and we constantly adjust our social orientation over time. Such a continuous spectrum of social approaches depends on both the actions favoured by the social environment and those of con...

Prosocial behaviours - actions that benefit others - are central to individual and societal well-being. Most prosocial acts are effortful. Yet, how the brain encodes effort costs when actions benefit others is unknown. Here, using a combination of multivariate representational similarity analysis and model-based univariate analysis during fMRI, we...

Positive social relationships are vital for mental health. There is an ever-increasing understanding of the cognitive and computational mechanisms that underlie how we process others’ behaviours during social interactions. Yet fundamentally many conversations, partnerships and relationships have to end. However, little is known about how people dec...

Social cohesion relies on prosociality in increasingly aging populations. Helping other people requires effort, yet how willing people are to exert effort to benefit themselves and others, and whether such behaviors shift across the life span, is poorly understood. Using computational modeling, we tested the willingness of 95 younger adults (18–36...

Background: Social connections are crucial for our health and well-being. This is especially true during times of high uncertainty and distress, such as during the COVID-19 lockdown. This period was characterized by unprecedented physical distancing (often communicated as social distancing) measures resulting in significant changes to people's usu...

The ongoing COVID-19 pandemic is a devastating global health crisis. Without a vaccine or effective medication, the best hope for mitigating virus transmission is collective behavior change and support for public health interventions (e.g., physical distancing, physical hygiene, and endorsement of health policies). In a large-scale international co...

Theoretical accounts typically posit that variability in social behaviour is a function of capacity limits. We argue that many social behaviours are goal-directed and effortful, and thus variability is not just a function of capacity, but also motivation. Leveraging recent work examining the cognitive, computational and neural basis of effort proce...

Prosocial behaviours-actions that benefit others-fundamentally shape our interpersonal interactions. Psychiatric disorders have been suggested to be related to prosocial disturbances, which may underlie many of their social impairments. However, broader affective traits, present in different degrees in both psychiatric and healthy populations, have...

A fundamental question in psychology and neuroscience is the extent to which cognitive and neural processes are specialised for social behaviour, or are shared with other ‘non-social’ cognitive, perceptual, and motor faculties. Here we apply the influential framework of Marr (1982) across research in humans, monkeys, and rodents to propose that inf...

Theoretical accounts typically posit that variability in social behaviour is a function of capacity limits. We argue that many social behaviours are goal-directed and effortful, and thus variability is not just a function of capacity, but also motivation. Leveraging recent work examining the cognitive, computational and neural basis of effort proce...

Background: Social connections are crucial for our health and well-being. This is especially true during times of high uncertainty and distress, such as during the COVID-19 lockdown. This period was characterized by unprecedented social distancing measures resulting in significant changes to people’s usual social lives. Given the potential effects...

Helping a friend move house, donating to charity, volunteering assistance during a crisis. Humans and other species alike regularly undertake prosocial behaviors—actions that benefit others without necessarily helping ourselves. But how does the brain learn what acts are prosocial? Basile and colleagues show that removal of the anterior cingulate c...

The mesolimbic dopaminergic system exerts a crucial influence on incentive processing. However, the contribution of dopamine in dynamic, ecological situations where reward rates vary, and decisions evolve over time, remains unclear. In such circumstances, current (foreground) reward accrual needs to be compared continuously with potential rewards t...

Research in social neuroscience has increasingly begun to use the tools of computational neuroscience to better understand behaviour. Such approaches have proven fruitful for probing underlying neural mechanisms. However, little attention has been paid to how the structure of experimental tasks relates to real-world decisions, and the problems that...

Social cohesion relies on prosociality in increasingly ageing populations. Helping others requires effort, yet how willing people are to exert effort to benefit ourselves and other people, and whether such behaviours shift across the lifespan, is poorly understood. Using computational modelling we tested the willingness to exert effort into self or...

Research in social neuroscience has increasingly begun to use the tools of computational neuroscience to better understand behaviour. Such approaches have proven fruitful for probing underlying neural mechanisms. However, little attention has been paid to how the structure of experimental tasks relates to real-world decisions, and the problems that...

Fatigue – a feeling of exhaustion arising from exertion – is a significant barrier to successful behaviour and one of the most prominent symptoms in primary care. During extended behaviours, fatigue increases over time, leading to decrements in performance in both cognitively and physically demanding tasks. However, to date, theoretical accounts of...

Sense of ownership is a ubiquitous and fundamental aspect of human cognition. Here we used model-based functional magnetic resonance imaging and a novel minimal ownership paradigm to probe the behavioural and neural mechanisms underpinning ownership acquisition for ourselves, friends and strangers. We find a self-ownership bias at multiple levels o...

This scientific commentary refers to ‘Motor and emotional behaviours elicited by electrical stimulation of the human cingulate cortex’, by Caruana et al.. (doi:10.1093/brain/awy219).

Effort can be perceived both cognitively and physically, but the computational mechanisms underlying the motivation to invest effort in each domain remain unclear. In particular, it is unknown whether intensive physical training is associated with higher motivation specific to that domain, or whether it is accompanied by corresponding changes in co...