Mass Hareeza Ali

• Phd, MBA (HR), BBA (Finance)
• Director/senior lecturer at Universiti Putra Malaysia

This paper explores the link between entrepreneurial leadership (EL) and innovation performance (IP) in the service industry. Using the resource-based view (RBV) and dynamic capabilities view (DCV) as theoretical foundations, the study examines the mediating role of 1548 innovation capability (IC) and the moderating role of environmental dynamism (...

Although the services sector is one of the sectors that anchored the country’s economy growth in 2019 in Malaysia, this sector lacks in growth and need to be pushed for greater productivity. Particularly, financial sector has the most contribution to the service sector. Meanwhile, the banking sector of Malaysia has gone through profound and rapid c...

Although the issue of celebrity endorsement has been the subject of longstanding discussion, little attention has been paid to the impulse purchasing behavior of celebrity followers. This study was conducted from the relationship marketing perspective and tested the impact of parasocial relationships between celebrities and their followers on the i...

Purpose The research aimed to study the influence of green human resources management practices (GHRMPs) on green supply chain management (GSCM) and environmental performance while examining how those green practices affect environmental performance. Design/methodology/approach The study investigated 314 cases (responses) from the small and medium...

The rapid development of artificial intelligence technology has led to rapid development in various fields. It has many hidden related customer behavior information and future development trends in the e-commerce information system. The data mining technology can dig out useful information and promote the development of e-commerce. This research an...

Gross domestic product (GDP) is an important indicator for determining a country’s or region’s economic status and development level, and it is closely linked to inflation, unemployment, and economic growth rates. These basic indicators can comprehensively and effectively reflect a country’s or region’s future economic development. The center of ra...

Malaysian graduates, both undergraduates and postgraduates are having some difficulties in getting employed upon their graduation. This issue has been a debate since many years ago especially in the Covid-19 pandemic, jobs less offered in the market for the graduates to grab. This research looks at a few less prominent factors of employability amon...

At present, the development speed of international trade cannot catch up with the economic development speed, and the insufficient development speed of international trade will directly affect the rapid development of national economy. In order to solve the problem of international trade, the overall optimal scheduling of trade vehicles and the opt...

The objective of this paper is to examine how SMEs in Saudi Arabia can fostered in the economy through innovation, performance and development. It specifically emphasizes on how Saudi Arabia's vision 2030 can be achieve through the alignment of IT and technological goals. SMEs in Saudi Arabia face with various challenges caused by lack of access to...

Good continuation of mobile shoppers’ intention could ensure sustainability in mobile shopping, thus the study of consumer behavior including service quality, perceived value, trust and satisfaction is essential in order to understand their needs. The question is whether the mobile shopping in Malaysia has provided sufficient mobile websites or app...

E-commerce has been proposed as the new driver of the growth of any country’s economy. The SME sector plays an important role in contributing to the economy nationally as far as wealth creation by employees is concerned. SMEs in Saudi Arabia represent a significant portion of the productive units in the Saudi economy, and the government policies pr...

This study aims to examine the relationship between work-family conflict (work interference family and family interference work) and job performance among employees in Malaysian service sector. In addition, this study focuses on exploring the moderating effect of social support received from supervisors and family members on the relationship of wor...

Purpose The rationale for the postgraduate supervision measures for higher education by the call for universities to adopt a systematic practice in postgraduate supervision through new supervisors' exposure to creative ways of monitoring. This paper aims at understanding, improving and validating the content of behavioral supervision measures using...

The healthcare industry is shifting towards customer-focused similar to other service industries. The healthcare service providers and theorists have developed various measurement tools of customer experience (CE) to sustain the business. However, there are still unresolved issues related to CE measurement tools in the healthcare context need to be...

Electronic Banking (e-banking) is referred to e-finance services, provided by the banks in the form of goods or services through electronic delivery systems. The emergence of e-banking since its inception has played a major role in the country’s economic development and boosting customer satisfaction. It has now become one of the pre-requisite guid...

The purpose of this study is to investigate the effect of service quality on the relationship between mobile shoppers’ satisfaction and purchase intention towards mobile commerce. The survey method was conducted with a structured questionnaire that was distributed to 385 mobile users in Malaysia which tested against a proposed model using partial l...

Purpose-The purpose of this paper is to explore the mediating role of the Customer perceived value (CPV) role between customer satisfaction (CS) and service quality (SQ) in the E-Banking sector of Bangladesh. Design/methodology/approach-A conceptual model is developed by using Theory of Planned Behaviour (TPB) to show the relationship between depen...

The objective of this paper is to examine how SMEs in Saudi Arabia can fostered in the economy through innovation, performance and development. It specifically emphasizes on how Saudi Arabia's vision 2030 can be achieve through the alignment of IT and technological goals. SMEs in Saudi Arabia face with various challenges caused by lack of access to...

Internet banking experience varies across different situations in various countries and, in turn, generate dissimilar attitudes and behaviours of banking customers. One region that is experiencing difficulties related to Internet banking and where bank managers remain unsuccessful in persuading bank customers to adopt Internet banking is Iraqi Kurd...

Social entrepreneurship is defined as activities created by an innovative social value to achieve societal needs and financial sustainability. It is a business concept that involve conducting business that does not emphasis much on profit but for the benefit of mankind. Special Social Entrepreneur @Higher Education (SSEHE) is a programme mastered b...

The purpose of this paper is to explore the mediating role of the Customer Perceived Value (CPV) role between Customer Satisfaction (CS) and Service Quality (SQ) in the E-Banking sector of Bangladesh. A conceptual model is developed by using Theory of Planned Behaviour (TPB) to show the relationship between dependent and independent variables adopt...

The aim of this paper is to investigate the relationships between service qualities, customer experience and customer satisfaction of e-banking in Bangladesh. A Self- Administered Questionnaire and convenience sampling technique are used to collect the data from 323 customers who are using E-Banking. Independent and dependent variables on a five-po...

Abstract - Electronic Banking (e-banking) is referred to e-finance services, provided by the banks in the form of goods or services through electronic delivery systems. The emergence of e-banking since its inception has played a major role in the country’s economic development and boosting customer satisfaction. It has now become one of the pre-req...

This paper explores the use of experimentation in teaching entrepreneurship in a Business School that eventually links to the theory of Effectuation and Lean Methodology. The hybrid conceptual model of the Entrepreneur Backbone Model (EBM), utilising Effectuation and Lean Methodology for start-ups, is introduced in the paper.

Current research work depicts the optimistic affiliation between entrepreneurial competencies and business success. However, some scholars have suggested that competitive environment could moderate this relationship because entrepreneurial competencies are context specific. The purpose of this paper is to determine the association between entrepren...

Entrepreneurial competencies (E.C) play an important part in the existence and development of Enterprises. The vital role of E.C attract researchers, to comprehend the development of the fundamental capabilities of entrepreneurs. E.C diverges across regions due to cultures. This research Paper aspires to inspect the influence of ethnicity on E.C am...

This training module for Higher Education 4.0 offers a new practice in postgraduate training through new supervisors’ exposure to creative ways of supervision. It is the improvement in adapting to the changes as part of the Malaysia Higher Education 4.0 initiative to meet the needs of the Fourth Industrial Revolution (QS Asia News Network, 2018). T...

There is a worldwide trend to adopt the international financial reporting standards (IFRS) but Islamic banking companies in Bangladesh are required to follow different rules and regulations. These banks should follow more regulatory formalities than the conventional ones. The Bangladesh Financial Reporting Standards (BFRS) adopted the International...

Abstract: The purpose of this paper was to establish a psychometric scale for measuring teaching and learning performance in the institution of higher learning. It is enlisted based on Kirkpatrick’s four levels of evaluation model. The researcher also establishes the content validity through a series of expert review, pre-test and pilot testing usi...

This poster presentation was about the conceptual model of Postgraduate Supervision Climate in Higher Education. The comprehensive literature review resulting in three constructs found significant for this study. There are four research questions, research objectives and hypotheses were developed for this study. It is proposed that emotional intell...

The purpose of this study was to examine the causal effect and the correlational relationship between the constructs of emotional intelligence (EI), behavioural competencies before, during, and after teaching delivery (BC-BDA-TD), as well as teaching performance (TP) in the context of public universities in Malaysia. This study answered four resear...

Most previous research has examined the direct relationship between service quality (SQ) and favorable behavioral intentions (FBI), neglecting the important role of emotional satisfaction (E-SAC). E-SAC is viewed as a crucial indicator in enhancing the relationship between SQ and FBI. It also assists the service provider in higher education to buil...

Due to the impossible extension of information and correspondence technology [ICT] the concept of banking has been significantly changed. Usage of modern state of the art technology has moreover immediately happened in Bangladesh which reflects are e-banking products and services. Such developed environment in banking and the consistently growing h...

The present study aims to explore the relationship between process quality and outcom quality with tourist satisfaction and loyalty in the Malaysian hotel industry. In this study, the population comprised international tourists who stayed in one of the 4 and 5-star hotels in Kuala Lumpur. From 537 self-administered questionnaires were distributed,...

Due to the impossible extension of information and correspondence technology [ICT] the concept of banking has been significantly changed. Usage of modern state of the art technology has moreover immediately happened in Bangladesh which reflects are e-banking products and services. Such a developed environment in banking and the consistently growing...

The purpose of this study is to investigate the influence of service quality on tourism loyalty in the hotel industry. Data were collected from international tourists at several top interested places locations in Kuala Lumpur. The study sample included international tourists who stay in four and five star hotels in Kuala Lumpur. Service quality wit...

The aim of this research is to explore the unique cultural values (power distance) among the residents and organisers (government and Event Company) in organising the Monsoon Cup event. A qualitative research method was chosen for this study and data was collected by way of a number of in-depth semi-structured interviews through purposive and snowb...