Masood Khodadadi

Masood Khodadadi
University of the West of Scotland | UWS · School of Business and Creative Industries

Doctor of Philosophy

About

36
Publications
18,190
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Introduction
Masood is a Reader (Associate Professor) in Tourism, Culture, and Society at the School of Business and Creative Industries, University of the West of Scotland (UK). His expertise encompasses cultural heritage, policy, and planning within tourism studies. With a multidisciplinary and interdisciplinary research profile, Masood has an extensive publication record in top-tier academic journals. He currently serves as the Associate Editor for the Journal of Frontiers in Sustainable Tourism.

Publications

Publications (36)
Article
Full-text available
The aim of this article is to investigate the competing discourses of Iran currently circulating in British society, and their influence on the tourist destination image of that country. A mixed-methods approach was adopted within a social constructionist perspective: this consisted of a Foucauldian discourse analysis of news reports in a range of...
Article
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This paper examines the construction of three different Persias in British cultural tourists’ accounts of their encounters with Iran and its inhabitants and with its Persian heritage. One – which we call Persia-the-Dead – is materialised in the ancient and monumental, and is at the same time heavily mediated by long-standing discourses of Ancient P...
Article
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World Heritage sites have been widely studied due to their position in attracting tourists. However, while small heritage sites do not match the popularity of World Heritage Sites, they can have many socio-economic benefits for local communities and help to transfer knowledge of the past to the next generation. Despite these potentials, small herit...
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This study examines the challenges and opportunities facing Scotland's self-catering sector, based on insights from a comprehensive survey by the Association of Scotland's Self-Caterers (ASSC). Using a mixed-methods approach, it combines quantitative data with qualitative insights to offer a nuanced understanding of the sector. Despite growing cons...
Article
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This study explores how Scottish Government regulations impact self-catering businesses post-short term let legislation. Survey findings highlight adverse effects including reduced competitiveness and increased costs. Guided by ‘Better Regulation’ principles, it identifies unintended consequences, urging policymakers to collaborate and adopt a data...
Article
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Alluvial fan surfaces present unique challenges for urban development due to their susceptibility to flooding and other environmental hazards. This study focuses on the Pardisan settlement in Qom, which houses over 200,000 residents and is particularly prone to flood risks due to its geographical characteristics. The primary aim of this research is...
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Purpose Nowadays, the tourism industry is considered the largest and most diverse industry in the world, which can play a significant role in the economic growth and development of a country as the main source of income and employment. In this regard, the purpose of this study is to focus on evaluating the competitiveness indicators of Shiraz city...
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As one of the most ancient and attractive tourism destinations in the Middle East and South Asia, Iran seeks to maximize its competitive identity to compete more effectively at international level. This study examines the major factors influencing Iran’s competitive identity as a tourism destination from a supply-side perspective. The paper is divi...
Article
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Since overall image and attractiveness can play a key role in developing a destination's tourism market, the current study attempts to identify the main factors influencing Iran's overall image and attractiveness from a supply-side perspective. To reduce the uncertainties in Iran's future tourism market development, we first used factor analysis to...
Article
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The Northwest of the Zagros mountain range has highly diverse geomorphological and geological processes, and the geodi-versity found there has given the region a great deal of beauty. High-volume lime and relatively heavy rainfall have provided a favorable condition for the development of karst features in the highlands of the Zagros mountains area...
Chapter
Land degradation is one of the environmental hazards that can occur in most countries during the last century. Geo-hazards induced by earthquakes have caused environmental degradation. Inevitably, stresses occurring prior to an earthquake in tectonically active places are able to boost the near-ground temperature of a region. Thermal remote sensing...
Article
Since overall image and attractiveness can play a key role in developing a destination's tourism market, the current study attempts to identify the main factors influencing Iran's overall image and attractiveness from a supply-side perspective. To reduce the uncertainties in Iran's future tourism market development, we first used factor analysis to...
Article
Purpose Values are both an effective variable and a powerful stimulus for consumer behavior. Values are different concepts and classifications influenced by factors such as culture and religion in different societies. This paper aims to identify the classification of values in an Islamic country’s context, Iran. Design/methodology/approach Iranian...
Article
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Background In recent years, interest in digital games has grown significantly and at the same time a range of games in 2D and 3D has been created. While 2D games cannot give depth to objects, 3D games creates spatial depth. The growth of the gaming industry has raised concerns among some psychologists. There is still much controversy about positive...
Article
Despite Algeria’s strategic geographical location as a portal to Africa from Europe and the continuous attempts to reform its tourism sector, this postcolonial country has failed to become a tourism hub in the Mediterranean area. In Algeria, the year 2008 witnessed the birth of a tourism development plan named ‘Horizon 2025’, projecting strategies...
Article
The north of Ilam Province in Iran has a great variety of geodiversity features, and the presence of geodiversity resources, along with other geological and geomorphological values, has enriched the area. The purpose of the present study is to evaluate the geodiversity in the north of Ilam Province. The main indices for assessing geodiversity in th...
Article
Future study is vital now more than ever for countries to develop tourism and attract international tourists. The main purpose of this development is to gain benefits, especially economic ones. Modern methods of future study, especially scenario building, are helpful in addressing issues at the national and regional scale because of their flexible...
Article
Purpose-The purpose of this study is to demonstrate that unsustainable revenues in municipalities are short term and may have an adverse effect on urban systems. Focusing on stable financial resources can reduce such adverse effects. According to the legal obligations of municipalities in the creation of sustainable revenue, developing tourism-base...
Article
Purpose: Tourism development is an unquestionable part of national growth policy. This study aims to introduce an integrated method employing MICMAC analysis for understanding the key strategic variables of the tourism development system. Design/methodology/approach: MICMAC was used to determine the classification of variables and is based on a st...
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The declining water level in Lake Urmia has become a significant issue for Iranian policy and decision makers. This lake has been experiencing an abrupt decrease in water level and is at real risk of becoming a complete saline land. Because of its position, assessment of changes in the Lake Urmia is essential. This study aims to evaluate changes in...
Article
In recent years, the potential of farm tourism to generate socioeconomic benefits for farmers and suppliers has been established in a range of international contexts. This study aims to identify the main socioeconomic benefits of farm tourism for farming communities in Iran on a national scale. In order to cover agricultural potentiality, nine prov...
Article
Communication is recognised as an essential part of futures work and yet research on the topic appears to be sporadic. This paper presents the results of a comprehensive literature review on communication in futures studies and offers four contributions to the field. Firstly, as no known overview of literature on communication within futures studie...
Article
Purpose – This study aims to provide a better understanding of how information technology (IT) competency and knowledge management (KM) contribute to service supply chain (SSC) (coordination, collaboration and efficiency) practices in the hospitality industry. Design/methodology/approach – Drawing on tourism businesses, this study tests the struct...
Article
The aim of this study is to investigate the land ethics of tourists regarding the geotourism resources in the Protected Area of Manesht and Ghelarang, Ilam Province, Iran. The theoretical framework of the research is based on environmental knowledge, environmental behavior, normative pressures, facilities, multiple incentive models, ability, opport...
Article
This study constructed a hierarchical value map (HVM) which specified how Iranian senior tourists linked various attributes of domestic tourism destinations to definite consequences, and how such consequences helped them to satisfy their individual values. To do so, the present study, for the first time, demonstrated the cognitive structure of dest...
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Purpose Iran is a country with substantial tourism potential. Iran’s tourism industry, however, was side-lined for decades due to international sanctions. The election of President Hassan Rouhani and the subsequent deal on Iran’s nuclear programme (reached on 14 July 2015) has resulted in softening of nuclear-related international sanctions and br...
Article
Since the implementation day of the Iran nuclear agreement, on 14 July 2015, and the subsequent softening of international sanctions against the country, Iran's tourism industry has experienced considerable advancements. This is evident through the notable increase in inbound arrivals to the country, particularly from the Western markets, and forei...
Article
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Branding could be viewed as one of the most influential marketing tools available to destination marketers. Creating an effective and successful destination brand is, however, a considerably complex process which requires substantial effort, time and resources. This process is even more complex in the case of Iran which for decades has been sufferi...
Article
This paper reports a study of the Manesht- and Ghelarang-protected area in Iran. The study sought to identify ways in which sustainable tourism policies could be generated that aid the natural and human environments. From surveys and questionnaires completed by tourists, residents, and officials, an initial set of 10 areas of weakness, 9 strengths,...
Article
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Purpose The purpose of this paper is to examine how internal marketing orientation affects balanced scorecard outcomes (financial performance, customer, internal process, learning and growth) in a small service businesses context. Design/methodology/approach Drawing from the small businesses, the relationship between internal marketing orientation...
Article
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Today, understanding the reason for tourists choosing an Islamic destination over other destinations is considered a vital aspect of Islamic tourism studies. In this paper, an attempt is made to analyse the factors influencing the behavioural intentions including congruence between self-concept and destination personality , destination personality...
Article
Iranian tourism industry – despite enormous potentials – has faced a number of challenges including wide ranging nuclear related sanctions, negative imagery in the west and lack of effective management of resources. The aim of this paper is to focus on the perspectives of Iranian tourism suppliers who have a crucial role in the development and succ...
Chapter
Full-text available
This chapter looks at the role of media discourses in the formation of destination images, with the aim of providing insight into the factors involved in the formation of destination images. The concept of 'image', and its importance in the consumer decision making process is well established in the research literature. There is however little empi...

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