Marzena Lemanowicz

Warsaw University of Life Sciences - SGGW | SGGW · Institute of Economics and Finance

Subject and purpose of work: The article’s goal was to discuss consumers’ preferences as to product delivery methods on the e-commerce market. Detailed goals were to identify the delivery methods chosen most often, and to indicate factors determining such decisions and their associations with selected variables. Materials and methods : An on-line q...

The objective of this article was to identify examples of prosumer behaviour in the food market, to examine the degree of customer involvement and to measure the attitudes (opinions) of respondents regarding customer engagement in creation/improvement of a product. The most popular activities undertaken by consumers in the field of prosumption were...

Formation of modern tourism industry as a complex economic, social and environmental system is based on the interaction between tourists and tourism destinations. A tourism destination acts as a key component of the whole tourism system, since it is formed by functionally related elements (tourism resources, tourism and the general infrastructure o...

The article reviews Polish and foreign economic literature regarding new institutional economics (NIE) and various research approaches used in the framework of NIE. Particular attention was paid to the economic theory of contracts and the transaction costs, as the limitation of transaction costs is indeed the main stimulus for contract signing. Spe...

The article presents the theoretical aspects related to territorial marketing, focusing especially on the instrument of promotion. Currently the term promotion is a very broad one and in terms of it we have the possibility to take advantage of various tools, both traditional and nonstandard ones. The popularity of the latter results to a large degr...

The significant increase in the number of new food products means consumers have the opportunity to choose from among a wide range of innovative foods, which bring a variety of benefits to consumption, but can also, for some, raise uncertainty, opposition and suspicion. The article reviews the literature on innovative food products and their accept...

The article discusses the theoretical basis related to consumer innovativeness. It also presents the results of empirical research conducted among Polish and Ukrainian consumers. The study sample consisted of 595 respondents (340 Poles and 255 Ukrainians). The Rogers scale and the scale of Opinion Leaders – OLS were used for the measurement of inno...

At present, the food market in Poland is characterised with significant intensity of competition, caused by high saturation of consumers' needs. In response to market requirements, producers offer innovative product lines and diversified marketing activities. The article discusses the main trends related to initiating innovation activities in the s...

SUMMARY This paper presents an overview of the fruit supply chains in Poland, Spain, Greece, and the Netherlands. The roles of the different participants in the functioning of the fruit supply chains are presented, along with their quantitative characteristics. Although apple production was most popular in northern countries (i.e., Poland and The N...

The development of consumer-driven, efficient, responsive and innovative supply chains is crucial for the growth of fruit consumption in Europe and for a competitive, sustainable fruit sector. Currently, fruit supply chains are characterized by a relatively low level of consumer orientation and consumer-driven innovations. The awareness of the func...