Mary PughUniversity of Technology Sydney | UTS · UTS Business School
Mary Pugh
MBus (UTS), BBus (UTS)
Founder of Green Wine Marketing Consultancy
About
1
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Introduction
Looking to revisit the application of green international wine marketing in 2020 and beyond.
Seeking interest from a university research team to work with and explore what it means to be a green brand and consumers increasing interest in sustainable brands.
Publications
Publication (1)
The Banrock Station brand, owned by wine producer BRL Hardy, has been highly successful in the UK and USA, and in the Australian premium wine market. In part, success has arisen from the positive attributes of being a ‘new world’ wine, but the case study shows that it is branding as a ‘green’ wine that supports conservation activities that has give...
