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Martine P. A. Bouman

Martine P. A. Bouman

Doctor of Public Health

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33
Publications
8,101
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325
Citations

Publications

Publications (33)
Article
Full-text available
While social media offer an unprecedented opportunity for orchestrating large-scale communication campaigns, it is often difficult to track audience responses on various digital platforms over time and to ascertain if their engagement is aligned with the original intention. In this article, we share a promising solution—the purposive embedding and...
Chapter
Full-text available
In the early days of entertainment-education (EE), the focus was on theatre, music, film, radio, and television. Nowadays the media landscape offers a rich variety of linear, as well as online and digital media, culminating in transmedia formats. What does this mean for EE collaboration partnerships? Which facilitating or hindering factors play a r...
Preprint
Full-text available
The rise of social media and rapid changes in the digital media landscape offer an unprecedented opportunity to engage mass audiences across media platforms to promote messages for positive social change and track their uptake through digital footprints. Purposely incorporating "markers"—new words, phrases, visual representations, and practices tha...
Preprint
Full-text available
In recent years, experts have called for societal debates about human germline modification (HGM), a technology to edit heritable human genes. In this article, we argue that the Internet can be used to involve a large variety of societal stakeholders in societal debates about HGM. We illustrate our argument with a formative case study conducted for...
Chapter
Full-text available
Entertainment-Education (EE) beschreibt einen Prozess, in dem Medienbotschaften entwickelt und umgesetzt werden, die zugleich unterhaltend und bildend wirken sollen. Was sind Potenziale und Herausforderungen dieser Strategie und wie wird EE in Forschung und Praxis diskutiert und angewendet? Der Beitrag argumentiert, dass EE ein wirksames Konzept da...
Article
Full-text available
Entertainment-education (EE) is a communication strategy that uses popular media to engage with audiences on prosocial topics such as health, social tolerance and sustainability. The purpose of EE serials on radio, television or the internet is to introduce new ideas, norms and practices by means of storytelling, as well as to offer points of engag...
Article
Full-text available
In recent years, vaccination rates in the Netherlands have declined slightly, but steadily. The Dutch National Institute for Public Health and the Environment (RIVM) commissioned a Committee for Vaccine Willingness (VWC) to study the societal context of the decline. One of the societal contexts is the Internet, where audiences discuss vaccination a...
Chapter
Advancing sustainable logistic processes requires transitions on consumer side too, i.e., changes in knowledge, attitudes, and lifestyle behaviors. With this perspective, the scientific field of sustainability communication has demonstrated the importance of tailor-made (sub-)target group communication that goes beyond the frequently used “one-size...
Article
Full-text available
In today’s media landscape, audiences increasingly turn to online communities for media consumption and to exchange information about specific niche interests such as health-related topics. This calls for a segmented approach in which interventions are targeted at online communities, tailored to their specific cultures and health-related perception...
Article
Purpose – Although research has been conducted on logistics social responsibility (LSR) on the one hand, and sustainable consumption on the other hand, the interlinkages between LSR and sustainable consumption still lack conceptualization and empirical evidence. Therefore, the purpose of this paper is to study empirically the interplay between logi...
Book
Das vorliegende essential enthält eine Reihe von Tools, welche sich im Rahmen des dreijährigen, BMBF-geförderten Projekts „Innovative Logistik für Nachhaltige Lebensstile (ILoNa)“ als besonders hilfreich für die praktische Umsetzung einer Nachhaltigkeitsstrategie von Logistikunternehmen herausgestellt haben. Eine Besonderheit liegt dabei in der kon...
Technical Report
Full-text available
Für eine zivilgesellschaftliche Transformation hin zu nachhaltigen und innovativen Logistikprozessen spielen Lebensstile eine zentrale Rolle. In der Nachhaltigkeitskommunikation setzt sich seit geraumer Zeit die Erkenntnis durch, dass stärker empfängerorientiert in (Sub-)Zielgruppen gedacht und gehandelt werden muss, um Menschen mit nachhaltigen (L...
Chapter
Full-text available
Entertainment-Education (EE) beschreibt einen Prozess, in dem Medienbotschaften entwickelt und umgesetzt werden, die zugleich unterhaltend und bildend wirken sollen. Was sind Potenziale und Herausforderungen dieser Strategie und wie wird EE in Forschung und Praxis diskutiert und angewendet? Der Beitrag argumentiert, dass EE ein wirksames Konzept da...
Technical Report
Full-text available
Developed by the Center for Media & Health for Girls Not Brides, this report looks at the opportunities and challenges of Entertainment-Education as a way to address child marriage. Informed by a range of practical and theoretical insights, the report analyses a selection of current initiatives, draws out key lessons and provides top tips for prac...
Article
Full-text available
Eine Kommunikationslinie für alle, das klappt im Zeitalter der Multimedia nicht – schon gar nicht für das komplexe Thema Nachhaltigkeit. Gerade jüngere Zielgruppen lassen sich nur mit spezifischen Methoden ansprechen. Gefordert sind neue Ideen für eine zielgruppenorientierte Nachhaltigkeitskommunikation wie Entertainment-Education in multi-, cross-...
Article
Full-text available
Can mass-mediated storytelling inspire sustainable practices for the greater public good? Can positive media models be portrayed that uphold sustainability principles? These are challenging questions for the transdisciplinary field of sustainability communication. The present article argues that the Entertainment-Education (E-E) communication strat...
Article
Full-text available
Internet technology in which social media play a central role offers new opportunities for health communication. The Center for Media & Health (CMH) in the Netherlands in collaboration with the University of Twente developed a methodology called Mark My Words (MMW) to detect and monitor interpersonal conversations on social media. The MMW methodolo...
Article
Full-text available
The present study explored which underlying motivations induced people to participate in a television exercise program called "The Netherlands on the Move!-television" (NOM-tv). A cross-sectional study was carried out among 1,349 viewers of NOM-tv. The respondents completed the intrinsic motivation inventory (IMI), assessing their levels of intrins...
Article
Full-text available
The growing interest in lifestyle campaigns as a means to promote public health has increased steadily during the past several decades. Governments, national health organizations, NGOs, and wealthy donors are collaborating with media professionals and academic scholars to address the pressing health issues of the 21st century. To counter the potent...
Article
Full-text available
Entertainment-Education (E-E) ist eine Kommunikationsstrategie, die unterhaltende und bildende Elemente in Medienbotschaften integriert. Dieser Artikel zeigt, wie die ‚Unterhaltungsseite’ und die ‚Bildungsseite’ in den Niederlanden und den USA zusammen gebracht werden, um gesellschaftliche Gruppen zu erreichen, die auf eine emotionale Art der Infor...
Article
Het begrip ‘user as designer’ bij het ontwerpen van communicatieve interventies roept zowel fascinatie als vraagtekens op. Dit is met name het geval als het wordt toegepast binnen het medium televisie.
Article
Full-text available
This Dutch study focused on how health communication professionals and television professionals collaborate in the design and implementation of entertainment—education (E—E) television programs. A conceptualization of the collaboration process is offered by drawing upon Bourdieu's general theory of practice. An E—E collaboration is a strange kind o...
Article
Full-text available
World-wide a number of groups have sought ways to incorporate health messages into television entertainment like popular drama and soap serials. In the Netherlands, the Heart Foundation incorporated its cardiovascular health message in several episodes of a popular Dutch hospital serial called Medisch Centrum West. To obtain greater insight into th...
Article
In the early eighties, a popular prime time drama serial Zeg eens A was being broadcast in the Netherlands. Health communication professionals who saw this series regarded it as an interesting setting in which to introduce and deal with health communication messages (see for example Bouman, 1984). At that time, however, collaborating with scriptwri...
Article
Full-text available
Editor's Introduction Sometimes when you're out of town, the future can go by. That happened to me in Los Angeles. Ev was hosting what would become the first international conference on entertainment-education and social change. I remember looking through the conference agenda on a flight overseas, wondering how this new entertainment emphasis fit...
Article
Appendices with biographical references. Summary in Dutch. Thesis (Ph. D.)--Landbouwuniversiteit Wageningen, 1999. Includes bibliographical references (p. 211-227).
Article
In the early eighties, a popular prime time drama serial Zeg eens A was being broadcast in the Netherlands. Health communication professionals who saw this series regarded it as an interesting setting in which to introduce and deal with health communication messages (see for example Bouman, 1984). At that time, however, collaborating with scriptwri...

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Projects (2)
Project
This project encompasses my work on Positive Deviance. Please also check out our PD micro behavior video clips mirroring some of our research results. Here is one example: https://vimeo.com/185330055