Martina Drahošová

• Mgr. PhD.
• Researcher at Comenius University Bratislava

Innovation and transformation in business changes the general outlook of banking sector in all segments, including risk management. Causes of global financial crisis were significantly impersonated in deteriorations on derivatives market, which has a consequence in failure of creditworthiness of several large financial entities. Counterparty credit...

The distribution and management of energetic resources are the source of big amount of data in structured or unstructured form. These data are collected in a targeted or a random fashion manner for the purpose of efficient distribution and management in the required timeframe. Urban as well as industrial complexes are typical environments where are...

Cloud computing services are presenting very simple approaches to buy IT needs from various technology providers. Existing cloud computing services cover wide spectrum of items including infrastructure, platforms or different spectrum of business applications. The typical list of items which can be ordered from cloud services providers are disk sto...

Social media is a platform that we use every day and spend much time on them. Therefore, it is necessary to know the basic information about the advantages and disadvantages of using social media. Our research deals with social media and their perception of the general public. We examined by the survey which social media people use, for what purpos...

The use of project management methodology for each project generates a lot of questions as well as recommendations. One group argues that the standard methodology are applicable to all projects. Another group prefers the view that reflects the project management methodology tailored to the project. In our contribution we summarize the practical vie...

The topic of traditional social media such as Facebook, Twitter or LinkedIn, is for all common and talked over. We all know them and we use them every day. They include all digital systems that enable people to mutually connect and communicate together. But the issue of enterprise social networks is not so often and in detail communicated. They all...

Social media has become an integral part of people's daily life and therefore it is essential that the organization are actively involved in these effective marketing platforms and build on them its name. Social media such as Facebook or LinkedIn are the appropriate channels to create brand awareness and building authority. You can use them to educ...

The strategy of building e-government can not target the provision of technical documents and information telecommunication infrastructure, but must also address the processing, access and use of information resources. The issue of interoperability is achieved in particular by means and methods of science and technology on the one hand and the gove...

The basic idea behind the article is to analyze the possibility use of Linux and open source for deployment of the private cloud environment and wide range of applications. This includes analysis of the necessary software and hardware components, as well organizational needs, costs and human resources. The article deals with the bases of various so...

In the era of globalization, increasing mobility and society's dependence on information and communication technologies increases the possibility of their misuse. A key problem at a high level of informatization becomes the ensuring of the smooth operation of information and communications infrastructure and protecting the information that are proc...

In today's turbulent, changing era, full of information and communication technologies is essential to think about the risks that come with these technologies. The article discusses the risks of using the Internet and the social media. We are talking about the disclosure of personal information on the UGC sites and the risks that disclosure of such...

In today's turbulent times of information technology is important to deal in and map the use of the Internet. The clause is based on the project CONSENT (Consumer Sentiment Regarding Privacy on user-generated content services in the digital economy) under the support of the 7th Framework Programme of the European Union. It studies the online behavi...

Abstrakt Pohľad na zobrazenie ţien a muţov v reklame je stredobodom neustáleho záujmu odborníkov v tejto oblasti. V článku sa budeme venovať otázkam vplyvu reklamy na spotrebiteľa v súvislosti s vývojom genderových rolí pri zobrazovaní ţeny a muţa v reklame s dôrazom na pouţitie rôznych jazykových rovín. Abstract In advertising, view on the display...

Abstrakt: V článku sa venujeme vplyvu kultúry na reklamnú a sociálnu komunikáciu s cieľom priblíţiť sociálne a kultúrne fenomény morálnych a etických kódexov v tradičných spoločnostiach v arabsky hovoriacich krajinách. Abstract: The article is dedicated to the influence of culture on advertising and social communication in order to bring closer soc...

Abstrakt: V článku chceme poukázať na špecifiká prekladu reklamných textov v komunikatívno pragmatickom aspekte. Objektom nášho prieskumu sú reklamné texty v slovenských, ruských a nemeckých internetových verziách. Predmetom prieskumu sú socio-komunikatívne dominanty reklamnej komunikácie vo vyššie uvedených lingvokultúrach. Abstract: In the artic...