Martín Vaz-Álvarez

University of Santiago de Compostela | USC · Department of Communication Sciences

This study explores the use of TikTok by public broadcasters France TV, BBC and SVT to measure its informational and promotional relevance on the platform, and to identify the types of videos that generate the highest levels of engagement among users. By examining the news profile associated with the information and the corporate profile of each of...

This chapter provides an insightful exploration into the innovation strategies of Public Service Media (PSM) in Europe, focusing on their adaptation to contemporary challenges and their strategic planning for the future. It underscores the pivotal role of creativity, technology, adaptability, and collaboration in driving PSM forward. The chapter de...

The platformization and entry into the international television market of large video-on-demand (VoD) service providers has had an impact on all agents in the sector, as well as on operating rules, consumption habits, and financing, production and distribution models. In the case of public media, innovation is conceived as a strategic driver and th...

This research analyses the artificial intelligence application strategies adopted by the Spanish press media at the height of the generative AI boom, extending previous studies on integrating AI technology into journalistic routines. We studied the dynamics of implementation of AI solutions in the main newspapers in Spain, determining the departmen...

Esta investigación profundiza en la actividad empleadora ejecutada por las radiotelevisiones públicas de Europa en el contexto actual de desarrollo de la inteligencia artificial generativa, analizando los canales de contratación empleados, los procesos de selección seguidos las competencias y perfiles profesionales más demandados, las ofertas labor...

La personalización del consumo de contenidos en los medios de comunicación ha experimentado cambios significativos en las últimas décadas, impulsados por los avances en las plataformas digitales y la evolución de los hábitos de consumo hacia los contenidos por demanda y la personalización algorítmica. Los medios lineales tradicionales, en los que l...

The migration of audiences to digital environments has motivated the media to develop a content distribution strategy that has a presence in these new spaces. In the case of European public broadcasters, they have strengthened their digital news services and have built video-on-demand platforms where they organise and screen their products. Even so...

Periodismo automatizado y algoritmos / Kazetaritza automatizatua eta algoritmoak / Automated Journalism and Algorithms

As artificial intelligence (AI) gains space in the media, public broadcasters are testing and experimenting with these technologies to raise their services to the new standards of the audiovisual ecosystem. From algorithms that help recommend the most suitable content for users, to others that detect news and automate some of the tasks of journalis...

La proliferación de noticias falsas en el renovado contexto digital se erige como uno de los problemas centrales a los que se enfrentan los medios de comunicación. Se ha comprobado que, para atajar la desinformación, no basta con la aplicación de soluciones tecnológicas, ya que se trata de una cuestión estructural que debe ser contenida desde la ra...

La participación es una desiderata de los objetivos y valores emergen-tes del servicio audiovisual público para reforzar su legitimidad, como el objeto de culto que fue el poema homónimo de la búsqueda de la felicidad de Max Ehrmann para el movimiento hippie en los años 60 del pasado siglo XX. Esta aspiración de la participación está cada vez más p...

The Values of Public Service Media

Deepfakes, one of the most novel forms of misinformation, have become a real challenge in the communicative environment due to their spread through online news and social media spaces. Although fake news have existed for centuries, its circulation is now more harmful than ever before, thanks to the ease of its production and dissemination. At this...

The public broadcasting governance system has been facing the challenge of transformation and adaptation to the Internet era for decades by trying to adopt governance mechanisms that can help update its values, principles, and Public Service Media offer for the digital society. This approach is the starting point for tracing the genealogy of the or...

La co-creación es un concepto que tiene cada vez más peso en los planteamientos estratégicos de los medios de servicio público, en particular por su potencial innovador, ofreciéndoles a las corporaciones un mecanismo para generar un valor conjunto con su audiencia, volviéndose más relevantes socialmente y cumpliendo con sus compromisos de servicio...

Artificial Intelligence (AI) is one of the most promising innovation frameworks with the potential to transform our relationship with technology. Particularly in journalism, AI is beginning to make its way transversally into the news production process and into the structure and functioning of the media. This article aims to anticipate how AI will...

Artificial Intelligence (AI) is one of the most promising innovation frameworks with the potential to transform our relationship with technology. Particularly in journalism, AI is beginning to make its way transversally into the news production process and into the structure and functioning of the media. This article aims to anticipate how AI will...

This article analyses the response of European Public Service Media to the crisis caused by Covid-19, especially the impact of the pandemic on Europe’s major public broadcasters, with a particular focus on technical and professional constraints, alterations in audience volume and habits, production strategies, type of broadcast content and journali...

Este artículo analiza, en una primera aproximación exploratoria, los cambios producidos en la televisión en España por los efectos de la crisis del COVID-19, con un enfoque particular sobre las alteraciones en los números y hábitos de audiencia, en la producción de contenidos, las programaciones, los soportes y los del COVID-19 en la comunicación y...

Drawing upon 45 in-depth interviews and heterogeneous focus groups with workers at Spanish public television (TVE), this study explores how journalists and feminist activists jointly have interacted to create and manage a movement (Viernes Negros) to preserve their professional independence and demand the transparent appointment of TVE's president...

The journalistic field of Spanish public service broadcaster has traditionally been questioned for its lack of political autonomy because of pervasive news manipulations over the course of years. Prompted by these challenges and growing sociopolitical pressures to set a politically free public governance, this study aims to explore how political pr...

Introducción: En los medios públicos, el debate electoral es de especial interés por las reglas que deben adoptar estas televisiones para cumplir con sus compromisos de servicio público y mantener los valores de diversidad, universalidad y participación. En el nuevo escenario que plantean las plataformas propias de VOD la inclusión de estos debates...

This article aims to give a general overview of the situation of recommender systems within European Public Service Media. As Video On Demand content consumptions increase worldwide, Public Service Media must step up their platforms with technologies that are able to compete with privately-owned giants of the industry and also deliver a technologic...

El periodismo inmersivo se caracteriza por aplicar las nuevas narrativas que se desprenden del uso de tecnologías de realidad virtual, aumentada, mixta o en 360º y por conceder al usuario un rol activo en la historia (De la Peña et al., 2010). Partiendo de ello, esta investigación, de tipo exploratorio y descriptivo, propone una aproximación concep...

This communication aims to present and study the trends in mobile video-journalism in the production of news and television/internet programs, as well as its possible repercussions in the industry, the improvements in the quality of information and the reduction of production times. The latest technical improvements in mobile devices (smartphones a...

Have new media and new technologies brought new conditions to what we understand as media expertise? How do these apply to journalism? The traditional idea of expertise is being contested in relation to the changes brought by new technologies. Some processes in the production of information have been shortened by new media, making epistemological e...