Martin G. Moehrle

Martin G. Moehrle
Universität Bremen | Uni Bremen · Institute of Project Management and Innovation

Prof. Dr. habil.

About

220
Publications
34,130
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1,655
Citations
Citations since 2016
63 Research Items
996 Citations
2016201720182019202020212022050100150
2016201720182019202020212022050100150
2016201720182019202020212022050100150
2016201720182019202020212022050100150

Publications

Publications (220)
Article
Purpose The purpose of this paper is the development of a patent-based supplier portfolio that can be used to evaluate and select suppliers on account of their technological competencies. Design/methodology/approach In addition to traditional approaches, the authors develop a supplier portfolio that characterizes suppliers according to the similar...
Conference Paper
Wild Cards are unexpected but possible future events that may have important impacts on pos�sible future developments. This article deals with our approach to develop and integrate Wild Cards into the scenario technique-process. As part of the FutureWork project, basic scenarios for the work of the future in the transition to the 22nd century were...
Article
Full-text available
Patent management tasks involve many stakeholders from diverse disciplines and hierarchies as well as from inside and outside the organization. By drawing on the transaction cost and stakeholder theories, Blockchain technology offers new opportunities to rethink the way in which stakeholders are organized and collaborate. Although Blockchain techno...
Article
In the innovation dynamics theory one distinguishes between product and process innovations within a technology, showing the different dynamics of each innovation type over time. In our paper, we operationalize product and process innovations as specific claim categories of patents, and also develop a semantic categorization of patent claims into p...
Article
Previous studies examine convergence by focusing on different individual levels such as the science, technology, market, and industry level. However, little is known about the concrete interaction between these levels. To fill this gap, this article deals with the transition between technology convergence and industry convergence at a very early st...
Article
Full-text available
Technology convergence is “the blurring of boundaries” between many sectors of technologies, resulting in the emergence of several new technologies. This phenomenon has been happening in many fields. While technology convergence has been analyzed often on a horizontal level, the whole landscape of technology movement among and within different syst...
Article
Full-text available
The major purpose of patents is to protect technical inventions. As a rule of thumb, an inventor (and the patent attorney) should aim to achieve the broadest possible scope of protection for the invention. Our basic research question is, whether this rule proves helpful under all circumstances. We aim to answer this question by means of an informet...
Article
In order to stimulate research and development in their companies, managers, and technical experts might aim at identifying frugal patents from third parties by means of advanced text mining techniques. The same may be true for scientists who wish to improve their understanding of frugal inventions. For this purpose, we present a process model in f...
Article
Purpose Identifying ideas for frugal innovations could substantially support engineers and managers in their work. Patents may be a promising source of ideas for frugal innovations. The purpose of this paper is to show how patents of this kind can be identified. Design/methodology/approach Prior work has developed a generic process model to identi...
Article
Full-text available
This paper identifies countries at the forefront of Artificial Intelligence (AI) development and proposes two novel patent-based indicators to differentiate structural differences in the patterns of intellectual property (IP) protection observed for AI across countries. In particular, we consider (i) the extent to which countries specialise in AI a...
Article
Frugal innovations enable companies to access new markets because of some specific characteristics. Typically, they focus on existing solutions as a blueprint, changing parts of their functionality while reducing the costs. Many companies are faced with the question how to find ideas for such frugal innovations. For this purpose, we introduce a met...
Article
Monitoring the movements of competitors as well as their innovative endeavors and the targets of their efforts is an important task for the business intelligence of a company. In addition to market-oriented means, such as observing competitors’ publications and websites, or analyzing existing products, patent analysis may offer future-oriented insi...
Article
Full-text available
Fast urbanization leads to several challenges in many cities all over the world. Thus, urban innovation is considered a common approach to deal with such questions. Although technologies are important factors in urban innovation, the development of technologies over time, how they affect urban innovation, in which relationship they stand to each ot...
Conference Paper
Full-text available
Radio-frequency identification (RFID) is an enabling technology that diffuses into several application fields, such as logistics, finance and medicine. Knowledge about the diffusion's direction into application fields, which have not yet completely been exploited, may help technology managers and scholars to better understand the evolution of the R...
Presentation
TRIFOLD- technology transfer through customized capacity development measures in Tunisian Research Centers – making process-driven adaptation (PDIA), innoSpice and technology roadmapping work
Presentation
TRIFOLD - Technology Transfer in Tunisian Research Centers – the case for Technology Roadmapping
Presentation
TRIFOLD - Technology Transfer in Tunisian Research Centers – the case for Technology Roadmapping
Conference Paper
Full-text available
Die Platzierung einer Technologie auf einem Markt ergibt unterschiedliche Möglichkeiten hinsichtlich ihrer Diffusion. Einige Technologien verbreiten sich schnell auf dem gesamten Markt, andere werden dagegen erst in bestimmten Marktsegmenten eingeführt und diffundieren anschließend in weitere Segmente. Das Wissen über die Richtung einer Technologie...
Article
Companies need to identify technology convergence in order to get early warning signals to detect new risks and opportunities. The purpose of this paper is to provide a novel method for identifying different movement patterns of technology convergence by means of a semantic analysis approach using patent data. We illustrate this method on the basis...
Article
Verschiedene Technologien wie die Digitalisierung, Industrie 4.0, Künstliche Intelligenz sowie E-Mobilität, aber auch die Gentechnik und die biologisch erzeugten Kunststoffe stellen viele Unternehmen vor Herausforderungen, da es gilt, zu diesen Technologien eine Einschätzung (in technischer, wirtschaftlicher, juristischer und gesellschaftlicher Hin...
Chapter
Verschiedene Technologien wie die Digitalisierung, Industrie 4.0, Künstliche Intelligenz sowie E-Mobilität, aber auch die Gentechnik und die biologisch erzeugten Kunststoffe stellen viele Unternehmen vor Herausforderungen, da es gilt, zu diesen Technologien eine Einschätzung (in technischer, wirtschaftlicher, juristischer und gesellschaftlicher Hin...
Book
Full-text available
Der Klassiker der Wirtschaftsliteratur: Wie ehedem einzigartig - sowohl in der Tiefe seiner Begriffserklärungen als auch in der Breite der Darstellungen - informiert das Gabler Wirtschaftslexikon kompetent und zuverlässig über alle wichtigen Begriffe aus der Welt der Wirtschaft. Dafür sorgen die mehr als 200 renommierten Experten aus Wissenschaft u...
Conference Paper
Research Focus: The contribution investigates how technology roadmapping has been used as a sound, appealing, and hands-on instrument to improve research valorization of six Tunisian research centers – embedded and illustrated by the German-Tunisian technology transfer project “TRIFOLD”. The TRIFOLD project is financed by the German Federal Minis...
Article
Knowledge and technologies from different fields will undoubtedly be combined in order to develop the products of the future. Remarkable examples thereof can already be found in the fields of interconnected „smart“ products and natural care products. Few companies have access to the entire range of available knowledge; most are required to obtain t...
Conference Paper
TRIFOLD- technology transfer through customized capacity developmend measures in Tunisian Research Centers – making process-driven adaptation (PDIA), innoSPICE and technology roadmapping work Keywords: capacity development, hydroponic cultivation, innoSPICE, process-driven iterative adaptation (PDIA), technology roadmapping, technology transfer, T...
Conference Paper
The contribution investigates how technology roadmapping is applied as an instrument for technology transfer, illustrated by six Tunisian Research Centers. Such application quite new for technology transfer - representing the target domain - as well as for technology roadmapping - representing the instrument being used - is described by the TRIFOLD...
Book
Full-text available
Das Patentmanagement umfasst die Gesamtheit der Fähigkeiten eines Unternehmens rund um das wichtige Schutzrecht Patent. Es sollte für jedes Unternehmen individuell gestaltet werden. Je nach Größe, Aufbauorganisation, Ressourcenausstattung sowie Branche und internationaler Ausrichtung eines Unternehmens bedarf es einer spezifischen Schwerpunktsetzun...
Article
In this paper we present a novel method which enables an early and direct detection of technologies emerging from a mainstream technology due to technological speciation. This method uses variables that were originally introduced to characterize emerging technologies such as novelty, persistence, growth, and community. It is applicable to mainstrea...
Article
Usually, the development of a technology interacts with the development of business methods, which are needed to enter the application fields. For some years now, it is possible to analyse their interaction as, next to technological innovations, business method innovations can be patented. To investigate this interplay, we select the case of radio...
Chapter
Die erste Auflage dieses Buchs haben wir unserem akademischen Lehrer und Mentor, Herrn Prof. Dr. Heiner Müller-Merbach, zur (nach Aussage des Jubilars) eher belanglosen fünften Wiederkehr seines 13. Geburtstags am 28. Juni 2001 gewidmet. Die zweite Auflage widmeten wir ihm zu seiner Emeritierung im Herbst 2004, die dritte zu seinem 70. Geburtstag,...
Chapter
Das Technologie-Roadmapping tritt in den Unternehmen in vielen verschiedenen Varianten auf (siehe die Einführung von Möhrle und Isenmann in diesem Buch). Bei jeder Variante bedarf es eines Vorgehens, um künftige Technologien inhaltlich und zeitlich zu prognostizieren. Für diesen Zweck werden im folgenden Aufsatz Werkzeuge aus der Theorie des erfind...
Article
Patent management has become increasingly important in technology-oriented companies. The patent itself does not only protect an invention against imitation, it also has a variety of other functions. For example, patents can be used for generating revenues by licensing to other companies as well as for gathering competitor information. To handle al...
Conference Paper
Patente schützten Erfindungen nicht nur vor Nachahmung, sondern sie haben noch eine Vielzahl anderer Funktionen. So können Patente beispielsweise lizenziert werden um Einnahmen zu erwirtschaften, oder sie können für eine Technologieüberwachung und -prognose sowie zur Erfassung von Wettbewerbsinformationen verwendet werden. Um all diese patentbezoge...
Article
Lead users play an important role for innovation; not only in the interfaces between companies and consumers, but also in the interfaces between different companies (B2B). As for companies in many industries, the propensity to protect inventions by patenting is high, we suggest a new method for identifying lead user patents and illustrate it by mea...
Article
The novelty of a patent may be seen as those patterns that distinguishes it from other patents and scientific literature. Its understanding may serve for many purposes, both in scientometric research and in the management of technological information. While many methods exist that deal with a patent’s meta-information like citation networks or co-c...
Chapter
Das betriebliche Technologiemanagement hat ein vielfältiges Aufgabenspektrum: Es ist für den Erwerb, die Bewahrung, den Schutz sowie die Verwertung technologischer Kompetenz zuständig und trägt darüber hinaus die Verantwortung für die möglichst robuste und marktzugewandte technologische Positionierung des Unternehmens (vgl. zu den Umfängen des Tech...
Chapter
So vielfältig auch die Erscheinungsformen, Einsatzgebiete und Anwendungsfelder des Technologie-Roadmapping sind, so gibt es doch etliche Gemeinsamkeiten, Grundstrukturen und übertragbare Vorgehensweisen. Auf sie beziehen sich die folgenden Ausführungen zum Technologie-Roadmapping, die in fünf thematisch zusammengehörige Teile gebündelt sind (Abb. 2...
Book
Full-text available
Das Buch liefert das Handwerkszeug, um Zukunftsstrategien für Technologieunternehmen zu entwerfen, deren technologische Position im Zeitablauf auszubauen, Marktchancen frühzeitig aufzuspüren und Ressourcen zielorientiert einzusetzen. Leistungsfähige und erprobte Kernwerkzeuge wie das szenariogestützte explorative und das TRIZ-basierte Technologie-R...
Article
Understanding the evolution of a technological field in the course of time is a key task in technology analysis. Analysts in research institutions as well as in companies need to know which topics are relevant for the respective technological field, which are the emerging topics, which traditional topics have been deepened in the course of time and...
Conference Paper
Since companies are facing the consequences of technology convergence and thus its disruptive potential of new innovation through the blurring boundaries between formerly distinct technologies, identifying weak signals might be a key to future success. The purpose of this paper is to identify inventions bridging two (or more) technologies by the me...
Conference Paper
Während ihrer universitären Ausbildung sollen Studierende die Grundlagen ihres jeweiligen Faches kennen und verstehen lernen. Neben diesem unbestreitbaren, primären Ziel sollte jedoch ein weiteres Ziel angestrebt und erreicht werden: Studierende sollen zu forschendem Lernen befähigt werden. Idealerweise werden diese Denkmuster nicht erst am Ende de...
Article
Patent mapping is an important method for analyzing technological patterns both for scientific research and strategic tasks in companies. In this paper we focus on a specific type of technological pattern, namely the analysis of patents' positions in relation to predefined positions of application fields. For this purpose we use an anchoring approa...
Chapter
Das betriebliche Technologiemanagement hat ein vielfältiges Aufgabenspektrum: Es ist für den Erwerb, die Bewahrung, den Schutz sowie die Verwertung technologischer Kompetenz zuständig und trägt darüber hinaus die Verantwortung für die möglichst robuste und marktzugewandte technologische Positionierung des Unternehmens (vgl. zu den Umfängen des Tech...
Chapter
So vielfältig auch die Erscheinungsformen, Einsatzgebiete und Anwendungsfelder des Technologie-Roadmapping sind, so gibt es doch etliche Gemeinsamkeiten, Grundstrukturen und übertragbare Vorgehensweisen. Auf sie beziehen sich die folgenden Ausführungen zum Technologie-Roadmapping, die in fünf thematisch zusammengehörige Teile gebündelt sind: • ein...
Conference Paper
Full-text available
Technologie-Roadmapping liefert das Handwerkszeug, um Zukunftsstrategien für Technologieunternehmen zu entwerfen, deren technologische Position im Zeitablauf auszubauen, Marktchancen frühzeitig aufzuspüren und Ressourcen zielorientiert einzusetzen. Leistungsfähige und erprobte Kernwerkzeuge wie das szenariogestützte explorative und das TRIZ-basiert...
Article
Das Verständnis für forschendes Lernen stellt eine wichtige Fähigkeit dar, die ein wissenschaftliches Studium kennzeichnet. Aus diesem Grund sollten Studierende bereits frühzeitig im Studium mit diesem Konzept und seinen Vorgehensweisen, Methoden und Regeln vertraut gemacht werden, und zwar auch in Studiengängen, deren Eingangsphase durch Massenver...
Conference Paper
The development of Multi Cross Industry Innovation as a specific form of cross-industry innovation is more and more important in various industries. Many companies have to face the challenges of recent market trends like the continuous blurring of industry boundaries or the increasing complexity of innovations. One option to deal with these challen...
Conference Paper
In the light of a fast and decisive impact of technological convergence, an early warning system for monitoring convergence is crucial for strategic tasks in companies. Investigations have shown that especially patent data is a vital information source for the analysis of measuring technological convergence. Although academics have paid much attent...
Article
Patent search is a substantial basis for many operational questions and scientometric evaluations. We consider it as a sequence of distinct stages. The “patent wide search” involves a definition of system boundaries by means of classifications and a keyword search producing a patent set with a high recall level (see Schmitz in Patentinformetrie: An...
Data
Contains papers by leading European, American and Asian experts ▶ Provides orientation regarding different methods of technology roadmapping and their interconnections ▶ Supplies readers with a compilation of the most important submethods ▶ Embeds and links technology roadmapping in the framework of management research Technology roadmapping is a c...
Article
Technology-oriented companies find themselves confronted with the challenge of having to react quickly to technology-based innovations by competitors. Especially the market launches of innovative products have the ability to change the competitive environment dramatically. This calls for the ability to discern product technologies in due time. Even...
Book
Full-text available
Mitarbeit am GABLER Wirtschaftslexikon, 18. Auflage 2014 Der Klassiker der Wirtschaftsliteratur: Zu Betriebswirtschaft, Volkswirtschaft, Wirtschaftsrecht, Recht und Steuern lässt das Gabler Wirtschaftslexikon keine Fragen offen. Denn mit mehr als 26.000 Stichwörtern offeriert es nicht nur quantitativ die größte Zusammenstellung relevanter Wirtschaf...
Chapter
Die TRIZ-Methodik basiert auf der Theorie des erfinderischen Problemlösens. Sie nutzt als systematische Kreativitätstechnik das Wissen früherer Problemlöser und stellt dem heutigen Problemlöser verschiedene Werkzeuge zur Verfügung. Diese TRIZ-Werkzeuge erlauben es, die zu lösenden Probleme auf unterschiedlichen Abstraktionsebenen zu beschreiben und...
Article
The legal protection of project management–related software systems has changed recently, as patenting is spreading to the area of business methods. We investigate which parts of project management are especially confronted with this form of legal protection and how software system providers deal with this topic. Almost all the tasks of project man...
Chapter
In the last decade, product-service systems (PSS) became more and more relevant in terms of fulfilling individual customer needs. This trend will continue thanks to today’s ongoing processes of digitalization and connectivity. These challenges will bring about a reorganization of PSS. The interaction with (digital) services offers new and promising...
Article
In patents a great number of technical inventions are documented. Aided by the theory of inventive problem solving, such inventions can be analysed in a specific manner, which gives insight into inventors' thoughts. In particular, so-called inventive principles facilitate an investigation of thinking. To-date, there are 40 acknowledged inventive pr...
Article
Purpose – The convergence of industries exposes the involved firms to various challenges. In such a setting, a firm's response time becomes key to its future success. Hence, different approaches to anticipating convergence have been developed in the recent past. So far, especially IPC co-classification patent analyses have been successfully applied...
Article
In vielen Abteilungen und Unternehmensbereichen ist eine Vielzahl von Projekten parallel zu planen, zu koordinieren und zu kontrollieren. Das gilt insbesondere für viele Abteilungen in der Forschung und Entwicklung (FuE) sowie für zahlreiche EDV- und OR-Abteilungen. Zur Multiprojektplanung sind daher verschiedene Modelle entwickelt worden, u.a. bas...
Article
T-DNA is a new method for characterizing technological fields by means of patent classifications and analytical coding. In this method, technological fields are disaggregated into four system levels. Patent activities within technological fields are classified with respect to these system levels. A sequence of dominant system levels over the course...
Conference Paper
Present times are marked by profound changes in industry and enterprises. Many of the ideas that have the capacity to create innovative businesses and markets in the future can only be realized through the co-operation of key partners from different industries. This phenomenon is referred to as Multi Cross Industry Innovation. Here, solutions are n...
Conference Paper
Car-to-X-Communication (Car2X) represents a set of central business processes of future mobility. It possesses the potential to establish new business models built upon new business processes. In this paper we anticipate future developments in car-to-x communication by means of an information source that has only recently become available: business...
Book
Full-text available
Contains papers by leading European, American and Asian experts ▶ Provides orientation regarding different methods of technology roadmapping and their interconnections ▶ Supplies readers with a compilation of the most important submethods ▶ Embeds and links technology roadmapping in the framework of management research Technology roadmapping is a c...
Article
Business method patents represent a new and very serious challenge for technology management in the logistics industry, in particular for internationally operating companies. To provide some case-related insight into this field, we intend to analyse the utilisation of such patents in the context of intelligent sensor networks. We are going to devel...
Chapter
Corporate technology managers are faced with a wide range of responsibilities: Apart from being in charge of the acquisition, preservation, protection and application of technological competencies, they are expected to attend to a preferably solid and market-oriented technological positioning of their company (for the scope of technology management...
Chapter
Technology roadmapping is a powerful method by itself, but at the company level even more benefit may be gained by linking it to other planning methods. Interaction with corresponding methods in strategic planning, innovation planning, product development, systems development and project management are of particular interest. In part 4 of the book...
Chapter
It appeared early on that technology roadmapping is a method that can be used in different contexts, at both company and industry levels, and within different management frames. Many industry-level roadmaps have been developed, providing useful guidance for related companies to structure common precompetitive R&D and competitive R&D programmes. In...
Chapter
Many processes have been proposed for developing technology roadmap(s), in a range of application contexts. The basic dichotomy of exploratory and normativedriven approaches provides an initial way of positioning roadmapping initiatives. Exploratory approaches can be differentiated further to define a triangle of market driven, technology- driven a...
Chapter
To exploit the benefits of technology roadmapping to its full extent it is important to maintain and support the process, which requires consideration of institutional aspects, allocating staff and other resources in an efficient manner. Procedures and other related measures in decision-making need to be carried out efficiently so that roadmapping...
Article
Unternehmen nutzen elektronische Geschäftsprozesse zur Erreichung ihrer Ziele und zur Stärkung ihrer Wettbewerbsposition. Seit einiger Zeit sind solche Geschäftsprozesse patentierbar, woraus sich besondere Schutz- und Angriffsmöglichkeiten ergeben. Die Recherche nach diesen Patenten ist aufgrund der Kopplung ökonomischer und technischer Aspekte ein...
Article
Given that in terms of technology novel inventions are crucial factors for companies; this article contributes to the identification of inventions of high novelty in patent data. As companies are confronted with an information overflow, and having patents reviewed by experts is a time-consuming task, we introduce a new approach to the identificatio...
Article
For certain tasks in patent management it makes sense to apply a quantitative measure of textual similarity between patents and/or parts thereof: be it the analysis of freedom to operate, the analysis of technology convergence, or the mapping of patents for strategic purposes. In this paper we intend to outline the process of measuring textual pate...
Conference Paper
For a deeper understanding of the evolution of technologies, we introduce a novel method to characterize technological fields by means of patent classifications and analytical coding. In the method technological fields are disaggregated into four system levels. Patent activities within the technological fields are classified with respect to the fou...
Conference Paper
The convergence of industries exposes the involved firms to various challenges - e.g., changes in technological paradigms or even in entire value chains. In such a setting, a firm's response time becomes key for its future success. Hence, different approaches to anticipate convergence have been developed in the recent past. Building on the well-acc...
Article
Full-text available
In this paper we present a sophisticated method to exploit bionic inventions in patents with the help of semantic patent analysis. This method enables users to visualize similarities in patent content in a semantic patent map. These maps could be used for strategic decision-making, e.g. for developing technologies and commercial usage and – no less...
Article
Business method patents represent a new challenge for technology management in the logistics industry. (i) They open up possibilities of patenting to companies which have never before utilized this kind of property right. Hence, the technology management is challenged to implement a patent strategy that stands up to patent-driven changes in the com...
Chapter
Die Entwicklung technischer wie nichttechnischer Produkte hat eine lange Tradition. Aus dieser Tradition heraus sind viele Entwicklungsinstrumente, -hilfsmittel und-vorgehensweisen hervorgegangen, kurz gesagt: Werkzeuge, die es erlauben, Teilaufgaben der Entwicklung zu standardisieren und von einem auf den anderen Entwicklungsprozess übertragbar zu...
Article
Since Trippe [1] introduced the term ‘patinformatics’ a lot of progress has been made in this particular field of information science. However, there is still need for a more comprehensive framework to structure the variety of tasks related to ‘patinformatics’, to highlight essential functions within the patinformatics process and to identify those...

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Projects (2)
Project
Development and Implementation of Capacity Building in Tunesian Research Centers to Improve the Valorization for Social and Marketable Technological Innovations. (Technology) Roadmapping is used and applied as overall methodological framework, embedded by development processes at HRM, Organisational and Innovation Ecosystem Level.