Martijn Jurjen Hoogeveen

Open Universiteit Nederland | OU · Department of Computer Science & Environment

Data set related to Brand Rank research.

Content marketing is increasingly important for brand performance, i.e., brand popularity and associated e-commerce sales. Content marketing factors that are seen as effective for brand popularity in the e-ecommerce channel are open data syndication policies, connectivity to e-commerce platforms, reviews, data completeness, and a brand’s online pro...

Background Content marketing is increasingly important for online branding. Brand popularity can be more easily determined online than sales-based measures but is not yet well-explained from a content marketing perspective. Promising predictors are open data syndication policies, connectivity to e-commerce platforms, product reviews, data health, a...

Background: content marketing is increasingly important for online branding. Brand popularity can be more easily determined online than sales-based measures but is not yet well-predicted using content marketing insights. Promising predictors are open data syndication policies, connectivity to e-commerce platforms, product reviews, data health, and...

Content marketing is increasingly important for online branding. However, brand popularity is not yet well-understood form a content marketing perspective. We used brand popularity and catalog data in combination with product reviews (n = 333 brands). Backward stepwise multiple linear regression was used to develop a predictive model of the brand p...

Background We recently showed that seasonal patterns of COVID-19 incidence and Influenza-Like Illnesses incidence are highly similar, in a country in the temperate climate zone, such as the Netherlands. We hypothesize that in The Netherlands the same environmental factors and mobility trends that are associated with the seasonality of flu-like illn...

Background: We recently showed that seasonal patterns of COVID-19 incidence and Influenza-Like Illnesses incidence are highly similar, in a country in the temperate climate zone, such as the Netherlands (latitude: 52oN). We hypothesize that in The Netherlands the same environmental factors and mobility trends that are associated with the seasonalit...

Background During the first wave of COVID-19 it was hypothesized that COVID-19 is subject to multi-wave seasonality, similar to Influenza-Like Illnesses since time immemorial. One year into the pandemic, we aimed to test the seasonality hypothesis for COVID-19. Methods We calculated the average annual time-series for Influenza-Like Illnesses based...

Introduction During the first wave of COVID-19 it was hypothesized that COVID-19 is subject to multi-wave seasonality, such as other respiratory viral infections since time immemorial, including earlier respiratory pandemics. It has already been observed that the COVID-19 community outbreaks appear to have a similar pattern as other influenza like...

Current models for flu-like epidemics insufficiently explain multi-cycle seasonality. Meteorological factors alone, including the associated behavior, do not predict seasonality, given substantial climate differences between countries that are subject to flu-like epidemics or COVID-19. Pollen is documented to be allergenic, it plays a role in immun...

There is uncertainty if current models for the Covid-19 pandemic should already take into account seasonality. That is because current environmental factors do not provide a powerful explanation of such seasonality, especially given climate differences between countries with moderate climates. It is hypothesized that one major factor is overlooked:...

There is a need for a distributed exchange platform for crypto coins or tokens that satisfies the requirements of a formalizing regulatory environment, and the technical needs for a very secure and high-speed high-volume transactional platform. TACXE (Token and Coin Exchange) is designed to meet these needs and requirements, and is being developed...

Impacts of the application of e-commerce on paper and energy use are analysed in a case study concerning a Dutch electronic retailer (e-tailer) of computers. The estimated use of paper associated with the e-tailer concerned was substantially reduced, if compared with physical retailing or traditional mail-order retailing. However, the overall effec...

The introduction of e-commerce is changing purchase and distribution patterns dramatically. One of the observed effects is that logistics become more efficient as products are directly shipped from a manufacturer or wholesaler to an end-user. Another effect is that market transparency increases, which has a downward pressure on prices of many produ...

We zijn in een historische periode aangekomen in onze geschiedenis. Er voltrekt zich een razendsnelle overgang van een diensteneconomie naar een kennisintensieve informatie-economie. Het is duidelijk dat de veelbesproken informatiesnelweg de ruggengraat wordt van de informatie-economie en informatiemaatschappij. Met GigaNet, het supersnelle interne...

This article provides steps toward a theory of the basic effects that multimedia systems have on people. These effects are grouped into knowledge transfer, entertainment, and data processing. Although based on empirical investigations, several components of the theory are controversial and in need of further critical empirical investigation. This a...

Development of multimedia marketing systems, and assessment of the viability of related business cases. Re-engineering and improving business by multimedia systems that support one or more marketing processes. Multimedia means that multiple media or information types, such as speech, music, text, graphics, stills, animation and video are used in an...

This paper discusses the transition, we can currently witness, from an over-optimistic multimedia paradigm towards a more realistic paradigm about the effectiveness of multimedia for instruction. The word paradigm stresses the aspect of underlying convictions which today take the form of a firm belief in the benevolent effects of multimedia. The ex...

PhD thesis about the viability of multimedia retrieval systems for marketing and sales applications. Marketing and sales is on the basis of a number of case studies identified as one of the most viable application areas for multimedia technologies. A theory about the effective use of multimedia is developed. Specific applications are promotional sy...

DataBase Management Systems (DBMSs) are a major component of most information systems (ISs). The relational DBMS is nowadays by far the most widely accepted DBMS, although many large non-relational DBMSs are still in use, and Object Oriented DBMSs are developing. Besides, more and more DBMSs are supporting basic multi media storage and retrieval fa...

This article discusses the standardization of MDBMSs which is needed to keep pace with rapid developments in the area of multimedia systems. A reference model for the impact of standardization on MDBMSs is presented which summarises the results of a survey of relevant standards. The reference model is used to identify standardization gaps. Currentl...

A next generation of public information services will include multimedia information services, and will have distributed characteristics. In this contribution light is shed on the principles of a Public Multimedia Information Service (PMIS) from the perspectives of end-users, information providers, service providers, network providers, and financia...

Within the area of telecommunications, research is directed at the specification of a Public Multimedia Information Service (PMIS). Market research indicates that, potentially, there is a substantial commercial interest in Europe. A PMIS is feasible with current and evolving technology, The viability on the short term of a PMIS is more uncertain. T...

For storage, control and retrieval of structured data, database management systems (DBMSs) are used. The Relational DBMS (RDBMS) is currently by far the most widely accepted DBMS, although many large non-relational DBMSs are still in use. For less structured data like text, images, photographs and sound information, Information storage and Retrieva...