Marthinus Stander Conradie

Marthinus Stander Conradie
University of the Free State | ufs · Department of English

Ph.D

About

54
Publications
23,756
Reads
How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
102
Citations
Citations since 2016
25 Research Items
82 Citations
201620172018201920202021202205101520
201620172018201920202021202205101520
201620172018201920202021202205101520
201620172018201920202021202205101520
Introduction
Situated in the Department of English at the University of the Free State (South Africa). Currently working in critical race theory.
Additional affiliations
January 2009 - present
University of the Free State
Position
  • Professor (Associate)
Education
January 2010 - December 2010
University of the Free State
Field of study
  • Inferential pragmatics

Publications

Publications (54)
Article
The travesty of the Life Esidimeni project in South Africa, which claimed the lives of 144 mental health users at psychiatric facilities in Gauteng between 2016 and 2017, is multifaceted. One facet involves strategies of blame avoidance designed to escape liability for the deaths that were expressed by the former Member of the Executive Council for...
Article
Full-text available
Decolonial scholarship, although multifaceted, includes questioning how abstract theorisations could concretely reform department-specific pedagogies. This study builds on the proposition that decolonisation is served, at least partially, by department-specific pedagogies that oppose whiteness. It is grounded in a Department of English at a histori...
Article
Critical whiteness studies (CWS) holds that challenging systemic racism in higher education must include scholarly attention to the everyday conditions under which students engage and produce knowledge about racism. This study examines the context of tutorials on postcolonial literature in a historically-white South African Department of English. U...
Article
Processes of blame-attribution can be conceptualised as socially-situated and discursively-mediated events that feature attempts to assign meaning to harmful (or at least potentially harmful) occurrences. Part of the process involves the search for culprits and subsequent argumentation as to the blameworthiness of those singled out for blame. This...
Article
How artificial intelligence (AI) is framed in news articles is significant as framing influences society’s perception and reception of this emerging technology. Journalists may depict AI as a tool that merely assists individuals to perform a variety of tasks or as a (humanoid) agent that is self-aware, capable of both independent thought and creati...
Article
Full-text available
Consumer brands are prioritising pro-environmental reputations in response to growing consumer concern. So-called green consumers are being targeted with buzzwords including sustainability, biodegradability, recycling and upcycling. Print advertising in South African media reflects this trend. This study mobilises a discursive taxonomy to examine p...
Chapter
Anchored in a South African case study, this chapter deploys discourse analytic conceptualisations of everyday argumentation to unpack blame attribution in a contentious and highly mediated exchange of accusations and counter-accusations of racism in South African news media. Analytically, I approach blame attribution as a discourse-driven process...
Article
Full-text available
This study complements discourse analyses on interconnections between blame-attribution, processes of racialisation and constructions of moral panic. The analysis centres on the warrants (conditional if-X-then-Y argumentative structures) uncovered from journalistic opinion pieces on the Overvaal incident. This racialised furore in South African edu...
Article
This article undertakes a discourse analysis of blame games surrounding the Overvaal High School controversy. It investigates the modes of reasoning that apportioned or deflected blame from key actors. Blame, in this context, involves culpability for escalating the racialised tensions that become a centrepiece of the debacle. A model of argumentati...
Preprint
Full-text available
https://www.thejournalist.org.za/spotlight/active-citizenship-on-our-terms
Article
Full-text available
This article critiques the appropriation of diversity in blame games surrounding the High School Overvaal controversy that seized media attention in January 2018. Relying on discourse analysis, the study builds on previous research into the discursive practices that structure the imputation of blame for social problems emanating from politically co...
Presentation
Full-text available
In response to requests for access to these slides, I have posted them here. They accompanied a presentation for the Decolonising Knowledge Seminar, hosted at the University of the Free State during the second semester of 2018. Members of this seminar series have been engaging with theory, practice and debates around decoloniality since 2017. Our b...
Article
Full-text available
In a post-cyber-utopian world, scholars are aware that online discussions emanating from newspaper articles do not automatically exhibit democratic discourse. Against this background, we aim to delineate some of the main attributes of deliberative discourse in an online news site for the South African Mail & Guardian. We are particularly interested...
Article
Full-text available
Reacting to an increase in gratuitous racist and sexist comments made by readers in response to online articles, media outlets in South Africa have begun closing down their comments sections, an action that has been repeated many times over across the globe. After a particularly abusive tirade against a young women who wrote an article about being...
Article
Full-text available
A central tenet of discourse analysis is that while authors can employ multiple textual devices to influence the interpretations that readers draw, the outcomes of the meaning-making process is mediated by pre-existing discursive frames, which readers draw upon during the process. By examining readers'reactions to texts that confront them with diff...
Article
Full-text available
This article reports on a study of the reflective journals produced by a sample of undergraduate university students in which they consider the relevance of questions surrounding race and racism to their own lives, based on their engagement with post-colonial literature. Using a discourse analytic framework, the article focuses on the discursive fr...
Article
Full-text available
Education on race is typically concerned with preserving safety, especially when facilitating dialogue between students. The current study takes its cue from research that problematizes the implementation of safety on the grounds that, without critical alertness, safety risks truncating interrogations of whiteness. This, in turn, inhibits the possi...
Article
Full-text available
This study seeks to combine research from critical race theory, as applied to post-1994 South Africa, with insights from practical theology. It looks into points of agreement between these perspectives, especially the call to critically appraise ideologies that deny or obscure the present-day consequences of racism. On this foundation, the article...
Article
Full-text available
Working with a set of theoretical concepts from critical race theory, this article examines perspectives on the impact of micro-aggressions and systemic inequality, as elicited during on online debate among undergraduate students. The debate centred on the degree to which white South Africans may legitimately identify as Africans. This topic served...
Article
Full-text available
Increasingly, instructors working in higher education settings are exploiting asynchronous online forums to facilitate difficult dialogues on social issues such as sexuality, race, and diversity. We interrogate the task design we employed to construct a digital space in which undergraduate English Studies students could discuss race and racism in t...
Article
Full-text available
This study examines the appropriation of art in advertising, focusing on attempts to transfer associations from artworks, artists and styles to the advertised brand. Departing from earlier reception studies, we detail the prevailing trends in our data in terms of the strategies that enable this transfer, in order to advance the commercial exigencie...
Article
Full-text available
An extensive body of research on the pedagogic uses of journal writing highlights its potential for stimulating detailed reflection on the knowledge that students are engaging with in a style and register that which suits the personality and proficiency of each student. This study examines the constructions of race and racism that emerge from a sam...
Article
Full-text available
South Africa faces the greatest HIV infection rate among adolescents on the globe. Most university students are part of this cohort, and are treated as an essential audience for campaigns aimed at curbing the infection rate. This investigation departs from the observation that the texts disseminated among students benefit from critical reflection o...
Article
Full-text available
Code-switching from English to other languages has become an established repertoire in English-dominated advertising which, in the South African media landscape, occurs at the nexus of the country’s full contact with globalisation. The consequences include partaking in global advertising trends that link, for example, the French language with roman...
Article
Full-text available
Since the termination of de jure racial hierarchy in South Africa, a growing academic corpus plots the trajectory of subsequent transformations. Efforts to amend the apartheid-sanctioned distribution of wealth, alongside endeavours to inculcate non-racialism have been of prominent interest, as well as the reactions of different subnational groups t...
Article
Full-text available
The article focuses on the interplay between print advertisements and literary genres such as poetry, drama, folklore, etc. This interplay may be used to develop an advertisement’s point of interest to attract attention from a specific target audience. Based on previous research we hypothesise that literary genres are exploited as a means to engage...
Article
Full-text available
Experts on HIV prevention have emphasised the importance of gleaning and exploiting socio-cultural knowledge about the target audience, in order to design educational media that are both sensitive and relevant to addressees. One socio-cultural variable that warrants systematic attention is the audience’s sexuality. This article investigates a text...
Article
Full-text available
Using CMM (the co-ordinated management of meaning approach), this article investigates differences between white and black first-year students’ interpretations of personal experiences of racism, emphasising the degree to which respondents construct these as linked to past systems of oppression, specifically apartheid. In the narratives thus collect...
Article
Full-text available
This article aims to contribute to the extant literature on advertising discourse by investigating the way intertextuality has been combined with two other ubiquitous features, conceptualised by Simpson (2001, 589) as reason and tickle. The former refers to features that ‘suggest a motive or reason for purchase’, while the latter refers to elements...
Article
Full-text available
This article investigates the use of intertextuality in print advertisements with specific emphasis on those that attempt to establish or reinforce associations between the advertised product and an historical text in the intertext. Within a Relevance Theoretic Framework, the analysis will specify the linguistic devices, which establish the interte...
Article
Full-text available
In a critical discourse analysis of two in-flight magazines, Qantas and Air New Zealand, Small et al. (2008, p. 33) found that the advertising texts in these magazines are designed to appeal to an elite minority of air travellers who have the wealth to pursue a life of leisure and luxury. As a consequence, consumers who have the means to pursue thi...
Article
Full-text available
This article investigates the utility of combining critical discourse analysis with the framework of lingual primitives advanced by Weideman (2011), in a critical analysis of gender ideology in the women’s lifestyle magazine Cosmopolitan. More specifically, two elementary linguistic concepts are combined with the critical discourse analysis methodo...
Article
Full-text available
This article reports an analysis of the manner in which copywriters use direct and indirect product claims to guide consumers’ interpretations of metaphors in print advertisements. The analysis utilises a relevance theoretic framework, and the results are illustrated by means of a qualitative analysis of four case studies, taken from a larger sampl...
Article
Full-text available
Advertising texts are typically designed to engage audiences in the process of meaning construction. This article conducts a relevance theoretic analysis of a sample of print ads that employ a specific type irony towards this goal, based on Partington’s (2007) conceptualisation of comic dupe irony. The results suggest that comic dupe irony is manif...
Article
This article builds on previous research which suggests that news interviews represent a special form of dialogue, in which discourse is co-constructed between the interviewer and one or more interviewees, and aims to present for critical discussion, an analytic framework that could provide insight into the nature of such co-constructions. More spe...
Article
Full-text available
This article offers a relevance theoretic (RT) analysis of intertextuality in print advertisements, with specific emphasis on cases in which adverts make intertextual references to texts from mass media genres other than advertising as part of an effort to link the advertised product with these intertexts in a particular manner. On the basis of Wil...
Article
Full-text available
This article aims to contribute to the existing literature on irony and printed news media by analysing the former’s rhetoric function in political cartoons pertaining to the 2010 FIFA World Cup. A sample of cartoons by the South African cartoonist Zapiro was collected and analysed in terms of Partington’s (2007) model for irony in news media. Part...
Article
Full-text available
This article builds on previous research which suggests that news interviews represent a special form of dialogue, in which discourse is co-constructed between the interviewer and one or more interviewees, and aims to present for critical discussion, an analytic framework that could provide insight into the nature of such co-constructions. More spe...
Article
Full-text available
This article reports on a critical discourse analysis (CDA) of the lifestyle magazine Cosmopolitan. It aims to demonstrate how a CDA framework was used to investigate the linguistic construction of gender ideology. In order to pursue this goal, an appropriate analytic framework was derived by combining methodologies from Fairclough (2003) with Kiti...
Article
Full-text available
This article investigates the manner in which advertisers have exploited the 2010 FIFA World Cup, by attempting to establish positive associations between the event and the advertised product. To do this, pragmatic (phoric reference) and discourse analytic (propositional assumptions) methods are combined in order to provide a relevance theoretic el...
Article
Full-text available
This article aims to investigate the linguistic construction of gender ideology in the men's lifestyle magazine For Him Magazine (FHM), by investigating its approach to masculine sexuality. A critical discourse analytic (CDA) framework, based on Fairclough (2003), as well as Kitis and Milapides (1997), was used to qualitatively analyse two articles...
Article
Full-text available
Contemporary perspectives on language learning emphasise the importance of encouraging students to play an active role in the learning process. Accordingly, teacher-student interaction must reflect these views, by facilitating student participation. This presents educators with unique challenges. For example, students may express views which are po...
Article
Full-text available
The purpose of this article is to present an explorative study on the role of synchronous electronic discussions in the context of tutorial lectures on literature. More specifically, synchronous electronic interaction is compared with small-group discussions. A single session of each instructional method was recorded and analysed qualitatively, fro...
Article
Full-text available
This article reports on a series of language activities which were implemented to improve first-year students’ writing skills in a South African university. These activities focus on writing skills in literature courses, with specific emphasis on organising and supporting an argument. They were specifically designed on the basis of observations in...
Article
Full-text available
Increasing enrolments at tertiary institutions in South Africa have seen a proliferation in the number of courses offered via blended learning systems. This paper reports on one such system at the University of the Free State in which a thirdyear module, Computer-assisted Language Learning, was offered via WebCT in 2007. During synchronous communic...

Questions

Questions (10)
Question
This is something of a site-specific and technical question, rather than a scholarly inquiry. But what if you published an article in an accredited peer-review journal that, for some reason, does not appear on ResearchGate's database? How can you notify ResearchGate that the journal really should be listed.
Question
Durrheim, Mtose and Brown (2011) developed the concept race trouble. It has since been applied in various contexts by Kevin Whitehead and Catherine Cresswell. I regularly search for new research premised on the concept, but just in case I missed anything, I would like to know whether anyone here has been using the concept and in what contexts.
Question
Is anyone familiar with the Warhammer 40, 000 (40K) universe and has anyone considered the possibilities of subjecting SF novels in this setting to serious literary study?
Question
An interesting article by Geraci (2007) works with an early twentieth century theological claim that human reactions to the (perceived) presence of the divine is hallmarked by a conjunction of fear and allure. Geraci (2007) argues that SF literature by Philip K Dick, William Gibson and others (I would add Cordwainer Smith to the list) has positioned human reactions to advanced technology as reflecting a similar species of fear and allure in order to explore various themes.
Is anyone familiar with more recent publications on this or a related investigation of SF and religion?

Network

Cited By

Projects

Projects (5)