Marta Magadán Díaz

Marta Magadán Díaz
Universidad Internacional de La Rioja | UNIR · Department of Business Administration

Doctor of Business Administration

About

94
Publications
36,704
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196
Citations

Publications

Publications (94)
Article
The main objective of this research is to evaluate the changes in local conditions in the economic, sociocultural, and environmental perspectives in association with the development of the pilgrimage tourism sector from the perspective of the residents of mountain areas through which the St. James Primitive Way passes in Asturias. The specific obje...
Article
Full-text available
The general objective of this research is to analyze, through a descriptive methodology, the impact that audiobooks have on internal processes in the value chain of Spanish publishers. To this are added two more specific objectives related to answer the following questions: (a) how to include the agents of the audiobook in the publishing circuit?,...
Article
Full-text available
This research intends to perform a situation analysis of the Spanish publishing sector to see to what extent private publishing companies adequately interpret market signals and adapt to them. The study raises several questions for the Spanish publishing market: first, how is the price elasticity of the sale of copies?; second, what impact does the...
Article
p>Esta investigación estudia a través de una metodología mixta, cualitativa y cuantitativa, las percepciones que los estudiantes universitarios del Máster de Formación del Profesorado de ESO y Bachillerato, FP y Enseñanza de idiomas en la Universidad Nebrija tienen al utilizar Kahoot en el aula virtual. Se trata, también, de evaluar qué variables i...
Article
El objetivo de esta investigación es examinar las percepciones que los discentes universitarios de posgrado tienen al utilizar Quizizz, en el contexto de la asignatura de Gestión Cultural Avanzada en el Ámbito Editorial, dentro del Máster Universitario en Gestión y Emprendimiento de Proyectos Culturales, en una universidad española de educación en...
Article
This research explored the perceptions that postgraduate students have of a compulsory subject within a master's degree from a Spanish online university, when using Quizizz. A mixed methodology is used where the qualitative analysis traces the roadmap for the quantitative one, identifying the key themes revealed by a sample of 11 students, which we...
Article
Esta investigación tiene como objetivo general analizar el rendimiento de aprendizaje de los estudiantes sobre el uso de los recursos audiovisuales. Para ello se aplica el método experimental a partir de dos muestras generadas aleatoriamente de los dos grupos (aulas virtuales) en que fueron divididos administrativamente los estudiantes matriculados...
Article
Full-text available
The general objective of this work is to know the motivations that drive a publisher to be environmentally sustainable. The specific goals are the following: (a) to identify one or those environmentally sustainable business models from a Life Cycle Analysis perspective, and (b) to propose strategies to improve environmental sustainability in publis...
Article
Full-text available
El objetivo general de esta investigación es realizar una evaluación de los impactos económicos y sociales sobre las localidades asturianas por las que transcurre el Camino Primitivo. Para ello se desarrolla un análisis descriptivo de datos cuantitativos primarios a partir de entrevistas telefónicas en dos de las cinco localidades consideradas en e...
Article
Full-text available
This paper deals with how technological change and digitization in the Spanish printing sector are challenging existing business models and encouraging printing houses to modify their product portfolio and core competencies. This research has as a general objective to understand the impact of digitization on the business models of printing houses....
Article
The present study, employing survey research design, analyzes the role of Knowledge-Intensive Business Services (KIBS) in the processes of digital transformation and technological changes of publishing companies in Spain. The overall objective of this study is to gauge the scope and depth of the impact of KIBS on Spanish publishers; specifically to...
Article
A vision of the book publishing market in Spain during the period 1995-2019 is offered. To do this, firstly, the structure of the publishing sector is analyzed; secondly, the book market (supply and demand), as well as its dual nature, are studied; thirdly, an explanatory model of demand for books is proposed; finally, through the use of econometri...
Article
Full-text available
The general objective of this work is to analyze the reading habit of Spaniards during and after COVID-19 confinement in the same period of the following year. The specific goals are: first, study the purpose of reading; second, know the type of book form read; third, assess the time spent reading during and after confinement and fourth, identify t...
Article
In the absence of research aimed to measure the bibliodiversity of the Spanish publishing sector through indicators, the general objective of this work is to determine quantitatively whether the Spanish publishing sector is bibliodiverse. The specific goals are the following: a) analyze those necessary conditions to promote bibliodiversity, b) iden...
Article
Esta investigación tiene como objetivo general analizar a través de una metodología exploratoria el impacto que los audiolibros tienen sobre los procesos internos en la cadena de valor de las editoriales españolas. A este se añaden dos preguntas de investigación específicas: a) ¿Cómo se puede incluir a los actores del audiolibro en un circuito edit...
Article
Full-text available
The main aim of this study is to examine the leading transformations that have occurred throughout the period 2000–2018 in the Spanish publishing industry as a consequence of technological change and its adaptation to the new digital environment. Firstly, this work focuses on the economic importance of Spanish publishing sector studying three key v...
Article
Full-text available
The general goal of this research is to address the way in which the twenty-five first Spanish publishers in literature publication manage their social networks. For this, through the PRGS model, the weight of the main social networks (Facebook, Twitter and Instagram) in the digital marketing strategy of these Spanish publishing companies is analys...
Article
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Purpose: The present study analyzes, through the online survey method, the role of KIBS in the processes of digital transformation and technological change of Spanish publishing companies. The general goal of this research is to explore the effects produced over Spanish publishing companies in interacting with KIBS as facilitators, bearers, and gen...
Article
Full-text available
Esta investigación tiene como objetivo general abordar el modo en que las veinticinco primeras editoriales españolas en publicación de literatura gestionan sus redes sociales. Para ello, por medio del modelo PRGS, se analiza el peso de las principales redes sociales (Facebook, Twitter e Instagram) en la estrategia de marketing digital de las empres...
Article
Full-text available
El presente trabajo analiza el impacto disruptivo de la aparición del libro electrónico sobre la cadena de valor en la industria editorial española. Se lleva a cabo un estudio de casos de tres empresas editoriales españolas. Los principales resultados obtenidos son: a) el desarrollo del libro electrónico no incentiva a la editorial a reducir su pro...
Article
Full-text available
This field research based on the seven Biosphere reserves of Asturias, looks for identify: i) the perception of sustainability among their tourists, and ii) the sociodemographic factors linked to the propensity to increase expenses in sustainable accommodations as a proxy variable of environmental motivation. A personal survey -based on a convenien...
Article
Full-text available
The present study focuses on the effects of technological change over the Spanish booksellers’ business models. For this purpose, it is conducted a survey amongst 103 Spanish bookstores belonging to the Spanish Confederation of Booksellers Associations. The results obtained from the statistical analysis have highlighted that the Spanish booksellers...
Article
Full-text available
De modo análogo a otras industrias culturales, la industria editorial atraviesa un período de transición y cambio técnico orientado a la implantación del formato digital que cuestiona sus modelos de negocio actuales, obligando a revisar completamente buena parte de los procesos internos, cartera de productos y competencias necesarias para desarroll...
Chapter
Full-text available
The purpose of this chapter is to analyze the impacts of technological change in the Spanish publishing industry and see how it is adapting to the new digital envi- ronment. This work provides a deep insight into the Spanish publishing industry through the collection of available data, mainly from secondary sources of informa- tion, both public and...
Article
Full-text available
This paper analyzes the effects of crowdfunding on the processes of generating value in Spanish publishing companies in order to understand the extent to which their use can be integrated and modify the existing publishing business models. Through a qualitative approach (case study), the type of publishing company that uses this formula will be det...
Article
Full-text available
El objetivo de este trabajo es analizar cómo afecta el cambio tecnológico a la industria editorial española y como esta se va adaptando al nuevo entorno digital. En el trabajo se ofrece una visión general de cuál es la situación del sector editorial en España a través de la recopilación de datos procedentes, principalmente, de fuentes de informació...
Article
Full-text available
This article analyzes the effects of crowdfunding on the processes of generating value in Spanish publishing companies in order to understand the extent to which their use can be integrated and modify the existing publishing business models. Through a qualitative approach (case study), the type of publishing company that uses this formula will be d...
Article
Full-text available
Like other creative industries, the book industry is undergoing a technological change, going from analog to digital formats. This change challenges existing business models and encourages companies to reexamine their product and competency portfolios. Through a qualitative case study of three Spanish publishers, this paper investigates how digitiz...
Article
Full-text available
The main goal of this research is to determine whether the accommodation capacity and the financial performance can be considered as the main driving forces of eco-innovation in the context of Spanish hotel industry. Eco-innovation is a challenge for tourism industry, given the connection and interrelationship between environmental quality and busi...
Article
Full-text available
This paper analyzes the impact of digitization on the Spanish scholarly publishing sector. Scholarly publishers are those publishing mainly books of interest to the scientific, academic and / or university community or that deal with scientific disciplines. In Spain, there are currently 673 publishers whose books are classified in disciplines such...
Article
Full-text available
El objetivo de este estudio es determinar el papel de la tributación indirecta en la industria editorial española. En el trabajo se realiza: a) una comparación del tratamiento fiscal del libro en España frente a los países europeos de su entorno, b) una evaluación de las opciones de exención o reducción del impuesto sobre el valor añadido (IVA) apl...
Article
Full-text available
This research aims to identify the evolution and trends of the Spanish publishing sector. For this purpose, firstly, official statistical sources available on the publishing market and reading habits will be used, from which will be obtained: a) the necessary data for their statistical treatment, and b) an answer to whether the Spanish private publ...
Conference Paper
Full-text available
Eco-innovation is a challenge for tourism industry, given the connection and interrelationship between environmental quality and business performance. Th eco-innovation plans represents a new field of research in its infancy. This paper addresses the conceptual evolution of eco-innovation to subsequently develop an analytical framework that tentati...
Article
Full-text available
The purpose of this article is to analyze the impact of technological change on the Spanish publishing industry and to see how the industry is adapting to the new digital environment. This work provides deep insight into the Spanish publishing industry through the collection and grouping of the available data, mainly from public and private seconda...
Article
Full-text available
This paper analyzes how technological change and digitalization in the Spanish publishing sector is challenging existing business models and encouraging publishers to modify their portfolios of products and competencies. A qualitative analysis (case study) of three Spanish publishers is carried out. The practical implications of the research are th...
Article
Full-text available
Eco-innovation is shown as one of the great challenges of the tourism industry given the growing connection between environmental quality and its good performance. Although the tourism literature has considered the topic of business sustainability in broader terms, the notion of eco-innovations represents a new field of research with studies that s...
Article
Full-text available
En este documento se desarrolla un marco analítico para explorar tentativamente el concepto de eco-innovación y su implantación en las empresas mexicanas de alojamiento turístico a través de dos características internas básicas de dichas organizaciones: su resultado empresarial y su tamaño, medido en número de cuartos. Para ello se ha realizado un...
Article
Yellow, green, blue and black trash cubes can be found by any street, in front of each block of houses. Usually, our municipalities are which determine the day of the week for throw away plastics, glasses, cardboard and paper. All in favor of recycling. All for recycling. But, How many people believe in recycling? More even, how many people are rec...
Chapter
Full-text available
RESUMEN Dentro del sector hotelero, el ahorro energético es un área fundamental para una óptima gestión empresarial. Desde un punto de vista económico, porque el capítulo energético supone uno de los costes variables más elevados y porque el ahorro energético y la limitación del impacto ambiental se están convirtiendo en aspectos importantes para l...
Article
Energy Efficiency is a topical concept managed by a wide variety of individuals and institutions from very different areas, both academic and professional. Economists, Engineers, Environmentalists, Lawyers and other specialists show, each one of them, an specific dimension of this so relevant concept, not only for its implications on global evoluti...
Article
During too much time it has been talked about the ideal properties of green taxation. Now it is the moment to put the bell on the cat: Without an adequate control system nothing can be done to accomplish global efforts on decreasing pollution levels. What the paper proposes is to implement a model of strategic control of behavior. More exactly, a r...
Article
Full-text available
During too much time it has been talked about the ideal properties of green taxation. Now it is the moment to put the bell on the cat: without an adequate control system nothing can be done to accomplish global efforts on decreasing pollution levels. What the paper proposes is to implement a model of strategic control of behavior. More exactly, a r...
Book
Full-text available
El crecimiento de la industria turística está provocando que tanto los destinos tradicionales como los nuevos destinos turísticos padezcan una presión creciente sobre sus recursos naturales, culturales así como sobre su entorno social y económico. La sensibilización y concienciación social en torno a los problemas ambientales está propiciando la ap...
Article
Environmental taxation has been the object of an interesting development in our country. Precisely, this work treats to show both its evolution and territorial structure, and to underline the «imaginative efforts» �from CC.AA.� related with a set of tempter and attractive tax mechanisms covered with the label of «environmental protectors». La tribu...
Article
Full-text available
Los efectos que el crecimiento económico tiene sobre los recursos naturales y ambientales empezaron a considerarse en la década de los 70 en los países más industrializados y se llegó a cuestionar la viabilidad de determinados modelos de desarrollo. El término �desarrollo sostenible� apareció por primera vez en el informe Brundtland, llevado a cabo...
Article
Full-text available
La evolución de la Europa social -- La ciudadanía Europea -- La libre circulación de personas -- La educación y la cultura -- El papel de la mujer y su incorporación al mercado laboral -- Los sistemas fiscales -- La protección social en Europa -- Política social y empleo -- Consumo y salud pública en Europa -- La tasa de actividad y las retribucion...
Article
Full-text available
The research we present stars from the experimental analysis made by Rivas (1997) relate with modelling tax evasion and auditing strategies, incorporating the effects of tax corruption and control mechanism. The purpose is, first, to study the way in which bribes work on tax compliance and tax revenue and, secondly, check the expected values from t...
Article
The research we present starts from the experimental analysis made by Rivas(1997) related with modelling tax evasion and auditing strategies, incorporating the effects of tax corruption on control mechanisms. The purpose is, first, to study the way in which bribes work on tax compliance and tax revenues and, secondly, check the expected values from...
Article
Explicación amplia sobre las teorías más importantes de la transgresión en el terreno de la economía, cuyos ejemplos más claros son la corrupción -fiscal y no fiscal- y el fraude fiscal. El fondo común de estas propuestas teóricas es el perfil psicológico conductual del sujeto tipo que incurre en estos delitos.

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