Marta Hereźniak

• PhD
• University of Łódź

Purpose This paper aims to report on the insights from an international workshop entitled Co-creating place brands: sharing research insights and practical experiences towards more inclusive cities and regions hosted by the Erasmus University Rotterdam. The authors outline their collective reflection and the learnings for place branding theory and...

The aim of the paper is an empirical evaluation of the City Brand Effectiveness Measurement System (CBMES) presented in a paper published in Cities in 2021, and the identification of the prerequisites that foster a type of setting that helps universalize the city brand effectiveness measurement process. This study was performed to generate response...

While competing for tourists, business and foreign talent has been the focal point of place branding strategies for the past decades, in many cases it also produced negative externalities for the place residents. As more examples of the adverse effects of the marketization of places come to light, a stronger consideration for the results that brand...

Abstract Along with the development of concepts such as New Public Management (NPM), city managers are required to implement performance control tools to measure the effectiveness and efficiency of the diverse urban strategies. Since place branding is considered a component of managerial approach to city development, it also requires performance ev...

The purpose of the paper is to examine the potential of participatory budgeting (PB) for the formation of citizen identity and attachment to the place in terms of individual, territorial and thematic focus. In the theoretical discussion, the authors analyse the concepts of place attachment, social identity and their influence on civic participation...

Purpose The purpose of the study is to verify the theoretical assumptions based on literature review regarding the issue of brand effectiveness evaluation and the potential measurement framework, as well as to provide insights into the nature of effectiveness measurement of city brand strategies. The findings are considered important foundations fo...

Objective: The purpose of this article is to analyse the changes in the approach to cultural heritage management in the context of city brand building by application of smart city concepts. The evolution of the heritage management paradigms from protection, through conservation to planning, requires the city decision-makers to adopt a proactive app...

The aim of the paper is to provide an analysis of effectiveness indicators of city brand strategies drawing from the practices of 66 Polish district cities. The authors attempt to categorize the existing indicators and approaches to the evaluation of place brand effectiveness and identify potential gaps in measurement systems. Content analysis of s...

The goal of this paper is to explore the importance and the nature of citizen involvement for the branding of places in relation to Expo events. In particular, the authors analyse the various ways in which residents can be included at specific stages of organizing an Expo—from application through realization of the exhibition to post activities. Th...

The aim of the paper is to provide an in-depth analysis of effectiveness indicators of place brand strategies drawing from the practices of 66 Polish district cities. The authors attempt to categorise the existing indicators and approaches to place brand effectiveness evaluation and identify potential gaps in measurement systems. Main approach Con...

W artykule omówiono problematykę pomiaru skuteczności strategii marek miast, podejmując próbę weryfikacji wskaźników strategicznych, jakimi w rzeczywistości posługują się polskie miasta na prawach powiatu. W oparciu o rozważania teoretyczne, odnoszące się do procesu budowania marki miasta, autorki proponują interdyscyplinarne ujęcie omawianego prob...

Cel: Celem artykułu jest przedstawienie różnorodnych perspektyw rozumienia skuteczności działań na rzecz budowania marek miast. Autorki proponują podejście do zagadnienia pomiaru skuteczności strategii marki miasta, czerpiąc zarówno z dorobku marketingu, jak i zarządzania publicznego oraz określają implikacje takiego podejścia dla praktyki zarządza...

This article examines the role of citizens in the process of building and managing city brands. A multidisciplinary approach is applied to explain the multifaceted nature of territorial brands and citizen involvement. To this end, theoretical concepts from marketing and corporate branding, public management, and human geography are applied. By conc...

Artykuł poświęcono możliwościom i ograniczeniom wykorzystania koncepcji smart city w budowaniu marki miasta. Na wstępie poddano analizie priorytety i problemy z jakimi borykają się współczesne, często przeludnione miasta. Odpowiedzią na te problemy jest wdrażanie holistycznej koncepcji smart city, stanowiącej czynnik zrównoważonego i innowacyjnego...

Purpose – The purpose of this paper is to describe and analyse a process for developing indicators of effectiveness for the city brand strategy. Design/methodology/approach – A single-case study method is used as the analytical approach. The proposed indicators of effectiveness were developed in cooperation between the municipal government of a...