Marleny Natalia Malaver Rojas

Politécnico Grancolombiano · Facultad de Ciencias Sociales

Presentación del libro desarrollado en la Escuela de Administración de la Universidad del Rosario. Incluye cuatro casos de investigación de empresas colombianas que lograron gestionar la turbulencia del entorno derivada del evento de naturaleza médica COVID-19. En este libro se destaca la resiliencia organizacional como alternativa utilizada. Enten...

Abstract This book includes four case studies of Latin American companies in the confectionery, manufacturing, logistics and customs brokerage sectors that, after being affected by the crisis generated by the Covid-19 pandemic, decided to change their strategic behavior. By sticking to their business idea, they have developed new products and ente...

Este libro incluye cuatro casos de investigación de empresas latinoamericanas, pertenecientes a los sectores de repostería, manufactura, operación logística e intermediación aduanera, que tras verse afectadas por la crisis que generó la pandemia de la covid-19, deciden cambiar su comportamiento estratégico. Al mantener la idea de su negocio, han de...

El 11 de septiembre de 2019 en la Librería Lerner Norte (carrera 11 # 93A-43) a las 6:30p.m se realizará la presentación del libro Turbulencia empresarial. Lecciones aprendidas En esta obra se aborda una de las mayores preocupaciones de los empresarios: ¿Cómo lograr superar los momentos de turbulencia que ponen en riesgo la permanencia de las empr...

Literature on strategy indicates that a company is better than others when it adequately faces turbulence in its environment. But what does turbulence really mean in the business field? How is it generated? How is it measured? And, how is it dealt with? These questions are examined in this text, which is aimed at all those who are passionate abou...

The field of strategic management has studied the subject of recurring business models. Often, we find reflections on the case of international companies such as Uber, Airbnb, Zara, South West, The Cirque du Soleil, Ikea. A reading of these works has come to conclude that a business model describes the basis on which a company creates, provides and...

El campo de estudio de la estrategia ha estudiado de manera recurrente el tema de los modelos de negocios y su incidencia en el desempeño de las empresas. Frecuentemente encontramos reflexiones sobre el caso de empresas internacionales como Uber, Airbnb, Zara, South West, El Circo del sol, Ikea. De la lectura de estos trabajos se ha llegado a concl...

Seeking to contribute to the field of management, and particularly to decision makers on public mobility policies, this article measures the perception of users of Bogotá's Integrated Public Transport System (SITP) in what has to do with the service quality. Using the Servqual approach, the analysis of gaps between expectations and perceptions of t...

Este documento analiza la forma como el institucionalismo se constituye en una fuerza mediadora entre la insolvencia empresarial y la recuperación de la perdurabilidad. Se acude a la metodología cualitativa del estudio de caso y se recurre al análisis de contenido para analizar el caso de cinco empresas Colombianas galardonadas con el premio Empres...

Nowadays a bigger interest in Fashion has developed in Colombia, which is why it can be interesting to study some companies from the fashion industry, to propose a concept that will allow us to explain the management strategies used through the study of cases like Onda del Mar, Leonisa and Silvia Tcherassi. Through book consultation and interviews,...

Este documento contiene elementos relacionados con la estrategia empresarial.

This document is intended as part of the activities of internationalization and its relation to the responsibilities of the School of Management at the University of Rosario, in the field of research, summarizing the activities of the Summer School developed in July of 2011, which sought to strengthen the knowledge of participants from internationa...

En este libro el lector puede identificar elementos teóricos sobre el estudio de la perdurabilidad empresarial y su impacto en América latina

span style="font-family: MetaPro-Book; font-size: xx-small;"> Las organizaciones en la ultima decada se han enfrentado a un entorno turbulento, caracterizado por un aumento en la complejidad de las relaciones, cambios en las necesidades de los clientes e incremento de la incertidumbre en la toma de decisiones. Algunas empresas para responder a est...

This paper includes a strategic analysis of the Insurance Industry in Colombia.

This paper includes a strategic analysis of the Tea industry, and an analysis of the turbulence business environment.

This paper includes a strategic analysis of Hotel Industry in Colombia, and an analysis of the turbulence business environment.

This paper includes a strategic analysis of the phyrotherapeutics laboratories, and an analysis of the turbulence business environment.

This paper includes a strategic analysis of the the parks in Colombia, and an analysis of the turbulence business environment.

This paper shows a review about the concept stakeholders, corporate social responsibility.

This paper includes a state of the art for the strategic management field.

This writing integrates strategy and improvement, when linking innovation and quality in the Colombian organizations. A revision of the existent theoretical framework is made on the two concepts it stops then to explore in 6670 companies, the existent relationship among the investment in technologies of management of quality and obtaining of innova...

Network science is the science of dynamic, changing, variable, unpredictable and evolution structures, with this meaning all natural and artificial systems. Text “Seis grados de separación: la ciencia de las redes en la era del acceso”, Proposes interesting reflections about the undeniable interconnection that relates all life elements in any of th...

Innovation in organizations has been a constant concern for the academy of management. Theoretical work exploring the association between the implementation by a company management practices or management techniques, and the type of external links that have business with different actors and financial institutions, associations, educational institu...

Las organizaciones se encuentran inmersas en procesos de cambio permanentes, aquellas que tomen decisiones acertadas lograrán obtener mejores resultados en el largo plazo. ¿Existe algún método que facilite el proceso de toma de decisiones bajo incertidumbre?, el artículo nos presenta la prospectiva como una alternativa para diseñar escenarios de fu...

Quienes no hayan escuchado el nombre Sun Tzu podrían imaginar muchas cosas sobre quién es esa persona. Sun Tzu es un general oriental que escribió su libro El arte de la guerra hace más de 21 siglos. Es un libro que a través de la narración de situaciones propias de un ejército enseña a las empresas a enfrentarse a un mercado complejo mediante la f...

Firms in the last decade have faced a turbulent environment, characterized by increasing complexity in relationships, changes in the needs of customers, and increased uncertainty in decision making. Some companies respond to this situation using the same strategies of industry leaders, leading to a convergence process, which affects the profitabili...

La ciencia de las redes es la ciencia de las estructuras dinámicas, cambiantes, variables, impredecibles y evolutivas, es decir, de todos los sistemas naturales y artificiales. El texto Seis grados de separación: la ciencia de las redes en la era del acceso plantea interesantes reflexiones acerca de la innegable interconexión que relaciona todos lo...

Network science is the science of dynamic, changing, variable, unpredictable and evolution structures, with this meaning all natural and artificial systems. Text �Seis grados de separación: la ciencia de las redes en la era del acceso�, Proposes interesting reflections about the undeniable interconnection that relates all life elements in any of th...

Who have not listened the name "Sun Tzu" could imagine a lot of things on who is that person. Sun Tzu is an eastern general that wrote the book: The art of war 21 centuries ago. In this book, Sun Tzu teaches to people in the the organizations to face a complex market by means of the formulation, selection and implementation of the strategy through...

Why do some companies disappear while others succeed? What should I do to start-ups so that they do not disappear? What are the conditions that determine business success? These are some of the questions that academics, managers and management students always ask. This document is intended as an academic contribution to give coherent answers to the...

RESUmEn Quienes no hayan escuchado el nombre Sun Tzu podrían imaginar muchas cosas sobre quién es esa persona. Sun Tzu es un general oriental que escribió su libro El arte de la guerra hace más de 21 siglos. Es un libro que a través de la narración de situaciones propias de un ejército enseña a las empresas a enfrentarse a un mercado complejo media...

The organizations are immersed in permanent processes of change, those that take guessed right decisions will manage to obtain better results in the long term. Is there some kind of method that facilitates the process of decision making under circumstances of uncertainty‘ this article presents us the prospective (prospiscere)1 as an alternative to...

In recent decades, strategists have been looking eagerly tools to exercise future studies for their companies, with the aim of carrying out a strategic planning more conscious and professional. Foresight provides a set of tools which may be a response to the needs of the strategist.This research paper explores the structural analysis as a tool used...

En las últimas décadas los estrategas han venido buscando afanosamente herramientas que les permitan realizar ejercicios de estudios de futuro para sus empresas, con el ánimo de llevar a cabo una planeación estratégica más consciente y profesional. La prospectiva presenta un conjunto de herramientas que pueden ser una respuesta a las necesidades de...