Markus Vinnari

Markus Vinnari
University of Helsinki | HY · Department of Economics and Management

Adjunct Professor (Docent)

About

35
Publications
14,459
Reads
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911
Citations
Citations since 2016
16 Research Items
742 Citations
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Introduction
I work as a Senior lecturer in the University of Helsinki, in the Department of Economics and Management. I am leader of the project ”Preparing for the transition in the Food Sector in Finland" funded by the The Finnish Innovation Fund Sitra for 2021-2023. See: https://researchportal.helsinki.fi/fi/projects/preparing-for-the-transition-in-the-food-sector-in-finland My key interests include ecological economics, foresight, food policy, sustainable development and consumption.
Additional affiliations
March 2019 - present
University of Helsinki
Position
  • Lecturer
August 2015 - February 2019
Tampere University
Position
  • PostDoc Position
January 2010 - August 2015
University of Eastern Finland
Position
  • PostDoc Position

Publications

Publications (35)
Article
The production of food for consumption produces environmental stress and raises ethical issues. As humans are able to choose different foodstuffs in their diets, food consumption guidance may have large benefits for the environment. Meat consumption is often identified as the most environmentally harmful foodstuff to produce and animal welfare and...
Article
Meat consumption with large environmental and ethical implications is expected to grow in the future. Some studies, however, take the opposite view, that meat consumption is at a turning point because of a growing number of vegetarians and other factors in industrialized countries. This paper examines thirty nine Finnish experts' views on the devel...
Article
Societal and technological development during the last century has enabled Western economies to achieve a high standard of living. Yet this profusion of wealth has lead to several outcomes that are undesirable and/or unsustainable. There is thus an imperative need for a fundamental and rapid transition towards more sustainable practices. While broa...
Article
In this article we conduct a comprehensive content analysis of the distribution of television advertising time allocated to different food items from the perspective of sustainability, especially public health and ecological impact. To this end, we employ the food item sustainability index of van Doren et al. 2017 that uses climate impact as the ec...
Article
Full-text available
In this essay we draw attention to a crisis that touches upon a great number of individuals: the plight of non-human animals. Billions of farmed animals are slaughtered each year to produce for instance food and clothes, while wild animals experience various degrees of human-induced harms. Yet, non-human animals are largely invisible in discussions...
Article
Full-text available
Current food systems face immediate and complex challenges in feeding a growing global population. It is necessary to mitigate the environmental impact of food systems while ensuring food security across the globe. Drawing on the example of recent multi-sectoral approaches which focus on the interconnections between public health and the environmen...
Book
Full-text available
Este conjunto de ferramentas, do inglês “toolkit”, destina-se aos intervenientes de espaços de restauração coletiva que pretendam desenvolver e implementar um plano de transição para uma alimentação mais saudável e sustentável nos seus contextos de refeição – com foco em refeições equilibradas de maior base vegetal.
Article
Full-text available
PURPOSE: Recent reviews and reports have highlighted the need for integrated, context-specific efforts to enable sustainable food transitions. This study aimed to identify pathways to promote healthier and more environmentally friendly food practices in school contexts, with a focus on increased plant-based eating. DESIGN/METHODOLOGY/APPROACH: The...
Article
Full-text available
Increasingly high-profile research is being undertaken into the socio-environmental challenges associated with the over-production and consumption of food from animals. Transforming food systems to mitigate climate change and hidden hunger, ensure food security and health all point to reducing animal-based foods as a key lever. Moving beyond animal...
Article
Full-text available
Increasingly high-profile research is being undertaken into the socio-environmental challenges associated with the over-production and consumption of food from animals. Transforming food systems to mitigate climate change and hidden hunger, ensure food security and good health all point to reducing animal-based foods as a key lever. Moving beyond a...
Preprint
Full-text available
Short peer-reviewed conference paper; full-length article in preparation.
Chapter
In recent years, there has been an increased mobilization around veganism and plantbased diets. This chapter analyzes this mobilization, the evolution of the images and practices of vegan eating, and associated kinds of political consumerism. The chapter demonstrates how vegan eating takes place as an assemblage of several actors and platforms, suc...
Article
Full-text available
During the past few decades, the global food system has confronted new sustainability challenges related not only to public health and the environment but also to ethical concerns over the treatment of farmed animals. However, the traditional threedimensional framework of sustainable development is ill equipped to take ethical concerns related to n...
Article
Full-text available
Mental capacities are an essential basis on which people give moral concern to nonhuman animals. Hence, it is important to investigate public perceptions of animal mind and the factors underlying these perceptions. Although research into citizen beliefs in animal mind has been increasing, population-based studies utilizing multivariate methods have...
Article
Global environmental challenges require changes in both the production and the consumption of goods. In this paper we analyse how consumers perceive the high environmental burden of meat. We analysed consumer environmental consciousness, including problem awareness and a support to action dimensions, latter including perceived self-efficacy as well...
Article
Full-text available
Citizen attitudes and opinions form an important driving force for improvements in the ethical status of farm animals in society. Hence, it is important to understand how attitudes to farm animals vary in society and what factors, mechanisms and social processes influence the development of these attitudes. In this study we examine the relative imp...
Article
Purpose – This article analyses the barriers perceived by consumers to lowering their meat consumption and adopting a plant-based diet, which means a diet that includes mainly non-meat foods, yet it can contain both plant and meat meals. Design/methodology/approach – The prevalence of different barriers for following a plant-based diet is addresse...
Article
The sustainability challenges that the food system is facing are ever increasing. The traditional approach to monitoring these changes considers economic, societal and environmental sustainability. A strong case has been made, however, that a fourth dimension, ethical, should also be considered. Conventionally, two main strategies have been used to...
Article
The issue of meat consumption has been a subject of interest that has been looked at from environmental, animal and human perspectives. This paper contributes to the discussion by clarifying the diversity of views with regard to the future of meat consumption. Two round Delphi expert interviews and a consumer survey were conducted in order to colle...
Article
Full-text available
This paper explores citizens’ views about the welfare of farmed fish and the mental abilities of fish with a large survey data sample from Finland (n = 1,890). Although studies on attitudes towards animal welfare have been increasing, fish welfare has received only limited empirical attention, despite the rapid expansion of aquaculture sector. The...
Article
Full-text available
In this paper, we explore whether attitudes towards farm animals belong to a larger set of societal values which we label "belief systems." Our empirical analysis is based on a postal survey conducted in 2010: a random sample of 4,000 Finns aged from 18 to 75 years was selected from the Finnish Population Register database. Analysis techniques cons...
Chapter
The 'Environmental Kuznets Curve' is a hypothesis, according to which environmental burden rises when the income levels are low, but degradation starts to lower when income levels continue to rise. This approach has been utilized also to hypothesize that animal welfare and usage of animals by humans follow a similar trend. In this article meat cons...
Article
This study analyses the strengths, weaknesses and pitfalls encountered when combining qualitative and quantitative information in a Delphi process and when reporting the results as scenarios or images of the future. The paper draws material from seven Disaggregative Policy Delphi processes conducted in Finland in 1999–2008, in which the authors wer...
Article
Trust in animal farming is a complex phenomenon and it is expressed in heterogeneous ways in different cultural contexts. Nordic countries are typically known as high-trust societies in terms of food issues. Based on group interviews among Finnish consumers, this paper explores how citizen–consumers express trust and distrust regarding animal farmi...
Article
Full-text available
Viime vuosina keskustelu tuotantoeläinten hyvinvoinnista on voimistunut. Samalla on lisääntynyt kiinnostus kuluttajien eläinasenteita kohtaan. Artikkelissa tarkastellaan laajan kyselyaineiston avulla (n = 1890) suomalaisten käsityksiä tuotantoeläinten hyvinvoinnista ja tuotantoeläinten asemaan vaikuttavasta kulutuskäyttäytymisestä. Tavoitteena on t...
Article
Full-text available
Purpose – The paper aims to examine changes in household consumption behaviour through an empirical investigation of the decision to consume meat, to not consume meat or to consume only small amounts of meat. The goal is to find out if the decision not to consume meat is becoming more prevalent, and to understand in what social categories this is h...
Article
Full-text available
To determine the prevalence and sociodemographic factors related to vegetarians according to different definitions in Finland and to compare the consumption of selected foodstuffs and nutritional intakes among vegetarians and omnivores. Information about subjects' identification as vegetarians in a survey was used as a basis for self-defined vegeta...
Article
Food consumption produces environmental stress and raises ethical issues. As humans are able to use different foodstuffs in their diets, food consumption guidance may have large benefits to nature. Meat consumption is often identified as the most environmentally harmful element of foodstuff consumption. Animal welfare and rights issues are also gai...

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Projects

Projects (3)
Project
The main objective of the project was to explore how different groups of Finnish consumers see various animal farming practices and what kinds of meanings they attribute to farm animal welfare. The aim was 1) to clarify the cultural meanings associated with mainstream choices and alternative “animal friendly” choices, 2) to investigate how consumers can influence farm animal welfare in their everyday contexts, and 3) to conclude on the effect consumer trust in animal farming practices has on the legitimacy of food policy.
Project
Promotion of pro-environmental behaviour has become a new normativity in food and environmental policies. Dietary change has a huge potential in combating environmental problems; too little social scientific attention has been devoted to steering diet from the sustainability view point. The POPRASUS addresses this gap in knowledge by first analysing how sustainable diet has arisen to the agenda of food and nutrition policies exploring what kind of consumer-agencies are inscribed to steering it. Secondly, we analyse and kick-start experiments that seek to promote sustainable diets and eating in an institutionalised setting of mass catering. Thirdly, we assess the practices and engagements of forerunner groups aspiring to sustainable food consumption. The results contribute to the emerging scientific and societal debate on how sustainable diet is defined and what are its barriers in everyday consumption, among different consumer groups and in institutional settings. See for information and updates: http://sustainablediets.fi/en/
Project
The purpose of the research is to test and improve the previously developed sustainability frameworks in the case of food consumption. The project aims to identify effective policy measures for governing the consumption of animal-derived food products.