Markus Murtinger

• Master Business Administration
• Head of Competence Unit at Austrian Institute of Technology

Der aktuelle Markt zeigt, dass Kunden attraktive Produkte mit Begriffen wie einfach, klar, intelligent und brauchbar umschreiben. Kurz gesagt: Technologie, die nur „funktioniert“ ist kein Verkaufsargument mehr. Digitale Märkte konkurrieren um Kunden, gerechnet wird mit der „Währung Benutzerdaten“. Um an den größten Anteil des „neuen Geldes“ zu komm...

Diese Präsentation zeigt, wie das international tätige Design- und Beratungsunternehmen USECON die unternehmensinterne Employee Experience anhand des Einsatzes mobiler Ethnographie erheben und gleichzeitig verbessern konnte. Mobile Ethnographie ist eine innovative Forschungsmethode, welche klassische Ethnographie mit moderner Technologie verbindet....

In a hyper agile business world the usage of design tools like User Interface Design Style Guides (UIDSG) seems to anachronistic. UIDSG are also biased as being inflexible, hard to manage and rapidly outdated. The opposite is true: UIDSG are still important tools for design management. They unfold their full power if they are based on a straight fo...

Der Markt für Endkundenprodukte im 21. Jahrhundert zeigt, dass Kunden »brauchbare« Produkte mit »einfach, klar, rasch, intelligent und ansprechend« umschreiben. Das rein technische Funktionieren wird als Standard vorausgesetzt. Auch im professionellen Arbeitsumfeld erwarten Benutzer ähnliche Qualitäten. Die Beratungspraxis lässt jedoch erkennen, da...

Der Markt für Endkundenprodukte im 21. Jahrhundert zeigt, dass Kunden "brauchbare" Produkte mit "einfach, klar, rasch, intelligent und ansprechend" umschreiben. Das rein technische Funktionieren wird als Standard vorausgesetzt. Auch im professionellen Arbeitsumfeld erwarten Benutzer ähnliche Qualitäten. Die Beratungspraxis lässt jedoch erkennen, da...

Police communication is a field with unique challenges and specific requirements. Police officers depend on effective communication, particularly in high-stress operations, but current training methods are not focused on communication and provide only limited evaluation methods. This work explores the potential of virtual reality (VR) for enhancing...

The rapid advancement of Virtual Reality (VR) technologies, bolstered by cutting-edge hardware, has ushered in a new era that blurs the lines between the physical and virtual realms. As opportunities for immersive information absorption in virtual worlds grow, the tourism industry faces escalating pressure to stay competitive. Although traditional...

SURVIVE-R bietet aufbauend auf CRM-Kriterien ein einfaches und logisches Schema zur raschen Situationseinschätzung im Team. Dieses Schema kann durch neue technologische Möglichkeiten wie Virtual Reality-Szenarien effizient und effektiv im Rettungsdienst trainiert und gefestigt werden.

This paper highlights the significance of Extended Reality (XR) technology as a crucial component of future first responder (FR) training to address the challenges faced by Europe in maintaining public safety and peace. XR, which includes virtual reality (VR), augmented reality (AR), and mixed reality (MR), offers unique opportunities to enhance FR...

The contemporary geopolitical environment and strategic uncertainty shaped by asymmetric and hybrid threats urge the future development of hands-on training in realistic environments. Training in immersive, virtual environments is a promising approach. Immersive training can support training for contexts that are otherwise hard to access, dangerous...

VR applications primarily rely on audio-visual stimuli, limiting the sense of immersion. Multi-sensory stimuli show promise in enhancing presence, realistic behavior, and overall experience. Existing approaches are either stationary or wearable, and movement-intensive. Multi-user VR police training requires a mobile device for intensive multi-senso...

In this work we present results from two studies on threat perception in a multi-sensory virtual reality (VR) environment for police training. As the real world is experienced with all five senses, VR simulations often miss important environmental cues for threat assessment. The integration of congruent multi-sensory stimuli to VR training of polic...

Training in virtual reality is becoming increasingly relevant for several target groups. This is especially valid when it comes to simulating a challenging environment that is not or only with drawbacks feasible in a real-life training session, involves too many risks for trainees, or is associated with high setup and/or execution costs. Therefore,...

The re-emergence of chemical, biological, radioactive, and nuclear (CBRN) threats as a key area of focus for military (as well as civilian) actors, paired with the early stage of CBRN VR training, create a strong opportunity for future research. Improvement in-game engine technology and Virtual Reality hard and software can improve CBRN training an...

Virtual Reality (VR) is increasingly being used in the area of training. Especially for professions where errors can cost human lives, VR simulation training can be valuable. Therefore, VR is very suited to improve CBRNe training. To maximize the effectiveness of VR training, it is imperative that such a CBRNe VR training is introduced and implemen...

Virtual Reality (VR) training has become increasingly important for police first responders in recent years. Improving the training experience in such complex contexts requires ecological validity of virtual training. To achieve this, VR systems need to be capable of simulating the complex experiences of police officers ‘in the field.’ Oneway to do...

One of the most relevant differences between User Experience (UX) research and market research for us is the creative involvement of the participants in the design of the study settings. UX research is usually the beginning of a user centered innovation approach and provides essential inputs to the future design process. CoCreation methods are an e...

Unternehmen versuchen zunehmend durch den Einsatz neuartiger Interaktionsformen, abseits von Maus, Tastatur und klassischen GUIs eigene Produkte und Services von denen der Konkurrenz zu differenzieren, um so ein Alleinstellungsmerkmal am Markt zu schaffen. Die Identifizierung von möglichen Innovationsfeldern und die Bewertung geeigneter Interaktion...

Learn how you can improve your UX work, whether you are an external UX consultant or an internal UX manager. You will take away six success factors, that we identified by conducting “project retrospectives”, analyzing processes, decision-making procedures, “pain- and pleasure points” and anecdotal knowledge of projects with different complexity, in...

Im Rahmen einer Metaanalyse von zehn umfangreichen Langzeit-Beratungsprojekten werden sieben Erfolgsfaktoren, für die nachhaltige Umsetzung von User Experience (UX) Maßnahmen, vorgestellt. Diese werden exemplarisch für das fachlich komplexe eGovernment Umfeld präsentiert. Software Entwicklungsprojekte mit staatsnahen Institutionen stellen durch die...

Um mehr über das tatsächliche Erleben und Verhalten der Benutzer zu erfahren, bieten Experience Tagebüchern eine sehr flexible und praxistaugliche Erhebungsmethode. Durch eine systematische Aufzeichnung der Benutzer-Erlebnisse mit bestimmten Produkten, Services oder Interfaces in Abhängigkeit vom Nutzungskontext erhält man Einblick in Wahrnehmung u...

At the moment the world of telecommunication is undergoing a radical paradigm shift. Users expect more from companies than providing services, infrastructure or technology. They expect a seamless process of information and media consumption. A User Experience (UX) view and strategy is essential for the product development process in the area of con...

In the last five years, the internal and external user experience (UX) consulting business has “crossed the chasm,” as Geoffrey Moore would say. As a consultant, you have to get along with many people who hold various stakeholder perspectives and come from different cultural backgrounds. Today’s UX consultant may have to communicate with people fro...

Successful Implementation of a User Interface Styleguide with DITA-Maps Styleguides are an important and essential element of the development and implementation of graphical user interfaces. Because of extensive and text-laden styleguides with insufficient usability and nearly no possibilities for updating, problems and wrong utilisations occur. Th...