Markus Erbach- Doctor of Business Administration
- Founder at PrIM Pragmatic Identity Matching
Markus Erbach
- Doctor of Business Administration
- Founder at PrIM Pragmatic Identity Matching
About
6
Publications
1,381
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Introduction
Dr. Markus Erbach is a consultant and researcher, and the founder of Pragmatic Identity Matching (PrIM), based in Berlin, Germany. PrIM is a proven interdisciplinary structural-scientific approach for planned content integration. It is based on semiotics, social psychology, and economic sciences. Originally developed in the context of Dr. Erbach’s research and dissertation, PrIM’s methodology has been successfully applied by private companies, public authorities, and non-profit organisations.
Current institution
PrIM Pragmatic Identity Matching
Current position
- Founder
Publications
Publications (6)
Achieving and managing economic sustainability is one of the crucial tasks for our globalized world. One of the most ambitious economic projects known to humankind claims to stand for long-term global economic sustainability including ecological, social, and cultural aspects: the Belt and Road Initiative (BRI), in which China invites the world to j...
Pragmatic Identity Matching (PrIM) is a scientific approach that synthesizes the semiotic system of Charles Peirce and research in social psychology against the background of centuries of philosophical tradition. PrIM amalgamates cultural diversity and global economics, and provides a planning infrastructure for constructive communication between p...
How can Targeted Open Innovation (TOI) systematically be implemented in a company or organisation? Meeting Chesbrough’s paradigm of Open Innovation, Erbach’s concept of Pragmatic Identity Matching combines the pragmatism of Charles Peirce and identity research to provide a standard operation system for TOI with broad applicability. It integrates an...
The presentation in April 2014 under the patronage of Baruch College in New York (City University of New York CUNY) was aimed at scholars and selected students. After the lecture, Dr. Erbach conducted a seminar on the application of PrIM with excellence students of architectural history. In small groups, the students developed various proposals for...
