Marko SelakovicS P Jain School of Global Management · School of Business
Marko Selakovic
Doctor of Business Administration
About
32
Publications
21,360
Reads
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77
Citations
Citations since 2017
Introduction
Incorporating two decades of top-level business and Government experience into academia. Areas of expertise: corporate communications, crisis communications, fake news, knowledge management
Additional affiliations
January 2018 - present
April 2016 - January 2017
Position
- Supervisor
Description
- Managing operations of the University Continuing Education & Training Centre (CETC).
May 2012 - May 2014
Position
- Lecturer
Description
- Lecturing on political communications and political campaigning on the Faculty of Political Sciences, within the umbrella of Konrad Adenauer Stiftung Media Program and faculty PR Days.
Education
September 2018 - March 2021
June 2016 - July 2017
Publications
Publications (32)
CHD triad-capitalism, human and digitalization is considered as critically important aspect of the inflow of foreign direct investments. Synergy of systemic, human, and technological factors established within CHD triad redefined the pattern of foreign direct investments. Nowadays, they are not created solely by the international investors, but rat...
With the emergence of fake news in the era of Internet 4.0, communication and management researchers have studied how fake news impacts different areas of everyday life. Notwithstanding the detailed depiction of fake news in the context of political communication, the implications and dissemination mechanisms of business-related fake news in partic...
Objective - This review paper discusses the emergence of scholarly articles related to the typology and classification of fake news and offers solutions for identified gaps, such as unstandardized terminology and unstandardized typology in the field of fake news-related research. Typology of fake news is a critical topic nowadays: recently emerged...
Purpose
The concept of social media crisis has been consequently replaced by the term “paracrisis”. However, the economic implications of the paracrises have not been thoroughly researched by now. The purpose of this paper is to examine the potential influence of paracrisis on companies’ stock price values.
Design/methodology/approach
Secondary da...
Objective: The goal of the article is to discuss and elaborate on the skillset required in education of managers and entrepreneurs to face challenges of their future positions.
Research Design & Methods: The article is of a descriptive character, based on literature review and its constructive criticism. It presents a case study of S P Jain School...
The Covid 19 pandemic has led to long-term disruption in the supply chain. Therefore, refocusing on the supplier selection process was a logical sequence. The new approach of viable suppliers appears as a solution to long-term disruption. This research aims to determine the importance of criteria in selecting suppliers within the Viable supplier fr...
The present exploratory study adopts the case of the 2011 Egyptian Uprising, as it is particularly illustrative of the climacteric impact of technology on past social and societal conflicts. The latter will be achieved through a systematic review of literature which examines the different ways through which social media was used, as well as the imp...
Innovation is crucial for the competitiveness of countries in the global market. Countries oriented to progress must invest in innovative activities. Using the example of the Western Balkan countries, this study investigated their innovative competitiveness. The indicators of the Global Innovation Index (GII) were used for the years 2019, 2020, and...
Introduction and purpose of the study
In April 2020, Serbian professional tennis player Novak Djokovic indicated in a Facebook live stream that he would not wish to be forced to take a vaccine to attend tennis tournaments. Djokovic's views on vaccination came under increased scrutiny in late 2021, in the run-up to the 2022 Australian Open, which...
The Covid-19 pandemic initiated a downward spiral in the global economy, and heavily impacted marketing research, by limiting the opportunities for face-to-face communication and increasing the dependence on technology, particularly online platforms (Moises Jr, 2020; Rashid & Yadav, 2020). The study aims to provide a systematic review of the most r...
Transformation of fake news in the digital era.
Internet and social media, as highly interactive platforms, enable two way-communication and content generation which was unprecedented in history. In the past, the media were decisive about content that should be presented, and what public impact it might have (Giessen, 2015). User-generated content provided an opportunity for single Internet user...
This paper aims to examine what crisis management measures have been implemented to address the challenges in functioning of the international trade missions caused by COVID-19 pandemics. The paper offers an overview of organizational challenges put in front of the international trade missions under the uncertain circumstances of COVID-19 pandemic....
The purpose of this study is to identify factors relevant for the followers in the process of establishing trust between Instagram influencer and follower, to identify any country-specific factors related to the United Arab Emirates, and to identify the applicability of conclusions of other researches in the UAE.
As the future of the world is coined inside the clasroom of today, contemporary learning process needs to be disrupted and perceived from the point of view of future labour market requirements. The classroom of the future, based on idea of design thinking lab, equipped in most modern solutions of VR and AR, interactive detacheable workstations, sha...
As the future of the world is coined inside the clasroom of today, contemporary learning process needs to be disrupted and perceived from the point of view of future labour market requirements. The classroom of the future, based on idea of design thinking lab, equipped in most modern solutions of VR and AR, interactive detacheable workstations, sha...
The term technology-enhanced learning (TEL) is frequently used in the academic community to describe the application of information and communication technologies to teaching and learning processes (Kirkwood & Price, 2014). Having in mind the rapid technological development within the past 20 years, along with the profound impact that technologies...
U okviru ovog preglednog rada sagledani su trendovi i literaturna polazišta u kontekstu upravljanja inovacijama u savremenom okruženju. Analizirano je značenje pojmova invencija i inovacija u aktuelnom trenutku, kao i pojam inovativnosti organizacija. Sagledani su putevi upravljanja procesom transformacije invencija u inovacije, kako se upravlja in...
The figure is showing interdependence between agenda setting and social desirability bias in political campaigns, marketing and polling,
Within this research (conducted as part of a thesis) the occurence and nature of the interconnection between the application of organizational knowledge preservation and upgrade concepts and efficiency of the stakeholder communications of the companies has been identified. The data related to practices and attitudes are collected by structured inte...
The chapter discusses various approaches to political marketing research in the digital age. In addition to summarizing historical development of political marketing and survey research, the chapter provides a detailed description of challenges that researchers are facing in the digital age. The chapter gives explanation of differences between poli...
Despite the relatively short period of Internet usage in the context of a medium for the implementation of business research, many authors believe that Internet-based methodologies and research techniques have largely become a routine both in academic work and in business practice in most research and business areas (Farel & Petersen, 2010; Behr et...
Knowledge-based competitiveness is a primary concern equally at national level as it is at company level. However, at the academic level the concept of " knowledge management " is rather young, and even younger is the concept of " Organisational Knowledge ". Partly it has to do with the difficulty to define properly what " knowledge " stands for. B...
The purpose of the thesis is to identify the occurence and nature of the interconnection between the application of organizational knowledge preservation and upgrade concepts and efficiency of the stakeholder communications of the companies. The main research topics are practices and attitudes of the companies from the Western Balkans and the Middl...
The goal of this study is to identify what motivates employees working in the public sector in a society of post-socialist transformation. The research participants included 455 employees of different educational and professional backgrounds in Serbia, a country which is going through the process of the post-socialist transformation. A survey metho...
The purpose of this paper is to explore the relationship between internal communications and corporate volunteering in order to better understand how companies promote volunteerism among employees. According to Aguilera et al. (2007), volunteerism can be promoted by directly communicating about such programmes, as well as indirectly communicating t...
The purpose of this paper is to present the review of the current research conducted in the area of job satisfaction in the university settings, with the specific emphasize on interpersonal and collegiate relationships. Job satisfaction is one of the most important variables in the field of the business psychology, sociology of work, and organizati...
Rapid expansion of the social web in the past several years, and increase in number of Internet users in Serbia enabled development of online citizens' initiatives in Serbia. One among the first organizations that was formed as a result of such initiative is the Serbian Parents Network. Serbian Parents Network was formed in January 2006, on the pop...
Continuous improvement of educational system, followed with its adjustment to contemporary tendencies in teaching process, requires further development of management system of schools. The objective of work is to make detailed overview of levels and scope of implementation of information technologies in school management, with special accent on its...
Projects
Projects (7)
The purpose of this research project is to offer new, applicable, and innovative solutions to handling crisis challenges caused by fake news in the digital space, through the development and examination of theory-grounded countering models.
The project objective is to determine if and how knowledge management is utilized in the organizations in the Middle East and Western Balkans for shaping crisis communication strategies, teams and responses. Within the project, possible regional differences will be identified as well. In addition, the project aims to identify different knowledge management tools and mechanisms used in the organizational communication processes.
