Mark Deuze

Mark Deuze
University of Amsterdam | UVA · Department of Mediastudies

PhD
Latest books: "Life in Media" (MIT Press 2023); "Happiness in Journalism" (co-edited, Routledge 2024).

About

168
Publications
359,675
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Introduction
Recent/upcoming books: - "McQuail's Media and Mass Communication Theory" (8th edition with Sage in 2025); - "Media Love" (co-authored with Laura Glitsos, for 2025/6 with Polity Press). - "Happiness in Journalism" (co-edited with Valerie Belair-Gagnon, Avery Holton and Claudia Mellado, out in 2023 with Routledge).
Additional affiliations
June 2013 - present
University of Amsterdam
Position
  • Professor (Full)
March 2007 - March 2011
Leiden University
Position
  • Professor (Full)
July 2004 - May 2012
Indiana University Bloomington
Position
  • Professor (Associate)

Publications

Publications (168)
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Leading scholars chart the future of studies on technology and journalism in the digital age. The use of digital technology has transformed the way news is produced, distributed, and received. Just as media organizations and journalists have realized that technology is a central and indispensable part of their enterprise, scholars of journalism hav...
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In this article, we call for a critical reflection on the lens that we adopt when researching journalism and communication. Adopting a lens of wonder can enhance our ability to consider the rich diversity that can be found in the field. Through a variety of research projects, we show how through wonder we cannot only understand how journalism is be...
Book
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In May 2020 the new, updated 7th edition of the seminal handbook McQuail’s Media and Mass Communication Theory will be published. It maintains and extends the narrative of earlier editions into the world of pervasive, ubiquitous, mobile, social and always-online media that we live in today. New to this edition: • An focus on reconceptualizing ‘mas...
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This paper offers a genealogy of the field of mass media and communication theory and research, with the purpose of distilling a grand narrative of media studies and communication science. Such a ‘story of stories’ is articulated with recurring concerns over the categories and taxonomies of the communication process, the rapid development and penet...
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Introduction Skibidi Toilet began as an animated YouTube Web series early in 2023 that quickly spiralled into a wildly popular cultural phenomenon sprouting fandoms, wikis, threads, merchandise, and its very own moral panic (McKinnon and Harmon). It has recently grabbed the attention of Hollywood, and there are rumours that it is on its way to TV a...
Article
Many theorists have expounded on what serial killing says about the social in any given context and the ways in which serial killing and media are entangled, in particular, Mark Seltzer, Jon Stratton and Elliot Leyton. However, in this article, we ask, how is serial killer mythology developing in relation to participatory culture typical of our cur...
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The study explores the future of AI-driven media and info-communication as envisioned by experts from all world regions, defining relevant terminology and expectations for 2050. Participants engaged in a 4-week series of surveys, questioning their definitions and projections about AI for the field of media and communication. Their expectations pred...
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All is not well in the studios, agencies, newsrooms and on the sets of the media we love so much. Reports on the mental health and well-being of media professionals suggest that they tend to score high on depression, stress and burnout, and considering suicide. Documented causes tend to be particular to the working conditions of the media industry...
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This paper offers a critical review of scholarly research on fixers, the local collaborators of foreign correspondents, in conflict reporting. Based on a thematic analysis of work that addresses news fixing, we summarize what we know about fixers in conflict zones while using postcolonial lens to further develop some critical arguments that are alr...
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In this essay I intend to tell a story of media studies and mass communication research as a field, based on the work of the late Denis McQuail – and that of editing the new edition of his seminal handbook McQuail’s Media and Mass Communication Theory (McQuail & Deuze, 2020). Using McQuail’s historical storytelling method, I specifically look at th...
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As the primary mechanism through which journalistic labour is organized within a newsroom, news beats are an important feature of journalistic research. However, within the extensive research that examines beat reporting and its specialties, there is little that examines how the media covers itself—or the media beat. This study explores the media b...
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Most media work today takes place under atypical conditions, i.e. media professionals such as journalists, musicians, filmmakers, advertising creatives and game developers generally work without open-ended contracts. In this essay, a theory of atypical media work is outlined highlighting this way of working and being at work from the current cultur...
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In this article we propose the notion of X Journalism as an observational tool and concept. It owes its existence to a simple observation: the evolution of journalism is accompanied by the emergence of ever-new journalism-related terms, i.e. combinations of the word ‘journalism’ with a particular modifying term that represents and signals a certain...
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Neste artigo, propomos uma reflexão crítica sobre as lentes que adotamos ao pesquisar o jornalismo e a comunicação. A adoção de uma lente de admiração pode aumentar nossa capacidade de considerar a rica diversidade encontrada no campo. Por meio de uma variedade de projetos de pesquisa, mostramos como, com encantamento, podemos não apenas entender o...
Presentation
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In this paper we propose X Journalism, an observational tool and concept that owes its existence to a simple observation: that the evolution of journalism is accompanied by the emergence of ever-new journalism-related terms, i.e. combinations of the word ‘journalism’ with a particular modifying term that (are supposed to) represent and signal a cer...
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In the context of changing values, practices and working arrangements, the worlds of journalism and art converge. Evaluating these professions in conflux and beyond their (supposed) opposing ideologies and discourses, remains both controversial and complex. Through a critical hermeneutic analysis, this paper highlights key areas of tension regardin...
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Creativity in journalism studies includes the use of arts-based research, artistic methods, and other ways of theorising, researching, analysing and presenting data on journalism. Its purpose is to recognise and capture the many forms of journalism that are currently practiced, to develop new approaches to research (digital) journalism, and to enab...
Preprint
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Een vergelijkend onderzoek naar de rol van nieuwsmedia in het integratieproces van migranten in Nederland en Spanje. door Amanda Alencar, Kevin van der Poel en Mark Deuze Oorspronkelijk artikel: Alencar, A., & Deuze, M. (2017). News for assimiliation or integration? Examining the functions of news in shaping acculturation experiences of immigrant...
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What I no longer believe: that the news industry as it has traditionally been organized is necessary for journalism as an ideology to survive and for the work of journalists to remain relevant to people’s lives.
Presentation
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Presentation by Wiebke Loosen, Julius Reimer, Laura Ahva and Mark Deuze at the ECREA Journalism Studies Section Conference on February 14th, 2019, in Vienna.
Chapter
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Making Media uncovers what it means and what it takes to make media, focusing on the lived experience of media professionals within the global media, including rich case studies of the main media industries and professions: television, journalism, social media entertainment, advertising and public relations, digital games, and music. This carefully...
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Making Media uncovers what it means and what it takes to make media, focusing on the lived experience of media professionals within the global media, including rich case studies of the main media industries and professions: television, journalism, social media entertainment, advertising and public relations, digital games, and music. This carefully...
Book
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Title page, table of contents and introductory chapter of the book Making Media: Production, Practices and Professions, out January 2019 with Amsterdam University Press: https://www.aup.nl/en/book/9789462988118/making-media
Research Proposal
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A new generation of artistic journalists emerges with the changing shape of journalism in the digital culture. This project studies these artist-journalists, exploring how the fusion of journalism and art can contribute to the future of the news.
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O futuro da comunicação social enquanto indústria e em termos dos profissionais a que dá emprego é analisado utilizando a teoria da comunicação social e a perspetiva da produção relativamente à comunicação social enquanto trabalho. Dada a dependência da sociedade nos meios de comunicação para contar as suas histórias, e o facto de as vidas quotidia...
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Journalism has enjoyed a rich and relatively stable history of professionalization. Scholars coming from a variety of disciplines have theorized this history, forming a consistent body of knowledge codified in national and international handbooks and canonical readers. However, recent work and analysis suggest that the supposed core of journalism a...
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This study investigates the functions of news media in shaping acculturation experiences of new economic and refugee immigrants in the Netherlands and Spain. Focus group data revealed that consumption of host country news media was mainly connected to immigrants' deliberate strategies to assimilate the culture, politics and language of the host soc...
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Developments shaping digital journalism seem to speeding up at the start of the 21st century. Social media enable radical new ways to gather and verify sources and information. Hardware and software power innovative storytelling formats, combining platforms and channels, adding interactivity to the news experience. And the global news industry is q...
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In this essay, we contextualize journalism in an emotionally charged networked environment. As journalism and society change, emotion is becoming a much more important dynamic in how news is produced and consumed. Highlighting how quality reporting and editing has always had emotion at its core, we move on to articulate ways to do “affective” news...
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As societies are ageing and mediatizing at the same time, it becomes both timely and relevant to develop particular perspectives on the role and meaning of media for older people. The diversity and inequality in the lived experience of the ageing population in the new media environment constitute a blind spot in current research. In this essay, we...
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The future role of advertising and its professionals in society is considered using media theory and the production perspective on advertising as work. Given advertising's reliance on media to tell its stories, and people's everyday lives playing out within those same media, the moment these worlds collide provides an excellent starting point for f...
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The emergence of a startup culture in the field of journalism is global: since the early years of the twenty-first century, new independent journalism companies have formed around the world. Although setting up one's own journalistic practice is not particularly novel in the news industry, the last couple of years have witnessed exponential growth...
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In newsrooms journalists encounter numerous constraints accelerated by increasing technological and economic pressures. The complexity of the job and the need for (constant) innovation coupled with the rising call for transparency and accountability ask for journalists who “reflect-in-action”. Newsroom ethnographies consistently suggest that journa...
Chapter
Between the release of the World Wide Web (WWW) standard in 1991, the start of the first online news publications worldwide in the mid‐1990s, the Kidon Media‐Link international database of 18,318 online news media in 2006, and the emergence of 70 million or more weblogs and podcasts, of which about one‐tenth focus on news, one could say the Web has...
Technical Report
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TV News for Promoting Interculturalism: A Novel Step towards Immigrant Integration is a research project that addressed the variables involved in the mediation of migrant integration and experiences by media in a cross-country comparative perspective. This research worked towards a comprehensive and an integrated approach to the understanding of th...
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In social media we can see ourselves live, as much as we are blind to media. Compassion is therefore key in studying the role of social media in everyday life.
Article
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Everyday life for the majority of people around the world today is marked by a heightened sense of complexity and precarity – feelings amplified and accelerated by pervasive and ubiquitous media. The same media that help people manage their physical (and emotional) environment tend to convolute the experience of everydayness. The professionals expe...
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As media have become dominant players in society's affairs and, as an industry, represent a powerful economic and symbolic force, it is disheartening to see that work across the creative industries is becoming increasingly precarious. At the same time, media practitioners address this precarity in a wide variety of ways, often as groups articulatin...
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In 20th-century discussions about the colonization of the lifeworld by the systemworld (and vice versa), the ongoing mediatization of everyday life has gone barely noticed, to the extent that media are so pervasive and ubiquitous that they disappear. It is exactly the invisibility of media — their disappearance into natural user interfaces, the van...
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In this contribution, the argument is made that living in, rather than with, media not only turns us into zombies, but that such zombification provides us with adaptative advantages for survival in the 21st century. As (media) zombies, we would be better equipped to embrace collectivism over individualism; to be anti-hierarchical rather than organi...
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This paper presents cross-national research on news readership diversification. We compare written news (print and free newspapers, online and mobile news services) audiences in the 5 most populous and industrialized European countries (Italy, France, Spain, the UK and Germany). Outlining a sociodemographic portrait of these different news users is...
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Este artigo é uma tentativa de contextualizar as consequências da digitalização online do jornalismo, com uma tónica particular para a natureza em constante mutação do trabalho dos jornalistas e da indústria mediática. É aqui oferecida uma perspectiva sobre a formação dos jornalistas online, acentuando a contextualização das mudanças e desafios tra...
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Understanding creative industries in general and media work in particular poses a fascinating paradox: as people worldwide engage with media in an increasingly immersive, always-on, almost instantaneous and interconnected way, the very people whose livelihoods and sense of professional identity depend on delivering content and experiences across su...
Chapter
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Journalism education around the world is grounded in a set of common problems and practices. On a fundamental level and regardless in what national or cultural context it is practised, journalism education contributes to the stabilization of the profession by producing graduates well-versed in praxeomorphic knowlegde, which mindset tends to be outd...
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Proefskrif (M.Phil.)--Randse Afrikaanse Universiteit, 1996.
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Departing from a perspective of life as lived in rather than with media, this paper articulates the evolutionary context for people's near-complete immersion in media. Using examples such as the appropriation of the movie Avatar by activists around the world it is argued how our orientation to media provides adaptive advantage in contemporary postg...
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Journalism studies beyond institutional journalism Journalism studies beyond institutional journalism Journalism studies and education is growing rapidly around the world, at a time when the audience for news seems to be disappearing. Yet most of the scholarly work on journalism keeps a rather narrowly defined institutional focus on the news as an...
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Journalism studies beyond institutional journalism Journalism studies and education is growing rapidly around the world, at a time when the audience for news seems to be disappearing. Yet most of the scholarly work on journalism keeps a rather narrowly defined institutional focus on the news as an industry. In this essay an argument is made for a j...
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People are more involved with media than ever but news about media as an industry is less than optimistic. The number of people across the creative industries who are losing jobs illustrates all too well. Media managers seem at a loss in developing survival strategies, and specifically in organizing entrepreneurial working conditions that would sup...
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Convergence culture, as a concept, articulates a shift in the way global media industries operate, and how people as audiences interact with them. It recognizes contemporary media culture as a primarily participatory culture. In turn, this assumption renders notions of production and consumption of (mass, mediated) culture not just theoretically pr...
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Author's version of special issue introductory/overview essay on newswork. no abstract
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This article introduces a special issue on the topic of co-creative labour. The term co-creation is used to describe the phenomenon of consumers increasingly participating in the process of making and circulating media content and experiences. Practices of user-created content and user-led innovation are now significant sources of both economic and...
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Throughout the community of game players, developers, and journalists, the term ``independent'' is used in a number of ways to describe a type of development next to, or juxtaposed with, the mainstream process of creating, marketing, distributing, and playing digital games. Yet, this ``independence'' is something quite different from what the liter...
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Draft book chapter. No abstract
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“Ideology” has two related definitions: a set of shared ideas that order group life, and the ways that such a set of ideas reinforces existing power relations (Barnhurst 2005). Following the first definition, an occupational ideology refers to a system of beliefs characteristic of a particular group of workers, including but not limited to their pr...
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For a media profession so central to society's sense of self, it is of crucial importance to understand the influences of changing labour conditions, professional cultures, and the appropriation of technologies on the nature of work in journalism. In this paper, the various strands of international research on the changing nature of journalism as a...
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In today’s digital culture, media work can be seen as a stomping ground for the forces of differentiated production and innovation processes and the complex interaction and integration between work, life, and play, all of which get expressed in, and are facilitated by, the rapid development of new information and communication technologies. The new...
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Convergence is not just a buzzword, it is a key identifier of many different trends in today's digital culture. In this essay I explore the context and consequences of media convergence for a professional identity of journalists. Convergence in this context is not just a technological process, amplified through digitization. Media convergence must...
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/ The lack of clear crediting standards is a constant concern in the computer and video game industry. On an academic level, this concern has a regrettable parallel: of all the hundreds of thousands of professional culture creators in the media world, the ones whose lives are studied the least are game developers. Our paper maps the key issues whic...
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In a time of decling public trust in news, loss of advertising revenue, and an increasingly partipatory, self-expressive and digital media culture, journalism is in the process of rethinking and reinventing itself. In this manuscript, the authors explore how journalism is preparing itself for an age of participatory news: a time where (some of) the...
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