Marjolein Visser

Marjolein Visser
Breda University of Applied Sciences · Academy Tourism

Master of Science

About

10
Publications
37,174
Reads
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4
Citations
Introduction
Marjolein Visser RM researches Digital Marketing and the use of Digital Technology in the Interaction with Customers. She is specialized in Marketing of Services. The knowledge she gained has been translated into the book "Digital Marketing Fundamentals", that is being used as course material by universities in The Netherlands, Scandinavia, Australia and the United States. Marjolein Visser RM currently works at the Academy for Tourism, Breda University of Applied Sciences.
Additional affiliations
April 2008 - March 2021
TourWise
Position
  • CEO/founder
Description
  • TourWise is a digital marketing consultancy firm for companies in tourism and leisure, exploiting several websites like https://www.carnival-in-venice.eu, https://www.violets.nl and https://www.singleplus.nl.
September 2004 - present
Hogeschool NCOI
Position
  • Lecturer
September 2002 - present
Breda University of Applied Sciences
Position
  • Professor (Associate)
Education
September 2002 - June 2003
Comenius Leadership Course - Academische Opleidingen Groningen
Field of study
  • Vision and Leadership
October 1994 - March 2021
NIMA Register Marketeers
Field of study
  • Marketing: Permanent Education at EQF level 8
September 1982 - December 1986
Erasmus University Rotterdam
Field of study
  • Business Economics, Specialisation Marketing and Marketing Research

Publications

Publications (10)
Chapter
Full-text available
This first chapter explains what Digital Marketing involves and which basic principles are adhered to in this book. 1.1 Definition of Digital Marketing 1.2 Digital Marketing versus traditional marketing 1.3 Digital Marketing and the Marketing Mix 1.4 Digital Marketing in relation to business processes 1.5 Development of Digital Marketing 1.6 T...
Chapter
Full-text available
Digital Marketing Fundamentals is a study book on digital marketing that covers the complete marketing process. The theoretical framework is based on academic research and has been translated to practice by digital marketing experts. The book describes the theory behind digital marketing, techniques and media, using many examples. Since the introdu...
Book
Full-text available
Digital Marketing Fundamentals is an award winning book covering all aspects of online marketing. Chapter 1 defines the most important concepts, introduces the two most important models (the digital marketing funnel and the RAIA-model) and gives an overview of the book. Chapter 2 covers the strategic aspects of Digital Marketing. The main focus in...
Data
Digital Marketing Fundamentals' is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy to read en contains many International examples and cases. The Dutch version of t...
Preprint
Full-text available
This is the first chapter of Digital Marketing Fundamentals, From Strategy to ROI, 1th edition. If you are a lecturer digital marketing and like to receive a free copy, please contact me.
Preprint
Full-text available
Below you can read the first chapter of the award winning study book Digital Marketing Fundamentals, From Strategy to ROI, 1th edition (2018) and 2nd edition (2021).
Book
Full-text available
Digital Marketing Fundamentals' is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy to read en contains many International examples and cases. The Dutch version of t...

Projects

Projects (2)
Project
We are continuously updating the book "Digital Marketing Fundamentals" and course materials connected to it. Cases, research results and anything else that Marketing students should know, is welcome.
Project
We are constantly working on updating the book "E-commerce en E-business" (in Dutch only). The 2nd edition was published in April 2020.