Mariyudi Sofyan

Mariyudi Sofyan
Universitas Malikussaleh · Management

Doctor of Philosophy

About

13
Publications
4,379
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10
Citations
Citations since 2016
13 Research Items
10 Citations
201620172018201920202021202201234567
201620172018201920202021202201234567
201620172018201920202021202201234567
201620172018201920202021202201234567

Publications

Publications (13)
Article
Currently in Indonesia, Micro, Small and Medium Enterprises (MSMEs) play a strategic role in the development of the national economy. This study aims to develop an integrated framework that incorporates the innovation and strategic sustainability behaviors into the cluster business development model of agribusiness-based MSMEs during the COVID-19 p...
Article
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Aims: This study aims to determine the mediating effect of customer satisfaction and brand trust between perceived value and brand loyalty of telecommunications services. Study design: Research paper. Place and Duration of Study: This research was conducted on telecommunication service product users in Aceh province, between 2019 to 2021. Methodolo...
Article
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This study aims to analyze the effect of prices and income of the United States of America on 5 superior commodities in Indonesia and see between good news and bad news. The research data uses quarterly data from 2005Q1-2017Q4. The research model uses the TGARCH model. The results show that the income per capita of the United States, the previous p...
Article
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The use of trawling as a fishing tool has long been known to have a very bad impact on the environment and creates social conflict in fishing communities. Likewise, on the North-East coast of Aceh there are still fishermen who use trawlers as fishing gear. On the other hand, the use of trawling is very damaging to the environment and causes social...
Article
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Changes in consumer behavior require companies to rethink their marketing strategies, especially in the digital marketing era. The Covid-19 pandemic has suppressed the marketing performance of MSMEs in a negative direction, so MSMEs need to improve their marketing strategies towards the concept of digital marketing. This study aims to analyze the r...
Article
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Micro, Small and Medium Enterprises are one of the drivers of national economic growth, because of their ability to absorb workers equal to 95% with a total investment of 60.4%. This study aims to examine the effect of capital capability, empowerment, and product innovation on the competitiveness of micro, small and medium enterprises. And the role...
Article
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This research aims to analyze the influence of servant leadership and communication competence on the facilitators performance of PKH in north Aceh with job satisfaction as the intervening variables. Sampling using the census method with total sample of 150 PKH facilitators in North Aceh. The tool analysis used is Structural Equation Modeling (SEM)...
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The purpose of this study is to produce a learning strategy formulation through ICT media based on Emergency Remote Learning (ERL) in an effort to strengthen post-pandemic learning and support the Merdeka Belajar program. This study uses a theoretical and methodological research approach, which mostly uses a deductive theoretical and qualitative me...
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The purpose of this study is to examine the analysis of the effect of individual characteristics and job characteristics on job satisfaction and its impact on organizational commitment. This study uses individual characteristics and job characteristics as independent variables, this study also uses job satisfaction as intervening variable and organ...
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Small and medium enterprises (SMEs) are a business group which could survive when the economic crisis hit developing countries such as Indonesia. The purpose of the current study is to identify the enabling factors to innovativeness for SMEs in the emerging Indonesian market and to examine the relationship between innovativeness and business growth...
Article
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Coffee is one of the strategic and important commodities in Indonesia. In Aceh Province, coffee is one of the local superior commodities. Coffee production is a driving force in the economy of Aceh, particularly in the Gayo highlands. With no large private or state-owned plantations, this $150 million export industry is built on a foundation of sma...
Article
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Tujuan dari artikel ini adalah untuk mengetahui pengaruh tanggung jawab sosial perusahaan (CSR) terhadap citra merek dan loyalitas merek pelanggan pada industri hotel. Suatu refleksi model persamaan struktural (SEM) dikembangkan untuk menguji hipotesis penelitian. Penelitian ini diuji dengan menggunakan data yang dikumpulkan dari sampel pelanggan h...

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Projects

Projects (6)
Archived project
Tujuan khusus dari penelitian ini adalah untuk memberikan wawasan pemikiran baru ke dalam kegiatan pengembangan inovasi dari pasar yang berkembang (perspektif lingkungan makro); dan untuk mendapatkan pemahaman yang lebih baik dari kemampuan inovasi UKM (perspektif lingkungan mikro); serta untuk mengetahui dampak dari inovasi UKM terhadap kinerja perkembangan UKM.
Project
The purpose of this paper is to investigate the influence of corporate social responsibility (CSR) on brand image and customer brand loyalty in the hotel industry.