Marius Potgieter

North West University South Africa, Mafikeng

PURPOSE OF THE STUDY: In an ideal world, business intelligence would be recognised for improving the quality of decisions made by transforming organisational data into information that can be used. Business intelligence has received a great deal of attention from academics as a technology but not as a management strategy to improve sound decision-m...

Background: Innovative business intelligence enjoys popularity amongst mainly large organisations, particularly in the private sector. However, very limited studies have validated the impact of business intelligence in small, medium and micro-organisations (SMMEs), especially in a developing economy. Aim: To devise an innovative business intellige...

Rural tourism, if strategically developed and managed, can make a substantial positive contribution towards the prosperity of the rural community. The management of the community group as primary stakeholders within a rural tourism development context is essential to enhance the rural collective economy of a region, augmenting the rural appearance,...

Local communities are the most valuable assets for a tourist destination; therefore, their perceptions of tourism constitute a crucial pillar for designing tourism development strategies that promote sustainable development. The success of tourism development in a rural setting depends on securing the support and active participation of stakeholder...

One of the best ways to address unemployment is to leverage the employment creation potential of small businesses and to promote small business development. Despite support from organisations in the South African public sector there are constraints and obstacles hindering the growth of small business, particularly businesses owned by previously dis...

Marketing strategy dynamics require from an organisation to concentrate its limited resources on promising meet opportunities to its stated objectives and sustain a competitive advantage. An effective marketing strategy should be centred around a specific target market such as Generation Y consumer due to their youthfulness, large size; purchasing...

Th e ubiquity of SMMEs in economies makes it inevitable to interact with an SMME at some point or the other. Th erefore, the role SMMEs play in society and the impact they have on people’s lives cannot be ignored. Th is alone makes a topic on the well-being of SMMEs important and relevant to everyone. However, many SMMEs are oft en unable to withst...

Marketing strategy dynamics require from an organisation to channel limited resources into promising opportunities to meet its stated objectives and sustain a competitive advantage. An effective marketing strategy should be focussed on a specific target market segment, such as the Innovative Consumers (also known as Generation Y) because of their y...

A case study to explore the compliance with and implementation of the SCM policy at five local municipalies in the Ngaka Modiri Molema District, South Africa. The mixed method research design used comprised of 30 qualitative inteviews and 400 quantitative survey participants. The findings of the study revealed that SCM officials and senior managers...

In South Africa and around the world, the development of sustainable tourism indicators has been advocated by many authors and has resulted in a number of indicators. Indicators are distinguished by factors such as social, environmental as well as economic. South Africa has contributed to the concept of sustainability through its 1996 Tourism White...

Strategically developed tourism undoubtedly not only stimulates the economic prosperity of only regions or areas, but also adds to the prosperity of a local populace and the attractiveness of a region or area in its entirety. Sustainable tourism development, in particular in a rural region, can be a viable vehicle for regional development in a deve...

Statistics of SMMEs indicate that many do not develop in proportion to their potential and SMMEs ought to recognize challenges upfront that might hamper their development. This study investigated the challenges SMMEs in Mahikeng encounter in an endeavor to enable SMMEs and support providers to be knowledgeable to preempt potential situations with a...

Today’s consumer is inundated by marketing stimuli and incentives, but they are also more informed and value demanding, especially young consumers. Consumer reward programs (CRPs) is a tool used in relationship marketing in an attempt to get a consumer to return to an outlet (a consumer behavioral tendency) in exchange for a reward, whilst the mark...

Orientation: In developing economies, the growth of the economy could be fostered and enhanced by the expansion of the private sector, as this sector is the engine of economic growth. Consequently, it is necessary to accelerate the success of small, medium and micro enterprises (SMMEs) to achieve sustainability in this sector of the economy. Resea...

Payment for municipal services by residents in municipalities of the North West province is a challenging issue as consumer debt keeps on accumulating despite measures taken by the municipal role players to curb escalating accruals. The purpose of this study was to device a conceptual framework to disclose innovative measures municipalities can con...

To address a knowledge gap in the adventure tourism domain, using a reputable measurement process, valid and reliable measures were incorporated into a descriptive survey (e-questionnaire) to identify adventure tourism researchers (N=143) perceptions regarding the specific product preferences of niche tourist groups. The conceptual framework that t...

Payment for municipal services by residents in municipalities of the North West province is a challenging issue as consumer debt keeps on accumulating despite measures taken by the municipal role players to curb escalating accruals. The purpose of this study was to device a conceptual framework to disclose innovative measures municipalities can con...

Brands are ubiquitous and young consumers associate themselves with brands whilst businesses contest through brand value. Consumers are encumbered with a barrage of market manipulated incitements modelling their consumer patterns of behaviour into a constant state of flux. Today’s extremely global brand-competitive environment makes marketers duty-...

Tourism, once it secured high-level deliberation, can be a mechanism of growth driving economic prosperity. The South African government maintains tourism’s status as key strategic area and devised the National Tourism Sector Strategy aimed at increasing domestic tourism. Mahikeng is the provincial capital city and seat of the North West government...

Tourism can be a growth mechanism driving economic prosperity and the provincial government of North West proclaimed tourism as a strategic area for development. A major stakeholder in tourism and its development is residents and a qualitative survey in Mahikeng indicated that residents are not really aware of tourism facilities (43%) but conveyed...

Transportation plays a vital role in tourism as it provides mobility for travellers between their residence/place of stay and destination. It is important for airlines to be aware that it is not possible to successfully approach and appeal to all consumers in the market. However, segmentation is a tool to enable airlines to be knowledgeable about t...

Today’s marketers are faced with challenges to persuade consumers and endeavor to influence emotions with creative advertising, such as celebrity brand ambassadors. Selecting a brand ambassador is daunting as the profile of the celebrity must be compatible with the product offering and the self-concept of the target market, because the main purpose...

Incentive travel is a renowned motivator in talent management, and a gigantic victor for many tourism destinations. Destination marketing endeavours to leave a tourist with a positive and lasting impression, together with memorable experiences. Hoping that this will result in a return visit, recognised as more cost-effective than pursuing trial mar...

Tourism is recognised as a means of boosting the national and regional economy and increasingly destinations, and specifically cities, are turning to tourism as an important element in their economic portfolio. The Provincial Government of the North West province in South Africa considers tourism as an important sector that can contribute towards e...

Incentive travel is motivational and used for rewarding achievement. This creates unforgettable memories but to revisit the same destination is an uncertainty because of influences and experiences. Understanding the influence of destination experiences is important for marketers who view repeat visitors as a stable source of revenue. This qualitati...

Due to the economic and social structural shifts in both the way that tourism is produced and consumed, there are useful frameworks that can be used to understand the shifting meaning of the two contemporary tourism trajectories, namely mass and niche tourism. However, the rapidly growing niche tourism domain has not been supported by boundless the...

A tourism sector deserving recognition is MICE (meetings, incentives, conferences and exhibitions) and the focus of this study is on incentive travel. While incentive travel experiences can create lasting memories, deciding on revisiting an incentive destination is a complex process because of all the influences. Furthermore, incentive travel plann...

Innovations in terms of visitor experiences are transforming airports from traditional places of 'take-off-and-landing' into places where airport visitors willingly want to spend time. Airports around the world are being reinvented into architectural marvels, catering for business and leisure visitors by providing business centres and lounges, as w...

The well-being of Africa is not the singular responsibility of only business management, governments, or consumers alone. Collective prosperity will stem from the conglomeration of rights and responsibilities. Of importance is differentiating between responsible consumerism and wasteful overconsumption. A quantitative study was conducted amongst a...

Creating and managing visitor experiences have become an increasingly pressing concern in various sectors in tourism and hospitality and other service providing industries, and even more so in airports. The airport industry (a service en-the concept is embedded in the visitors' thinking and the theory is academically very holistic and divergent. Wi...

Concerns around the globe have been raised about the impact adventure tourism could have on the environment-contribute to a sustainable industry in South Africa and include positive economic, social and environmental impacts. This study investigated the views of respondents regarding 8 sustainable tourism indicators that can assist with the develop...

Globally, airports find themselves part of a new era in which service delivery is no longer simply a matter of providing traditional goods and services. These days, visitors to airports are more discerning than before and continuously seek new and meaningful experiences. This approach has caused airports to evolve from being, simply, a point of tra...

Adventure activities and experiences constantly evolve because individuals, motives, behaviours, and experiences differ and change over time. In order to assist adventure tourism companies to promote and sell specific activities and experiences that will meet the specific needs and wants of their identified target markets, this paper focuses on the...

Adventure tourism currently is spreading increasingly as this type of tourism is becoming more and more appealing. An expanding number of people are seeking self-fulfilment and excitement through participating in physically and mentally stimulating activities, travelling to remote destinations, or, engage in adrenaline-rush experiences as part of t...

Globally, airports find themselves part of a new era in which service delivery is no longer simply a matter of providing traditional goods and services. These days, visitors to airports are more discerning than before and continuously seek new and meaningful experiences. This approach has caused airports to evolve from being, simply, a point of tra...

In South Africa and across the globe, the development of adventure tourism industry has resulted in a multitude of different types of activities, destinations, risks, impacts and unsustainable practices. The development of adventure tourism in many destinations has boosted many economies across rural communities and countries. The added benefits of...

Concerns around the globe have been raised about the impact adventure tourism could have on the environment and the proximate communities. There is a necessity to investigate the industry's significance in terms of its economic, recreation and leisure-related value. Benefits of utilising sustainable tourism indicators are diverse and can contribute...

In South Africa and across the globe, the development of adventure tourism industry has resulted in a multitude of different types of activities, destinations, risks, impacts and unsustainable practices. The development of adventure tourism in many destinations has boosted many economies across rural communities and countries. The added benefits of...

These days, visitors to airports are more discerning than before and continuously seek new and meaningful experiences. This approach has caused airports to evolve from being, simply, a point of transit for visitors into elaborate attractions; providing much more facilities and services. The notion of experiences is, however, an abstract concept whi...

Emotions constitute a crucial element in understanding a service experience. When a service experience is evaluated by airport visitors, their evaluation is influenced by their emotional reactions. Furthermore, since emotions represent a primary source of human motivation, positive emotions are likely to lead to positive responses, increased satisf...

Different adventure activities/experiences evolve because individuals, their motives, behaviours, and experiences differ and change over time. This notion illustrates the broad nature of adventure tourism and its links with other forms of tourism. In turn, adventure tourism companies are compelled to promote/sell an array of activities/experiences...

Tourism is a global phenomenon and tour operators in South Africa should have innovative marketing information systems so that they can make informed managerial decisions. Access to marketing environmental information is indicated as imperative to business success, especially for a business concern involved in a global domain. An innovative marketi...

Tourism in South Africa consists of private concerns and the public sector who collectively contribute towards tourism as a lucrative economic sector in South Africa. A constant escalating number of tourist arrivals is recorded in South Africa; but, is this reflected by the level of innovativeness in tourism businesses? Contemporary research and re...

Tourism is recognised as a dynamic and competitive global force, influencing almost all countries and the lives of billions on a daily basis. Correspondingly, South Africa experiences an incessant escalation in international tourist arrivals and this progressively renders entrepreneurial opportunities, particularly in the domain of tour operating....

The exact size of the adventure tourism market is still debated because of the lack of a standard adventure tourism definition; the fact that the phenomenon of adventure tourism is both new and complex; the majority of available research on adventure tourism is kept confidential as it is collected for individual companies' marketing purposes; gover...

Adventure tourism is an increasingly widespread phenomenon, appealing to an expanding proportion of the population who seek new destinations and new experiences. This timely, edited volume offers new theoretical perspectives of this emerging subset of Tourism. it uses philosophical and cutting edge empirically grounded research to challenge exist...

Tourism is recognised as a dynamic and competitive global force, influencing almost all countries and the lives of billions on a daily basis. Correspondingly, South Africa experiences an incessant escalation in international tourist arrivals and this progressively renders entrepreneurial opportunities, particularly in the domain of tour operating....

South African tour operators have a crucial need for marketing information system innovation because developments in management decision-making ability do not necessarily coincide with tourism expansion. A survey was undertaken to determine if South African tour operators (research population) use marketing information systems. If so, are the compo...

Chinese consumers are different due to their cultural background and way of life and this necessitates a conversion of the business model and products offered by leisure and tourism service providers. Very little is known about tourism practices of resident Chinese in South Africa. Research was conducted among resident Chinese in Pretoria, South Af...

The purpose of this study was to investigate the consumer-related information to which tour operators in South Africa have access. Data were obtained using a self-administered computer-aided questionnaire. This questionnaire was forwarded to 1000 tour operators, viewed by 360 tour operators, and a response rate of 42.45% was achieved. The results i...

South African tour operators’ marketing information systems (MkIS) cannot be viewed as a tool for decision-making unless such systems include all the components of a MkIS. The findings revealed that tour operators’ information systems are not all inclusive and immediate information system innovation on an industry-wide collaborative basis is recomm...

Research, development, and innovation in the field of information and communications technology (ICT) and marketing information systems (MkISs) concentrate on business entities and their adoption and/or utilization of modern technology. However, tourism-related businesses in South Africa, and specifically tour operators, have not yet received signi...

South Africa as a country is a contender in the international tourism arena although its tour operators have a critical need for marketing information system innovation. Tourism arrival figures constantly escalate but this trend is not necessarily reflected by developments in management’s decision-making ability or the support tools at their dispos...

It is unascertained whether South African tour operators are able to provide their customers with memorable expected experiences and/or whether they should transform their business practices and tourism offerings to be proficient in facilitating positive post-purchase behaviour. Tourism and the consumer behaviour of tourists are dynamic and tour op...

1 Tourism is not a new phenomenon Tourism has grown significantly, affecting environments and/or attracting new markets People voluntary experience unfamiliar environments 2 Associated risks and hazards in people’s lack of knowledge Tourists adapt their behavior to reduce or increase potential risks 3 Research Problem Different activities and e...

Chinese consumers are different due to their cultural background and way of life and this call for an adaptation to the business model and products offered by leisure and tourism service providers. This paper is based on resident Chinese in South Africa. However, very little is known about this market because the resident Chinese market in South Af...

It is difficult to examine different motivations and segment differentiations in niche markets such as adventure tourism seeing that it is not a well-defined segment in the discipline of tourism studies. In order to assist adventure tourism companies towards identifying and developing effective marketing strategies to attract or penetrate the adven...

It is unascertained whether South African tour operators are able to provide their customers with memorable expected experiences and/or whether they should transform their business practices and tourism offerings to be proficient in facilitating positive post-purchase behaviour. Tourism and the consumer behaviour of tourists are dynamic and tour op...

Entrepreneurs in the South African tourism industry should cogitate on the uniqueness of the resident Chinese market in South Africa, if they want to capitalise on the conditional opportunities of this market. Empirical research was conducted to obtain a description of this market and to determine which tourism related activities they have already...

The purpose of this paper is to investigate the consumer-related information tour operators in South African have access to. Data was obtained by means of a self-administered computer aided questionnaire forwarded to 1 000 tour operators, it was viewed by 360 tour operators and a response rate of 42.45% was achieved. The results indicate that 68.4%...

Besides having to innovate their marketing information systems, South African tour operators need to stay abreast with the development of digital technology to be able to succeed in today’s competitive global environment. The objective of this study was to determine if tour operators in South Africa support marketing information system innovation....

The sustainability of tourism should include the constant investigation of new market opportunities, such as the emerging Chinese market in South Africa. Chinese people have been in South Africa for more than a century after being sent to South Africa by former Chinese governments as labourers. Chinese formed their own communities with their own wa...

Adventure activities and experiences constantly evolve because individuals, motives, behaviours, and experiences differ and change over time. An adventure tourism company’s success is based on satisfying the specific needs and wants of a selected niche market. The objective of this investigation is to develop a behavioural profile of adventure tour...

Different adventure activities and experiences constantly evolve because individuals, motives, behaviours, and experiences differ and change over time. This paper focuses on the psychographic profile of adventure tourists, who used the products/services of adventure tourism companies within Pretoria, to assist adventure tourism companies to promote...

Tourism and information technology is dynamic. The prosperity of tour operators are directly influenced by their ability to make informed decisions. This paper investigates if South African tour operators use marketing/management information systems and to determine their susceptibility towards information system innovation. The results could assis...

The objective was to determine if South African tour operators would support marketing information system (MkIS) innovation. Tourism is dynamic in nature and it is unascertained what the information needs and MkIS innovation requirements of tour operators are. One thousand tour operators were invited to participate in this study. The questionnaire...

Besides having to innovate their marketing information systems, South African tour operators need to stay abreast with the development of digital technology to be able to succeed in today’s competitive global environment. The objective of this study was to determine if tour operators in South Africa support marketing information system innovation....

This article deals with the identification of potential unexploited tourism opportunities for women in the Vredefort Dome area (VDA), a World Heritage Site. The current tourism employment situation in the area is analysed and tourism opportunities for women from the perspective of current enterprises in the VDA identified. Tourism and specifically...

The continuous increase in South African tourism statistics render escalated business opportunities for tour operators, especially those who are in a position to make informed management decisions. This paper sets out to empirically research the accessibility tour operators have to marketing intelligence as a component of a marketing information sy...

The Voortrekker Monument keeps guard over the city of Pretoria and many South Africans believed that the Voortrekker Monument belongs exclusively to Afrikaners. The various services, facilities, and programmes offered at and by the monument lend themselves ideally for entrepreneurial initiative. The objective of this paper was to determine the publ...

Urbanisation is taking place at an accelerating rate in South Africa and informal settlements on the fringes of cities and towns are experiencing infrastructural problems and a lack of formal retail outlets. This paper focuses on the retail profile of these informal settlements and compares it with the formal areas in a disadvantaged community. Spa...

Labour specialisation caused the development of demand and supply, and marketing is the perfect bridge because “there is an ancient urge to exchange what we have for what we have not” (Miller, 1995:1). The term marketing means different things to different people. Traditional marketers think of advertising and selling whilst nontraditional marketer...

South Africa experiences unknown urbanisation which results in informal townships near major urban areas. Spaza shops are commonly present in these areas and consumers are to the spaza shop owner the reason for their existence. It is therefore important that they understand these consumers' decision making, which is influenced by individual and gro...

This article provides insight into the outshopping of black consumers in Soshanguve near Pretoria, administrative capital of South Africa. There was a need to determine the specific types of retailers that the residents of Soshanguve require to fulfil their consumer needs. Personal interviews were conducted among 300 residents of Soshanguve. Variab...