Marius Calin CherecheșUniversity of Medicine and Pharmacy of Târgu Mures | UMFTGM · Department of Specialized Pharmaceutical Sciences (DSFS)
Marius Calin Cherecheș
Pharmaceutical marketing, management and legislation. Online pharmacy.
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Citations since 2017
5 Research Items
Marius Calin Cherecheș does research in Public Economics and Marketing. Their most recent publication is "Factors Influencing the Choice of a Pharmacy in Romania: Comparation between Studies Performed in 2012 and 2020"
May 2021 - September 2021
Ministry Of Health - Romania
- Advisor to the Minister of Health
August 2009 - March 2020
- CEO & shareholder
- • I founded this company and since then I have been responsible for running the company. The company has been sold to Helpnet (Romanian retail subsidiary of Phoenix) in March 2020. • Open/relocate/refresh and get together 33 locations within a regional chain with a turnover of 20 m Euro, average sales per pharmacy about 20% over the market average, over 3% regional market share • Create and sustain a base of over 300,000 customers coming every month to Ecofarmacia
Effective communication between pharmacists and patients is essential for therapeutic success. The pharmacist's perspective may differ from that of the patient in terms of effective communication. Our study aimed to assess the communication efficiency in the pharmacist-patient relationship from the pharmacists’ perspective. We hypothesize that the...
Introduction: Nearly three out of four European citizens purchase goods online. The main advantages of using an online pharmacy are lower prices and convenience. In addition, patients appreciate a higher degree of privacy and access to a wider selection of health products. Study shows that the number of online users is on the rise in major countrie...
Segmentation and targeting are very important steps in the marketing activity to create the pharmacy's best positioning. Knowing more about the composition and interests of patients' segments will help pharmacies properly design the mix of services and the marketing approach. The current study is based on a quantitative market research performed in...
The main factors perceived by patients as important in selecting a pharmacy were studied for many years. Selected studies mentioned primarily factors such as location, pharmacist competence and attitude, pharmacy services and premiums, and prices. We compared the results from our study in June 2012 with the results of the most recent study conducte...
At the European level, the evolution in the number of pharmacies differs from case to case. Romania is the 5th among European countries regarding the number of pharmacies, the registered number increased from 5,700 to 7,150 from 2008 to 2011. The aim of this paper was to determine which of the three variables (economical, demographical, and legisla...
The aim of the current study is to assess the level of satisfaction towards pharmaceutical services among Romanian customers. Moreover, we were interested in building the socio-demographical profile of a Romanian satisfied customer. The study has a transversal design and uses a quantitative approach. Data was collected at the national level in June...