Marisol Velázquez Salazar

Marisol Velázquez Salazar
Universidad Panamericana Sede México · School of Economic and Business Sciences

Doctor of Economics

About

5
Publications
291
Reads
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4
Citations
Citations since 2017
3 Research Items
4 Citations
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20172018201920202021202220230.00.51.01.52.02.53.0
20172018201920202021202220230.00.51.01.52.02.53.0
20172018201920202021202220230.00.51.01.52.02.53.0

Publications

Publications (5)
Chapter
This paper analyzes the Protected Designation of Origin (PDO) as a factor of innovation in the Coffee Pluma geographical region in Oaxaca, Mexico, a vital tool to solve the problem of the actual crisis in the chain and for the new context of business and markets in the post-COVID 19 era due to the need for new marketing methods. Two case studies ar...
Article
Full-text available
Geographical Indications (GI) have been used in several countries, mainly in Europe, as tools to promote territorial development. These tools have been adopted in Latin American countries without serious reflection on their scope, limits, and advantages. One of the most relevant elements therein corresponds to the way in which these assets particip...
Article
Full-text available
Valorization of territories with diverse cultures and heritage has multiplied in recent years. This study analyzes the case of colored heirloom corn in Tlaxcala, Mexico, as a potential public good associated with the region’s biocultural heritage. The analysis conducted herein relies on a wide range of literature from relevant theory, including Geo...

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Projects

Projects (2)
Project
Demonstrate how important is to preserve products of origin and biocultural goods.
Project
Identify how producers can get close to consumers at international level, through the value chains theoretical framework