Marisol Velázquez SalazarUniversidad Panamericana Sede México · School of Economic and Business Sciences
Marisol Velázquez Salazar
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Citations since 2017
3 Research Items
This paper analyzes the Protected Designation of Origin (PDO) as a factor of innovation in the Coffee Pluma geographical region in Oaxaca, Mexico, a vital tool to solve the problem of the actual crisis in the chain and for the new context of business and markets in the post-COVID 19 era due to the need for new marketing methods. Two case studies ar...
Geographical Indications (GI) have been used in several countries, mainly in Europe, as tools to promote territorial development. These tools have been adopted in Latin American countries without serious reflection on their scope, limits, and advantages. One of the most relevant elements therein corresponds to the way in which these assets particip...
Valorization of territories with diverse cultures and heritage has multiplied in recent years. This study analyzes the case of colored heirloom corn in Tlaxcala, Mexico, as a potential public good associated with the region’s biocultural heritage. The analysis conducted herein relies on a wide range of literature from relevant theory, including Geo...