Mario Vázquez Maguirre

Universidad de Monterrey · School of Business

In today’s business landscape, managers are confronted with two relevant trends that present considerable managerial challenges. Firstly, the integration of technologies such as the Internet of Things (IoT), Machine Learning, Artificial Intelligence (AI) applications, and others, opens up new possibilities for digital transformation processes. Seco...

This article aims to explore how multinationals measure CSR activities in Mexico and their alignment with core business activities and Sustainable Development Goals (SDGs). Through a qualitative approach and an exploratory methodology, based on 15 semi-structured interviews with CSR and sustainability managers, the results suggest that multinationa...

The importance of dignity in tourism employment and the positive impact of Indigenous tourism activities are increasingly acknowledged. Nevertheless, the dignity and well-being of Indigenous people in urban tourism workplaces have received limited attention. Drawing on Indigenous Mexicans as a case study, we use cross-disciplinary concepts of digni...

This chapter aims to contribute to a necessary debate on the principles governing management. The theory of the firm has led to unprecedented economic growth, but it has also produced important negative impacts that could compromise our own existence on this planet. It is urgent to explore alternative management models that can better satisfy our n...

ABSTRACT Indigenous groups continue to experience injustices in relation to tourism development, management, and marketing despite calls for equity, justice, and fairness in sustainable tourism. Economic interests continue to dominate and, consequently, the social, environmental, and cultural wellbeing of minority and Indigenous groups tend to take...

Humanistic management has been part of a growing conversation about a different approach to management that contributes to dignity in the workplace and better organisations overall. The theoretical concepts have mostly derived from developed countries. This book seeks to redress the balance and looks at the development and application of the concep...

The relationship between public entities and multinationals in Latin America has been affected by a series of scandals of corruption and collusion that deteriorates the common good. One of the most notorious is Odebrecht, which has affected and continues to affect at least nine countries of the region. The resulting lack of credibility and legitima...

Humanistic Management has been the response to an economist paradigm that has focused on the primacy of shareholders as owners of the company, often at the expense of other relevant stakeholders. The managerial practices derived from this paradigm spread around the world and especially in Latin America. Academics and practitioners obtained postgrad...

There is a greater need for the recognition of human dignity in everyday life, especially among disadvantaged groups such as Indigenous communities. In this chapter, we hope to contribute to a new narrative that suggests methods of organization, cooperation, and operation that will protect and promote human dignity and attempt to answer Caton’s (20...

The objective of this chapter is to explore the attributes of social innovation in indigenous communities in Latin America. To this end, cases from Mexico, Peru and Guatemala were carried out through semi-structured interviews, observation and secondary data analysis. Based on evidence from the cases, social innovation is a mechanism that seeks to...

This article follows a humanistic management approach to analyze how indigenous social enterprises contribute to building sustainable rural communities. To this end, I first explore the process of how these entities were formed and developed the necessary capabilities to generate such outcomes. Then, I examine the strategies indigenous social enter...

The current global problems that humanity is facing urge academics to rethink modern organizations and explore strategies that generate better outcomes for society. One alternative management approach that has actively sought this purpose is humanist management. This approach has the potential to remedy social injustices and dignity-violations as o...

Indigenous groups continue to experience injustices in relation to tourism development, management, and marketing despite calls for equity, justice, and fairness in sustainable tourism. Economic interests continue to dominate and, consequently, the social, environmental, and cultural wellbeing of minority and Indigenous groups tend to take a second...

The entrepreneurial ecosystem framework is particularly important for social entrepreneurs, who must leverage complex systems of interacting players in rapidly evolving political, economic, physical, and cultural environments. However, the evidence shows a lack of studies that define "Social Entrepreneurial Ecosystems" (SEE) in the regional develop...

The objective of this work is to analyze how Social Entrepreneurial Ecosystems (SEE) in low-vulnerability and high-vulnerability regions of a country may influence the creation and operation of social ventures. To do so the study follows one of the Global Entrepreneurship Monitor's (GEM) surveys, the National Experts Survey (NES). Particularly, the...

In this paper we advance inquiry into human dignity in relation to the theory and practice of social entrepreneurship and innovation in a two-fold manner. First, we explore how concepts from the literatures of human dignity and humanistic management can inform and enrich social entrepreneurship and innovation. Second, we examine case studies of soc...

Objective The increasing number of private entities such as social enterprises, cooperatives, community-based enterprises and B-corps, have reconfigured entrepreneurial ecosystems in order to create new social equilibriums that guarantee increased levels of wellbeing. The Entrepreneurial Ecosystems (EE) offers a systemic view of entrepreneurial act...

En este capítulo se presentan un diagnóstico de una muestra de empresas de Nuevo León, así como un análisis sobre los aspectos que hay que fortalecer para alcanzar el desarrollo sustentable de las organizaciones de la entidad.

This chapter analyzes the practices of corporate social responsibility (CSR) and sustainability in Chilean small- and medium-sized enterprises (SMEs). This work follows an explorative and descriptive methodology that uses analysis of secondary information as data collection instrument. Results suggest that SMEs in Chile seem to have a higher degree...

Objective: This article explores and describes the role of social enterprises in fostering sustainable development in indigenous communities. Methodology: Through a qualitative method based on a case study research strategy, two indigenous social enterprises located in Peru and Mexico were analyzed. The main method of data collection was interviews...

The objective of this article is to analyze the sustainability practices of micro, small and medium enterprises (MSMEs) in the Mexican State of Nuevo León, using the methodology of the pentadimensional sustainability model. This model, that includes the context surrounding MSMEs in Mexico, is composed by five dimensions: global management, competit...

Purpose: This paper aims to explore the way in which three indigenous social enterprises from Guatemala, Mexico and Peru, solve the paradox of simultaneously producing social and economic value, which creates organizational tensions. Design/methodology/approach: This research follows a qualitative method based on a case study research strategy. Thr...

This book chapter describes how a service-learning project has been implemented in a Mexican university that is a signatory of the Principles for Responsible Management Education (PRME), in order to generate a sustainability mindset in the participating students. Experience regarding teaching sustainability in this university indicates that student...

The aim of this article is to explore the mechanisms by which indigenous social enterprises contribute to a rural community’s sustainable development and improves the quality of life of its inhabitants. The work follows a qualitative methodology and uses the case study as a research technique. The research suggests that social enterprise uses four...

The aim of this chapter is to explore the mechanisms by which an indigenous social enterprise in southern Mexico is building a sustainable ecosystem that improves the quality of life of the community. The research suggests that indigenous social enterprises have developed novel mechanisms based on its culture and cosmovision, which ultimately gener...

Purpose: To explore innovative enabler mechanisms for women's empowerment in a social enterprise and how they promote local development in a Zapotec indigenous community, the third largest ethnic group in Mexico. Originality/gap/relevance/implications: This paper contributes to the extension of social entrepreneurship literature from a gender pers...

The global sustainability challenge is urgent, tremendous and increasing. From an ecological perspective, the current worldwide resource footprint requires approximately 1.5 planets to sustain existing life, and with current usage would require two planets by 2030. The social impact of ever-growing resource use disproportionately affects the worlds...

The aim of this paper is to analyze the mechanisms by which an indigenous social enterprise contributes to a rural community’s sustainable development and improves the quality of life of its inhabitants. The work follows a qualitative methodology and uses the case study as a research technique. The theoretical framework deployed to identify the nat...

Indigenous people represent a disadvantage sector with the highest poverty rates in Latin America, especially in rural sectors. There is a growing discontent in this region about globalization not having produced the expected results regarding poverty and social issues alleviation. Developmental activities for poverty alleviation in social issues h...

Se describe la administración con características humanistas de una empresa social en México. Se analiza la gestión humanista de sus principales grupos de interés.

This paper describes and analyzes the nonmarket strategies of the Mexican television duopoly in order to reach an understanding of how firms gain and maintain first-mover advantages by influencing policymakers. Clear evidence shows that the incumbent duopoly has used its nonmarket strategies to accrue wealth and prevent new competitors from enterin...