Mario Glowik

Mario Glowik
Hochschule für Wirtschaft und Recht Berlin | HWR · Department of Business and Economics (FB 1)

Professor

About

63
Publications
117,635
Reads
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187
Citations
Citations since 2016
47 Research Items
162 Citations
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20162017201820192020202120220102030405060
20162017201820192020202120220102030405060
20162017201820192020202120220102030405060

Publications

Publications (63)
Conference Paper
This study sheds light on the environmental marketing strategy and what it takes for the ‘doing good’ to be profitable.
Article
This paper offers empirical evidence on how Chinese and Taiwanese electronics firms have developed their global business relationships with their suppliers, clients, and competitors to develop competitive advantage based on learning (knowledge access) during their international expansion. We follow the semi-systematic sourcing approach, in form of...
Article
Purpose: We study the U.S. based (American) physiotherapy customers’ goals to engage in value cocreation activities during their well-being experience. Design/methodology/approach: We perform Smart PLS-SEM analysis of the primary data of physiotherapy service customers in the USA. Findings: Our findings show that the U.S. well-being customer engage...
Article
Full-text available
In light of an ongoing climate change and an increasing fragility of fossil energy supply due to global political tensions, the adoption of renewable energy sources is of utmost importance for economic and social prosperity. This study targets to endeavor major value chain configurations within the global wind power industry network based on a data...
Article
The emergence of Industry 4.0 offers firms internationalization opportunities employing digital platforms and emerging technologies. Relying upon the Uppsala model as applied in light of a firm case study, we contribute to the validity of the Uppsala model 2017. We respond to the counterpoint by Coviello, Kano, and Liesch (2017) to the Uppsala 2017...
Conference Paper
Full-text available
Our research is one of the few, studying major value chains in the global wind power industry. Thus, we contribute to the value chain research as well as we provide valuable managerial implications. As a result, we are able to shed light on business potentials for European entrepreneurs and economies in course of combating the climate change, which...
Conference Paper
Full-text available
Against the background of our recently published article titled, Chwialkowska, Agnieszka; Bhatti, Waheed Akbar; and Mario Glowik (2020): The influence of cultural values on pro-environmental behaviour. Journal of Cleaner Production, Volume 268 we are exploring the influence of national cultures on pro-environmental energy concepts against the bac...
Article
Full-text available
Purpose: We investigate the role of consumers' (patients') motives in knowledge sharing and value co-creation with the service provider in the context of physiotherapy services. Design/methodology/approach: We perform Smart PLS-SEM analysis of the physiotherapy services users’ data from Germany and Pakistan. Findings: Our results show in both consu...
Chapter
Full-text available
Disruptive technologies applied in the automotive industry. The case of Tesla (Inc.) Glowik, M. (2020). Market entry strategies. Internationalization theories, concepts and cases (third edition). Berlin and Munich: De Gruyter Oldenbourg Electric cars consist of less components than conventional cars, which helps Tesla entering the automotive indust...
Book
Full-text available
https://www.degruyter.com/page/inspection-copies https://www.degruyter.com/view/title/554418 This entirely revised and updated third edition of Market Entry Strategies combines an in-depth explanation of internationalization theories and market entry strategy concepts. Supporting the book’s pragmatic and goal-oriented philosophy, the publicatio...
Article
Full-text available
In contrast to traditional internationalization concepts, recent research outcomes within international business (IB) discipline, emphasize that firms start venturing internationally soon after inception. In the early 1990’s, Michael W. Rennie discovered the emergence of such entities within a case study of 300 Australian start-ups, which entered f...
Article
Full-text available
Cross-country differences in pro-environmental attitudes and corporate social performance are recognized. However, scarce evidence exists on how the interactional effect of cultural values influences the individuals’ pro-environmental behavior. To address this gap, we conceptualize a model of cultural influences on pro-environmental consumer behavi...
Preprint
Full-text available
The Chinese company Huawei has strengthened its global market presence during the last decade in Germany and the Russian Federation, among other countries. Russia recently moved into Huawei’s focus as a result of the economic sanctions launched by western countries. Through a comparative analysis, the market entry activities of Huawei in Russia and...
Chapter
Full-text available
Based on the network theory, I aim to describe whether and how relationships help Huawei’s management realize and implement its market entry strategy in the Russian Federation and Germany. Particular attention is paid to identifying the most important business network actors (e.g., telecom provider, industry, administrative and governmental authori...
Conference Paper
We build on the network theory and utilize data, spanning a period of two decades, to present evidence on how key business network parameters (relationship frequencies, industry network positioning, eigenvector, betweenness centrality, network sub-clusters,) explain which firms succeed in the highly competitive industry of high-technology electroni...
Conference Paper
Full-text available
Digitalization is transforming processes wherein firms organize and deliver value creation (Tilson, Lyytinen, & Sorensen, 2010; Yoo, Boland Jr, Lyytinen, & Majchrzak, 2012). Reinforcing this transformation is the constant increase in sophisticated and omnipresence of digital infrastructures that enable ever more advanced interactions between transa...
Book
Global service-based firms are often 'born global,' and these organizations have developed integrated global strategies based on industry relationships, in order to thrive in new environments. Focusing on these global strategies, this textbook explores the workings of modern service businesses, presenting theoretical management concepts alongside...
Chapter
Full-text available
Chapter
Full-text available
Book
This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, Eclectic Paradigm, Uppsala, Network, and International New Venture concepts. These models are grounded to a considerable extent in the Transaction Cost Theory and the Resource-Based View as explained and illustrated...
Book
Emerging challenges related to socio-demographics and economics require new approaches for academics, politicians, hospital management, clinical staff, public institutions, and firms doing business in the healthcare industries. This book provides valuable insights for understanding modern and complex healthcare market configurations in Europe. Taki...
Article
Emerging challenges related to socio-demographics and economics require new approaches for academics, politicians, hospital management, clinical staff, public institutions, and firms doing business in the healthcare industries. This book provides valuable insights for understanding modern and complex healthcare market configurations in Europe. Taki...
Book
Contemporary business-to-business (B2B) industries consist of networks of customers, competitors and other stakeholders. Firms which manage their relationships with these important stakeholders are more likely to enjoy a sustained competitive advantage in the international business environment. This book is the first to provide a comprehensive over...
Article
Im Zuge der Integration weltweiter Wertschöpfungsketten hat die Internationalisierung von Geschäftsaktivitäten für Unternehmen aller Größenklassen gleichermaßen an Bedeutung gewonnen. Chancen und Risiken von Auslandsaktivitäten werden von den beteiligten Akteuren in der Regel unterschiedlich empfunden. Im Zuge einer Feldstudie sind insgesamt 102 Fi...
Article
Nach Einschätzungen mehrerer Firmen aus der Unterhaltungselektronik während der »Internationalen Funkausstellung « (IFA) in Berlin 2010 und 2011 erwartet die Branche für die Zukunft vielversprechende Wachstumsraten für Fernsehgeräte mit integrierter 3D-Technologie. Diese relativ optimistische Prognose wurde zum Anlass genommen, eine Marktstudie mit...
Article
The current economic crisis has had an unprecedented scale and effect in the global economy. Changes occurring in the market do not leave consumer behaviour unchanged, but force consumers to make numerous decisions and changes in an attempt to adapt. This phenomenon has been under-researched, since the extent, the effect, and the global reach of th...
Book
This book takes as its perspective that the customer undoubtedly is positioned in the center of the firm’s overall management activities. True understanding of the customer requires efficient marketing research about the firm’s international business environment. As discussed in the first chapters of the book, the firm’s business success depends in...
Article
In der heutigen Zeit sind Medien aller Art im alltäglichen Leben anzutreffen. Ob früh am Morgen die frisch gedruckte Zeitung, das Radio in der Küche, der Lieblingsfilm im Fernsehen oder das Internet via Mobiltelefon. Viele Menschen können sich heutzutage ein Leben ohne Mobiltelefon oder Fernsehgerät nicht mehr vorstellen. Die Industrie hat dies erk...
Article
Full-text available
The expansion of the European Union (EU) in 2004 towards Central European and Eastern European countries opened new business opportunities for fi rms which seek to expand their international activi- ties in upcoming markets. Based on the assumption that international business is not necessarily a forward directed, successful, and linear approach, t...
Article
This article builds on our previous research, which shows that intercultural competences are necessary to develop and maintain long-term international relationships. Using the data from semi-structured interviews, we demonstrate and analyse the intercultural management competences shown by both French and German managers doing business with small a...

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Projects

Project (1)
Project
The lab explores how sustainable choices influence the global ecosystem. The ongoing projects are a) How individual values affect green purchase decision making. A multi-country project. b) This project explores the digitally sustainable but burgeoning landscape, focusing on the interplay between the green born global firms and digitalization.