Mario Arias-Oliva

• Doctor of Business Administration
• Researcher at Complutense University of Madrid

This study examines the factors influencing the acceptance of technological implants (TIs) for non-medical purposes among digital natives. A model is proposed based on the framework of Davis’s Technology Acceptance Model, expanded with three exogenous variables: hedonic motivation, social influence, and perceived risk. Using a sample of 257 digital...

The revolution in biotechnology at the end of the 20th century has improved agricultural productivity, reduced environmental impact, and enhanced food nutrition. However, genetically modified food (GMF) consumption remains low, particularly in the European Union, including Spain. This study develops a GMF acceptance model based on the Theory of Pla...

Blockchain technology has been highlighted as one of the most promising technologies to emerge in the 21st century. However, the expansion of blockchain applications is progressing much more slowly than initially expected, despite its promising properties. These considerations motivate this study, which evaluates the drivers that facilitate the ado...

This study investigated the rise of implantable or cyborg technologies, also known as insideables, which offer the potential to improve health-related conditions and enhance the capabilities of healthy individuals. This research focused on the acceptance of insideables among university students in Spain, utilizing the unified theory of acceptance a...

(1) Background: Loyalty programmes are business strategies aimed at increasing customer fidelity to brands. One of the most promising technologies of the 21st century is blockchain, whose application to the management of loyalty programmes can increase transparency and reliability, enable interoperability, and facilitate centralised management. (2)...

Understanding the factors that influence the intention to use vaccines is crucial for implementing effective public health policies. This study examined the impact of various cognitive, affective, normative, and sociodemographic variables on the intention to be vaccinated against COVID-19 with the first-generation AstraZeneca vaccine. A survey of 6...

Over the course of the preceding half-century, specific advancements in robotic technologies have been assimilated into the continuum of human life in a seamless manner, demonstrating the profound impact of robotics on society. Nevertheless, the actual consumer response to service robots remains a subject of ongoing research, with scant attention p...

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The COVID-19 pandemic has accelerated the digital transformation of education, prompting universities worldwide to swiftly transition to online and blended learning environments. The adaptation process to online education varies depending on several factors, including the level of digitalization and technological penetration in each country, the av...

Smart cities represent the convergence of information and communication technologies (ICT) with urban management to improve the quality of life of city dwellers. In this context, recommender systems, tools that offer personalised suggestions to city dwellers, have emerged as key contributors to this convergence. Their successful application in vari...

Medical implantable technologies, such as cochlear implants or joint prostheses, have been commonly used since the late 20th century. By contrast, the market for this type of technology is expanding when the purpose is not medical, even though it is more marginal. This study tests a technology acceptance model for the latter type of insideable tech...

Full text is available at https://dialnet.unirioja.es/servlet/libro?codigo=969458

Este trabajo analiza los efectos de la innovación abierta (IA), la estrategia organizacional y la existencia de una estrategia de gestión de riesgos corporativos (GRC) sobre la ventaja competitiva (VC) en coste, servicio y producto en el sector hotelero portugués. Se utiliza una encuesta a 251 directores ejecutivos de hoteles de pequeñas y medianas...

About the preprint "Antecedents of the intention to use implantable technologies for nonmedical purposes: a mixed-method evaluation"

This chapter deals with the ethical issues relevant to body modification with cyborg technologies such as wearables and implantables and other aspects of transhumanism, taking Japanese culture into consideration. We are now at the threshold of the potential widespread use of these cyborg technologies. This means that we are at a good point to proac...

This study explains attitude towards vaccination against COVID-19. It evaluates four cognitive, affective and normative (CAN) factors: fear of COVID-19 (FCOVID), fear of the vaccine (FVACC), efficacy (EFFICACY), and social influence (SOCINF) and three sociodemographic variables: gender, age, and income level. Ordered logistic regression showed a si...

Objectives: The Vaporfly tech by Nike (VFT) for road running shoes has supposed a disruption in distance running shoes. Academic research suggests that VFT improves performance, at least, in elite and sub-elite athletes. This paper assesses empirically factors influencing the acceptance of disruptive competition technologies, focusing on the percep...

This study analyzes the effects of inbound and outbound open innovation, along with organizational strategy and corporate risk management, on competitive advantage and disadvantage in the Portuguese hospitality sector’s cost, service, and product. We use a quantitative approach based on fuzzy set qualitative comparative analysis (fsQCA) of survey d...

The literature on surgical robots (SRs) usually adopts the perspective of healthcare workers. However, research on potential patients’ perceptions and the publics’ points of view on SRs is scarce. This fact motivates our study, which assesses the factors inducing the SRs acceptance in the opinion of potential patients. We consider three variables,...

Purpose This study aims to analyse the effects of (1) open innovation on corporate risk management, organisational strategy and competitive advantage, (2) corporate risk management on organisational strategy, and (3) organisational strategy on competitive advantage. In addition, it assesses (4) the mediating effects of corporate risk management on...

This paper assesses the influence on people’s perception of the utility of the immunity passport (IP) program by sociodemographic factors, infectivity status, and the objective of its use. The material of this paper is a cross-sectional survey of 400 residents in Spain. The relation between utility perception and input variables is fitted with ordi...

This research is based on the premise that the open innovation model enhances the firms' competitive advantage. Therefore, this study aims to analyze the relationship between open innovation and competitive advantage. A quantitative methodology was adopted with a survey of 251 small and medium-sized enterprise (SMEs) top managers in the hospitality...

This study aims to analyze the relationship between open innovation and firm performance. A quantitative methodology was adopted with a survey of 251 small and medium-sized enterprise (SME) top managers in the hospitality sector, particularly in hotels. The primary data collected were subjected to descriptive and inferential statistical analysis tr...

Objective of the study: This study aims to analyze the relationship between open innovation and organizational strategy. Additionally, the mediating effect of corporate risk management on it was assessed.Methodology/approach: A quantitative study was conducted in Portugal based on a survey with 251 executive directors of SME hotels. Structural equa...

This article offers a systematic literature review of an emerging topic: the effects of different robotization formulas on Industry 4.0 and the connection of robotization with corporate reputation. Although there is relevant literature regarding the implications of innovation on corporate reputation, there remains a lack of data regarding Industry...

A so-called COVID-19 passport or Immunity passport (IP) has been proposed to facilitate the mobility of individuals while the SARS-CoV-2 pandemic persists. A COVID-19 passport can play a key role in the control of the pandemic, specifically in areas with a high density of population, and the help of smart city technology could be very useful to suc...

This paper assesses the relationship between open innovation and competitive advantage and the mediating effect of organizational strategy. Using a quantitative methodological approach with survey data from 251 Portuguese hotel executive directors’ small and medium-sized enterprises (SMEs), this research adopted a quantitative methodological approa...

Determining the peculiarities of the technological acceptance of disruptive vs. conventional products is a need for both academics and practitioners. Forecasting how consumers will behave with emerging disruptive technology products is key to successfully launching them on the market. The UTAUT2 model has been widely used for new technologies, but...

The most significant market for life settlements (LSs) is the U.S. LSs are not present in some European countries, such as Spain, and can therefore be seen as a novel and innovative financial service in those countries. This last consideration motivates this paper, which analyses the key factors, from the seller’s perspective, for the development o...

Training is a key resource for fostering knowledge as a competitive asset. As in other fields, in learning, innovation emerges with disruptive methods such as gamification. Serious games are a proven efficient training method based on the incorporation of traditional elements of games, such as entertainment, into learning. But as with any other inn...

The rise of intelligent technological devices (ITDs)—wearables and insideables—provides the possibility of enhancing human capabilities and skills. This study contributes to the literature on the impact of ethical judgements on the acceptance of ITDs by using a multidimensional ethical scale (MES) proposed by Shwayer and Sennetti. The novelty of th...

The emergence of Covid-19 has affected all aspects of human life across the globe. Lockdowns everywhere are having dramatic social and economic consequences. No therapy has yet been approved, and vaccines are a priority potential tool to control the pandemic and its impacts. Multiple vaccines are in the last stage of the development process, but pa...

Full text is available at https://dialnet.unirioja.es/servlet/libro?codigo=829454

Objective: The success of policies to eradicate COVID-19 depends on the acceptance of vaccines among the population. This paper measures the influence on the intention to get vaccinated of three usual variables in studies on consumer behavior: the perception of the efficiency and risk of the vaccine and the social influence. Methods: It was used...

This paper assesses the variables influencing the expansion of cryptocurrency (crypto for short) use in households. To carry on the study we apply a consumer-behavior focus and so-called fuzzy set Qualitative Comparative Analysis (fsQCA). In a previous research, that was grounded on Unified Theory of Acceptance and Use of Technology (UTAUT) and Par...

The advent of intelligent wearable (external devices, such as watches and clothing) and insideable (implanted devices, such as identification chips or chips that control technological devices) human-capacity enhancing technologies has opened an ethical debate about their development and use in society. Based on data from an international sample of...

This paper analyzes the key factors for the successful digital transformation of schools through the use of Educational Digital Resources (EDRs), paying special attention to school principals and their leadership from a strategic pedagogical perspective. A model is proposed to determine which aspects of principal leadership influence EDR use, and f...

This paper adopts a technology acceptance model used for studying Robot’s acceptance and focuses on the acceptance of robotic technologies. Despite a wide range of studies on the acceptance and usage of robotics technologies in different fields, there is lacuna of empirical evidence on the acceptance of robotics technologies in the educational cont...

Cyborg products are already available on today's market. They are a potentially large market offering extraordinary opportunities and challenges for businesses. Becoming a cyborg involves many ethical aspects that can be explored from a consumer behavior perspective. However, while these ethical variables have been used in several market analyses,...

Departing from the high relevance that loyalty plays in the promotion of tourist destinations, the study of the variables that result in loyalty are key. For this reason, there are myriads of studies devoted to the analysis of the variables that result in loyalty, especially considering, either both attitudinal and behavioural loyalty; in turn, les...

Today, technological implants to increase innate human capabilities are already available on the market. Cyborgs, understood as healthy people who decide to integrate their bodies with insideable technology, are no longer science fiction, but fact. The cyborg market will be a huge new business with important consequences for both industry and socie...

The aim of this study is to proceed with a systematic literature review trying about an emerging topic: how much robotization matters for the Industry 4.0 and their relationship with corporate reputation. Considering the scarcity of literature linking industry 4.0 and corporate reputation, this paper review relevant concepts in order to facilitate...

This paper focuses on studying the acceptance of robotic technology in Jordan, in the educational sector in particular, and in a Jordanian University context, utilizing technology acceptance models, which has been used in studying robot’s acceptance. There are a wide range of studies on the acceptance and usage of robotic technology in different fi...

Cyborg technologies have left science fiction to become an emerging market. Cyborgs are defined as people who integrate technical elements in their bodies to improve their capacities over innate ones. Taking into consideration the human revolution that this technology can provoke, a cultural approach should be considered in any cyborg market strate...

Conscientes que la innovación proviene mayormente de la cuarta revolución industrial y que la innovación debe ir unida al concepto de sostenibilidad, en el presente trabajo se pretenden abordar estos dos grandes ámbitos, explorando en primer lugar los términos de Automatización, Digitalización y Robotización como conceptos próximos e interrelaciona...

The first commercial transaction with the first cryptocurrency in 2010 marked the start of a revolution in transactions. Blockchain and cryptocurrencies will dramatically transform how we do transactions, just as the Internet revolutionized how we communicate. Currently, more than 2,000 cryptocurrencies are quoted on the market, and many more are b...

This study tries to fill the gap by analyzing the combined effect of robotization and corporate social responsibility (CSR), as well as their respective impact on stakeholders’ perception. The study considers the negative effect of robotization on employees and society’s opinion, and how this perception may be moderated by its positive impact on th...

Conocer y analizar los procesos de automatización, digitalización o robotización que llevan a cabo las empresas, despierta interés en la medida que contribuyen al desarrollo de ventajas competitivas, pero al mismo tiempo, no se puede obviar la polémica que dichas iniciativas conlleva, tanto por sus implicaciones en el ámbito social, como laboral. E...

This study deals with the social acceptance of the usage of wearable and/or implantable/insideable electronic devices for various purposes, especially for enjoying sports, in Japan as part of the cross-cultural study on cyborg ethics. Following the authors' previous work (Murata et al, 2017), qualitative study centred on semi-structured interviews...

El comercio electrónico, a pesar de ser considerada actualmente una tecnología no emergente, presenta todavía importantes deficiencias respecto a su utilización. Disruptivas tecnologías sofistican cada día más el e-commerce, como los algoritmos de personalización de contenidos. Pero a pesar de ello, variables tradicionales como la experiencia de us...

El aprendizaje es una herramienta fundamental en el desarrollo de la Agenda Digital para Europa. Los dispositivos móviles son una tecnología en crecimiento y con unos ratios de uso entre la población cada vez más elevados, lo que hace que el futuro de la educación deba incorporar estos dispositivos. El m-learning es una dimensión crítica para alcan...

This study deals with young people’s attitudes towards and social acceptance of “cyborg technology” including wearables and insideables (or implantable devices) to enhance human ability in Japan as part of the international research project on cyborg ethics, taking Japanese socio-cultural characteristics surrounding cyborg technology into considera...

This study deals with young people's attitudes towards and social acceptance of "cyborg technology" including wearables and insideables (or implantable devices) to enhance human ability in Japan as part of the international research project on cyborg ethics, taking Japanese socio-cultural characteristics surrounding cyborg technology into considera...

Purpose As part of an international study of knowledge of and attitudes to Snowden’s revelations about the activities of the National Security Agency/Government Communications Headquarters, this paper aims to deal with Mexico, taking its socio-cultural and political environment surrounding privacy and state surveillance into account. Design/method...

Purpose This study aims to analyse the impacts of Edward Snowden’s revelations in Spain focusing on issues of privacy and state surveillance. This research takes into consideration the Spanish context from a multidimensional perspective: social, cultural, legal and political. Design/methodology/approach The paper reviews the Spanish privacy and st...

This study deals with young people’s attitudes towards and social acceptance of “cyborg technology” including wearables and insideables (or implantable devices) to enhance human ability in Japan as part of the international research project on cyborg ethics, taking Japanese socio-cultural characteristics surrounding cyborg technology into considera...

Price, service-quality expectations and emotions have all been found to play a key role in customers’ assessments of offers, but little attention has been given to how these variables interrelate. This article presents an original model to study these interrelations. The model was tested on a sample of 841 hotel customers using structural equation...

This study investigates the attitudes towards and social impacts of Edward Snowden's revelations in Spain through a questionnaire survey answered by students in two Spanish universities (Universitat Rovira i Virgili and Burgos University). It is part of the worldwide cross-cultural analyses about privacy perceptions in young people. The survey resu...

This study analyses the perceptions about Edward Snowden's revelations in Mexico. A questionnaire survey was developed and applied to students in a Mexican University (Autonomous University of San Luis Potosí). This Study is part of a global research about privacy perceptions by young people in different countries.

Technological evolution has led to markets to focus in developing new technologies, apps, services and solutions based in the ubiquity. This work aims to make a review of the state of the art applying the systematic mapping methodology. Our findings show that researches about usage and application of mobile technologies applied in the context-aware...

Many studies have shown how teams improve their effectiveness and efficiency when a composition and skills balance is properly managed. Creativity has been an ignored variable, especially in virtual contexts. Contextual factors provoke significant differences between traditional team work and the virtual team work. Some authors suggest that virtual...

This research analyzes the perception that customers have regarding hotel prices at the time of making their final purchase decision. Price perception depends on the analysis of psychological thresholds. When a hotel decreases their prices, will really customers perceive a gain and change their purchasing decision? If a hotel increases their prices...

European Education System transformation move from a teaching focus to a learning focus. Taking into consideration both terms, we can see that even when knowledge is acquired by students, emotional development could be immature. This is an important problem that must be revised in higher education.We analyze the attitude towards these competences i...

This chapter focuses upon the digital competences and the entrepreneurial self-efficacy of undergraduate students at Universitat Rovira i Virgili, a public university located in the autonomous region of Catalonia, in Spain. The objective of this research study is to determine whether higher education institutions foster self-employment opportunitie...

En las últimas décadas han sido numerosas las aportaciones sobre los umbrales psicológicos de precios. La enorme cantidad de estudios provoca en ocasiones una confusión terminológica: el mismo término de umbral definido de formas diferentes o empleado para conceptos diferentes. A pesar de la importancia de los umbrales para comprender cómo los clie...

El presente estudio pretende determinar si las competencias adquiridas por parte de los alumnos de grado de la Universitat Rovira i Virgili convergen con los factores que pudieran definir los nuevos “nativos digitales”. A través de una revisión bibliográfica concluimos que los alumnos cuentan con las habilidades necesarias. Creemos que la universid...

Entender las razones por las que la crisis ha tenido efectos dispares según el mercado laboral de referencia es crucial para diseñar políticas públicas que apoyen la creación de empleo y aceleren la recuperación. Gobierno, instituciones de educación superior, empresas y agentes sociales coinciden en que es urgente tratar de aumentar la eficiencia d...

Actualmente es difícil encontrar alumnos que, en cualquier ámbito y de manera voluntaria y no gratificada, quieran representar colectivos o participar en actividades dentro o fuera de sus centros educativos (ya sea para implicarse en proyectos o como delegados de clase en la escuela o como miembros de los claustros o consejos de Departamentos en la...

Currently it is difficult to find students who, in any area on a voluntary and not gratified way, want to represent groups or participate in activities within or outside their schools (whether to engage in projects or as class representatives in school or as members cloisters). This fairly widespread passive attitude presents an identification prob...

Our research focus on skills acquired by degree students in Universitat Rovira i Virgili. We analyze competences in ICT area to determine if students are "digital natives". Our literature review concluded ICT use is a critical competence nowadays. We conclude that universities should take part in the development of these skills by developing a holi...

In this paper we describe a new emerging concept of e-Learning. The new definition was supported mainly on academic literature, searching a cross fertility among theoretical approaches. We focus our research on state of the art in eLearning arena. Keystone variables of eLearning were identified in theoretical frameworks, with a revision of trends o...

Resumen Las tecnologías de información y comunicaciones (TICs) presentan importantes impactos en el área educativa. Actualmente la evolución de los dispositivos provoca la aparición de nuevos modelos de enseñanza y aprendizaje. En este sentido la educación a distancia ha evolucionado al adoptar el uso de las tecnologías informáticas. En este trabaj...

This chapter focuses upon the digital competences and the entrepreneurial self-efficacy of undergraduate students at Universitat Rovira i Virgili, a public university located in the autonomous region of Catalonia, in Spain. The objective of this research study is to determine whether higher education institutions foster self-employment opportunitie...

As Alvin Toffler wrote, “change is non-linear and can go backwards, forwards and sideways.” ETHICOMP 2010 has the overall theme of “The backwards, forwards and sideways changes of ICT”. Society has changed dramatically over the last sixty years with the advent of ICT. Some ICT-related changes have been good and have moved society forward, others we...

This chapter provides a conceptual discussion about the interaction between information and communication technologies (ICT) and the learning society. It focuses on the importance of knowledge and social capital building as key stones of the connected learning society, which is built upon online networks. This chapter also highlights the role of li...

The Organization for Economic Cooperation and Development (OECD) and the European Union (EU) feel the potential of Information Technologies and Communication Technologies (ICT) to transform the way we work, access information and interact. The business world is incorporating web 2.0 tools and social software in their structures and in their daily a...

The European Credit Transfer System establishes a calculation based on the work students do, rather than direct teaching hours as is the case with the current credit system. These are known as ECTS credits and they represent the amount of work the student needs to do to pass a subject. In short, ECTS credits are the quantity of work needed to learn...

Most studies of leadership focus on leaders who have responsibility for a group of people. This group is usually either an organization or a unit within one. Almost always, the leader is collocated with the "followers" and interacts with them in real time (i.e., synchronized communication). But what about leading when the group lies outside the usu...

The application of scientific tools to analyse the use of Internet-based e-learning tools in academic settings is in general an ignored area. E-learning tools are actually an emergent topic as a result of the new ideas introduced by the European Higher Education Area. Lifelong learning, or the promotion of student initiative, is the new paradigm of...

En este artículo se muestran, a través de mapas bidimensionales, los resultados procedentes de un proyecto de investigación mediante el cual se han identificado las variables externas a tener en cuenta en el diseño de una herramienta de eLearning para conseguir evaluar, posteriormente, su uso real. La técnica empleada para ello es la «Elaboración d...

El método del caso se ha aplicado tradicionalmente como una estrategia docente, pero durante las últimas décadas emerge con cada vez más fuerza como metodología de investigación. En este trabajo analizamos el empleo de casos de investigación cualitativos como una metodología apropiada para hacer frente a los nuevos retos de investigación en las áre...

La sociedad de la información y del conocimiento es una realidad emergente que transforma el entorno organizativo, lo mismo que el tecnológico y económico. Entre otras características del nuevo entorno, las organizaciones deben de operar en mercados globales, con ciclos de vida de los productos extremadamente cortos, y en condiciones de complejidad...