Marina Staab

• Research Associate at University of Applied Sciences Upper Austria

This paper investigates the application of people tracking technologies within brick-and-mortar stores, offering a literature review on the various use cases these technologies address. The study identifies five primary use cases: “Customer flow analysis”, “Customer/Employee behavior analysis”, “Shopping space management”, “General people counting...

Literature reviews constitute an indispensable component of research endeavors; however, they often prove laborious and time-intensive. This study explores the potential of ChatGPT, a prominent large-scale language model, to facilitate the literature review process. By contrasting outcomes from a manual literature review with those achieved using C...

Retail is facing several challenges, resulting in the constant need to adopt. One of such recent adoptions is a new form of physical retail called staffless stores. These stores do not employee staff and instead use state-of-the-art technologies to compensate the lack of staff. This leads to a completely different shopping experience. However, as w...

Luxury products are expensive goods of high quality that are produced in limited quantities. Unsurprisingly, the problem of counterfeiting is especially high for such products, causing various issues for sellers and consumers. Therefore, product authentication represents an important endeavor. While traditional approaches such as expert-based produ...