Marina Psiloutsikou

• Athens University of Economics and Business

Purpose The purpose of this paper is to acquire improved comprehension of the motivational factors and the various constraints associated with individuals’ participation in mass running events. Design/methodology/approach A quantitative method was used for the purpose of this research, and 1.357 questionnaires were completed. This study proposed t...

Mass sporting and physical activity events participation, and especially marathon running, is a leisure activity which has shown a significant growth over the past decade. The goal of this study is to acquire improved comprehension of the motivational factors and the various constraints associated with individuals’ participation in mass running eve...

Nowadays, there is an increased interest in exploring individuals’ motives for participation in ultra-endurance sport events, which can be described as activities requiring at least six hours of exercise and may be held in triathlon, running, swimming and cycling [1]. This study sheds light on factors associated with commitment to ultra-endurance e...

The aim of this study is to single out the perceived significance level of factors associated with commitment to cycling events as well as the role of the host destination in sport tourists’ travel decisions. The effect of seven factors on the intention to participate again in cycling events was explored; notably, cycling event attractiveness, degr...

Research into ultra-endurance sport events participation remains underdeveloped. Ultra-endurance events can be defined as the events which require at least six hours of exercise. The popularity of ultra-endurance events has led researchers to examine more extensively individuals’ motives for participation in ultra-triathlon, ultra-running, ultra-sw...

Purpose – The purpose of this study is to single out the key variables in the sport sponsorship relationship, and more specifically to examine the impact of Team Achievement, Sponsor Recognition and Sponsor Altruism on two major behavioural outcomes, fans’ purchase intention and word of mouth communication. Design/methodology/approach – A quantitat...

This paper addresses a criticism of coaching that is rather overlooked in the respective literature but highly discussed among clients. It is often claimed that coaching is nothing more than a chat among friends or colleagues and has, therefore, no added value for a potential customer. Design/methodology/approach –The paper draws on the respective...

his study was based on a quantitative research method; 268 questionnaires were completed on sight by participants in a marathon event. All statistical analyses were conducted with the use of SPSS. The proposed model was supported by the evidence; intention to participate in future events was significantly related to perceived benefits in mental and...

he purpose of this study is to shed light on the key variables in the sport participation context, and more specifically to examine how motivational factors influence individuals’ participation in running events. The type of event and the runners’ gender are proposed to have a moderator’s role in the above effect. A quantitative method was used for...

The primary goal of this study is to scrutinize the growing importance of sport sponsorship, by identifying the key factors in the sport sponsorship relationship, and single out how these factors are anticipated by supporters of teams at the top and bottom of the league standing. According to literature, this study examines the impact of sponsor re...

The purpose of this study is to single out the motivation factors associated with commitment to ultramarathon running. The paper specifically examines how the role of ultramarathon attractiveness, recreation involvement, socializing opportunities, training habits, perception about physical and mental health and elements of sportscape. Moreover, it...

The objective of this study is to investigate the growing importance of societal marketing, by identifying the key variables in the sport sponsorship relationship, and more specifically to examine the impact of sponsor image on one major behavioral outcome, fans’ purchase intention. Furthermore, the role of sport activity involvement and team attac...

Following the sponsorship literature, it is important to investigate whether sponsorship activity produces the desired outcomes, as well as, to explore the factors that influence them. This study sheds light on the key variables in the sport sponsorship context, and examines the impact of sponsor recognition, sponsored club’s achievement and percei...

The purpose of this study is to single out the perceived significance level of factors associated with commitment to marathon running, and more specifically to examine the relationships among marathon attractiveness, recreation involvement, socializing opportunities and elements of sportscape, as well to as to explore the impact of gender on variou...

Marathon running is a recreation activity which has experienced an exceptional development over the last decade, as an increasing number of individuals consider it an appropriate alternative for recreation based physical activity (Ridinger et al., 2012). The significant increase of marathon running popularity has led researchers to examine more int...

The purpose of this study is to shed light on the key variables in the sport sponsorship context, and more specifically to examine the impact of attitude towards sponsor and sponsor recognition on two major behavioral outcomes, fans’ purchase intention and word of mouth. According to literature, the role of sport activity involvement, team loyalty...

The primary goal of this study is to scrutinize the growing importance of sport sponsorship, by identifying the key factors in the sport sponsorship relationship, and single out how these factors are anticipated by supporters of teams at the top and bottom of the league standing. According to literature, this study examines the impact of sponsor re...

The purpose of this study is to examine the impact of sponsor image on one major behavioral outcome, fans' purchase intention. Furthermore, following the sponsorship literature, we explored whether sport activity involvement and team attachment enhance sponsor's image among football fans. We tested our hypotheses empirically using a questionnaire s...