Marin Marinov

• BSc MSc PhD Professor of International Business
• Professor at Aalborg University

As a result of growing concerns by stakeholder groups in different parts of the world for the economic, social, and environmental value created by multinational enterprises (MNEs), research has explored MNEs’ corporate social responsibility (CSR). This article extends existing knowledge by steering through extant research on MNE’s CSR activities em...

Given that the Libyan economy is a single-income rentier economy, this study looks at focusing on the elements of the spatial development of the regions in Libya by highlighting the extent of the availability of natural resources available in those regions, to come out with a general conception of a spatial development plan that may help the Libyan...

Studies examine why and how emerging market multinational corporations (EMMNCs) internationalize. Few address how they ensure they remain internationally competitive. Traditional international business theories do not address this question, limiting theoretical advancement. Utilizing the linkage, leverage and learning framework as the primary lens,...

Virtual teams possess unique features allowing them to combine cultural multiplicity, specific tasks, physical remoteness of team members, continuous distant communication, critical interdependence of tasks, leadership, cohesion, empowerment, confidence, virtuality, special trust creation and trust building. For a successful functioning of present-...

The chapter represents an overview of the issues concerning virtual teams across national borders. Starting with defining of the term virtual team, the chapter refers to the virtualness and its interpretations. Reference is made to the conditions under which virtual team are operational as well as teams geographical spread, The chapter also address...

Decoupling of business models and ecosystems is the disconnection of certain characteristic activities originally planned and completed in coincidence. It could bring in an immense adverse shock in the functioning of established business models and ecosystems possibly bringing them to resilience. Core causes for decoupling and resilience of busines...

Introduction. The changes that have taken place in the global economy as a result of the coronavirus pandemic have had a negative impact on all economic sectors. The most negative manifestation of this is in the tourism industry. Bulgarian tourism is also among those hit hard by the crisis. This is evidenced by the many bankruptcies of travel compa...

This study consolidates previous research on export exits by reviewing, assessing, and synthesizing extant research. Specifically, we map and analyse the literature on export exits to explore its intellectual structure, identify the key themes and topics, and discuss potential avenues for future research on the subject. By analysing 90 articles aut...

The purpose of this study is to identify the relationship between the growth of foreign trade and economic growth represented in the increase of per capita real non-oil output in the Libyan economy in the period (1980 - 2015). The study uses an econometric model examining and analyzing the causal relationship between foreign trade growth and econom...

Internationalisation has been a binding request for firms dealing with the challenges of the present-day realities. Extant international business publications have recently begun to point out the relationship between the notions of ‘business model’ and ‘internationalisation’, yet the filed needs considerably more attention. The core aim of this bo...

This chapter reviews the role of business models in firm internationalisation.

Chapter 9 deals with firm business models, the interaction of firm internationalisation and marketing considering the role of context, which is Sub-Saharan Africa. Based on the extant literature, the authors assert that taking a business model perspective facilitates the shift from a focus on strategy in relation to firm’s resources and capabilitie...

This study aims to identify the most important economic effects of illegal immigration on Libya during the past two decades, depending on the descriptive approach and the methodology of the case study and monograph as a supplement to interpret some data. This study reached several results, the most important is illegal immigration has negative effe...

By mid-July 2020, Covoid-19 already resulted in a sudden and very serious health shock of diagnosed coronavirus cases worldwide and taken the lives of many hundreds of thousands of people causing one the worst economic shockwaves the mankind had experienced with envisaged significant contraction of the world economy only in 2020. An extended foreca...

The book addresses the huge variability of the significant impacts of Covid-19 on international business. Taking personal standpoints of international business scholars in an essay format, the book contains many chapters that take different perspectives of impacts of Covid-19 on international business. The book discourses multidirectional aspects o...

The chapter addresses issues related to Covid-19 and its specifics impacting on international business and consecutive major challenges, the pandemic in relation to globalization, as well as global supply and value chains, and the changing roles of nation state vis-à-vis the market forces. The Covid-19 pandemic represents an objective risk and an a...

COVID-19 has set numerous challenges to the economies worldwide having caused an unprecedented health related and economic crisis. National governments worldwide have been faced with countless adamant policy problems related to how to safeguard their peoples throughout the COVID-19 crisis and deal successfully with the negative economic impacts com...

This paper is an empirical investigation of the major drivers of entrepreneurial orientation (EO) of export manufacturers from emerging economies. The paper asserts that there is scarcity of empirical research on EO in the contexts with weak institutions, as those in emerging economies. This research carries clear policy and practical implications...

This study aims to identify the most important economic effects of illegal immigration on Libya during the past two decades, depending on the descriptive approach and the methodology of the case study and monograph as a supplement to interpret some data. This study reached several results, the most important is illegal immigration has negative effe...

The concept of value has been at the heart of marketing thought and practice. Marketers strive to develop a unique value proposition to satisfy the needs of customers in order to create a differentiated offering to targeted customers, be they end consumers or business users. It is the unique value delivered by products and services that defines fir...

How do firms from emerging economies seek to internationalize their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business models, value creation and co-creation, employee commitment and the ‘born global’ concept. Taking both a geograph...

The purpose of this chapter is to set up the scene and prepare the reader for the issues that various chapters of the book address. It includes issues such as, the dynamics with which the environments in various emerging economies change as well as their implications for the functioning of firms originating from such contexts. The chapter also clar...

How do firms from emerging economies strive for the internationalization of their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business models, value creation and co-creation, employee commitment and the ‘born global’ concept. Volume I...

The internationalisation of firms from emerging and transition economies has become a rather debatable area of research in international business (IB). The debates are often drawn to the issue whether well-established theories in IB can offer plausible explanations of the motives and approaches used by firms from these economies when internationali...

The concept of value has been at the heart of marketing thought and practice. Marketers strive to develop a unique value proposition to satisfy the needs of customers in order to create a differentiated offering to targeted customers, be they end consumers or business users. It is the unique value delivered by products and services that defines fir...

This study explores the major drivers of more export revenue from regional markets irrespective of a balanced firms’ diversification into both regional and extra-regional markets. It focuses on export manufacturers in a relatively least researched context of low-income developing countries. Drawing on the interplay among three theoretical foundatio...

Institutional theory has devoted limited attention concerning its impact on entrepreneurship. Research on entrepreneurship associated with the impact of institutions is constrained by the investigation of the interconnectedness between institutional behavior and entrepreneurial activities. Taking institutional perspectives on entrepreneurship encom...

Recently, emerging economies have contributed significantly to the world economic growth and output. The Handbook attempts to fill in the gap of sparse publications on marketing in emerging economies. It addresses diverse issues from a universal as well as regional and country specific perspective, shedding light on general topics such as data coll...

Purpose –This paper investigates the internationalisation inducement in family firms with domestic capital only operating in the manufacturing industry of a transition country, Bulgaria. Examining the effect of entrepreneur-, firm- and context- specific factors, it provides an insight into the start of internationalisation via exporting and its ini...

Establishing of new small businesses is an intensive process in the whole of Eastern Europe. As they are new, most of them are in the introductory phases of their existence (survival, consolidation and control). Contemporary industrial and market structure in the countries of Eastern Europe provides entrepreneurs with many opportunities for niche c...

Value creation in small- and medium-sized firms (Moore and Manring 2009) is often associated with their operations in global value chains or global production networks (Chetty and Holm 2000). In this process, companies exchange inputs and/or outputs with domestic and foreign firms in dyadic transactions while value is sequentially added in a way th...

University autonomy (UA) is a means of enabling the higher education (HE) sector to respond effectively to a rapidly changing set of demands from a broad range of stakeholders while ensuring that they fulfill their mission as key components of national innovation systems. Societal expectations include the delivery of highly skilled graduates who wi...

International marketing strategy is crucial to company success because optimizing the interface between consumer preferences and marketing resources and capabilities in international markets can increase revenue and enlarge market share (Yip 2003). The It seems that the most relevant approach for understanding the specifics of the process of intern...

Experiences of Emerging Economy Firms investigates the different elements of the experiences of emerging economy firms and sheds essential light on a large variety of aspects associated with their functioning in both home and host contexts. For example, firms must be able to overcome the liability of foreign and emerging issues when they expand the...

Firms from emerging economies have progressively been obtaining more prominent places in the global business arena. Their rising significance is due to the continuing upsurge of their domestic and international activities.

Cultural differences influence the marketing process as it entails customer satisfaction in a specific cultural context This paper aims at identifying the key unified aspects of the impact of communism on culture in Central and Eastern Europe (CEE), the current state-of-art, and the implications for Western and local marketers in the region. Those...

Foreign direct investment (FDI) inflows are of crucial importance for the process of reintegration of Central and Eastern Europe (CEE) in the global marketplace. This paper explores the marketing objectives of foreign investors in CEE. The way in which their strategic priorities have been realized is discussed. Recommendations for foreign investors...

This chapter pays particular attention to the significance of outward FDI institutional development concerning the role of the home institutions and the home government as a key institution in the context of China and Russia. The chapter’s insights are expressed in the form of propositions, an analytical framework and a model derived from existing...

The presence of multinational firms is now a widespread phenomenon due to the processes involved in the initial internationalization and later globalization of their business operations and market servicing. The rise of multinationals from emerging economies has been continuously redefining the scene of international business. Historically, multina...

Contributing to the extant literature demonstrating the upsurge of emerging economy multinationals, this volume indicates certain key reasons for their successes and causes of challenges they pose. The volume sheds light on the following issues: the relationships between public policies and the internationalization needs of firms, the acquisition a...

Summary: The investigation of the future of an organization has always captivated the attention of academics and business managers. Presently, the aspiration to entrench future-relevant insights into management practices is a must. Companies that have made attempts to use corporate foresight have generally dealt successfully with internal informat...

Successes and Challenges of Emerging Economy Multinationals investigates a broad variety of cases presenting clear evidence of fast successful internationalization of emerging economy multinationals originating not only from big economic players such as China, India and Russia but also from other successfully internationalizing emerging countries,...

The theoretical discussion presented in previous sections indicated that, although corporate foresight lacks theoretical background in science, there are certain indicators on the integration of the phenomenon into judgement and hence strategic decisions. The conceptual framework on the basis of which this research has been approached was derived f...

Building strong brand equity is imperative in the highly competitive financial services sector. Despite tremendous interest in brand equity and relationship marketing, little conceptual development or empirical research has addressed whether relationships exist between these important marketing issues. This study explores the associations between c...

The global crisis represents a worldwide economic downturn that started with the financial crash of the US housing market. The price of housing reached unprecedented heights in 2005 then all of a sudden started crashing in 2006 (Perkins, 2009). The collapse was accompanied by deterioration in other sectors of the US economy. In a matter of months t...

The banking sector is a cornerstone for the development of any economy in the world. This is because the predominant actors in the field — namely, banks or credit institutions1 — serve as financial intermediaries by enabling the allocation of savings, reduction of risk through diversification, extension of credit and the management of the economy’s...

The case study (Apollo Bank) was conducted in an international bank which is headquartered in a large European financial centre. The bank provides a variety of services to banking customers, including private banking, corporate banking and investment banking. Although the bank’s business activities primarily lie in the home market (country of origi...

Regarding the epistemological foundations on which the contribution to knowledge of this research is conducted, foresight research has not established an epistemological tradition as yet. This is reflected by the variety of studies employing both quantitative and qualitative methods as means of inquiry. However, recent studies increasingly have con...

The analysis of corporate foresight at Apollo Bank with particular regard to its impact on strategic decisions has revealed a variety of interesting findings (Figure 7.1). By application of a trichotomous approach in analysing the phenomenon, the research provided an insight into each of the three areas, namely, the managers, the organization and t...

This chapter will discuss the main elements affecting corporate foresight as derived by the literature review up to this point. We shall also formulate the arguments about the impact of corporate foresight on strategic decisions. At the end of the chapter, we shall present a conceptual framework that forms the basis for the empirical investigation.

The internationalization of emerging economies has brought new perspectives to international business development. Focusing on the extensive impact these emerging economies and firms have had, this volume covers the strong players, such as Brazil, Russia, India and China, as well as dynamically developing economies such as Mexico and the Philippine...

The last 15 years have brought spectacular changes to the past economic poise. This fact has shifted the pattern of doing international business in a radical way, changing our approaches to it and the contexts in which business is done. As the developed world struggles to register negligible positive economic growth, many—mostly big—emerging econom...

An exploration into the impact of the global crisis on emerging economies and firms and their responses to it. The ways in which the leading emerging economies of Brazil, Russia, India and China (BRIC) are dealing with the challenges of the global crisis are complemented by the approaches applied by countries and firms from Central and Eastern Euro...

The chapter explores the stages of development of an outward foreign direct investment (OFDI) institutional field during periods of major system change in big emerging economies. The state and its agencies appear to be the principal institutional entrepreneurs in developing the OFDI organizational field. Consequently, the development of OFDI instit...

After the First World War international business became an integral part of the activities of firms in economically advanced economies. The internationalization process intensified under the impact of the growing national economic activities, the international movement of capital, the demand for raw materials and food, the introduction of internati...

Internationalization at the country and firm level has assisted the growth and sustained expansion of developed economies and their firms over the last couple of centuries. Consequently, the understanding of internationalization patterns and theories explaining the causes, process and effects of firm internationalization have reflected the perspect...

A contribution to the scarce body of literature on internationalization of emerging economies and their firms. Using a large variety of national contexts, it addresses the advancing business development of new emerging economies and their impact on the process of internationalization of emerging countries and firms. The impact of country and firm s...

The Changing Nature of Doing Business in Transition Economies uses a variety of national backgrounds to review the advancing business development of emerging economies and the impact of changing business conditions. It provides detailed insights into the way in which businesses function successfully in emerging economies with a comprehensive overvi...

Staying at the pinnacle of the advancing business development of transition economies and the impact of changing business conditions is a challenging task for all firms wanting to do business in them. This book provides insight into the way in which businesses function with a comprehensive overview of the major aspects involved.