Marika Iivari

Marika Iivari
University of Oulu · Oulu Business School

D.Sc. (Econ. & Bus. Admin), international business

About

33
Publications
19,895
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287
Citations
Introduction
Marika Iivari is a Postodoctoral Researcher at the Oulu Business School, University of Oulu. Marika does research in open innovation, digitalization, business models and innovation collaboration in various sectors, such as healthcare, Industrial Internet, ICT and smart cities.
Additional affiliations
February 2015 - present
University of Oulu
Position
  • Researcher

Publications

Publications (33)
Article
Full-text available
In transitioning from hierarchal corporate governance to platform governance mechanisms, smart cities need to develop new models for managing the dynamics of platform governance between city divisions. By conceptualizing smart cities as a platform of platforms, this paper uses the business model approach to develop a platform governance framework i...
Chapter
Applying a business model approach, this chapter identifies various challenges in digital platform and platform-based business model development in the case of a physical port ecosystem. Using an empirical case, the chapter identifies the prerequisites and consequences of opportunities, value, and advantages for an existing ecosystem that aims to c...
Article
Full-text available
This paper discusses how personal data-driven service delivery networks based on MyData phenomenon may impact and transform the business models and offer new kinds of business opportunities especially for health insurance business. This study demonstrates how health insurance organizations are heading towards acting as active members of human centr...
Article
The healthcare and wellness sector currently attempts to provide more proactive service models with data-driven solutions. This study examines the expectations and values related to personal data i.e. data valences from the perspective of service providers and individual users. The study is based on the analysis of extensive empirical material coll...
Preprint
Full-text available
Addressing digital open innovation from the policy perspective, we explore how the healthcare policy makers, concerned with producing more effective and preventive policies, would benefit from more open processes of knowledge flows. What is the role of data in health policy making? What could be done to advance open innovation in the healthcare sec...
Chapter
Ahokangas, Boter, and Iivari address larger contextual and interaction-based issues in framing, developing, and supporting entrepreneurial activity and processes. With strong roots in ecology, innovation, sociology, strategy, and regional/cluster research, the entrepreneurial ecosystem literature has provided new, fresh insight into entrepreneurshi...
Article
Full-text available
A business ecosystem supports relationships between its stakeholders. Although it has been recognized that ecosystem stakeholders neither solely compete, nor collaborate, but rather co-develop their capabilities, empirically-based research evidence on this interactive co-development in ecosystems remains scarce. The interaction among ecosystem stak...
Conference Paper
Full-text available
Traditional real estate businesses are shifting towards a more service oriented industry aided by technological advancements. This study explores potential alternative of the future real estate service ecosystem. We combine futures integral scenarios and create business models as an approach to deal with uncertainties involved with emerging busines...
Conference Paper
Purchasing organizations are commonly considered as a function of the business organization, but rarely as business organizations on their own right. Here, we apply the business model approach to address this gap. We argue that in the case of a nuclear power project, the whole organization acts as a purchasing organization, as its main responsibili...
Conference Paper
MyData as a human-centric personal data management model is recognized across domains within academia and industry as a business enabler. Yet, the potential of MyData is ill-explored for public health decisions and policy making. This working paper attempts to address this research gap in three ways. First, by understanding the value of personal gr...
Chapter
Full-text available
Cyber security has been a major issue for sectors such as financial services, defence, healthcare, media and online social media. From a technical point of view, significant research efforts have been made into standardizing 5G and cyber security in recent years. Although, one of 5GPPP's recent publications mentions that 5G is business driven in a...
Preprint
Addressing digital open innovation from the policy perspective, we explore how the healthcare policy makers, concerned with producing more effective and preventive policies, would benefit from more open processes of knowledge flows. What is the role of data in health policy making? What could be done to advance open innovation in the healthcare sec...
Conference Paper
Full-text available
Cities as public organizations can apply business related approaches in order to foster innovation and business related policies. The integrated and interlinked competences, resources, spaces, and facilities between the stakeholders define the ecosystem's capacity. In line with this, the performance of the ecosystem depends on the alignment of thos...
Article
Full-text available
Hospitals as critical infrastructures has been historically dependent on various types of devices and equipment that are being revolutionized with digitalized solutions. The digitalization of conventional healthcare equipment is added with the new inclusion of numerous new devices for data collection, analysis, communication, and so on. All in all,...
Conference Paper
The decisions of public health policies have great impact on our society and citizens. These decisions made policy makers are typically driven by various types of continuously changing and interlinked determinants, such as economic, social, political and technological factors. In this dynamic situation, it is not possible for one person or even for...
Conference Paper
This study applies open innovation on healthcare policy making in order to explore, how preventive healthcare would benefit from more open processes on knowledge flows in regards to decision making, and what could be done to advance open innovation in the healthcare sector. Especially the development of digital technologies has contributed to openi...
Conference Paper
Full-text available
A business ecosystem warrants its stakeholders to be in continuous symbiotic relationship rather not only compete or cooperate. In this short paper, we conceptualize business models as a dynamic capability that enables symbiotic activities through opportunity exploration & exploitation, value creation & capture, and, advantage exploration & exploit...
Conference Paper
This paper discusses the potential impacts of MyData in healthcare business, more precisely occupational health insurance companies, and how the coming of MyData will transform the business models and the whole logic of value creation and capture of health insurance businesses. These companies have traditionally acted alone and relied on organizati...
Conference Paper
This study explores how heterogeneous types of data, e.g., personal data, big data, public data, statistical data, third sector data as well as social media, jointly referred to as 'rich data', are currently being utilised in healthcare policy making, and what kind of implications data has on future decision-making. Conducted as a qualitative case...
Book
Full-text available
Digitalisation and Industrial Internet have become buzzwords that are used in many situations as umbrella terms for new business opportunities in which emergent digital technologies are exploited. Since these terms are considerably broad, it is necessary to conduct research on related topics, first to construct a framework in which to discuss the i...
Conference Paper
Full-text available
Ecosystemic thinking has been utilized to an increasing extent as the way to approach the interconnectivity, dynamism, and complexity of innovations in the 2010s economy. Fundamentally, the ecosystemic perspective considers that innovations no longer rise only from the internal sphere of private businesses, but from all areas of the economy and soc...
Conference Paper
This paper introduces a study that was executed to detect business opportunities of the case companies in the context of Industrial Internet. An exploratory “scenario method” was chosen due to its ability to provide collaborative decision-making tool in a new business context. The study reveals four key perspectives identified together with case co...
Conference Paper
Full-text available
This paper aims at introducing a new perspective on devising business models based on the logic of the networked and hyperconnected technological and business environment. The empirical data combines two technological areas: 5G and smart grids. The 5G technology provides rudimentary knowledge about how to create a networked infrastructure for ubiqu...
Article
Full-text available
Purpose: This study explores business models within a particular domain of Industrial Internet. Design/Methodology/Approach: Building from theory, this study is conceptual in nature. Findings: This paper presents a business model framework for understanding the dynamics of value co-creation and co-capture from lifecycle and ecosystem configurati...
Conference Paper
Full-text available
This paper focuses on creating an approach and discussing the co-opetitive business models of Micro Operators (μO) in the indoors/small cell 5G environment. We define the μO as an entity that combines connectivity with specific content services in spatially confined domains and is dependent on appropriate spectrum resources. We review the literatur...
Conference Paper
Full-text available
The primary tool to bridge innovations and the market is the business model concept, i.e., the logic of creating and capturing value. Although business model is regarded as a boundary-spanning unit of analysis, most of modern business model frameworks are firm-centric and less suited for analyzing the interdependent nature of organizations residing...
Article
Full-text available
An operational model for Arctic smart city living laboratory is presented and discussed. The model is a change-promoting process meant for the public city organization, operating in the context of smart cities, open innovation ecosystem and spatial planning. The entire city functions as a living laboratory scene with the principles of anticipatory...
Article
Full-text available
Purpose: In order to explore the dynamics of openness within SMEs, this study investigates how business model transformation relates to innovation strategy transformation. Design/Methodology/Approach: This research is conducted as a longitudinal qualitative single case study in order to fully follow transformation as a process. Findings: This res...
Conference Paper
Full-text available
This conceptual paper discusses the emerging theme of Industrial Internet and business models within the context of digital business. Industrial Internet under the Internet of Things (IoT) paradigm connects the digital world with the physical one. Industrial Internet can be understood as a layered business ecosystem and hence, the business models w...
Article
Full-text available
nn Although scholars show increasing interest in business models and ecosystem thinkingI few studies have focused on their combined explorationK fn this studyI we draw on business models and ecosystem analysis to better understand how business models relate to opportunities and advantages in the context of a health care ecosystem that involves both...

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Projects

Projects (2)
Project
The project has been focused on supporting Finnish companies and particularly IT houses in developing new Industrial Internet enabled IT services and solutions.
Archived project
The vision of Digital Health Revolution project is that future health care is preventive and proactive and allow citizens to control and make use of their personal data. The goal is to contribute to the transformation of healthcare and personal data management and enhance the creation of human-centered personal data ecosystem and services in collaboration with companies and researchers.