Mariia Pokolodna

• Phd in Geography, associate professor of the Department of Tourism and Hospitality at O.M. Beketov National University of Urban Economy in Kharkiv

After war conflicts or crisis situations, the recovery of territorial communities becomes the most important task for ensuring stability and development. However, effective recovery requires not only material but also informational and communication efforts aimed at forming a positive image and attracting investment. Ukraine has suffered significan...

The Carpathian region has a high tourist and recreational potential for the develop- ment of cultural and educational tourism for both domestic and foreign tourists. The purpose of this scientific work is to assess the attractiveness of the material objects of the historical and cultural heritage of the Carpathian region based on the results of the...

In the article, organizational and economic support of tourism and hotel enterprises activities has been developed based on the construction of an effective mechanism capable of solving problems of an institutional, organizational and economic nature. The authors have found out that the development of tourism has a huge impact on the socio-economic...

The development of information technologies requires great attention of managers to the formation of information support and the promotion of goods and services to the market. The industry of tourism and hotel industry is developing in conditions of significant competition. Therefore, taking into account the relevance of the issue, the article cons...

The article examines the marketing communications used by enterprises of the travel industry. The purpose of the article is to study the latest marketing communications and develop directions for their application in the enterprises of the tourism and hotel business. The necessity of formation and implementation of marketing communication policy th...

The high level of competition in the market for the provision of excursion services requires entrepreneurs to improve existing and develop new competitive excursion services. To carry out this task, it is necessary to constantly monitor trends in changing priorities and wishes of consumers - which is exactly what trend-watching research is all abou...

Ukraine has a significant potential of cultural heritage objects of various nature, with varying degrees of involvement and rationality of use in tourism and excursion activities, which requires research and generalization of the accumulated experience. In Ukraine, the term cultural heritage refers to the entire set of cultural heritage objects inh...

The development of Ukrainian trade organizations in ordinary conditions is characterized by a high degree of inertia. Therefore, when situations that need to change arise, business strategies of market participants also change dramatically. Most often, such transformations are connected with external factors, such as the overall economic crisis, a...

The aim of the study is to identify and systematize innovations in the restaurant business in the context of digitalization of business process management. The article proves that the globalization of crisis phenomena in the national and world economy, in particular complicated by the COVID19 pandemic, the variability of the market environment nece...

Recently, the world has been in a state of global crisis because of the COVID-19 pandemic. A significant number of spheres of activity, including such a global sphere of activity as tourism, are at risk of extinction. It’s understandable, that until the end of the pandemic, the resumption of tourism activities is almost impossible, since the safety...

The relevance of searching for new varieties of tourist offers is due to a number of reasons. First, high competition in the market, which encourages entrepreneurs to invent new forms of ensuring the need for rest for their customers; secondly, the growth of consumer whimsy towards the orientation, content and variants of activities that are availa...

The article focuses on the relationship among the management of transnational corporations in the tourism and hospitality sector; on a fair balance of interest; and on communication with stakeholders. The study aims at analyzing, generalizing and systematizing various models of managing interaction among the stakeholders of transnational corporatio...

Ryabev А. А., Pokolodna М. M., Abramov V. V. IMPROVEMENT OF THE EFFECTIVENESS OF THE UNITED TERRITORIAL COMMUNITIES BY THEIR SPECIALIZATION IN THE FIELD OF TOURISM AND HOTELS Purpose. The identification of specific ways for those types of activities developing that are capable of ensuring the creation of such a tourism infrastructure that will be a...

The article is devoted to the actual topic of inclusive tourism development in Ukraine. According to various sources, the number of tourists with special needs in developed countries is an average of 20%. Trends in the tourism industry development indicate an increase in this type of tourism, therefore, inclusive tourism has significant financial a...

The necessity to determine the theoretical foundations of the effective management system organization for the creation and implementation of high technologies into the economic activity of domestic enterprises has been substantiated in the paper. The study objective is to formulate the theoretical foundations for the organization of an effective i...

The article presents the results of research on the status and perspectives of introduction of digital innovations in the tourism and hospitality market of Kharkov region in the context of four analysis axes: innovation of corporate website, e-commerce, information-communication technologies in business management and customer relationship manageme...

The paper is dedicated to some aspects of ecological tourism development. Under the conditions of revenue and tourist flow decrease because of the global quarantine restrictions, border closure and global downturn, as well as reduction in personal income, searching new ways of loss minimization is essential to the further development of travel indu...

Kraynyuk L.M., Polchaninova I. L., Pokolodna M.M., ECOLOGICAL SUSTAINABILITY OF THE HOSPITALITY INDUSTRY IN THE KHARKIV REGION: TOURISTS’ PERCEPTION OF ECO-RESPONSIBLE PRACTICES FOR ACCOMMODATION FACILITIES. The study’s aim is investigating the tourists’ attitudes towards eco-responsible practices for accommodation facilities of the Kharkiv region,...

Одним із перспективних напрямів розвитку туризму як галузі-мультиплакатору економічного розвитку є рекреаційна діяльність. Рекреація – це комплексне поняття, яке включає багато підвидів туризму, спрямованих на забезпечення оздоровлення та відпочинку туристів. У статті досліджено проблеми розвитку рекреаційного потенціалу з метою підвищення ефективн...

The main trend of the market of tourist services in Ukraine is the decline of outbound tourist flows, while the growth of domestic tourism, especially some of its types applies to children's tourism, which determines the relevance of its study in terms of commercial activities for tourism enterprises. The author's vision of the definition of "child...

Diversification of tourist demand leads to the isolation of new types of tourism, which have their own resource base and a fairly solvent and constant contingent of consumers. One of such modern types of tourism is sports and event tourism. Having a sufficiently developed resource base for the development of this type of tourism, both Ukraine in ge...